Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly […]
The Significance Of MQL For A B2B Marketer
Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018, driving traffic and leads is the biggest […]
What Is MQL & SQL and How Do They Differ?
A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not […]
Is MQL Dead? We Don’t Think So!
In marketing streams, the term ‘MQL is Dead’ keeps popping up. Despite this, it appears that the die-hard term is […]
A Guide to Using Intent Data in Your ABM Program
ABM has gained significant prominence among B2B marketing companies in recent years. According to a Sirius Decisions poll, over 90% of […]
Best B2B Intent Data Providers
We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads […]
Purchasing Intent Data – How To Select A Intent Data Vendor
Consider a situation in which you can extract data from your prospective clients who are searching for a product that […]
The Advantages of Employing Intent Data In B2B Marketing
Businesses are constantly seeking methods to get a competitive advantage in sales and marketing. If there was data available that […]
What Is Intent Data and How It Can Help Your Company?
The success of B2B sales and marketing is strongly reliant on data. However, simply using the data to reach out […]
The 6 Important Metrics To Measure Your Email Marketing Campaign
You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether […]