Search Results for: lead generation

5 Ways Of Promoting New Piece of Content | Content Syndication Ways

Posted on By Vikas Bhatt

You have written a detailed and actionable piece of content for your blog. You publish it and wait for the traffic to take over. But, unfortunately, the traffic does not meet your expectation.  Look – If you publish it only on your blog, chances are, it will not reach an audience other than your own (which is extremely small, if you are just starting out) Promoting a new piece of content is the absolute necessity!  But, there’s good news! By leveraging B2B content syndication strategies, you can boost the traffic pretty quickly. These strategies involve strategically placing your content on relevant industry publications and websites frequented by your target audience. If you are unaware of content syndication services, it is the process of re-publishing your content on third party websites that usually have a large following. For example, The Huffington Post, Entrepreneur, Medium etc. [Don’t worry, it is content syndication ways are perfectly good with Google and does not mean duplicate content.] After all, the purpose of content creation is to build a brand and reach a massive audience, and it does not matter if they don’t read on content on your blog at first.  In this post, we will discuss 5 ways of promoting a new piece of content through content syndication ways Lets begin  Self-publishing platforms There are multiple self-publishing platforms where you can re-publish your existing content. Lets look at a few options 1. LinkedIn It is an excellent medium to syndicate content because it is filled with articles, videos and blog posts written by the professional community members as well as industry influencers.  This exemplifies how content syndication works: By sharing your high-quality content on LinkedIn, you get exposure to a targeted B2B audience and leverage the platform’s existing traffic to drive visitors back to your website. We recommend LinkedIn as one of the most effective content syndication ways because: The site generates traffic for a long time. Meaning, you will keep getting the traffic long after your content is published. So, make sure your content is high quality and aim for it to be picked by LinkedIn Pulse. Even if it does not get picked by Pulse, posting content on LinkedIn regularly will drive new readers back to your website. SlideShare If you have noticed, there are many pieces of content that are not ranked high on Google but the SlideShare version ranks right on Page 1.  Slideshare is a great content syndication tool of promoting a new piece of content. They allow anybody to upload a slideshow that visitor can view and download.  While it may not drive huge amounts of traffic initially, it is a great way to brand your business. Anyone who is looking for content or downloads it will notice your branding on the content and would be encouraged to check you out. Must Read: 6 Content Syndication Networks that will Drive Traffic 2. Social media snippets Social media is one of the top content syndication ways and there are many ways a B2B business uses it. You can get your content in front of the relevant audience by buying targeted ads or sponsored posts, not just to drive brand awareness but to generate leads through calls to action and landing pages. All social media platforms (like Facebook, Twitter, and YouTube) welcome content in the variety of forms and there are plenty visual only platforms (like Instagram and Pinterest) which can help you reach the relevant audience.  So, pick the platform which works best for your business and get started. 3. Influence the influencer Another way of promoting a new piece of content is to mention influencers and inform them about it. If you have written detailed and informative content, they will be happy to share it with their following (which quickly builds trust in the industry). This highlights one of the key benefits of content syndication: gaining exposure to a wider audience through established influencer networks. You can also write an actionable guide and ask an influencer to link back to your post. Neil Patel talks about this method quite in detailed. 4. Paid content syndication ways to promote a new piece of content With the help of these content discovery platforms (named below), you can maximize your audience by sharing your content on a wide network of sites, ncluding platforms specifically designed for video content syndication. Have you seen the recommended articles from the websection on many websites? These are paid content syndication ways and are seamlessly blended into the design There are many content discovery platforms to choose from. While some are more popular (or recommended) than others, the decision depends on your requirements and what works best for you. Some of the ones, we recommend are Using these services, you can quickly grow an audience by putting your content in front of a million eyes. But, remember, these are paid services and work on pay per lead model. You can read more about these here. 5. Social bookmarking websites and RSS There are a lot of websites that aggregate the best possible content available online. You must have heard of Reddit, StumbleUpon or Dig. That said, you cannot be spammy by dropping your link and running away. These are engaged communities and you need to take time to get involved, comment on others and share content from a variety of resources. Another recourse of promoting a new piece of content is using RSS – Really Simple Syndication. There are multiple sites available online which are designed to combine and collect a range of RSS content.  You can submit your content to these sites. Through getting our content syndicated in these RSS directories, you will get traffic. However, your content will be mixed with a lot of other content and you might not see the traffic initially Besides this, there are many websites which allow content syndication and you can use this guide to find such places There you go.  Content Syndication is a powerful tool in your marketing toolbox. If you utilize these content syndication methods, you can put your content in front of a larger

Marketers, Read These 50+ Email Marketing Statistics You Don’t Know

Posted on By Vikas Bhatt

Email marketing is the more effective way of marketing as compared to the other ways, but one should be aware of the email marketing statistics, you may come across  thousand of statistics that you might see. But here are few statistics that you should know:   1. 89% of marketers say that email is their primary channel for B2B lead generation. (Maligen). 2. 78% of consumers have unsubscribed from emails because brands were sending too many emails. (Hubspot) 3. Email with social sharing buttons increases click-through rate by 158%. (Sarv Resources) 4. 96% of organizations believe that email personalization can improve email marketing performance. (ABERDEEN) 5. Emails with personalized subject lines are 26% more likely to be opened. (Campaign Monitor)   6. Segmented and targeted emails generate 58% of all revenue. (DMA) 7. 50% of companies feel they can increase interaction with email by increasing personalization. (Experian) 8. 51% of marketers say that email list segmentation is the most effective personalization tactics. (Ascend2) 9. Interactive email content increases click-through rate by 17 times. (Martech Advisor) 10. 70% of consumers frustrated when content isn’t relevant to them. (Exit Bee)   11. About 53% of mobile devices are opened on mobile devices. (Campaign Monitor) 12. 63% of companies successful in Marketing Automation plan to increase their Marketing Automation budget. (Marketo) 13. 95% of companies using marketing automation are taking advantage of email marketing. (Regalix) 14. Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Email stat center) 15. 75 percent of Gmail users now access their emails on mobile devices. (TechCrunch)   16. Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. (FORBES) 17. Emails with a Single CTA Increased Clicks 371% and Sales 1617%. (WordStream) 18. Email subject lines that are between six and 10 words perform the best with a 21% open rate. Contrary to this finding, the majority (52%) of emails today has 11- to 15-word subject lines, and in turn, only garners a 14% open rate. (Retention Science) 19. Two-thirds of emails are read on either smartphones or Tablets. (Marketing Land) 20. Mobile email click-throughs increased 22.8 percent on Black Friday. (Email Monday)   Must Read: The Do’s and Don’ts of Email Marketing 21. Only 48% of marketers build a new landing page for each marketing campaign. (IMPACT) 22. At the end of 2016 the average open rate across all industries was 24%. (Smart Insights) 23. Marketers have found a 760% increase in email revenue from segmented campaigns. (Campaign Monitor) 24. 60% of marketers use conversion rates to evaluate an email’s effectiveness. (DMA) 25. 83% of B2B marketers use email newsletters for content marketing. (Content Marketing Institute)   26. 77% of ROI comes from segmented, targeted and triggered campaigns. (DMA) 27. 83% of companies use at least basic segmentation for their emails. (Ecoconsultancy) 28. Email subject lines that include the words “”thank you”” have the highest above-average engagement levels 62%. (Adestra) 29. 11 a.m. ET has the highest click-through rate for email sends. (HubSpot) 30. Tuesday is the best day of the week to send Email (according to 10 email marketing studies)   31. For email marketing to happen, brands first need to persuade consumers to opt-in to their email marketing programmes. Marketing professionals use several touchpoints and channels to gain those opt-ins. From a marketer’s perspective, opt-ins are encouraged by brand trust (38%), as a part of the transaction process (37%) and via offers/competitions (28%). 32. Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails ( Blueshifts 2016 Benchmark Report.) 33. 78 % of consumers say that most brands don’t understand them as individuals. (Brightwave) 34. On an average, consumers have about 1.8 email accounts per person. (Radicati) 35. Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. (Constant Contact)   36. Half of the email users check their emails when bored, so your email must eliminate their boredom. (Adestra) 37. More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. (Email on Acid) 38. Almost a fifth of companies (24%) purchase email lists. 39. 47% of users think marketing automation is worth the price. (VentureBeat Insight) 40. One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive. (Adobe)   41. Welcome emails have 320% more revenue per email than other promotional emails. (Demac Media) 42. One in five shoppers converts if they’re reminded within an hour regarding their abandoned carts. (Barilliance) 43. Automated email messages have 70.5% higher open rates and 152% higher click-through rates than business as usual marketing messages. (EPSILON) 44. 91% of the most successful users say marketing automation is “”very important”” to the overall success of their marketing programs. (Marketo) 45. 94% of businesses say personalization is critical to their success. (eConsultancy)   46. Personalized messages based on behavior are 3x better than batch and blast. (Marketo) 47. 55% of all emails are now opened on a mobile device. (Litmus) 48. With an ROI of around 4,300%, email practically pays for itself. (Copyblogger) 49. Email notifications about abandoned carts have a 40.5% open rate. (eMarketer) 50. 78% of marketers rate their company’s competence in email marketing as either intermediate or advanced, up from 70% last year. (The Direct Marketing Association)   51. Nurtured quality leads tend to make 47% larger purchases than non-nurtured ones. (FORBES)  52. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6X more revenue. Must Read: How To Quickly Build Email Marketing Lists

Why Is Content Syndication called The New SEO?

Posted on By Vikas Bhatt

What the hell? How can content syndication be the new SEO? They are not even close!    Confused? Clickbait?  NEITHER!  We are advocates of content syndication and there are strong reasons why we call it the new SEO.    Before that, honestly, tell us one thing –   Have ever heard yourself or the C-suite say    Sometimes, at the least? We are sure!    B2B content syndication strategies are becoming increasingly important for businesses looking to boost their SEO efforts. By strategically placing your high-quality content on relevant industry publications and websites frequented by your target audience, content syndication can help you achieve the same results and exploit the benefits of traditional SEO at a comparatively faster pace. However, it’s important to remember that content syndication is not a replacement for SEO. It acts as a powerful supplement to your overall SEO strategy. You need to focus on both to get the best results. Note: Please note that every marketing strategy takes time. When we say faster pace, we are talking in comparative terms.    In this post, we will discuss why content syndication is the new SEO and how it will help your business.   Must Read: Everything you need to know about content syndication 1. Rank higher with right keywords and drive traffic Using relevant keywords is prerequisite to any SEO strategy. However, it takes time to get indexed and rank for a keyword if you are just starting out. Right?  Content syndication gives you a way out of this. If you have created in-depth content for the right platform and with the right keywords, you can exploit the benefits of the content syndication partners SEO strategy.    Lets say, you are a startup blog. You are building up your credibility, backlinks or domain authority from scratch. Meaning, there are minute chances of ranking higher on search engines.    On the other hand, your article has higher chances of ranking on page 1 of Google, if you are syndicating on The Huffington Post, Entrepreneur or like. They have already established credibility, have high authority backlinks and hence, a higher domain authority. These websites can drive huge amounts of referral traffic to your website.    According to Neil Patel, When we started republishing content from the Kissmetrics blog on sites like Entrepreneur and Search Engine Journal, we saw the referral traffic pick up (we got almost 9,492 visitors a month) This exemplifies how content syndication works. By placing your content on relevant websites with established audiences, you gain exposure to a wider pool of potential visitors, even if your own website doesn’t rank on the first page of search results. This is all about ranking higher, what if you don’t rank high? We understand. Not every piece of content can rank on page 1. If your content does rank on first few pages of Google, you will have the benefit of organic traffic as well as the traffic that syndicating partner gets every day.    If you don’t rank higher, you will still have the benefits of being found on the website by their regular audience. For an example, your SEO expert syndicates your content on a website with 10000 views and even if 50% of the visitors click on your website. At the end of the day, you have 5000 views. Isn’t it fair to say content syndication is the new SEO? Source: Wordstream 2. Quality Backlinks and domain authority We already touched upon this in #1.   Content syndication allows you to point towards your websites from authoritative websites. If one of your SEO goals is to boost page rankings using backlinks, content syndication can help. It is a white hat strategy that works well if your syndicating partner allows dofollow backlinks.   According to Moz, links to a site are treated like votes to the site/page. The quality, quantity, and context of the links from one page to another are used by search engines in classifying and ranking a page.    Along with this, quality backlinks also helps in establishing credibility and domain authority. Most search engines give weightage to other websites that link to your page or site as a whole (backlinks).  To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.    But, what about duplication issues? You have the exact same copy on another page, Google doesn’t penalize it?!   In order to avoid any duplication issues, it is a good practice to include a link to your original content.In the screenshot below, you will see this particular advice from Google: Linking to the original article not only gives attribution but also shows search engines that this is just another version.    It is safe to say that content syndication can be considered as the new SEO.  Must Read: Content syndication platforms you must need to know 3. Quantifiable ROI SEO is liked by all marketers because it provides trackable and quantifiable results. SEO marketers can track traffic and conversions.    Content syndication, on the other hand, provides you with the same benefit. It’s trackable and quantifiable, allowing you to measure the return on investment (ROI) of your content syndication campaigns in terms of traffic, leads, sign-ups, referring source, and more. This means you can see the tangible results of your content being distributed on high-traffic platforms. I gained over 600 subscribers from the Lifehacker version and I didn’t have to put in any additional work writing a new article. Do you get what we are pointing at? Content syndication, including video content syndication, is definitely the new SEO strategy! 4. Cost-effectiveness SEO is preferred by marketers and businesses because it automates traffic. You don’t have to rely heavily on marketing and advertising.  Content syndication gives you similar benefits. Syndicating content with high authority domains will help you rank higher and drive crazy amounts of referral traffic. If you end up ranking on page 1 or 2 of Google, it is

How to Find Places to Syndicate Your Content?

Posted on By Vikas Bhatt

Content syndication can help you boost visitors quickly. Literally, quickly. Your website traffic could suddenly look like this –    For those of you who do not know what content syndication is, it is a process of re-publishing your content on third-party sites (who have a large following, for example, The Huffington Post or TNW etc). You can read more about it    a. Beginners Guide To FREE Content Syndication   b. B2B Content Syndication Strategies c. 5 Step Process To Make Content Syndication Work For Demand Generation    But, how to find the right places to syndicate your content? How and where do we look for it? In this post, we are going to answer exactly this.   What should you know before you start finding a place for syndicating your content? i. Your target audience It is important to know who you are trying to reach with your content. Meaning, you cannot hope to generate qualified leads (Marketing qualified or Sales qualified) if you syndicate your content on a website in a different niche. For example, syndicating a technology piece with lifestyle websites.   ii. Best content piece Select the best written and popular (the one which drives most traffic) content piece to syndicate. iii.  Understand techniques You have three major options –   Now that we understand the top 3 options for syndicating your content, lets discuss how should you find places.   1. Search Google for list-type content pieces This is a no-brainer. You can find list-type content pieces online that have collated all the places where you can syndicate your content, showcasing the benefits of content syndication by allowing you to reach a wider audience and potentially generate more leads and sales. If a simple Google search isnt fetching the desired results, try the advanced search feature of Google. Below the search bar and on the right side, you will find settings and tools. Click on Tools and select Advanced Search. You can be very specific with your searches here. I tried with these values and landed quite a few good resources that lists places where you can syndicate your content. 2. Look for complete guides Similarly, you can also find guides and 101s to content syndication.These resources often delve into strategies specifically geared towards content syndication lead generation. They usually list out the most popular tools and websites to syndicate your content. We have made your task easier by collating the best articles available online which talk about content syndication. 3. Look for websites that accept guest posts If you are looking to guest post on niche websites, it is best to search niche + write for us on Google. You will find a list of websites that are open to accepting content from others.    For example, if you are looking to publish content on digital marketing, you can search for digital marketing + write for us. This is what Google will give you    If you are not keen on guest posting, you can make a list of all the websites from this Google search and browse their content to see if they will be open to syndicating content, or explore video content syndication as another means to reach a wider audience. And, how do you do that?   You are looking for a line which basically states that it was originally published somewhere else or have an attribution. Like this –   According to Neil Patel,    You can also search for terms, like originally appeared on, within a site  this will gather all of the syndicated content in the search engine results. So, to know if Lifehacker is open to content syndication, well look for  lifehacker.com: originally appeared on. The following screenshot confirms that Lifehacker is indeed open to content syndication    Source: Neil Patel 4. Assess where your competitors have syndicated content Arthur Weiss, managing director of UK-based Aware, says that keeping an eye on competitor moves helps businesses gain competitive intelligence. “”You can then plan your own strategies so that you keep your customers and win (not steal) customers away from competitors.   You can simply Google on how to use these tools and select the best one for your needs. Here are a few articles to help you out  fre 5. Public Relations platforms that collate information These websites are a directory of information on websites and media platforms that are open to content syndication.    A few you can use are     How to find more?    You can use producthunt.com. I put in public relations in the search and it gave me these results (including the ones mentioned above) 6. Search for WordPress plugins that make syndication easy and submitting content to RSS In our blog post, we mentioned that one of the fastest growing methods for enhancing a web sites traffic and syndicating content for MarTech experts is to submit your RSS feed to the top-ranked RSS feed directories and search engines. You can find a list here.   You can also find a list of WordPress plugins that will help you with syndicating content. Here are a few articles that will help you   There you go.    You know everything about searching the right place to syndicate your content.   Which ones are you going to put in practice? Lets talk about it in the comments section.

Email Marketing Services/Solution – New

Posted on By Vikas Bhatt

We provide you with email marketing solutions that speed up your sales cycle and shorten the buyers journey We know how your audience interact with email communications and will build an email marketing campaign strategy that meets your business objectives and revenue goals. Email marketing is a no brainer! The statistics speak for themselves Email marketing typically returns  £40 for every £1 invested Email has a median ROI of 122% over 4x higher than other marketing formats 89% marketers said that email was their primary channel for B2B lead generation. If you aren’t already using email marketing strategy to generate leads, you are seriously lagging behind in the race with your competitors.  1/3 of consumers have purchased products and services from emails We know how your audience interact with email communications and will build an email marketing campaign strategy that meets your business objectives and revenue goals. Must Read: Do’s and Don’ts of Email Marketing With a custom email marketing strategy for your brand, you can Increase ROI on each dollar spent: Did you know that the average return on investment for email marketing in the UK is 2964%? With many years of experience, we have learned how to drive tangible results for your brand. Drive more conversions: We create campaign that reach your audience in style. They are compelling and talks directly to your audience. Track buyers: With analytics, we will track your potential buyers behavior and generate high-quality leads Credibility: With email marketing, you can build credibility and brand name in the market Stay on top of their mind: Regular emails can help you reach out to your target audience and stay on top of their mind. When they want to invest in a similar product/service, you will automatically come to their mind. Segment: It is important that you use segmentation to nurture leads for maximum conversions Nurture leads: You can direct your prospect through your sales funnel smoothly, provide important data and increase your website traffic Did you know that Segmented email marketing campaigns get 14.31% more opens and 100.95% more clicks than non-segmented campaigns. At Only B2B, we help you with Tailored messages: We help you send tailored messages at the right time with a strong subject line which will ensure that the prospects read your emails and take next step in the buyer’s journey. Email Marketing Promotions: We will find you the right offer, perform A/B testing on best alternatives, and then optimize email templates to create a campaign that your readers cannot ignore. Bulk emails: With bulk emails for clients who wants to run large volume of campaigns which can drive results which align with your revenue goals. Drip email: We help you create Drip Email marketing strategy which will nurture your leads according to their behaviour and achieve higher lead conversions. We send the right emails at the right time to maximize conversions. Email Marketing analytics: Establish email analytics to ensure ROI on every penny spent. We share regular reports on click through rates, bounce rates, conversion rates etc to keep you updated on what works best. With analytics, you can also know who opened your email and who took an action. Isn€™t that great? A/B testing: Email marketing isn’t a quick exercise, it is a constant endeavor. Our team will help you test email designs, time and other things to ensure maximum click throughs and conversions. You have revenue goals. We have a broadmap for it You have amazing products/services We create campaigns that motivates your audience to buy You keep business on mind We keep your business on top of your buyers mind. You decide a budget We create cost effective strategies within the frame You think of WOW campaign designs? We do it for you. We give you stare-at-me designs Worried about ROI? We provide you detailed analytics to show ROI. We brainstorm to figure out what works for your business and develop a tailor made email marketing strategy that works wonders for you. If your email marketing strategy is in the right hands, you can quickly see return of every penny invested. This is where we come in! Our campaigns are tailor made to your audiences needs. Whether you want to welcome buyers, send follow up emails for abandoned shopping carts, share your best resources, re-engage or send event triggered emails, our campaigns will serve your needs and reach more inboxes. Must Read: How to Build an Email List Fast?

How to Use Content Syndication to Boost Your Subscribers

Posted on By Ameet Bhinganiya

Have you heard of Ash Ambirge of The Middle Finger Project? It’s ok if you haven’t. Because I will share something about her that will leave your jaw dropped to the floor. Ash Ambirge found herself in the parking lot in the slums of Philadelphia with mere $26. She was assaulted by her boyfriend and barely escaped with her life a few hours ago. Most people would resort to suicide or prostitution but not Ash. She had a weapon, a blog, which she built on the side with 2500 email subscribers, a testament to the benefits of content syndication and audience building. She turned to her subscribers for pre-selling an ebook. Yes, when shit hit the fan, she resorted to her subscribers to make a living.  Do you see what I am getting at? Building email lists should be an important part of your sales strategy. It helps you reach out to your audience within a matter of minutes and sell your product or services. Neil Patel, summarizes it, by saying,  out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon, one way they get you to continually buy more products from them is by emailing you offers on a regular basis.  Don’t forget the power of video content syndication as well! By creating high-quality video content and strategically placing it on relevant websites, you can reach even wider audiences and generate leads who might be more receptive to video as a format. But, how to build an email list? There is a tonne of tactics you can use (including, landing pages, opt-ins, header opt-ins, etc). Today, we are going to look at using content syndication alongside content syndication tools to boost your email subscribers. Must Read: MQL to SQL conversion rate What is content syndication? Content syndication is an inbound strategy which deals with republishing your content on third-party sites. Now, think about the worst advice you have received to on how to grow your wordpress blog? You concentrate on building it, they will come, thats mine! It couldn’t be more misleading than that. Growing your blog audience and converting them into subscribers requires a well thought strategy.  You may write awesome posts on your blog, but if there is no one to read, you won’t get anywhere. And, this is where content syndication comes to rescue. It essentially expands your reach by placing your content in front of new audiences on relevant websites. In simpler terms, how does content syndication work? Reputable syndication platforms connect you with websites that share your target audience. You can then share your high-quality content with them, allowing them to publish it while properly attributing it back to your original source. This increases your visibility and drives new visitors to your blog, potentially converting them into loyal subscribers. Specifically in the B2B content syndication space, this expands your reach to relevant industry publications and websites frequented by your target audience. By placing your content in front of these qualified readers, you can generate high-quality leads and establish yourself as a thought leader within your niche. It gives your content legs of an Olympic athlete. What I mean is, content syndication can put you in front of millions of readers and help you gain new subscribers.  James Clear, a big advocate of content syndication, says  an article that originally ran on my site and then was re-published by Lifehacker later on. I gained over 600 subscribers from the Lifehacker version and I didn’t have to put in any additional work writing a new article. Must Read: Beginner’s Guide to FREE Content Syndication 600 subscribers! Now, that’s how content syndication can help to boost your subscribers (if done right!) Lets look at a few things you need to do with your posts while submitting it to other blogs and websites 3 things to do for boosting subscribers using content syndication 1. Write great content Instead of discussing the rhetoric on actionable, valuable and informative content, let us tell you three types of content which do extremely well.  a. How-to posts Leave no stone unturned. Be as detailed as possible. Use screenshots, videos, and pictures to make it easy for your audience to understand how to do something For example, this post, we wrote on how to syndicate content.  b. Personal experiences We all have been through ups and downs and when we share our vulnerabilities with our audience, they connect with us. However, don’t go on about it! Focus on how you overcame your trouble and give information which they are looking for. For example, this posts talks about how she built her career after being fired from her job. c. Case Studies A case study not only gives specific tips, tricks and strategy but it helps build credibility amongst your audience. 2. Write thoughtful conclusions Build in a call-to-action in the conclusions so readers can get more information on the same topic. This is what Greg did and suggests his audienceSource: Coschedule He breaks down the conclusion into three parts 3. Link in the byline Always write your byline in the end. That way, you can customize your byline to match the blog post. For example, if I had to link a lead magnet with this blog, it would be about content syndication or boosting email subscribers, directly trying into content syndication lead generation efforts. For example, ElnaCain, provides a link to her free course, in all the bylines of her guest posts. You also need to spend time creating a high converting landing page (by including a relevant offer and personalizing it) where your audience will land after clicking on the link. Conclusion: If there is one thing every marketer, business or blog owners, and conversion experts agree is the vitality of building a b2b list as you grow. This is where I remember what Ramsay Taplin of BlogTyrant has to say Even if all

Weighting Content Syndication and Plagiarism

Posted on By Vikas Bhatt

Just as I was browsing LinkedIn today, I stumbled on a post complaining about how someone stole their content and re-posted it without giving any credit.  A colleague and I got into a conversation around this and we realized a lot of business owners and brands believe that there is a connection between content syndication and plagiarism or duplication.  However, utilizing content syndication tools responsibly ensures proper attribution and copyright protection. These tools can help you find high-quality websites for syndication, often with established processes for crediting the original source. In this post, we will discuss how content syndication is different from content plagiarism but how content scraping can be termed as content plagiarism. Lets begin with some statistics According to a research conducted by Raven tools on 200 million page crawls, 29% of the pages had duplicate content issues. WOAH!  So you take all the efforts (sometimes a lot of time!) No kidding. According to a report by Content Marketing Institute, creating engaging content is the biggest challenge in front of B2B marketers But, what do content scrapers do? CCP (Cut-Copy-Paste) it! In one word, STEAL it.  Content scrapers are only about plagiarized content. They do it without taking your permission or giving any credit. While it can be done easily with simply copying (Ctrl + C) it, content scrapers make use of technology and bot to automate it. Here are a few tips to deal with content scrapers. While free content syndication options exist, it’s crucial to carefully vet any platform before using it. Reputable syndication tools and services prioritize ethical practices and proper attribution, protecting your content from unauthorized scraping. But, why do you want to plagiarize content or scrape content from someone elses website? Simple. We know that creating new content is a difficult task. However, the gains are immense in terms of traffic, leads (Yes, content syndication is great idea for b2b lead generation), demand generation etc. Content scraperswants to take advantage of this. By plagiarizing content, they can direct a huge chunk of your traffic to their website and rank high for particular keywords. Yes, the copied version may rank higher than your original version but the chances of that happening are tiny. This is an example provided by Adexpresso, in one their blog where they talk about how repurposed content and original content can rank on the same page. Similarly, content scrapers webpage can rank. Are you wondering what is Googles policy on penalizing such websites? First off, even Google admits that 30% of the content is duplicate. But, they do not penalize duplicate content. According to them Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.  Matt Cutts, former head of web spam team at Google,  explains how duplicate content is handled and when it is treated as spam  If you watched the video, it gets us to the next point. What about syndicated content which basically is duplicating content on third party sites? Dont worry. As discussed before, content syndication and plagiarism are completely different. In content syndication processes, publishers and creators grant their permission to publish on other sites with an aim to expand the brands or authors exposure and have several benefits. There are many authoritative websites who do this and many bloggers/marketers who make use of this to gain a wider audience. Here is an example of syndicated content. This is an article on GDPR which was originally published on GDPR.report but syndicated on compliancebriefing.com. At the end of the article on Compliance Briefing, it has this – This is one of the most important contents syndication etiquettes. Referring to original website is a safe way of staying away from the spam-book of Google. This instance will never be treated as scraping or plagiarized content. However, content duplication gets complicated when we deal with excerpts. If you scroll up, we had cited a survey from Content Marketing Institute along with inserting a snippet from their report but we duly acknowledged them in the text as well as the image. Similarly, we linked to the original source (Adexpresso) when referring to repurpose content and ranking. This is the right way of using someone else’s content. You can get more information on how to provide source credit with these tips from the Washington Post. Now, we are clear that content syndication is not unethical, duplicated content or plagiarized content. Click here to read about content syndication myths. There is another striking difference between content syndication and plagiarism. Did you know while content syndication is completely legal, content scraping and plagiarism can be punished under the Copyright laws? Keep that in mind. Next time, someone talks of content syndication do not raise eyebrows or give a dirty look. Content syndication and plagiarism are poles apart. It is a completely legit strategy. Email marketing summary: A lot of business owners and brands believe that content syndication is plagiarism or duplication. This is totally off the mark. Learn more here.” Read More: 6 Content Syndication Networks that will Drive Traffic

14 Tips to Grow Your Blog Traffic via Content Syndication

Posted on By Vikas Bhatt

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis. And that is where content syndication kicks in.  Content Syndication is what gives you the reach to a broader audience, Only B2B also provides content syndication services and content creation services that can help your business reach a wider audience. Keeping in mind the benefits, we are sharing few tips on how to build an audience for your blog via content syndication: Choose quality sites: 14 Tips to Grow Your Blog Traffic via Content Syndication 1. Choose quality sites If you are dealing with questions like How To Increase Blog Traffic? Utilizing effective content syndication tools can be a valuable strategy. These tools can help you identify high-quality websites for syndication, ensuring your content reaches a wider audience with greater credibility. It is very vital to choose quality sites to syndicate your blog post. It adds to your content credibility giving you a more authentic reach. The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post. 2. Good feed for the site: You always must make sure that your content is a good fit and relevant to the website. Moreover, the content should consistently fit into one or more of the categories on the syndicated network. Must Read: Beginner’s Guide to FREE Content Syndication 3. Regular Publishing Schedule: At least 3 months prior to offering your content to the syndication network, make sure that you have been on a regular publishing schedule. Reason being that all the well-reputed content syndication networks typically check for consistency before approving any blog post. 4. Consistent theme and standard: Most of the sound and reputed networks are in search of a consistent theme and writing standard before approving syndication. That is why while drafting your content make sure you have a consistent theme and writing standard. 5. Appropriate internal links: The fact being that internal linking captures more traffic to your website along with reducing bounce rate and is an essential step, try to make as a standard practice to use and check whether the internal links in your blog content is appropriate or not. So that after syndicating your content when the blog gets viral those links provide an incentive for readers to click through back to your website. For example, check out how we have used internal links on our 404 page so that we can capture and divert the audience to other pages. 6. Capture with CTAs: Call To Action is the answer to your question How to grow blog audience? A well-crafted CTA specifically designed for content syndication lead generation helps you convert your visitors coming in from the syndicated network. CTAs will directly engage and direct your readers towards the services on your website. Converting your readers into the lead is a crucial stepas it will ensure your readers loyalty as well. 7. Host the content on your website: One of the best ways of getting recognition and credit for your content through contbeneent syndication is to make sure that you have hosted the content on your website. Many search engines will tell that you are the initial author of the content now trending on other sites. 8. Backlink to your site: There are pretty good chances that a copy of your original content or a snippet may rank high, especially if the syndication site is ranking high on Google. However one of the best ways to deal with this is to backlink your content well to your website so that if any part of your content is ranking high you can capture traffic through the backlinks you generate. Listing down few edu. and govt. domains and commenting manually with your backlinks may also help in creating good backlinks. 9. Use rel-canonical tags Recently Google algorithm has changed to the extent that it does not give any space to spamming or keyword stuffing. It has criteria to search for the complicate content first, categorize it and then allow it on their platform if it is free of duplicated content. Rel-canonical tags often called canonical link  will help you prevent duplicate content issues. Must Read: 5 Content Syndication Myths | Hard To Believe, But True! 10. Really Simple Syndication: There are many ways of content syndication one of which is RSS or Really Simple Syndication. hile this method often applies to text-based content, video content syndication can also leverage RSS feeds to distribute content to a network of readers. You can manually syndicate your blog posts by sending your selected posts to a syndication site to review and post the content on their syndication site or network. Alternatively, you can use an RSS feed to convey your message to readers on a network. 11. Target blogs editor: While there are a thousand of sites for content syndication you must list down the best websites for content syndication. Most of the big publications or content syndication sites make the contact information of the editor available in their websites itself. Write a short email to the editor mentioning your most shared and best-written blogs to get approval for guest blogging. 12. NoIndex tags: Similar to Rel-canonical tags No-Index tags are used to prevent content duplication during content syndication. So whenever you reach out to sites about syndication make sure If they would be willing to use No-Index tag for their version of content. This in return will make sure that you don’t lose organic search engine traffic. This will also secure your original content from being outranked by your republished content. 13. Don’t be a one-timer: To make your content syndication more effective keep doing it more than just one time. This will maximize your content syndication as well as be

The Cost of Bad Data (+ How To Fix It Effortlessly)

Posted on By Vikas Bhatt

The Cost of Bad Data (+ How to Fix It) Your marketing and sales team decides to run a campaign, personalizes each email and start to send them out. Sounds great! While a few emails are delivered successfully (yay!), a few bounce back and others are ignored (nay!).  Before you lash out at anyone (or anything!), you must know that it could be the fault of bad data. But, your team collected the information from the prospects. How can that be wrong? You are right! Information collected from the prospects isn’t usually wrong when you are contacting them initially. But over time, people change jobs, email addresses, profiles, etc.  This happens more often than we think it does. According to a few studies and surveys conducted by Hubspot and Kissmetrics, Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance What is the cost of bad data? My campaigns are giving brilliant results. Why do I worry? A study by DiscoverOrg found that sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep from using bad data. It is not only about losing enormous amounts of money every year, it is also wasting the time of each rep in chasing down the non-responders. They could have been utilizing that time in a B2B lead generation and engage hot leads instead. We don’t have to mention the lost morale of the sales team when they aren’t able to close deals.   What is the core problem? Bad data! We have always advocated outsourcing. But, if you do not want to outsource data gathering and cleaning, you can take a few steps. There are several benefits of clean data which we have discussed here. Must Read: What Is Database Cleansing and Why Is It Important? How to fix bad data You don’t have to pull your hair! Here are 4 ways to keep your data clean. 1. Sales and marketing are friends! It is the combined efforts of marketing and sales that boost sales. While both of them will have their independent systems of following up leads, it is essential that both parties have access to one single database. Both the teams should be able to edit and update this database. 2. Identify and merge duplicate contacts Do you remember the times when the same brand emailed or called you twice for the same offer? They might be different people but the purpose is the same. So unprofessional (and annoying)!  Go through your leads and merge the duplicates. You can always automate the process of finding duplicates.  3. Remove inactive leads You have the database of people who aren’t opening any emails or messages for a long time. Are they adding any value to your brand? 1No. If they haven’t taken any action in the past six months, consider removing them from your database. Also, do not forget to monitor bounced email addresses. 4. Have written standards It is important that data is entered in a standardized format. Also, ensure that all entries are free of spelling mistakes. 5. Establish a regular schedule of data cleansing and augmentation At regular intervals, take the time and effort to go through your database in detail. Ensure to build processes and written guidelines around it. This reminds me of Jonathan Burg’s statement, “”Data is the oil of any marketing engine, and in order to create perpetual demand generation, data accuracy needs to be a top priority. Marketers must be ruthless and deliberate about data quality and standardization at point of entry”” Are you a victim of bad data? Which tools or process did you use to update information and fix bad data? Email Marketing Summary: Bad data has enormous costs in terms of lost opportunity even when your campaigns are giving brilliant results. Wondering how and what to do? Read this Must Read: What is Data Cleansing and Appending

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