Marketing Qualified Leads Archives - Page 2 of 2

Top Reasons to Hold On to MQLs: They Will Convert Eventually If Marketing Is Done Correctly

Introduction Regardless of industry, generating leads is a top goal for B2B businesses. Getting leads is quite simple, but getting

Let’s admit it: if you’re in control of marketing, you’re the boss. You’re responsible for producing leads and meeting targets,

Are your leads ready for market? Or do you have a problem with conversion rates? The age-old conflict between sales

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly

Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018, driving traffic and leads is the biggest

In marketing streams, the term ‘MQL is Dead’ keeps popping up. Despite this, it appears that the die-hard term is

Let me get one thing out of the way. Not all leads are at the same stage. Some are just

Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are

In a world fueled by data, we’re witnessing copious breaches, now more than ever. For example, Facebook’s breach of 50

This is the face of your marketing team when your lead doesn’t respond or the face of your sales team