Are your leads ready for market? Or do you have a problem with conversion rates? The age-old conflict between sales […]
Conversion of MQLs to SQLs by Integrating Sales and Marketing Efforts
Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly […]
The Significance Of MQL For A B2B Marketer
Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018, driving traffic and leads is the biggest […]
MQL vs. SQL: Which Lead Matters More and When?
A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not […]
Is MQL Dead? We Don’t Think So!
In marketing streams, the term ‘MQL is Dead’ keeps popping up. Despite this, it appears that the die-hard term is […]
How to Convert Marketing Qualified Leads to Sales Qualified Leads
Let me get one thing out of the way. Not all leads are at the same stage. Some are just […]
5 Ways to Implement MQL Marketing Tactics
Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are […]
California-Consumer-Privacy-Act 2020
In a world fueled by data, we’re witnessing copious breaches, now more than ever. For example, Facebook’s breach of 50 […]
What is Marketing Qualified Lead?
This is the face of your marketing team when your lead doesn’t respond or the face of your sales team […]