Marketing Qualified Leads Archives

Top Reasons to Hold On to MQLs: They Will Convert Eventually If Marketing Is Done Correctly

Introduction Regardless of industry, generating leads is a top goal for B2B businesses. Getting leads is quite simple, but getting […]

Let’s admit it: if you’re in control of marketing, you’re the boss. You’re responsible for producing leads and meeting targets, […]

Are your leads ready for market? Or do you have a problem with conversion rates? The age-old conflict between sales […]

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly […]

Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018, driving traffic and leads is the biggest […]

A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not […]

In marketing streams, the term ‘MQL is Dead’ keeps popping up. Despite this, it appears that the die-hard term is […]

Let me get one thing out of the way. Not all leads are at the same stage. Some are just […]

Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are […]

In a world fueled by data, we’re witnessing copious breaches, now more than ever. For example, Facebook’s breach of 50 […]