Demand Generation Archives

B2B Customer Acquisition Strategies: What Works, What’s Changed, and How to Win in 2025

B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder

What is the difference between lead generation and demand generation? Many B2B marketers use the terms interchangeably. Some focus too

For B2B businesses, generating Marketing Qualified Leads (MQLs) is just the beginning. The real challenge lies in nurturing and converting

Demand generation isn’t just about the journey—it’s about the destination. It’s about knowing how to get there and proving that

Only B2B shifted to a demand generation funnel in the last few years. Our marketing team saw the increasing importance

Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant.

75% of B2B marketers are now focusing their demand generation strategies on customer retention and enrichment, a significant increase from

Demand Gen: Casting a wide net to catch potential fish, then selecting only the best and discarding the rest. ABM:

Imagine this: Your sales pipeline is overflowing with tons of leads. Sounds like a dream scenario, right? Not quite, because

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly