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29 Content Syndication Articles to Help You Become a Content Syndication Guru

Posted on June 21, 2019April 15, 2024 By Vikas Bhatt

Getting good content syndication articles and resources is damn difficult! We have searched the web and not a single blog had more than 1-2 content syndication articles that give actionable and informative content on this marketing strategy. So, we decided to make it easy for you and list out the best content syndication articles that are available online. For starters, who are still unaware of this brilliant (our favorite!) marketing strategy, Content syndication is a marketing strategy that deals with re-publishing content on third-party websites. And, NO. It is not the duplication of content. Lets look at the 29 content syndication articles that talk about various aspects of this inbound marketing strategy. For the ease of finding exactly what you are looking for, we have divided the content syndication articles according to the subject matter. 1. Understanding Content Syndication 1. Unleashing the Power of Syndicated Content in Your Content Marketing Efforts by Neil Patel, on Search Engine Journal, a blog founded by Loren Baker who is an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency. There are many content syndication tools available to help you streamline the process of finding relevant websites and publications for your content. These tools can save you time and effort, allowing you to focus on creating high-quality content. 2. How I Increased Pageviews by 34% with Content Syndication by Anna Crowe on Search Engine Journal 3. Content Syndication: More Than a Traffic Boost by Michael Schreiber on Content Marketing Institute (CMI), founded by Joe Pulizzi, the leading evangelist for content marketing. He believes passionately that there is a better way for brands to market than how theyve done it in the past. While there are paid content syndication options available, there are also many free content syndication opportunities to explore. These can be a great way to get your content in front of a wider audience without a significant investment. 4. The Pros and Cons of Content Syndication by Julia Tiedt on Business2Community, one of the most popular business blogs on the web according to Technorati and Alexa. This article explores the benefits of content syndication, including increased brand awareness, website traffic growth, and lead generation. It also dives into the potential drawbacks, such as diluted brand control and the need for high-quality content. 5. Weighting content syndication and plagiarism on OnlyB2B blog. It is a lead generation company founded by Vikas Bhatt and AmeetBhinganiya. They have years of experience in this field of lead generation and content syndication. 6. 5 content syndication myths on OnlyB2B blog.. 2. Guide to syndicating content 1. A step by step guide to content syndication by Neil Patel, a New York Times best-selling author who has helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. This guide dives into the nitty-gritty of content syndication, explaining how does content syndication work, including identifying relevant platforms, tailoring content for different audiences, and measuring the success of your efforts. 2. Quicksprout, a leading blog on content marketing shares a detailed infographic on B2B content syndication strategies. This infographic is a great resource for learning how to target the right audience, identify relevant B2B publications, and maximize the reach of your content. 3. How to syndicate your blog by Albert Costil on Search Engine Journal, 4. The Ultimate Guide To Content Syndication: More Content In Less Time by Brian Honigman on Business2Community 5. Beginners Guide to FREE content syndication on OnlyB2B blog. 3. Content Syndication Articles on Strategies 1. Boost Your Traffic With Content Syndication Strategies by Jason Bowden on Business2Community 2. Channel Partner Success Through Content Syndication by Brian Tervo on Business2Community 3. 4 Super-Effective Content Syndication Strategies for Bloggers by Larry Kim on Business2Community 4. How to Use Content Syndication to Boost Your Subscribers by OnlyB2B blog. This article explores various content syndication strategies, but don’t forget the power of video content syndication. Platforms like YouTube and social media can be highly effective for reaching a wider audience and engaging them in a more interactive way, ultimately leading to more subscribers. 5. 5 Step Process To Make Content Syndication Work For Demand Generation on OnlyB2B blog 6. 4 Super-Effective Content Syndication Strategies for Bloggers on Wordstream. 4. Content Syndication Articles on Networks and Tools 1. Quicksprout, a leading blog on content marketing shares a detailed infographic on content syndication networks and tool along with the steps for creating campaigns. 2. 9 Content Distribution Tools to Help You Expand Your Reach by Carly Stec on Hubspot. 3. 20 Content Syndication Tools To Exponentially Increase Domain Authority on OnlyB2B. 4. 1+1 Traffic Driving Content Syndication Tools For A Brilliant Content Marketing Strategy [Updated] by Ruchika Sharma on Izzoto. Must Read: Weighting Content Syndication and Plagiarism 5. Do’s and Don’t of Content Syndication Duplicate vs. Syndicate Content: Decoding How Google Looks at It & What Your Approach Should Be by Julia McCoy on Search Engine Journal. This article explores the critical differences between duplicate content and syndicated content, helping you avoid penalties from search engines while maximizing the SEO benefits of content syndication. Ultimately, effective content syndication is a powerful tool for content syndication lead generation. By strategically republishing your content on high-authority websites, you can reach a wider audience, establish yourself as an industry thought leader, and generate qualified leads for your business. Should You Let Google Index Syndicated Content & Press Releases? By Jenny Halasz on Search Engine Journal How to Keep Google From Penalizing Your Syndicated Content by Randy Apuzzo on Content Marketing Institute How to Syndicate Content Without Getting Dinged in Search by Kathleen Celmins on Hubspot, a leading source of information on inbound marketing Content Syndication and How to Look Good Doing It on Moz, a blog that started as an online community where some of the world’s first SEO experts shared their research and ideas Retaining SEO Value in Syndicated Content and Partnerships on Moz. The Truth About Content Syndication and Duplicate Content by Rachel Sullivan on Business2Community How To Get The Best Results From B2B Content Syndication by Will Humphries There you go. If you are looking for content syndication articles, these will give you all the information you will need.

Best Social Media to generate B2B Leads Facebook vs Twitter vs LinkedIn

Posted on October 16, 2018November 30, 2023 By Vikas Bhatt

Tips from 12+ Experts After my successful hunt for curating tips for generating B2B leads via Marketing Automation, I decided to talk with more such like-minded experts circumscribing around social media and lead generation. The past few days had been interesting as I got a chance to have a word with social media experts and B2B Lead Generation experts. Keeping it unbiased, all these experts decided to give away their best tip for this question: What is the best medium to generate B2B leads when it comes between LinkedIn, Twitter, and/or Facebook. The tips given by these experts are solely based on their views and experience in their market, however, all their tips hold true for any niche who want to generate B2B leads via social media. Must Read: How the lead generation strategies in USA market differ from the rest of the world Having worked with brands ranging from Global Fortune 500 to VC-backed startups in a variety of industries, Allen has over 15 years of brand, marketing and advisory experience. He currently handles the marketing, digital transformation, and growth at When comparing social media channels, LinkedIn, followed by Twitter has resulted in the most qualified leads (Marketing qualified or Sales qualified). With 500 million users on LinkedIn alone, the ability to pinpoint our buyers with granularity has given us the best opportunity to engage with our target audience. Twitter is primarily used for brand building and thought leadership awareness, which in my opinion, aids in our efforts to identify leads on LinkedIn. Read this insightful article about B2B content marketing on Linkedin. Anne Janzer is the author of the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. Shes on a mission to help people (and businesses) communicate more effectively through writing. Find out more at annejanzer.com Focus on the quality of the leads and the possibility of an ongoing relationship rather than raw lead generation numbers. Choose the social media platform that connects with the people who are most likely to become loyal customers of your business (the best leHaving worked with brands ranging from Globalads), and helps you sustain those relationships after the initial purchase. For that reason, Id vote for LinkedIn or Facebook groups, depending on your buyers. Yes, building community on these platforms takes more work and time than simply blasting out tweets, but in the long run, its better for your business. Must Read: Why You Should Be Using Social Media Customer Service Under Rick’s direction, the Whittington Consulting team created a digital marketing methodology combining websites, marketing software and CRM to help companies generate new business. Rick helps companies grow by improving their online presence, helping them generate more website visitors and sales leads, then empowering sales reps with digital customer intelligence. Your website should give people multiple tripwires for conversion. That might be a checklist, a webinar, a video training series, a template or a reference sheet. Don’t just rely on your contact us page, because people know if they fill out a form on that page, they will be hounded by salespeople. Warm them up to your company by finding other ways to convert them. Glenn is Director of Product Design @ Treasure Data and he is responsible for building the design team future products including their Customer Data Platform (CDP). The amount of data available is skyrocketing, which provides an opportunity-rich environment to build a scalable design system with marketer-friendly user interfaces as well as building a creative, product team of designers to work with PMs and Engineers to succeed in the next wave of IoT UX. I have never done a test or a study on that subject. I dont use Facebook because its a cesspool of fake news and people I dont really care about. I dont use Twitter because it is filled with Bots and conversations there devolve into nonsense pretty quickly. I use LinkedIn to network with my professional groups because LinkedIn is a monopoly for this sort of thing. I dont read the feed very much at all tho. I find it annoying when people get in touch with me for sales. Im a much bigger fan of double-opt-in permission content marketing, inbound marketing, and event marketing to generate leads than by annoying people on social networks. Not because its more effective, but because I personally dont want people bothering me. Some friends of mine maintain a €œHall of Shame€ from emails and messages from lame salespeople who dont do any research and are just flooding the market with nonsense messages. If you really want to general more leads, then make a better product. It a huge marketing advantage when your system is objectively better than the competitions. Must Read: Social Media Nightmares: How Social Media Marketer Can Avoid Mistakes Rachel Kavanagh has coached hundreds of clients, including top firms, on marketing strategy, demand generation and automation. She was part of the successful start-up at Marketo, is a speaker, and contributes content to various publications. She has an MBA from ESADE business school and worked at large multinationals such as General Electric. The wonderful thing about lead generation in todays environment is that you have all of the data to learn whats working. I always start by looking at two distinct groups. Who are my highest lifetime value customers? And what are the highest converting segments? Then depending on what my strategy is, I can invest in what I need the most. It may make the most sense to chase those I know are the right customers and put most of my budget into the longer term. Or I may need some leads to grow the brand and continue to discover my market. When you establish who you want to attract, you can make the decision where to find them. Facebook and Twitter will even tell you how many users they have in your market. Both will allow you to mimic your competitors and target to a granular level. Key factors include the industry, the function, and the age-group of

Best Social Media to generate B2B Leads FB vs Tw vs LN Tips from 8 Experts

Posted on October 12, 2018July 10, 2023 By Vikas Bhatt

1. Allen Yesilevich When comparing social media channels, LinkedIn, followed by Twitter has resulted in the most qualified leads (Sales qualified or Marketing qualified). With 500 million users on LinkedIn alone, the ability to pinpoint our buyers with granularity has given us the best opportunity to engage with our target audience. Twitter is primarily used for brand building and thought leadership awareness, which in my opinion, aids in our efforts to identify leads on LinkedIn. Must Read: How the lead generation strategies in USA market differ from the rest of the world 2. Anne Janzer Focus on the quality of the leads and the possibility of an ongoing relationship rather than raw lead generation numbers. Choose the social media platform that connects with the people who are most likely to become loyal customers of your business (the best quality leads), and helps you sustain those relationships after the initial purchase. For that reason, Id vote for LinkedIn or Facebook groups, depending on your buyers. Yes, building community on these platforms takes more work and time than simply blasting out tweets, but in the long run, its better for your business. 3. Rick Whittington Sure, my tip is this: Your website should give people multiple “”tripwires”” for conversion. That might be a checklist, a webinar, a video training series, a template or a reference sheet. Don’t just rely on your “”contact us”” page, because people know if they fill out a form on that page, they will be hounded by salespeople. Warm them up to your company by finding other ways to convert them. 4. Glen Lipka I’ve never done a test or a study on that subject. I don’t use Facebook because it’s a cesspool of fake news and people I don’t really care about. I don’t use Twitter because it is filled with Bots and conversations there devolve into nonsense pretty quickly. I use LinkedIn to network with my professional groups because LinkedIn is a monopoly for this sort of thing. I don’t read the feed very much at all tho. I find it annoying when people get in touch with me for sales. I’m a much bigger fan of double-opt-in permission content marketing, inbound marketing, and event marketing to generate leads than by annoying people on social networks. Not because it’s more effective, but because I personally don’t want people bothering me. Some friends of mine maintain a “”Hall of Shame”” from emails and messages from lame salespeople who don’t do any research and are just flooding the market with nonsense messages. If you really want to general more leads, then make a better product. It a huge marketing advantage when your system is objectively better than the competitions. Must Read: Best Social Media to generate B2B Leads Facebook vs Twitter vs LinkedIn 5. Rachel Kavanagh Rachel Kavanagh has coached hundreds of clients, including top firms, on marketing strategy, demand generation and automation. She was part of the successful start-up at Marketo, is a speaker, and contributes content to various publications. She has an MBA from ESADE business school and worked at large multinationals such as General Electric. “”The wonderful thing about lead generation in today’s environment is that you have all of the data to learn whats working. I always start by looking at two distinct groups. Who are my highest lifetime value customers? And what are the highest converting segments? Then depending on what my strategy is, I can invest in what I need the most. It may make the most sense to chase those I know are the right customers and put most of my budget into the longer term. Or I may need some leads to grow the brand and continue to discover my market. When you establish who you want to attract, you can make the decision where to find them. Facebook and Twitter will even tell you how many users they have in your market. Both will allow you to mimic your competitors and target to a granular level. Key factors include the industry, the function, and the age-group of your audience. I recently attended Gary Vees event in London, arguably the best social marketer in the world. He said that “”Facebook and Instagram are STILL #underpricedattention until #B2B and Corporates wake up€. Brands need to become publishers. Instead of posting in the Wall street journal, they need to become it. This is across all channels and Twitter is included. The untapped opportunity, however, is Facebook. 6. Steven Macdonald In my experience, the best social media platform to generate B2B leads is LinkedIn. For SuperOffice, LinkedIn has driven 4x more B2B leads than Facebook and 10x more B2B leads than Twitter, even though we have fewer followers on LinkedIn. You wont be successful on LinkedIn if you only share posts inviting people to take a free demo of your product or run a text ad promoting your free trial offering. With LinkedIn, you need to provide value. We provide value by sharing blog posts, articles, white papers and guides with our network and then optimize those landing pages to convert as many social media visitors as we can. Again, this works well on LinkedIn, rather than on Twitter and Facebook as conversion rates on LinkedIn are 2-3 times higher than any other social media network. 7. Stephen Houraghan Linked is the B2B king without question. But think of the approach on the platform the way brands are required to approach their consumers today. It’s no longer one-way broadcast communication. An audience will see a brand 6-8 times before they are prepared to engage. Do your research, find their groups, comment on their posts and have an opinion on what they’re interested in, or better, what issues they have. Study their language, do they use jargon? are they overly formal or conversational in their engagement? We all know you don’t send a copy past email to the masses. That’s the basics. But be authentic, tell them why you’re approaching them

Improve Sales by Focusing on the Customer Experience

Posted on October 3, 2018July 10, 2023 By Vikas Bhatt

The Content Marketing Institute is one of the most well-regarded educational entities in the U.S. when it comes to content marketing. The chief strategist of Content Advisory the education and consulting division of the Content Marketing Institute is Robert Rose. Robert has developed content and customer experience strategies for a number of large corporations. He’s also the co-author of what’s been called the owners manual of the content marketing process: Managing Content Marketing. I was recently privileged to have a conversation with Robert about the importance of the customer experience to a company’s bottom line. Must Read: Steps for a Successful Business to Business Sales Want More Sales? Focus on the Customer Experience When creating content, you want to find something that your customers will align with and find value in. Whether you are teaching your audience or inspiring them, you need to make sure you do it in such a way that they will recognize the value. This isn’t always easy. We may think we have an awesome contest idea, but then it tanks. Or, we find out that ten million other businesses had the same awesome idea. How will you know if what you are creating is really a great idea? Rose recommends asking the five whys. During our interview, he gave the following example. He asks a client to come up with a blog idea. The client says, I want to do a blog for my customers on how easy it is to make paper mach. He then asks the client: Why does the audience care about that? The client replies, They care because they have kids and it would be a great thing to do on a Saturday morning. He again asks the client: Why does the audience care about that? He keeps asking why until they get to a truly interesting blog topic or an interesting perspective on a topic that’s already been done. Or, many times, the client finds out that their great idea really wasn’t that great after all. The customer experience is all about what appeals to them “ what they are interested in and what will make life easier for them. By continually asking yourself why, you’ll end up finding a topic that creates the ultimate customer experience. Must Read: 35 Closed-Ended Questions To Ignite Your Sales Strategy – And When to Use Them Revamp Your Marketing Strategy to See Sales Soar If your sales haven’t been progressing as you’d hope, it may be possible that you need to revamp your marketing strategy. Many people start off with what they think is a good content marketing concept, but then they find out they’re not going about things in the best possible way. Remember to focus on your purpose, what your customers need, how to improve the customer experience, and what makes you unique. Every time you’re about to write a blog or film a video, remember to go back to these focus points. Doing so will help you create content that speaks volumes and turns your readers and viewers into buyers. Have your sales been stagnant lately? You might need to revamp your marketing strategy. Check out Roberts books or his podcast for more information about how to do this successfully. This article is contributed by Dave Reimherr who is the founder @ Magnificent Marketing LLC. Magnificent is a full-service digital marketing agency with a specialization in content marketing and social media marketing and advertising. David has 20 years of experience in sales, marketing, strategy & branding. Must Read: Proven Marketing Strategies to Increase Sales

4 Old School Demand Generation Tactics That Still Work

Posted on October 1, 2018June 30, 2023 By Vikas Bhatt

Demand generation has been an integral part of marketing for a long time now. But, over the years, the strategies have undergone a change. There are many new tactics and tools that have evolved. In this post, we will talk about 4 old school demand generation tactics that you can still use and drive crazy results. Must Read: 9 demand generation books every marker should read 1. Email Blast to Cold emailing On an average, I get 50 emails in a day. A few are relevant, but others are newsletters, promotional, social or direct emails. While I tend to ignore most of them (unless, of course, the subject line stood out), direct emails do catch my eye. What I want to say is – direct emailing still works! However, the strategy has changed. Earlier cold emailing meant email blast, which meant, sending the same one-size-fits-all email to every lead. This worked in because inboxes weren’t as flooded as today. There is absolutely no doubt it is difficult to get attention to your email today and for this purpose, marketers have tweaked this strategy to be more targeted. The traditional marketing funnel is now completely inverted and cold emailing starts with identifying target companies. New cold emailing funnel For cold emailing to work for demand generation, you need to Know everything about your audience The exact account you want to target Decision makers in the companies Pain points and challenges faced And, using all this information, write an email that resonates with your quality leads. The email is never about you, but them. Why? Because – Personalized emails improve CTR by an average of 14%. They increase conversions on average by 10%. Lets analyze one of the introductory emails that you can send for demand generation – Hey [name], I hope that this email finds you well. I know you are busy, so I wont take up a lot of your time. The purpose of this email is to introduce myself, as I enjoy connecting with people who work in the same industry. My company, XYZ Corporation, specializes in the production of widgets. I am a big supporter of your company and keep close tabs on all your latest news. If you have the opportunity, don’t hesitate to reach out via email. Of course, you can also connect with me via Twitter, Facebook, and LinkedIn. Thank you for taking the time to read my email. I hope we cross paths in the future! Cheers, Jane Doe XYZ Corporation This is a purely relationship-building email and you can continue to nurture the relationship and push it forward as planned. Must Read: 9 demand generation books every marker should read 2. Telemarketing Maureen Beattie on Integrate confesses Telemarketing was not always included in my arsenal, but proven success over recent years has turned me into a telemarketing supporter. The power of conversation and human touch with the right call center can yield rewarding results. She is not the only one. According to research, one percent of cold calls ultimately convert into appointments. That said, a few other research shows that 78% percent of decision-makers have actually taken an appointment or attended an event because of a cold calling. All this clearly shows that telemarketing might be an old demand generation strategy or technique, but it is not DEAD. That said, the discrepancy points out to the reason of why telemarketing does not fetch an impressive ROI for many – not many know how to work a telemarketing strategy effectively Most of them dont understand the very basics – You need to follow up. 44% of salespeople give up after one follow-up While you need a sales script to guide you on the call, it is best to avoid reading it out. Focus on having a conversation and learning about the prospect Follow up with emails, calls, send the required information and answer their queries. You NEED to nurture after telemarketing. If you follow these three pointers, telemarketing will yield a positive ROI. 3. Content Syndication Content syndication is both an old as well as new demand generation technique. One of the best ways to generate demand and keep prospects flowing is to work with third-party media partners that can syndicate (re-publish) your high performing content. It did work in the earlier times, and it works now. What changed is the smartness of search engines. So, you may have issues relating to duplicate content or SERP ranking if you dont follow the best practices. Whether you opt for free content syndication or paid services, always request your partner to use the rel=canonical tag. It basically informs Google where exactly original content is and help them rank the content accordingly. NoIndex Tag – As the name suggests, this tag tells Google engine bots to NOT index the page. In short, this will remove the syndicated copy from search results and hence, your organic traffic will not be affected. But, these could be difficult to agree on. In that case, you should almost always ask for a backlink. Must Read: Demand Generation Books Every Marketing Expert Should Read 4. Blogging for the audience Blogging wasn’t as popular as today, but it worked well in attracting leads from prospects. After all, search engines, back then, did not fetch millions of results for a single word. And, even though, search engines throw millions of results at you today, blogging is still the most effective way to generate demand. All you need to do is understand your audience and create content for them. AUDIENCE. AUDIENCE. AUDIENCE You should continuously strive to know more and more about your target audience. Because of the difference between blog content that converts and one that doesn’t lie in relevancy to your audience. The best way is to map your content on the buyer’s journey. You can make use of tools like Quora and Yahoo Answers to know exactly what your audience is talking about or want to know. Its also important to keep a record of client questions on forums and social platforms for your industry, communications to your sales department, as well as questions on customer feedback channels such as surveys and reviews. There are 4 old school demand generation tactics that work REALLY well today. Are you

What To Look For When Hiring A Demand Generation Marketer

Posted on September 10, 2018June 30, 2023 By Vikas Bhatt

Demand generation marketers are a lot like stand up comedians. They have to assess the audience, track their responses and deliver content (sometimes, change) accordingly. Successful stand-up comedians are definitely the ones who understand their audience, recognize what they like, what offends them and predict their responses. They experiment with content and are skilled at knowing what works and what doesn’t. Can demand generation marketer learn from stand up comedians? Do they have to adapt to the changing audience and the environment? Do they interpret audience responses and change their content accordingly? Do they have to experiment with new strategies? Yes. Yes. Yes and Yes. Demand generation is all about knowing the audience, tracking the quality leads, measuring results and changing strategies accordingly. It is the job of demand generation marketers to read the signals and take accurate steps So, lets look at 4 skills your demand generation should have Must Read: 9 demand generation books every marker should read 1. Deep understanding of marketing technology Marketers have access to never-ending technology. From CRMs to automation software and analytics, you have a wide variety of powerful tools to choose from. No doubt, there has been an explosive growth in the marketing technology domain. With only 150 options available in 2011, it has grown to more than 5000 in 2017. Clearly, it is important that your demand generation marketer is able to assess and utilize these new technologies to your advantage When you are interviewing your demand generation marketer candidate, ensure that while researching new tools, they also think beyond just the features. For example, they need to think how the technology aligns and integrates with your present systems. How will it impact your customers or employees? etc. A demand generation marketer should also be ready to utilize the training resources to ensure that the team is using the new technology and tool to its full potential. So, ask them relevant questions about the marketing technology. A few questions would be What tools are you comfortable with? Are you comfortable using x, y or z? What campaigns or results have you achieved on it? What is the latest marketing technology you appreciate? When would you decide to invest in it? How would you change the present martech stack if you were to decide to buy a new tool? etc Must Read: Ultimate guide to demand generation strategy 2. Familiarity with the buyer’s journey Your demand generation marketer cannot be ONLY technologically sound. He/she needs to understand the buyers journey and be ready to make informed decisions along with the other members of the team. In short, your demand generation marketer should be able to understand the difference between what works and what doesn’t. But, that is not it – He also needs to understand why is something working better than others. This information can guide your demand generation marketer towards designing new strategies and running campaigns that lead prospect growth down the right path. Did you know that – 67% of marketing leaders say creating a connected customer journey across all touchpoints and channels is critical to the success of their entire marketing strategy, but only 23% of marketers are extremely satisfied with their ability to leverage customer data to create more relevant experiences. So, a few questions you need to ask are How important is it to be familiar with the buyers journey How would you change the strategies if analytics shows you that x works and why doesn’t [give a short story here, so you can assess how they assess] etc. Must Read: Hack: Unlimited Demand Generation With Content Marketing 3. Ready to experiment If demand generation marketers never experimented with new strategies, we would still be stuck with outbound marketing – trying to catch as many fish aimlessly. But, to create a successful marketing strategy, marketers need to test, analyze, experiment and optimize all of their marketing efforts – whether it is a placement of buttons on a homepage, call to action texts or content of a blog post. Optimizing your existing plans and strategies (for example, optimizing old content) can dramatically boost the effectiveness of your demand generation efforts. But, if your demand generation marketer hasn’t tried or does not want to try, you wont be able to optimize in a true sense. Your demand generation marketer is not fearful i.e he is ready to experiment systematically. So, for this purpose, ask them How would they conduct a marketing experiment? If there is a new way to do x in the market, what will be their approach? Would they try the new strategy or stick to an already tested strategy that is working for your business? How to ensure minimum wastage of marketing budget while carrying out a marketing experiment? 4. Should be master of at least 2 tactics Riches in the niches. Have you heard that saying? Well, if you haven’t, you would still know that expertise in tactics is GOLD. There are so many demand generation tactics out there, that not one person can know it all. But, when you are hiring demand generation marketers and establishing a team, you should aim for hiring candidates that master at least 2 tactics. This way, if you hire 2-3 demand generation marketers, you will have people with expertise in different tactics. Meaning, you can expect results of demand generation strategies much more quickly. Must Read: B2B content ideas to boost demand generation 5. Understanding data that actually matters and take action on it Marketing data is easy to read but difficult to analyze and implement changes based on it. Your demand generation marketer needs to know how to put together all the metrics and draw actionable information from it. For example, with relevant information, you can understand buyer persona and identify the best type of content and placement. Unfortunately, companies are still struggling to analyze their database efficiently and use it to find sales opportunities. 50% of the average marketing database is useless, largely because of duplicate records. According to the Demand Generation Benchmark Report, improving the ability to measure and analyze marketing impact was a top demand generation priority for 61% of organizations in 2017. This means you need to look for

DEMAND GENERATION BLACKBOOK | 8 HACKS TO SKYROCKET YOUR B2B BUSINESS

Posted on August 14, 2018June 28, 2023 By Vikas Bhatt

Do you want to skyrocket but having a difficult time creating demand for your products or services? Don’t worry, you are not alone. A lot of businesses out there make mistakes while creating and implementing their demand generation strategies. In this eBook, we will share 8 growth hacks for demand generation that will skyrocket your B2B business. B2B Data Cleansing step-by-step for Quality Analysts According to Forrester, data decays at a constant rate of 4%5% / month which means that your database will become unusable within six months. This should come as no surprise, after all, the pace at which people shift jobs, cities, move up the ladder, retire is as dynamic as the economy today. This makes B2B data cleansing a top priority for businesses. B2B data cleansing is tedious and time-consuming but it is critical to your organization. DIY: Step-by-Step B2B Content Syndication Process B2B Content syndication is the process of re-publishing your content (example, blog posts) on third-party websites which have a higher domain authority or traffic (for example, TNW or The Huffington Post). Ultimate Guide: Demand Generation for Bloggers This guide will help you: 1. Map Demand Generation on the funnel. 2. Know Demand Generation best practices 3. Get tools. 4. Establish KPIs for measuring success. Must Read: What Is Demand Generation Marketing and Why Is It Important? How to use your website for generating high-quality B2B leads Basic ingredients for B2B lead generation strategy include Top Of The Funnel (ToFU), Middle Of The Funnel (MoFU), and Bottom Of The Funnel (BoFU). 6 Ways to Process of B2B Lead Generation are: a. Planning b. Educating with the RIGHT content c. Capture leads d. Implement LSS e. Convert f. Measure. How to Get Better at B2B Lead Generation All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads (Marketing qualified or Sales qualified). This whitepaper discusses the limitations of Inbound Marketing and the benefits of utilizing Outbound Marketing to bolster existing marketing strategies. 84% of marketers agree that a combination of Inbound & Outbound marketing tactics is best to drive business Demand Metrics, 2016 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call DiscoverOrg Outbound Telemarketing is 39% effective at generating leads and 37% at driving brand awareness; more than twice as effective as Inbound Methods Insidesales.com Download your free copy now and see how Outbound Marketing can improve your Lead Generation Efforts in 2016! Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business. And it is really not that difficult to do, if you know how to do it. This whitepaper gives you a detailed explanation of the processes required to efficiently carry out the cleansing of your databases! 5 Ways to Make Your Email Marketing Strategy Successful Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Can Telemarketing Be Beneficial To You? Learn about Telemarketings role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. It will prove that Cold Calling is not, by any measure, dead! If you are not cold calling, you are missing out. Checkout: Does your Company Need a Demand Generation Expert or Agency

7 Things You Should Avoid in Email Campaign

Posted on June 27, 2018July 4, 2023 By Vikas Bhatt

Almost all brands and businesses have email marketing campaigns and strategies. No surprise there! After all, according to Statista, there are 3.7 billion global email users. This number is predicted to grow to 4.1 billion users by 2021. There is no way a business can avoid opting for email marketing services. Tell us one thing, how many emails did you receive this morning? I am sure, at least 5 of them. In such a situation, email marketing is less of an option and more of a need for marketing. But, you need to distinguish yourself from the others. It is important that every penny that is spent is giving you a high ROI. Otherwise, what is the point? What is the point of an ok-ish email which does nothing? Your readers either don’t read it or does not take an action you wanted them to. How to fix this? By avoiding these 8 mistakes that we see in a lot of emails. They not only reduce engagement, but they can lead to the clicking of the unsubscribe button too fast! Lets begin with the 8 mistakes to avoid in email campaigns. Must Read: Best Practices and Examples for Call to Action in Cold Emails Using unclean data If you are an active email marketer, this should not be a concern. However, if you have collected your data a while back (say, a few months to a year), you should never email that list without cleaning up the list. This is the biggest mistake to avoid in email campaigns. Why? Because it contains a lot of information that might have changed. For example, that email address is no longer in existence or that person you were targeting is no more an influencer in that company. Things change quickly today and you need to keep up with that. With GDPR around the corner, there could be no better time to clean your list than today. Not segmenting the audience Ways to Make Your Email Marketing Strategy Successful The second mistake to avoid in email campaigns is to ignore the power of segmentation. Okay. If you are guilty of this, let me take a deep breath. Imagine yourself at the receiving end of the email. You are a small business owner and you subscribed to an amazing SaaS tool that helps you with payroll. But, all the emails that you receive deals with how their system works for MNCs and huge companies with thousands of employees. Can these emails ever convince you to know more about this tool? Perhaps, not. After all, it does not cater to your needs. Similarly, not all your audience is in the same boat. Understand their requirements and segment them properly before shooting an email. According to MailChimp’s latest data, segmented email marketing campaigns get 14.64% more email opens and 59.99% more clicks compared to non-segmented campaigns. Segmentation helps to stay relevant to your audience. Must Read: The Do’s and Don’ts of Email Marketing Forgetting to set the preview text The third mistake to avoid in an email campaign is to ignore preview text. Before we begin, preview text is the tiny bit you can read by the side of your subject lines. It gives an idea regarding what your email is about. Source: SendinBlue You can set up a preview text that inspires your readers to click on it and read the email. No reader will want to click an email with some jumbled or random preview text which does not give them an idea of what they can expect from that email. Sending too many email or too less Both are dangerous! You do not want to overwhelm your readers with too many emails. Spamming your readers with too many emails is a surefire way of hurting your brand reputation and future chances of reaching out to them with your best offers, deals, and promotions. So, sending too many emails is a mistake you need to avoid in email campaigns. Respect your readers time and send only relevant emails. Always, almost always, send an email only if you have something relevant to share. But, do not send emails too rarely. Your aim should be to keep your brand relevant in the minds of the people! If you email that once in a while, they will forget about your business. Must Read: The 6 Important Metrics To Measure Your Email Marketing Campaign Sending from do not reply At any cost, this is the biggest mistake to avoid in email campaigns. Personalization is no more an option. If you are not personalizing your emails, no one (literally, no one) will read it or visit your website. But, this applies to one more aspect of the email. Senders address. A lot of businesses send an email from donotreply@domain.com. According to us, this is similar to telling your readers to not approach you or engage with you. Instead of this, send an email from one of your real accounts. If you are a business or a blogger, there are certain people your readers know. While those people arent always the ones sending out an email, remember that email marketing campaigns should use a recognizable name and email. Also, if you are using a real account, you can encourage readers to hit reply and let you know what they feel or think. Not having a link back to your website The average number of links within an email marketing campaign is 23.3 links Thats a lot of links! On the other hand, there is none or one link back to your website. The goal of an email is to get your readers to click on it. If you have no link, there is no action. But, even if you decide to link to your homepage, you are losing out. Readers will probably not scroll down to find your offer. Instead, have a dedicated landing page you want to send your readers to. Make it easy for readers to buy from you. KISSmetrics do a great job at linking to an email-focused landing page. The email includes one call-to-action, which sends me to this page: Must Read: Email Marketing And Content Marketing – The Perfect Brew Sending only promotional content Oops! If you are sending overly promotional content, dont

6 TED Talks on Lead Generation

Posted on June 23, 2018May 26, 2023 By Vikas Bhatt

For any business, lead generation takes the center stage. After all, the more leads you have, the better your revenue will be. But, how to get better at lead generation? Keeping this in mind, we have compiled a list of 6 TED talks on lead generation that shares valuable and actionable knowledge to improve marketing strategy for your business. Some of these speakers are not directly related to marketing but their take on things provides a fresh perspective. We assure you, if you utilize these tips to develop and improve your marketing strategy, you will start seeing the difference in your conversion rates. Lets begin. 404, the story of a page not found by Renny Gleeson (March 2012) https://www.youtube.com/watch?v=eHrcRqu_Es4 This is one of the most interesting TED talks on lead generation. Renny talks about utilizing the error 404 (popularly known as this page cannot be found error) to your advantage. He talks about incorporating persuasive content or attractive design to develop your brand and reconnect with your astray audience. Turn around this disappointing situation (of finding nothing on the page they clicked) to your advantage. Think about new ways you can generate B2B leads on these pages and put them into practice. Inventing is the easy part. Marketing takes work by Daniel Schnitzer (November 2011) Daniel talks about his time in Haiti, where 80% of the population is in energy poverty. It is important to know that the primary energy source in Haiti, is charcoal (which also lead to massive deforestation). He talks about how clean technologies are developed and proposed to be sold in these places. But, it is not that simple. Daniel talked to street vendors and realized that it is not technology but access to technology that needs to be focused on. He makes a very important point – inventing is easy but technology dissemination is not. While it deals with inventions and accessibility, it gives a very important message to the marketers. Hence, we have included this in the list of TED talks on lead generation. It is common knowledge that we need to know the problems of our audience if we want to convert them into buyers. But, it does not stop there. We cannot stop at the pain point. We also need to focus and understand the problems they might face in accessing our products and services (both in terms of accessibility and finance). Must Read: Lead Generation Best Practices and Examples How to Make Choosing Easier by Sheena Iyengar (November 2011) https://www.youtube.com/watch?v=1pq5jnM1C-A We think we all like to have many choices! But, do we (really!)? Sheena talks about this paradox of choice. According to her, when customers are presented with multiple options, they are likely to be overwhelmed by the choice overload and quit. When an offering is of high cost, come up with a way to show them various courses of action and reserve the detail-oriented selection later on. This allows the consumer to become more proactive and engaged. This TED talk is important for marketers, especially in the eCommerce industry. We often have so many options for the customers that we tend to overlook the complexity of selection. As marketers, it is our task to resolve their problem and not create another one for them. There is a lot to take away from these TED talks on lead generation. Gary Vaynerchuk: Building Personal Brand within the Social Media Landscape https://www.youtube.com/watch?v=EhqZ0RU95d4 Gary talks about how to be truly successful. According to him, if you want to build a personal brand, you really need to love what youre doing. Its true. If marketers love what they do, lead generation would be an easier task. Because you would do all it takes to understand your target audience. Choice, Happiness, and Spaghetti Sauce by Malcolm Gladwell https://www.youtube.com/watch?v=iIiAAhUeR6Y Malcolm rightly points out that businesses cannot see the customers as a unified body. They are individuals with different taste and preferences. That is why marketers often seem to emphasize the importance of segmenting their audience. This is one of the perfect TED talks on lead generation because it talks about the psychology of the consumers. The Clues to A Great Story by Andrew Stanton https://www.youtube.com/watch?v=KxDwieKpawg Storytelling is a powerful tool, we all know that. Andrew Stanton talks about how powerful stories are an effective tool for communication. However, to build a powerful story, you need a theme, wit, emotions, aesthetics etc. If you push the right buttons, you are sure to acquire more leads! No wonder, this is one of the most inspiring TED talks on lead generation. These 6 TED talks not only inspire lead generation marketers like us but also give us new ideas to implement and a new perspective to analyze our marketing strategies. These TED talks tell you how to look at your brand, your customers, target audience and everything that is important today in terms of marketing yourself and your business. If you put these tactics and knowledge to use, we are sure that you can develop a deeper connection with your audience and understand your market better. It increases the trust in your brand and loyalty of the consumers. In a nutshell, these TED talks on lead generation can help you win the marketing game by higher lead acquisition. So, which one of these is your favorite TED talks on lead generation? Comment below and let us know. Check Out: Crazy Leads Generation Methods

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