In today’s business world, companies have a variety of options to generate leads from, for their businesses. Some of the famous methods used by companies are Telemarketing, Email Marketing, Content syndication, Direct Mail, Social Media Marketing (LinkedIn marketing and all) & Referrals. Of all these methods, Telemarketing has survived and flourished like none others since […]
Marketer spends a lot of their time on leads generation methods using whatever resources they have. They run a lot various campaigns to achieve targeted ROI. Most of their revenue (almost 80%) comes from 20% of their customers but they also need new clients to grow business. How can this be achieved? How can marketers […]
You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contact form is not enough. You will require various tools in your toolbox for enough lead generation to make your business profitable. We have put together 6 strategies […]
You Must Sew As You Intend To Harvest If you are going to reap B2B leads from the digital fields of the modern market, it is absolutely essential that you sew marketing seeds properly. The Native Americans would put corn kernels inside a fish to provide the seeds with nutrients for growth. That, in many […]
For any business, lead generation takes the center stage. After all, the more leads you have, the better your revenue will be. But, how to get better at lead generation? Keeping this in mind, we have compiled a list of 6 TED talks on lead generation that shares valuable and actionable knowledge to improve marketing strategy for your […]
Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly sets them apart? In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making […]
MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar […]
What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs), with just over half culminating in successful deals. This emphasizes the critical need to identify […]
Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. But what happens after that initial spark of interest? Do all those website visitors and content downloads translate into sales conversations? Let’s delve into the enigmatic world […]
“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of […]
