Marketers, Read These 50+ Email Marketing Statistics You Don’t Know

Written by

Vikas Bhatt

Email Marketing Statistics

Email marketing is the more effective way of marketing as compared to the other ways, but one should be aware of the email marketing statistics, you may come across  thousand of statistics that you might see. But here are few statistics that you should know:  

1. 89% of marketers say that email is their primary channel for B2B lead generation. (Maligen).

2. 78% of consumers have unsubscribed from emails because brands were sending too many emails. (Hubspot)

3. Email with social sharing buttons increases click-through rate by 158%. (Sarv Resources)

4. 96% of organizations believe that email personalization can improve email marketing performance. (ABERDEEN)

5. Emails with personalized subject lines are 26% more likely to be opened. (Campaign Monitor)  

6. Segmented and targeted emails generate 58% of all revenue. (DMA)

7. 50% of companies feel they can increase interaction with email by increasing personalization. (Experian)

8. 51% of marketers say that email list segmentation is the most effective personalization tactics. (Ascend2)

9. Interactive email content increases click-through rate by 17 times. (Martech Advisor)

10. 70% of consumers frustrated when content isn’t relevant to them. (Exit Bee)  

11. About 53% of mobile devices are opened on mobile devices. (Campaign Monitor)

12. 63% of companies successful in Marketing Automation plan to increase their Marketing Automation budget. (Marketo)

13. 95% of companies using marketing automation are taking advantage of email marketing. (Regalix)

14. Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Email stat center)

15. 75 percent of Gmail users now access their emails on mobile devices. (TechCrunch)  

16. Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. (FORBES)

17. Emails with a Single CTA Increased Clicks 371% and Sales 1617%. (WordStream)

18. Email subject lines that are between six and 10 words perform the best with a 21% open rate. Contrary to this finding, the majority (52%) of emails today has 11- to 15-word subject lines, and in turn, only garners a 14% open rate. (Retention Science)

19. Two-thirds of emails are read on either smartphones or Tablets. (Marketing Land)

20. Mobile email click-throughs increased 22.8 percent on Black Friday. (Email Monday)  

Must Read: The Do’s and Don’ts of Email Marketing

21. Only 48% of marketers build a new landing page for each marketing campaign. (IMPACT)

22. At the end of 2016 the average open rate across all industries was 24%. (Smart Insights)

23. Marketers have found a 760% increase in email revenue from segmented campaigns. (Campaign Monitor)

24. 60% of marketers use conversion rates to evaluate an email’s effectiveness. (DMA)

25. 83% of B2B marketers use email newsletters for content marketing. (Content Marketing Institute)  

26. 77% of ROI comes from segmented, targeted and triggered campaigns. (DMA)

27. 83% of companies use at least basic segmentation for their emails. (Ecoconsultancy)

28. Email subject lines that include the words “”thank you”” have the highest above-average engagement levels 62%. (Adestra)

29. 11 a.m. ET has the highest click-through rate for email sends. (HubSpot)

30. Tuesday is the best day of the week to send Email (according to 10 email marketing studies)  

31. For email marketing to happen, brands first need to persuade consumers to opt-in to their email marketing programmes. Marketing professionals use several touchpoints and channels to gain those opt-ins. From a marketer’s perspective, opt-ins are encouraged by brand trust (38%), as a part of the transaction process (37%) and via offers/competitions (28%).

32. Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails ( Blueshifts 2016 Benchmark Report.)

33. 78 % of consumers say that most brands don’t understand them as individuals. (Brightwave)

34. On an average, consumers have about 1.8 email accounts per person. (Radicati)

35. Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. (Constant Contact)  

36. Half of the email users check their emails when bored, so your email must eliminate their boredom. (Adestra)

37. More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. (Email on Acid)

38. Almost a fifth of companies (24%) purchase email lists.

39. 47% of users think marketing automation is worth the price. (VentureBeat Insight)

40. One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive. (Adobe)  

41. Welcome emails have 320% more revenue per email than other promotional emails. (Demac Media)

42. One in five shoppers converts if they’re reminded within an hour regarding their abandoned carts. (Barilliance)

43. Automated email messages have 70.5% higher open rates and 152% higher click-through rates than business as usual marketing messages. (EPSILON)

44. 91% of the most successful users say marketing automation is “”very important”” to the overall success of their marketing programs. (Marketo)

45. 94% of businesses say personalization is critical to their success. (eConsultancy)  

46. Personalized messages based on behavior are 3x better than batch and blast. (Marketo)

47. 55% of all emails are now opened on a mobile device. (Litmus)

48. With an ROI of around 4,300%, email practically pays for itself. (Copyblogger)

49. Email notifications about abandoned carts have a 40.5% open rate. (eMarketer)

50. 78% of marketers rate their company’s competence in email marketing as either intermediate or advanced, up from 70% last year. (The Direct Marketing Association)  

51. Nurtured quality leads tend to make 47% larger purchases than non-nurtured ones. (FORBES) 

52. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6X more revenue.

Must Read: How To Quickly Build Email Marketing Lists


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