Demand Generation Archives

Top Demand Generation Metrics and KPIs to Track for a Measurable Funnel

Demand generation isn’t just about the journey—it’s about the destination. It’s about knowing how to get there and proving that

Only B2B shifted to a demand generation funnel in the last few years. Our marketing team saw the increasing importance

Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant.

75% of B2B marketers are now focusing their demand generation strategies on customer retention and enrichment, a significant increase from

Demand Gen: Casting a wide net to catch potential fish, then selecting only the best and discarding the rest. ABM:

Imagine this: Your sales pipeline is overflowing with tons of leads. Sounds like a dream scenario, right? Not quite, because

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly

Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving

If marketing is a machine, leads—high-quality prospects who are interested in making a purchase—might be considered its primary output. However,

B2B industry very well know the account based marketing (ABM) concept and tactics. ABM is no longer an untouched notion for B2B