Let’s admit it: if you’re in control of marketing, you’re the boss. You’re responsible for producing leads and meeting targets, and you’re under stress from above, as well as sales and budget, to create high-intent MQLs (Marketing Qualified Leads) it can be stressful.
it can be stressful, when the sales staff isn’t given qualified leads or when marketing is made accountable for leads without an effective sales team engaging with them to convert them.
What if we told you there was a way out? Intelligent and Effective Content Syndication.
For B2B marketers, content delivery remains a top focus. In fact, according to Marketing Charts, 46% of marketers in 2020 planned to improve their content distribution strategies, primarily through content syndication.
Source: Marketing Charts
By boosting product offerings through dynamic and multi level content syndication, Intelligent Content Syndication delivers value to client relationships.
Modern customers absorb information in a variety of ways. They may conduct an internet search, seek information on social media, browse a magazine article, or watch a YouTube video. Intelligent Content Syndication combines these several access points into a single location where users may get the most up-to-date information appropriate to their circumstances.
This is how you can generate marketing qualified leads with high intent!
You Are In Command, But The Customer Is In Charge.
Content syndication allows you to distribute your content easily across your own and other websites.
Syndicated material is often sent by a third-party source, but it can also be delivered directly from the target’s application or platform. Delivering syndicated material has the benefit of being customized, targeted based on user information, and providing an alternative to traditional search engine results. This improves the chances of connecting with the appropriate prospects at the right moment.
Other benefits include:
- Obtaining new leads
- Creating and deploying high-quality MQLs
- Organic traffic goes up.
- Lead nurturing
Content is the most significant aspect in achieving success. We’re not talking about connections here; we’re talking about genuine content, intriguing stuff that people will remark on, connect to, and even pay for, i.e., marketing qualified leads with high intent.
If you’re concerned about content marketing, top marketers recommend slowing for a moment to consider how you might automate the process.
By ‘automating’ your content syndication strategy, you may drastically minimize your effort. Most components of the content marketing cycle, include back-end publication, monitoring, optimization, and more, may be managed by a well-designed content marketing automation tool.
Must Read: SQL to MQL Conversion Rate
Start Generating Marketing Qualified Leads With Intelligent Content Syndication
The most common purpose of content syndication is to produce marketing qualified leads. Before syndicating the preceding content, organizations should study sales inputs and website analytics to see which content converts the most prospects.
- Is your current content marketing strategy working?
- What is the purpose of the budget analysis?
- What are the objectives of the target clients?
- Is it possible for them to produce high-quality MQLs?
According to Salesbox data, 65% of B2B marketers utilize content syndication as their primary strategy for generating quality leads.
Your whitepapers and infographics are really important assets. They assist you in establishing reputation, increasing internet traffic, and demonstrating your competence.
However, you can’t assume people to find them on their own. Intelligent content syndication allows you to advertise your content on platforms where your best prospects visit on a daily basis.
Let’s take a look at how content syndication might help you generate more quality leads in your marketing:
1. Getting Your Content In Front Of Potential Customers.
Marketers may ask if content syndication is a necessary component of qualified lead generating marketing tactics. These inquiries will be justified for individuals who believe their marketing strategy is working successfully.
When there ‘s already a lot of traffic and engagements, does B2B content syndication sound right?
Yes, it does. Professionals, on the other hand, are plunging into content syndication for all the right reasons.
There is no shortage of great material available today for B2B marketers to employ to promote their product or service. The true problem is putting the material in front of the prospects.
You may get your material in front of more people without having to conduct any additional promotion by syndicating it across numerous platforms.
Must Read: Difference between MQL and SQL
2. Collaborative Marketing
Collaborative marketing is a sort of digital marketing collaboration in which one company or organization agrees to provide another firm or organization attention in exchange for a reciprocal agreement. The collaborating parties come up with a matched plan for mutual gain in co-marketing.
It’s worth noting, though, that collaborative marketing is most effective when firms aren’t targeting the same audience. Because every firm has its unique specialty, you should never co-market with businesses who are vying for the same organic search terms as you.
3. Focusing On Improving The Buying Progress Funnel
In an ideal world, there would be a clear link between all of your content investments and the Marketing Qualified Lead conversions that resulted from those expenditures. However, this isn’t always possible.
Marketers and organizations must learn how individual customers act so that hyper-personalization may be used to adapt their experience. They can detect the consumer journey and intelligently syndicate material based on their purpose and previous behavior as they go through it.
Other approaches include:
- Syndicating your material across many social media platforms, such as Twitter, Facebook, LinkedIn, and Instagram.
- Maintaining contact with syndication channels in order to develop a list of marketing qualified prospects.
- Pay-per-click (PPC) advertising is one of the quickest ways to attract new readers to your syndicated column.
The Marketing Qualified Lead Generation Weapon Is B2B Content Syndication.
The previous decade has demonstrated that strong content can be used to construct a blog that drives traffic and establishes authority. There are more options than ever before to get your material out there.
When you syndicate your material, you’re harnessing the internet’s power to get it in front of individuals who aren’t already visiting your website. Syndication is an essential component of any qualified lead generating marketing plan. When used correctly, it guarantees that those who would not otherwise see your blog articles are aware of them, converting readers into prospective customers.
Do you have any other ideas on content syndication? Tell us what you think in the comments section below.
Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing & sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.