Search Results for: marketing strategy

Email Marketing Statistics Every Business Must Consider

Posted on By Vikas Bhatt

Are you seeking for valuable email marketing statistics to get ahead in 2023? You are at the right place! Businesses use sundry marketing techniques to reach a wider audience and make more sales. One of such techniques is email marketing. So, here we will be sharing the valuable Email Marketing stats for every business to consider. What Is Email Marketing and Why Businesses Find This Marketing Technique Reliable? Email Marketing is the process of sending promotional messages to your prospects or targeted customers. “It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. It is the direct form of marketing that is much efficient for the wallet and environment since it is totally paperless.” Email marketing is a trusted marketing technique by many marketers because it is a conversion-rich and cost-effective marketing technique that has been in existence since long.  To be precise, the first email blast was sent in 1978 to 400 recipients for the promotion of the company and resulted in $13 Million sales. The sender man was Gary Thuerk, from Digital Equipment Corp. Isn’t it fantastic to see how Email Marketing is transforming many businesses and getting stronger every time? Now, let’s have a look at some 2023 stats which will be undoubtedly helpful to craft your email marketing strategy and you ought to know them! Must Read: Do’s and Don’ts of email marketing A. 3.9 billion Email Users And Is Expected To Hit 4.48 Billion By 2024 Woah! Can you imagine it is nearly half of the world’s population? This is what a marketer should be able to forecast, ‘OPPORTUNITIES’ and no business should make a mistake to miss it. You can just send the promotional content to your targeted audience without any hustle and bustle. You can plan your emails week in advance to begin with any campaign that will offer good results. B. ROI of Up To 4,400 Percent Here is another reason to spend on email marketing and is one of the major reasons why email marketing is loved by many people. Do you know according to researches the current ROI for email marketing per $1 spent is $42? Isn’t it great! Must Read: Why Cold Email Marketing Works Great For Small Businesses C. Average Email Open Rate Is 21.33% For all industries this is an average open rate, but specifically talking about Marketing and B2B Lead Generation industry it is only 17.38%. The government related mails have been observed with the highest open rate of 28.77%. D. 80% Of the Business Use Email Marketing to Acquire and Retain Clients Because it is cost effective and perfect to pitch new customers this marketing technique is loved by many businesses including small and medium. One more surprising fact for you, if your focus is to generate ROI then, email marketing wins over social media marketing. E. Emails That Contain Videos Offer Click Rates Up to 300% The YouTube’s success is the greatest example of importance of videos. People love to watch videos than reading. Hence consider adding videos into your email and get ready to see the positive results, that can help with the click rates of near to 300%. However, ensure you add a relevant, interesting, and engaging video.  F. 49% Customers Like to Receive Weekly Emails Generally, Tuesday is great for Email Marketing, this is founded by CoSchedule. Tuesdays get more open rates compared to any other day of the week, followed by Thursday and Wednesday. G. 93% B2B Marketers Use Email Marketing to Distribute Content Reports reveal that B2B Businesses heavily rely on emails for information. Many do not always prefer social media (LinkedIn, Facebook, Twitter, Instagram) for the information. Email Marketing is the best way to generate revenues for around 59% of the marketers. Final Say These stats show that the email marketing is here to stay for longer years. Hence understand the cruciality of it and try to improve the way you reach your audience. Begin with your email marketing plans, strategies now, and enjoy your business bolster. Must Read: Why Is Email Marketing Vital For The B2B Industry?

This Is Why Cold Email Marketing Works Great For Small Businesses

Posted on By Vikas Bhatt

Cold email marketing has been in the marketing industry since many years. We can say since the dawn of internet.  The notion or process of finding the huge businesses or prospects has been the strategy since long because, it works! Cold emailing is the best and proven way to grow your network and increase sales.  The idea of sending an email to the business can be daunting, especially for small companies.  It can be nerve racking, whether the email sent to business will consider your message or delete it into the bin. The prospect might not open your mail, even if you have given a great solution into it! The only way to fit into your cold email marketing is by practicing it more and more. But does cold email work? And is it worth it? In brief : Yes! Around 90% of marketers feel email is the best channel for quality lead generation and cold email is perfect, when we consider it for any business, especially the small to medium scale.  Because it is affordable, scalable, and effective these advantages are perfect for small businesses. Must Read: The Art Of Cold Calling Is Alive And Well! Cold Calling, Connecting, Converting, And Crushing On The Phone Here are some tips for cold email marketing that will grow your business exponentially. 1. Plan It Perfectly What is your actual goal? First determine the answer to this question. When you get an answer! Craft your message accordingly. In this whole process, you must consider data-driven studies to analyze the best time to send Cold Emails. Comparing cold calls vs cold emails can also help you decide the most effective approach for your outreach strategy. Suggestion – We would suggest to send your emails on Tuesdays Or Thursday mornings. This is the data driven research made by Mail Chimp and many email marketing companies, as they found high open rates on these days. So, undoubtedly, Tuesdays and Thursdays are the winners of Open rates. 2. Subject Line Needs To Be Short And Specific Be specific about your subject line. Keep it short and simple, if you cannot fulfil the promise don’t make it. Always be specific about your points. The key is to be specific and clear about why you are texting an email. Be clear about the purpose of your email. If you want to grab attention of someone important,  don’t go for entertaining subject line, instead go for a something that will concentrate more on utility. Suggestion – Try these while writing an email subject line – Must Read: Why Is Email Marketing Vital For The B2B Industry? 3. Problem or Pain + Future + Solution Layout When you get the pain or problem of the prospect you will be able to deliver better solution. Pain+Future Pain + Solution is the simplest and best formula to get the business.          Suggestion – How your solution can benefit the future business, you need to focus on this point very often or say always. Personalize the whole content and show empathy in the email. Resonating people with their pain is the best way to capture and close the deals. 4. Don’t Forget To Close Email With CTA The extremely important point is about Call-To-Action (CTA), this ensures that you are building connections with your target audience. An effective CTA is exciting for both email sender and receiver too! Suggestion – Tell people about your next step and try including the questions or links for them to click and know more about your solutions. Must Read: Best Practices and Examples for Call to Action in Cold Emails Final Piece Of Advice: Never be afraid to get the follow-up with different approaches, if you think your email is unanswered or unopened. Don’t leave your email with link into your email message. Try to educate prospect in the same email body. Even though it is called a cold emailing, by using right platform and strategy you can create a successful future for your small business. Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn

Why Is Email Marketing Vital For The B2B Industry?

Posted on By Vikas Bhatt

In one of the surveys conducted by CMI, 93% of marketers still practice email marketing for efficacious branding and promotions. Moreover, 87% of the marketers apply email marketing for B2B lead generation. Email Marketing is the most effective and undisputed king of B2B marketing. Now the big question is, how can businesses generate profit from email marketing and alleviate their business productivity? The answer is simple – by effective and impactful email marketing practices. Before this, let’s learn about email marketing. 1. What Is Email Marketing?  Email Marketing is a powerful content marketing tool, that is used by many businesses to promote their services and products. It is not just about sending the emails to subscribers, it is more than that.  Email marketing is a process or technique of sending promotional messages to the targeted customers, but before don’t forget to create alluring content, testing, and maintaining it.  It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information.  It is the direct form of marketing that is much efficient for the wallet and environment since it is totally paperless.  Must Read: The Do’s and Don’ts of Email Marketing 2. What Are The Advantages Of B2B Email Marketing For Your B2B Business?  Other than collecting the leads or data, email marketing has many benefits that help the business grow. 2.1 Cost-Efficient  Compared to other marketing channels, email marketing doesn’t require any paperwork, unlike other channels it doesn’t have any printing, advertising costs. We can target a wider audience, whether they are business or customers.  2.2 Approaching New Clients  Email marketing is a precious tool for reaching out to new clients located anywhere in the world and attracting them with beneficial offers.  2.3. Measurable Results Many software and tools of email marketing allow a marketer to track their email performance and this helps them to effectively manage their marketing strategy. This includes analyzing the email marketing stats depending on the demographics and firmographics. Must Read: Email Marketing And Content Marketing – The Perfect Brew 2.4. Easy Design And Launch Process A constructive email marketing plan doesn’t require much hard work and effort. Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details. Takeaways: The email marketing process is the easiest one if done strategically. It can take your marketing to next level. Email is certainly the best channel to reach your targeted audience and quality leads. There are certain benefits of email marketing for your business –  It helps you to fragment the customers into different lists. In this, you can customize your messages too. The very important point of email marketing is to build credibility about your company and creates robust brand recognition. The best way to boost sales, analyze the marketing performance by easily available metrics, it also optimizes the time and budget. So, entrepreneurs and marketers still in the dilemma of whether to consider email marketing for the growth of your business? Shall we help you with details, consider providing us your valuable time for consultation.  Happy Marketing!  Must Read: 14 Reasons Nobody Is Opening Your Email

How Data Cleansing Help To Boost Your Marketing Campaign Performance?

Posted on By Vikas Bhatt

“No great marketing decisions have ever been made on qualitative data.” – By John Sculley, CEO of Apple Inc. A great potential of the data can be leveraged only if the data is correct, complete, and updated.  Overwhelming numbers of businesses are investing a great budget to make “Data-Driven” decisions. Data is the Asset to any business. It helps the marketer to get precise decision-making ability on any of their marketing campaign.  What Happens If Data Cleansing Is Not Performed? On average the data decays in one year. If you fail to update the database you will lose 25% of your data which is not great at all! Incomplete contact records, simply say – you are wasting your time and resources on the leads who will not respond to your messages.  If you are rearing an inactive contact list, get ready to face a high bounce rate.  So, procuring a healthy database is essential to address various challenges like manual corrections, error rectification, troubleshooting, and as you know all these cost very high but can be reduced by maintaining your database up to date.  Must Read: Top 9 benefits of data cleansing that will blow your mind Let’s find out how, database cleansing can power up your marketing campaign performance. 1. Personalization: Image Source: Medium With a plethora of resources and options at the fingertips, today clients expect to receive a tailored and customized buying experience – especially based on their interest, needs, and wants.  According to the latest survey, around 79% of the companies have surpassed revenue goals by adopting the personalization strategy.  Point to Note  – Always keep your data up-to-date and accurate, this will help you to better segregate your prospects and customer list for a personalized marketing campaign.  2. Line-Up Your Marketing and Sales Team When the marketing and sales team align, you reap benefits with the surge in revenues, a shorter sales cycle, and of course an improved conversion rate.  In a study, it has come to notice that well-aligned marketing and sales team yields as near to 209% of the more revenue, but owing to the B2B landscape that often evolves it becomes quite difficult to align.  Misalignment can cost too many unsolicited scenarios but the most prominent is ‘lead quality’. The marketing team will forward the unqualified leads to the sales team and sales reps, ultimately such leads are either ignored or can be a bad one to pursue.  Hence marketing database cleansing is the necessary step to pursue lucrative and prospects to sales, that is, ‘better alignment’.  Point to Note – Altogether, it is needless to conclude, up-to-date data, lets you nurture your leads more accurately and then pushing those prospects forward to the sales reps moment they are ready to act actionable.  So, marketing team, don’t forget to scrub your database, which is the vital bridge to align the sales and marketing team.  3. Improved Email Marketing  Even today, email is one of the proven and important channels of marketing tactics. The success of your email marketing also depends upon maintaining the sender’s reputation. A damaged sender reputation will hamper your email deliverability rate as many of your mails might wind up in the spam instead of inboxes. Therefore, focus on data cleansing.  For instance, if you are sending an email to an outdated address, it will lead to nothing but unfavorable consequences – high bounce rates, spam complaints, dreary open rates.   Point To Note –  If you are handling Email Marketing, never miss updating your database, reason – if you reach the wrong address, it will increase bounce rate, spam complaints, and you will procure a negative sender reputation. Hence, once in two months schedule a database cleansing for your email marketing database.  Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Final Say –  According to surveys and studies, 20%-30 % of the database is decayed and this leads to the waste of a huge amount of marketing budget that is no longer valid.  A regular database update is mandatory for every business. This will ensure that your database is filled with accurate and actionable insights.  If you continue to use the outdated database for your marketing campaigns this will create a negative reputation and you will lose many of your existing clients too.  All this proves database cleansing and scrubbing own enormous importance when it comes to data-driven business decisions. The accurate and timely updated database will help to boost your marketing campaign performance eventually resulting in a higher sales rate and ROI.   Must Read: Best 5 Database Cleansing Tools To Know In 2021

7 Best B2B Content Marketing Tools In 2026 For Maximum Leads

Posted on By Vikas Bhatt

The ‘marketing’ is developing expeditiously with the rise of new technologies and tools, these automations help us to measure our marketing strategies and plans we implemented to get the powerful results. So, how will you choose your best B2B marketing tool with an abundance of options available? No need to worry! We are up with the extensive research and here we are presenting you the trendiest and best 7 content marketing tools for 2026. Let’s check them out. 1. SEMrush (SEO)  Image Source: SEMrush This is the best tool for B2B content marketing to deal with all your Search engine efforts. SEO is the operation that optimizes your website and is a key priority for driving online traffic? SEMrush tracks the keywords you presently rank for, recommends related keywords & unveils your competitor’s rankings. You can apply it to do your keyword research, trace and track your competition’s keyword strategy, run SEO audits, look for backlinking opportunities, and more.    2. HubSpot (CRM) Image Source; The Cloud People Customer relationship management platform (CRM). This platform makes customer interactions very convenient. We can easily get the customer behavioral idea, analyze, and manage the customer relations. HubSpot is an accomplished platform to tackle blog hosting capabilities. HubSpot is a very robust tool for your B2B marketing plan efforts. Some HubSpot CRM features include: And etcetera HubSpot CRM platform helps companies of all scales to nurture leads and analyze the business metrics. It is best for both B2B and B2C companies. 3. MailChimp (Email Marketing)  Image Source: MailChimp Email Marketing is the trend and will expand more in the coming future, but how about technology. When there are tons of contacts and you want to reach all of them and keep track and follow-ups of every reply. How will you do? The answer is Mailchimp. When you are putting efforts to build brand identity and educating the masses about your product and services, Email marketing is all time a go to thing. Mailchimp proffers a customizable email automation service, with analytics and collaborative working potentials. Try it! Because this year it has rolled out more exciting features. 4. Google Analytics (Website Analytics) Image Source : KlipFolio A free website’s traffic tracking platform by google. No website traffic will remain untraced. When you are doing so many efforts in gathering the traffic and leads, you should know where to address and direct your intelligence and hard work. Google Analytics helps to track and report the website traffic, and this amplifies your lead generation work in the correct direction. For B2B marketers it is the most comprehensive tool accessible to grasp website performance, from engagement and traffic to conversions. The Top Benefits of Using This Platform Include: Google Analytics is a great tool when it comes to any B2B business. It can provide you a lot of information which can be useful to surpass your competitors. 5. Databox (Market Intelligence) Image Source: DataBox Market intelligence is the gathering and analysis of information relevant to a company’s external environment and guides in calculated planning. Databox is an intelligent and robust market intelligence platform that gathers all your measurements and metrics in a single frame and helps you conveniently view your business’ pivotal key performance indicators (KPI’s) across a variety of devices. 6. Slack (Communication) Image Source: Slack The best way to connect with your team online is with slack. The essential we would say! Slack allows the team to connect remotely, which is very much essential in the COVID situation when everything is digital. It helps internal business communication become stronger. Easy file sharing, messaging, internal team collaboration, and increase productivity. 7. Loom and Zoom (Video Marketing)  Image Source: Loom By 2024, online videos will cover more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco) Isn’t it fascinating?! The best tool to pace up your video marketing tools are Loom and Zoom. You can calibrate both and try the advantages of both and check which is more suitable to your work domain. When it is about training new teammates, sales outstretch or replying the inquiry, this video marketing platform enhances the way people communicate. Final Thoughts  Engaging with prospects can be a very difficult task but the market has plenty of tools that can make your work a lot easier. This is not the complete tools list, but the best-sorted ones. Try to implement your content marketing journey with the support of the latest technology and it will sharpen your marketing efforts and give a long-term effort.

Top 5 Content Marketing Trends To Learn In 2026

Posted on By Vikas Bhatt

Content marketing has always been a tougher part to carry, because it has been transforming since ages, audience easily get bored if they do not find your way of marketing interesting.   What we want to frame is, it’s not something to set and forget, especially when it comes to marketing, where every action is going digital. Now, we are having the data which is extremely precious to fine tune our marketing approach, only the thing needed is better understanding and analysis of data to get the buyer’s preferences. So people, for those who are searching for, what it is, what’s working and what will work, we are presenting the emerging 2026 trends of content marketing. Lets learn and explore the popular content marketing trends that would help you create a perfect marketing strategy. 1. Personalized content 2. Concise the content 3. Voice Search 4. Live video 5. Niche Branding is the New way of Content Marketing So, lets start with the countdowns – #1 Personalized Content According to the studies by Demand Gen, 20% hike in sales has been observed when personalization was implemented to the brands. If you want to get the perfect personalization message focus on the data of customers. The more the data the better and powerful is the personalization message. Read this informative article about Account Based Marketing Framework. #2 Concise the Content We are into the era where “Time is Actually the Money’. Internet is the world of millennials and they don’t want to spend much time reading long articles, to the point, midsized and          concise. Short content always works great for millennials, the group of most of the buyers. According to the recent reports of Demand Gen, the more the visual content  the better is the audience reach and engagement. #3 Voice Search “Hey Google!! Tell me….” Yes, the future trend is about voice search. Many people nowadays are using screenless search. Millions are already doing it; search assistant is quiet the thing in 2026. Voice search contributes 20% of all searching and is expected to grow in the coming years. This will certainly focus the pointers towards ‘content’. The style of writing will be more casual because the way we talk is not aligned with the way we write. A content marketer will have to change the writing style, include more questions and answers, complete sentences and long tail keywords into headers and titles. Use advantage of ‘near me’ searches and optimize to casual and natural language/writing. Read this article about Account Based Marketing Tactics. #4 Live Videos Video marketing is already in trend, many brands are already using videos to market their brands. But live video marketing is something which is very trendy for some brands. Live video is the perfect way to market your product when launched first time. Live videos make a lot of sense. On the social media, you must have seen many companies flaunting their office floor, celebrations and more, this is just the way of branding. Going live and connecting with audience is a vogue way of marketing. Try it and write us your experience. Read this article about B2B Content Marketing on Linkedin #5 Niche Branding Is The New Way Of Content Marketing Image Source: Shopify There is a lot of content on many sites and this leads to content saturation.  So, the bottom line is, it gets harder to raise the organic ranking on certain keywords. To point this and attract attention of the audience and rank higher, brands are going very niche with their content, which means, combining the services you are good at and getting your content draw more attention. For instance, OnlyB2B is good at lead nurturing, so our blogs do not revolve only around ‘lead nurturing’ but also on tele-calling, Account based Marketing and many more you can check them out. And hence, we are narrowing our content on various sub services. Try it! Read More – 6 Learnings From Popular Content Marketing Examples Final Thoughts It is quiet evident that the audience is going intuitive and marketers need to be very smart to capture the attention and engagements. Content marketing is not something to set and forget, it is not only about chasing the ranks and leads but has become much more. What is your trend of content marketing? Write us we would love to read them. Hope you got valuable insights and enjoyed reading our blog.

6 Learnings From Popular Content Marketing Examples

Posted on By Vikas Bhatt

When we say ‘content marketing’ one would think about some pleasing content ‘please check our new brand xyz’ but this type of content sometimes is a total flop! You should know how to play clever because your audience has got more precocious than you. The time has changed, and many brands are going way crazy and clever while doing the content marketing. So pals, gear up because we will be revealing the best content marketing examples which might be useful for you and your brand. On Number 1, I Personally Like Zomato’s Content Marketing Strategies The most entertaining brand I would say. When Zomato launched its food delivery it won many hearts with the quirky advertisements which were aimed to draw many eyeballs. The bright red board with the wittiest lines is totally amazing. not only this, Zomato never leaves social media track, the marketing team always comes up with the humor tool to answer any questions or comments.  So, the things you should learn from Zomato’s content marketing strategies are- Always keep your humor tool bag with you Simple and powerful messaging works Stick to the bold colors for your brand The offers you give should always fill the gap in the market. Number 2 – Coke   There was a campaign ‘Share a coke’ this was an ultimate example of content and personalization. From the US they took popular names and printed them on the bottles people, went crazy with this campaign which focused mainly on personalization. We know the solid core of the content marketing is the ‘personalization’ According to the study, 74% of the marketers say personalization improves customer engagement drastically. Coke with its campaign, touched an emotion by using the word ‘Share’ and it literally revolutionized the marketing strategy. Your Learnings are – Think of your audience/customers with emotion. Think how YOU want them to feel. Personalization with a tempering of emotion is the perfect content marketing strategy. Number 3 – The One Who Coined The Term ‘Inbound Marketing’ – Yes! It is HubSpot  The revered marketing platform! Isn’t it? Yes, when it comes to innovative marketing strategies all we could think about is HubSpot. HubSpot does not have any magic wand, it is just the way of doing the same things differently. Because if you see the path followed by the HubSpot – It is Attract Convert Close Delight We too know this, but are we doing it in a unique way? Think – Out of the box HubSpot produces the high-quality content which is extremely useful for the marketers and companies too. They are like ‘omnipotent’ creators of the marketing field they are the king of E-books, marketing tips and kits, webinars, certificates, courses, user guides, and everything you can imagine. The mighty wand is their ‘Content’ the top-notch content. What To Focus –  The content is the king, create high-quality content – this is an obvious statement but, quality always trumps quantity. Number 4 – GoPro  The best way to connect with people is ‘Visual Content’. All content marketers know this, but very few try to implement it. GoPro is a company of cameras and it would be really unfair if it does not market its content visually with videos and pictures. The content marketing strategy of GoPro is all about jaw-dropping quality. The quality of pictures and videos. GoPro is having 17.6 million followers and more than 3.5 million subscribers this is proof of how powerful the visual content can be! They focus on what their customer is searching for which is based on the great market research. GoPro guys know, content marketing can be very powerful with visual content, and hence if you check their Instagram page you will be very thrilled to see the videos and pictures collection. Takeaway Point –  Get friendly with the pictures and videos, this will connect you to the masses. The content marketing is picking pace with the visual content, hence educate yourself to do it extremely well. Number 5 – TED talks – It’s All About Storytelling Why do you think TED talks is so popular? Yes! Of Corse it is storytelling. We concentrate ourselves whenever we are reading, listening, or watching stories. Stories keep us engaged and this is picked by smart marketers for branding and increasing the popularity. We can say this as a default mode into a human being. Our childhood is also beautiful because we loved to listen to stories. You learn – To market your product you can also use the art of storytelling, which is considered the ‘crux’ of content marketing. Summary – The Key Elements To Remember  After reading all the content marketing strategies used by brands you might be having some amazing and creative ideas for your product, right! So, before we say bye to you, we would like to deliver the key elements you should learn from these content marketing examples. Humor, simple yet powerful messages always work. Personalization is loved by everyone – It is psychologically proven. Quality should be the priority Be free and contagiously optimistic in your posts on Social media Storytelling is an art – you should learn it as the market demands it. Visual content marketing is the need for an hour- try to learn and implement it. Follow these key elements and we are sure you will be just great at it! Read More – 7 Types Of Invaluable B2B Content Used For Content Marketing Pals Adieu for now! if you like our post do not forget to revert us in the mail.

Top 5 Content Marketing Strategies To Get Your Lead Generation On Track

Posted on By Vikas Bhatt

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Nowadays the audience has got smarter. It is a game of sagacious minds to build and sustain the trust of the customers. Whatever way you choose, solid content is always there, whether you go for demand generation, account-based marketing, or any mode of marketing ‘Content’ will always pave a way for you. Once you grab the trust it doesn’t matter which social media marketing you serve on their plate. Now, let us grab some amazing content marketing strategies which will help you generate leads. 1. Don’t Ever Forget To Do An Extensive Market Research  Always keep in mind – Smart decisions are the result of in-depth knowledge and research. Hence, go for google analytics and search engines, and find out what type of searches is appearing for the product. If you are selling a product or service you should know who, how, what, and when. Who is your audience? How you will target them? What are your strategies? When will you achieve your target? Sophisticated market research boils everything down to the ‘What exactly your audience is searching for?’ If you crack this code, congratulations, your strategy 1 is accomplished. 2. Captivate Through A Creative Landing Page  Hmm, captivate!! So, does this mean to decorate your landing page? Somehow, it says the same. Your landing page should be very attractive and engaging this is not possible only because of a great web designer, but a content writer can do the magic too. Try giving a strong and captivating headline, this should make the reader scroll down and read for more content and this is the vital aspect of any lead generation strategy through content marketing. And here is the anatomy of a perfect landing page. Image Source – Buffer 3. Lead Lure or Lead Magnet When we go for fishing, we hook food on the rod to attract fish and ‘catch’ them. In the same way, if you want to attract more audience you must give a bait, a lure to your audience. Before you sell your product, you need to attract your audience with a catchy and bold headline. Keep in mind, whenever you write content (lead bait) it should be a logical one. If you are writing an eBook, your headline must catch the eye of your audience. For instance, if your product is software that manages meetings. Your heading might be – “An ultimate assistant for a productive meeting” or if you have any other in your mind do comment below. This way an amazing heading leads your way to lead generation. 4. Create Clever Content To Generate Leads Image Source: Business2Community Content marketing campaigns do wonders if they are set up on solid and high-quality content. How to make high-quality content for a successful content marketing campaign?   The study, study, and study. Top ranking headlines, online publications, successful content related to your industry will help you a lot. Tweaking your headlines with reasonable time and learning how to write a bewildering headline will make your life much easier. 5. Perfect Content Marketing Yields More Leads Well, content promotion is like adding life to the created content. Without promoting it strategically it is as good as dead. Create a promotion strategy based upon your type of product/content, target audience. You should jump out of your comfort pool to grab the best path to attract more leads. Try finding the best channel to market your content. For instance, you want to market your eBook which platform would you opt for? Twitter, Facebook, or LinkedIn??? People, my perception would be – LinkedIn, why? The reason is simple because you would find more professional and industry-related people over LinkedIn, right? So, the reason behind giving this lame example is to instruct you – Think before you choose your promotional channel  By the way apologies for this lame example. Summary  The power of content is witnessed by many industries for many years. B2B industry is experiencing many major changes in terms of generating leads. There are plenty of ways sales and marketing teams are generating leads. It is up to you how you cut these noises and emerge as a clever player when focused on lead generation. So, people do try these above content marketing strategies to generate leads, and remember to mail us if you found this helpful.

7 Types Of Invaluable B2B Content Used For Content Marketing

Posted on By Vikas Bhatt

Content Is The King – Why? Marketing field, demand generation, corporate communications, and any other field when you observe closely the common thing is ‘Content’ it is like fuel to the lead generation industry. The fact is, particularly the B2B industry also relies on content. This might be hard to digest but it is the truth. Content Marketing Institute conducts a survey every year to learn about the content types used by B2B and B2C marketers. It is observed the content types deployed are shifted from industry to industry. But when someone asks, “what type of content works best for my industry?” the answer is, “It Depends” upon your buyer’s content consumption, the product you sell the services you offer, in brief, there is no particular algorithm for any industry to go for the type of content that is suitable for the particular industry. You need to carry out the A/B testing and observe the data when you implement a specific type of content marketing strategy. But we can surely give you 7 types of invaluable content kinds that is a go-to thing for every marketer and industry. 1. Webinars Webinars are like seminars just the difference is it brings a wide range of people together on the internet. Live experiences are unbeatable when it comes to generating leads especially the qualifying leads. Webinars are the best thing to build trust and the best way to engage more and more people. Webinars are the most powerful type of content of all. 2. Blog ‘Old is Gold’ fits here very perfectly. As we know blogging is a very old method of content marketing and yes, is still a very effective one. This is the fastest way to reach your large audience, and when it comes to lead generation blogging helps a lot. It only requires doing it correctly. 3. Video Content We know that video can engage even a laziest buyer. Modern customers want the product in action. It also gives better understanding and improves your brand identity. A video marketing is on demand in B2B world, but without a great content it is like a shot in the dark. A video marketing has a great power to attract great ROI, hence, focus on the content to achieve desired goals. 4. Ebooks The sophisticated and detailed version of marketing your content is E-Book. This is the best way to build your credibility. Writing an eBook shows your knowledge of the subject. Which is searched by many people. The E-book helps to bring qualifying leads into your bucket. 5. Infographics  Infographics – When you take the facts from your E-Book and break them into entertaining chunks you create the best stuff for your audience. Any salesperson will convert leads with insights, but the infographics are considered the most compelling way to deliver these insights. The perfect creativity is the key to turn the marketing game to your side. 6. Case Studies “Case studies are a marketing staple”. They create a major difference in the perspective of your brand. It shows how your product or services are implemented perfectly. This is the best way to showcase the USPs of your product. And, yes the most sophisticated way to do content marketing. 7. Podcast  Most of the people in America around 44% are Podcast listeners. Podcasting is the radio of the digital era. This is the new trend people are following and loving too. The topic you want to share with the listeners plays a key role to a successful podcast. Summary  A successful content marketer never sticks to one type of content instead they always try to find the effective way to market their content for their business by A/B testing and analyzing it with proper metrics. You to try doing the same and you might discover your way to Content Marketing. Happy Marketing!

How To Embed Content Marketing And SEO For More Traffic And Leads?

Posted on By Vikas Bhatt

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? There are numerous ways google algorithm favors to what your targeted audience loves. 3 things which both your audience and google love are – Relevance, structure, and authority. Now, let us jump straight to our topic, how we can embed Content marketing and SEO to attract more organic traffic to the website. #1 Content Distribution Image Source: CoSchedule When you are spending so much of your precious time in developing a great piece of writing it is very important that you distribute it to the channels that will yield more traffic. Distribute your content to get more exposure and links. Similarly, it is very important to cover the topic thoroughly. Yes! The content relevancy is the prominent point.  It is not mandatory to optimize every piece of content. It depends, for what you are writing content. Whether it is for social or learning cause to increase conversion and build trust or for marketing and ROI. SEO should be at the bulls’ eye.  #2 Points That Matters In SEO We should create a holistic strategy to build the perfect combination of Content marketing and SEO to work wonders. What you want to convey – Your communication should be clear and crisp. You must understand your vision, topics and understanding before conveying it to the mass. Keyword is the key – Study your targeted audience before jumping to write. Whenever you start writing, extract the keywords of the topic this will give you a best place in the search result. Google Favors – Understand what google favors. The way to grasp this is by analyzing the 1st page and presenting something better than the others. #3 Google Favors Structures Content with more clarity and structure wins the Google’s search engine game.   A topic when you write should satisfy the answers reader is reading or searching for. You can think your page as a Wikipedia. Use keyword synonyms along with keywords to make it simple for google to catch your page. This process of keyword research helps to identify and determine the relevancy to the targeted audience. You can take help from Ahrefs and SEMrush to check the traffic, synonyms variants and more. These SEO tools help us to get the decision driven by data and enhances the chances of success in content marketing and SEO. #4 Analyze The Ranked Pages Many writers Predict the users query and intent behind asking the query, after knowing this they start creating a good piece of writing. But the smart way to write is by analyzing the ranked webpages. Review your top page on google search. Get an idea from the top page and start creating a content that will provide more information than all others. Remember you are creating a content for google search so do not forget to add proper structure in your content and a content for reader should include interesting information. This way you are creating a pro writeup which is good for google and your audience too!    #5 Keywords Still Do Wonders Ensure your content is perfect for the SEO. The content should have proper heading and well-structured page. You should understand the Google’s way of ranking the webpage. Include keywords, synonyms, and their variations. Google is smarter now; it gets the concept and context and ranks your webpage accordingly. This not only helps google to review your webpage fast but also makes sense for the user when he comes to read your article. Congruently, when he goes to enter the search query, go for URL, and clicking the article by getting the desired heading. So, adding keyword in the above 4 points is very important for ranking your webpage. #6 Some Technical Affair Content writing and marketing, it is surely important but the most vital points among these are implementing schema markup and structured data. Technical SEO helps a lot to uplift your article to the SERP. This makes it easy for google to clearly identify your context content.  Summary: How To Make Most Of Content Marketing And SEO? Your content marketing has the great chance of succeeding in the organic search if give importance to the following: The topics Keywords Review the ranked pages Implement Schema markup And voila!! This will boost the chances of the sustainable, long lasting organic traffic and yes leads too! Must Read: Introduction To The Content Marketing Sphere

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