“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman
Isn’t it true?
Email marketing is the most reliable and cost effective marketing channel for many businesses. For many years it has been acting as an ideal and most effective way to market your product and services.
To all the beginners, Who are on the path to market their brand, product or services , we would recommend this as the perfect channel to commence your marketing efforts.
LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS
1. Create An Email Marketing Plan
Clueless about your Email Marketing Plan?
Don’t sweat it! – We are here to help you.
To make your planning part easier, we have introduced some best practices that will be useful when devising an email marketing strategy.
A. . Define Your Audience
No matter what you sell, it is of utmost importance that you should know whom to sell.
Add your audience to your list by segmenting the people based on demographics and firmographics, so you can send them personalized emails that help to increase engagement and generate substantial ROI.
As soon as they’re added to your contact list, start providing the content or information that will trigger their buying interest.
B. Segments And Groups
Once you’ve identified your audience within your larger collection of people, you’ll be able to do segmentation of the audience that will benefit you to send the relevant messages to trigger their buying interest and eventually give you great results.
Grouping and segmentation is the best way to organize your list and helps to plan your email marketing campaign efficiently.
C. Decide What To Write
All set! Now it’s time to structure your content. As you know your audience, you should also know why you are shooting an email campaign, and then create content appropriately.
As you are well aware of whom you are writing now set your strategy to what you should be writing.
Think about what you want to say to your audience. For this, you should always keep in mind why they have subscribed for.
Here are few examples of a B2B content you can talk about:
- Upcoming Events
- Tips for Business
- ROI Generating Tricks
- Blogs And Newsletters
- Share Your Office Culture
- Details About Your Service/Product
Hmm! You must be thinking, “That’s fine. but how should I collect all this content?
2. Here Are Some Logical Tips To Creating And Gathering Your Content
It is tough to come up with compelling content that is loved by all people. Every people, every mind, thoughts, and liking are different and to produce content that fits every mind is really an onerous part. So, to make it easier here are some points.
A. Treat Your Subscriber Like VIP
Honor them by letting your subscribers be the first to know about new products and sales. If people who have subscribed to your list means they are interested to hear you and are giving space into their inbox. Consider this as a privilege, and don’t forget to treat them with rewards.
B. Keep It Useful
Ensure you are sending the information that is useful and relevant to them. It is not only about what’s inside your email but also about what’s outside your email, yes, we are talking about the subject line. Our tip is to keep your subject line straightforward, but testing different variations is always a good way to seek a winner.
C. Include Some Of Your Personality
Oh yes! Add some sense of humor, voice, tone to your email content. Try to write the way you would speak to your customer. But, remember to keep it short, no one wants to read long stories, so keep your points clear, so that they can scan your mail and understand the content quickly.
And after generating your audience list and impelling content, you are set to shoot your email marketing campaign.
Extra Toppings Only For You
So these were some tips to commence your email marketing campaign. This is mostly about testing various options to check the winner.
As you have created, tested, and sent your email campaign, give me a high five!
Now it is very important to measure your performance. Keep track of all the parameters like – Open Rates, Clicks, Website Traffics and more by using some automation.
So, here we close our chapter and letting you begin yours. Start with your email marketing campaign and do let us know how it went.
Vikas Bhatt is a demand generation, content syndication and a data cleansing ninja. He is the co-founder of OnlyB2B, a global organization that helps brands and businesses gain maximum leads and skyrocket revenue. You can get in touch with him on firstname.lastname@example.org