You searched for marketing strategy - Page 16 of 34

DEMAND GENERATION BLACKBOOK | 8 HACKS TO SKYROCKET YOUR B2B BUSINESS

Posted on August 14, 2018July 10, 2026 By Vikas Bhatt

Do you want to skyrocket but having a difficult time creating demand for your products or services? Don’t worry, you are not alone. A lot of businesses out there make mistakes while creating and implementing their demand generation strategies. In this eBook, we will share 8 growth hacks for demand generation that will skyrocket your B2B business. B2B Data Cleansing step-by-step for Quality Analysts According to Forrester, data decays at a constant rate of 4%5% / month which means that your database will become unusable within six months. This should come as no surprise, after all, the pace at which people shift jobs, cities, move up the ladder, retire is as dynamic as the economy today. This makes B2B data cleansing a top priority for businesses. B2B data cleansing is tedious and time-consuming but it is critical to your organization. DIY: Step-by-Step B2B Content Syndication Process B2B Content syndication is the process of re-publishing your content (example, blog posts) on third-party websites which have a higher domain authority or traffic (for example, TNW or The Huffington Post). Ultimate Guide: Demand Generation for Bloggers This guide will help you: 1. Map Demand Generation on the funnel. 2. Know Demand Generation best practices 3. Get tools. 4. Establish KPIs for measuring success. Must Read: What Is Demand Generation Marketing and Why Is It Important? How to use your website for generating high-quality B2B leads Basic ingredients for B2B lead generation strategy include Top Of The Funnel (ToFU), Middle Of The Funnel (MoFU), and Bottom Of The Funnel (BoFU). 6 Ways to Process of B2B Lead Generation are: a. Planning b. Educating with the RIGHT content c. Capture leads d. Implement LSS e. Convert f. Measure. How to Get Better at B2B Lead Generation All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads (Marketing qualified or Sales qualified). This whitepaper discusses the limitations of Inbound Marketing and the benefits of utilizing Outbound Marketing to bolster existing marketing strategies. Download your free copy now and see how Outbound Marketing can improve your Lead Generation Efforts in 2016! Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business. And it is really not that difficult to do, if you know how to do it. This whitepaper gives you a detailed explanation of the processes required to efficiently carry out the cleansing of your databases! 5 Ways to Make Your Email Marketing Strategy Successful Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Can Telemarketing Be Beneficial To You? Learn about Telemarketings role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. It will prove that Cold Calling is not, by any measure, dead! If you are not cold calling, you are missing out. Checkout: Does your Company Need a Demand Generation Expert or Agency

7 Things You Should Avoid in Email Campaign

Posted on June 27, 2018July 4, 2023 By Vikas Bhatt

Almost all brands and businesses have email marketing campaigns and strategies. No surprise there! After all, according to Statista, there are 3.7 billion global email users. This number is predicted to grow to 4.1 billion users by 2021. There is no way a business can avoid opting for email marketing services. Tell us one thing, how many emails did you receive this morning? I am sure, at least 5 of them. In such a situation, email marketing is less of an option and more of a need for marketing. But, you need to distinguish yourself from the others. It is important that every penny that is spent is giving you a high ROI. Otherwise, what is the point? What is the point of an ok-ish email which does nothing? Your readers either don’t read it or does not take an action you wanted them to. How to fix this? By avoiding these 8 mistakes that we see in a lot of emails. They not only reduce engagement, but they can lead to the clicking of the unsubscribe button too fast! Lets begin with the 8 mistakes to avoid in email campaigns. Must Read: Best Practices and Examples for Call to Action in Cold Emails Using unclean data If you are an active email marketer, this should not be a concern. However, if you have collected your data a while back (say, a few months to a year), you should never email that list without cleaning up the list. This is the biggest mistake to avoid in email campaigns. Why? Because it contains a lot of information that might have changed. For example, that email address is no longer in existence or that person you were targeting is no more an influencer in that company. Things change quickly today and you need to keep up with that. With GDPR around the corner, there could be no better time to clean your list than today. Not segmenting the audience Ways to Make Your Email Marketing Strategy Successful The second mistake to avoid in email campaigns is to ignore the power of segmentation. Okay. If you are guilty of this, let me take a deep breath. Imagine yourself at the receiving end of the email. You are a small business owner and you subscribed to an amazing SaaS tool that helps you with payroll. But, all the emails that you receive deals with how their system works for MNCs and huge companies with thousands of employees. Can these emails ever convince you to know more about this tool? Perhaps, not. After all, it does not cater to your needs. Similarly, not all your audience is in the same boat. Understand their requirements and segment them properly before shooting an email. According to MailChimp’s latest data, segmented email marketing campaigns get 14.64% more email opens and 59.99% more clicks compared to non-segmented campaigns. Segmentation helps to stay relevant to your audience. Must Read: The Do’s and Don’ts of Email Marketing Forgetting to set the preview text The third mistake to avoid in an email campaign is to ignore preview text. Before we begin, preview text is the tiny bit you can read by the side of your subject lines. It gives an idea regarding what your email is about. Source: SendinBlue You can set up a preview text that inspires your readers to click on it and read the email. No reader will want to click an email with some jumbled or random preview text which does not give them an idea of what they can expect from that email. Sending too many email or too less Both are dangerous! You do not want to overwhelm your readers with too many emails. Spamming your readers with too many emails is a surefire way of hurting your brand reputation and future chances of reaching out to them with your best offers, deals, and promotions. So, sending too many emails is a mistake you need to avoid in email campaigns. Respect your readers time and send only relevant emails. Always, almost always, send an email only if you have something relevant to share. But, do not send emails too rarely. Your aim should be to keep your brand relevant in the minds of the people! If you email that once in a while, they will forget about your business. Must Read: The 6 Important Metrics To Measure Your Email Marketing Campaign Sending from do not reply At any cost, this is the biggest mistake to avoid in email campaigns. Personalization is no more an option. If you are not personalizing your emails, no one (literally, no one) will read it or visit your website. But, this applies to one more aspect of the email. Senders address. A lot of businesses send an email from donotreply@domain.com. According to us, this is similar to telling your readers to not approach you or engage with you. Instead of this, send an email from one of your real accounts. If you are a business or a blogger, there are certain people your readers know. While those people arent always the ones sending out an email, remember that email marketing campaigns should use a recognizable name and email. Also, if you are using a real account, you can encourage readers to hit reply and let you know what they feel or think. Not having a link back to your website The average number of links within an email marketing campaign is 23.3 links Thats a lot of links! On the other hand, there is none or one link back to your website. The goal of an email is to get your readers to click on it. If you have no link, there is no action. But, even if you decide to link to your homepage, you are losing out. Readers will probably not scroll down to find your offer. Instead, have a dedicated landing page you want to send your readers to. Make it easy for readers to buy from you. KISSmetrics do a great job at linking to an email-focused landing page. The email includes one call-to-action, which sends me to this page: Must Read: Email Marketing And Content Marketing – The Perfect Brew Sending only promotional content Oops! If you are sending overly promotional content, dont

6 TED Talks on Lead Generation

Posted on June 23, 2018May 26, 2023 By Vikas Bhatt

For any business, lead generation takes the center stage. After all, the more leads you have, the better your revenue will be. But, how to get better at lead generation? Keeping this in mind, we have compiled a list of 6 TED talks on lead generation that shares valuable and actionable knowledge to improve marketing strategy for your business. Some of these speakers are not directly related to marketing but their take on things provides a fresh perspective. We assure you, if you utilize these tips to develop and improve your marketing strategy, you will start seeing the difference in your conversion rates. Lets begin. 404, the story of a page not found by Renny Gleeson (March 2012) https://www.youtube.com/watch?v=eHrcRqu_Es4 This is one of the most interesting TED talks on lead generation. Renny talks about utilizing the error 404 (popularly known as this page cannot be found error) to your advantage. He talks about incorporating persuasive content or attractive design to develop your brand and reconnect with your astray audience. Turn around this disappointing situation (of finding nothing on the page they clicked) to your advantage. Think about new ways you can generate B2B leads on these pages and put them into practice. Inventing is the easy part. Marketing takes work by Daniel Schnitzer (November 2011) Daniel talks about his time in Haiti, where 80% of the population is in energy poverty. It is important to know that the primary energy source in Haiti, is charcoal (which also lead to massive deforestation). He talks about how clean technologies are developed and proposed to be sold in these places. But, it is not that simple. Daniel talked to street vendors and realized that it is not technology but access to technology that needs to be focused on. He makes a very important point – inventing is easy but technology dissemination is not. While it deals with inventions and accessibility, it gives a very important message to the marketers. Hence, we have included this in the list of TED talks on lead generation. It is common knowledge that we need to know the problems of our audience if we want to convert them into buyers. But, it does not stop there. We cannot stop at the pain point. We also need to focus and understand the problems they might face in accessing our products and services (both in terms of accessibility and finance). Must Read: Lead Generation Best Practices and Examples How to Make Choosing Easier by Sheena Iyengar (November 2011) https://www.youtube.com/watch?v=1pq5jnM1C-A We think we all like to have many choices! But, do we (really!)? Sheena talks about this paradox of choice. According to her, when customers are presented with multiple options, they are likely to be overwhelmed by the choice overload and quit. When an offering is of high cost, come up with a way to show them various courses of action and reserve the detail-oriented selection later on. This allows the consumer to become more proactive and engaged. This TED talk is important for marketers, especially in the eCommerce industry. We often have so many options for the customers that we tend to overlook the complexity of selection. As marketers, it is our task to resolve their problem and not create another one for them. There is a lot to take away from these TED talks on lead generation. Gary Vaynerchuk: Building Personal Brand within the Social Media Landscape https://www.youtube.com/watch?v=EhqZ0RU95d4 Gary talks about how to be truly successful. According to him, if you want to build a personal brand, you really need to love what youre doing. Its true. If marketers love what they do, lead generation would be an easier task. Because you would do all it takes to understand your target audience. Choice, Happiness, and Spaghetti Sauce by Malcolm Gladwell https://www.youtube.com/watch?v=iIiAAhUeR6Y Malcolm rightly points out that businesses cannot see the customers as a unified body. They are individuals with different taste and preferences. That is why marketers often seem to emphasize the importance of segmenting their audience. This is one of the perfect TED talks on lead generation because it talks about the psychology of the consumers. The Clues to A Great Story by Andrew Stanton https://www.youtube.com/watch?v=KxDwieKpawg Storytelling is a powerful tool, we all know that. Andrew Stanton talks about how powerful stories are an effective tool for communication. However, to build a powerful story, you need a theme, wit, emotions, aesthetics etc. If you push the right buttons, you are sure to acquire more leads! No wonder, this is one of the most inspiring TED talks on lead generation. These 6 TED talks not only inspire lead generation marketers like us but also give us new ideas to implement and a new perspective to analyze our marketing strategies. These TED talks tell you how to look at your brand, your customers, target audience and everything that is important today in terms of marketing yourself and your business. If you put these tactics and knowledge to use, we are sure that you can develop a deeper connection with your audience and understand your market better. It increases the trust in your brand and loyalty of the consumers. In a nutshell, these TED talks on lead generation can help you win the marketing game by higher lead acquisition. So, which one of these is your favorite TED talks on lead generation? Comment below and let us know. Check Out: Crazy Leads Generation Methods

How Graphics and UI can Generate More Leads

Posted on June 15, 2018July 10, 2026 By Vikas Bhatt

Think about it for a second. What do you remember from the last website or blog you visited (except for the content, of course!)? Most of the answers are graphics, infographics, Pinterest image, logo, easy to browse experience etc. So, if any of these are not at its best, you are running at a risk of losing potential buyers quickly. Next question is pretty obvious – What should do you do? Or What can you do about it? It’s simple. Hire a professional graphics designer and UI/UX developer (or outsource your design work) to work with you and create the best experience for your buyers. Because experience is all that matters today. In this post, we will discuss how graphics and UI are used to generate more quality B2B leads for your business. Using graphics to generate more leads Do you know that 37% of the marketers say that visual marketing was the most important part of their content marketing strategy, second only to blogging, which came in at 38%? One of the most obvious inference from the statement above is that graphic design is an important part of any content marketing strategy, especially when your aim is to generate more leads. Interesting graphic, right? Attractive and well designed featured images, infographics, logo, thumbnails, Pinterest images etc require professional designing. And, hence, it becomes quintessential for any business that wants to generate more leads, to find a quality graphic design artist or a partner (like OnlyB2B). 1. Social media is all about images 74% of social media marketers say they use images in their social media marketing, coming in ahead of blogs at 68% and videos at 60%. I wouldn’t need to look at a research to believe these particular statistics. Come on! Whether it is Facebook, Twitter, Instagram or Pinterest; you can attract the users ONLY if you have attractive graphics (or images). Lets look at a few more statistics to prove this LinkedIn is definitely an exception. However, graphics do play an important role if you are sharing blog posts, articles, infographics etc on the platform. Look – The attention span of buyers nowadays is very short. Increase your visibility to generate more leads by using professionally designed graphics or outsourcing your design work. 3. Recall and Remember brand Consumers recall only 10% of the information they learn from reading about a brand. However, they remember 65% of the information if it is in the form of images and other graphics. Trademarks are based on this idea itself!This is enough to understand the potential of graphic designing for any business. Ready to outsource it to an agency? 4. The new graphics, Infographics Infographics have started dominating the social media space. After all, they are shared 3 times more than any other form of content. They are attractive, easy to skim through and simplifies complex data/statistics. Much better than blocks of text that need to be read! No doubt, infographics can often generate more leads for your business. So, go ahead, choose the right graphics partner for your business. Using UI/UX to generate more leads Look, making things easier for your prospective buyer will go a long way in achieving your business objectives. Must Read: Why You Should Consider Outsourcing Design Work A. First impression with your website Do you have any instance where you recall the name any website that was difficult to browse? Mostly, NOT. That is because their UI/UX must really be sucked and you closed the window! Now, if you think about it, the entire purpose of creating the website is to generate more leads. A seamless and trouble-free interface will help potential customers find all the relevant information quickly and remember you. Ask yourself Your website is (mostly) the first touch-point between your potential lead and the company, so the first impression counts. B. Landing pages and forms One of the most common ways of generating more leads through a website is using web forms. Make the UI extremely simple, concise and easy to answer. Ask yourself C. Call-to-Action An experience UI designer would have accumulated adequate experience to guide you through the best practices for your website, product type or industry. They also have the knowledge about the psychology of the buyers. For example, they will know if using benefits buttons work better than task-based buttons. It is darn simple – You will start losing sales if a good product/service is hidden behind a bad UI. There you go. This is how UI and graphics can help you generate more leads and grow your business. So, hire today or take advantage of several benefits of outsourcing this work. A good user interface along with attractive graphics has high conversion rates. What do you think? What is your experience with using UI and graphics to generate more leads? Lets talk about it in the comments section.

Why Is Content Syndication called The New SEO?

Posted on April 30, 2018July 17, 2026 By Vikas Bhatt

What the hell? How can content syndication be the new SEO? They are not even close! Confused? Clickbait? NEITHER! We are advocates of content syndication and there are strong reasons why we call it the new SEO. Before that, honestly, tell us one thing – Have ever heard yourself or the C-suite say Sometimes, at the least? We are sure! B2B content syndication strategies are becoming increasingly important for businesses looking to boost their SEO efforts. By strategically placing your high-quality content on relevant industry publications and websites frequented by your target audience, content syndication can help you achieve the same results and exploit the benefits of traditional SEO at a comparatively faster pace. However, it’s important to remember that content syndication is not a replacement for SEO. It acts as a powerful supplement to your overall SEO strategy. You need to focus on both to get the best results. Note: Please note that every marketing strategy takes time. When we say faster pace, we are talking in comparative terms. In this post, we will discuss why content syndication is the new SEO and how it will help your business. Must Read: Everything you need to know about content syndication 1. Rank higher with right keywords and drive traffic Using relevant keywords is prerequisite to any SEO strategy. However, it takes time to get indexed and rank for a keyword if you are just starting out. Right? Content syndication gives you a way out of this. If you have created in-depth content for the right platform and with the right keywords, you can exploit the benefits of the content syndication partners SEO strategy. Lets say, you are a startup blog. You are building up your credibility, backlinks or domain authority from scratch. Meaning, there are minute chances of ranking higher on search engines. On the other hand, your article has higher chances of ranking on page 1 of Google, if you are syndicating on The Huffington Post, Entrepreneur or like. They have already established credibility, have high authority backlinks and hence, a higher domain authority. These websites can drive huge amounts of referral traffic to your website. According to Neil Patel, When we started republishing content from the Kissmetrics blog on sites like Entrepreneur and Search Engine Journal, we saw the referral traffic pick up (we got almost 9,492 visitors a month) This exemplifies how content syndication works. By placing your content on relevant websites with established audiences, you gain exposure to a wider pool of potential visitors, even if your own website doesn’t rank on the first page of search results. This is all about ranking higher, what if you don’t rank high? We understand. Not every piece of content can rank on page 1. If your content does rank on first few pages of Google, you will have the benefit of organic traffic as well as the traffic that syndicating partner gets every day. If you don’t rank higher, you will still have the benefits of being found on the website by their regular audience. For an example, your SEO expert syndicates your content on a website with 10000 views and even if 50% of the visitors click on your website. At the end of the day, you have 5000 views. Isn’t it fair to say content syndication is the new SEO? Source: Wordstream 2. Quality Backlinks and domain authority We already touched upon this in #1. Content syndication allows you to point towards your websites from authoritative websites. If one of your SEO goals is to boost page rankings using backlinks, content syndication can help. It is a white hat strategy that works well if your syndicating partner allows dofollow backlinks. According to Moz, links to a site are treated like votes to the site/page. The quality, quantity, and context of the links from one page to another are used by search engines in classifying and ranking a page. Along with this, quality backlinks also helps in establishing credibility and domain authority. Most search engines give weightage to other websites that link to your page or site as a whole (backlinks). To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours. But, what about duplication issues? You have the exact same copy on another page, Google doesn’t penalize it?! In order to avoid any duplication issues, it is a good practice to include a link to your original content.In the screenshot below, you will see this particular advice from Google: Linking to the original article not only gives attribution but also shows search engines that this is just another version. It is safe to say that content syndication can be considered as the new SEO. Must Read: Content syndication platforms you must need to know 3. Quantifiable ROI SEO is liked by all marketers because it provides trackable and quantifiable results. SEO marketers can track traffic and conversions. Content syndication, on the other hand, provides you with the same benefit. It’s trackable and quantifiable, allowing you to measure the return on investment (ROI) of your content syndication campaigns in terms of traffic, leads, sign-ups, referring source, and more. This means you can see the tangible results of your content being distributed on high-traffic platforms. I gained over 600 subscribers from the Lifehacker version and I didn’t have to put in any additional work writing a new article. Do you get what we are pointing at? Content syndication, including video content syndication, is definitely the new SEO strategy! 4. Cost-effectiveness SEO is preferred by marketers and businesses because it automates traffic. You don’t have to rely heavily on marketing and advertising. Content syndication gives you similar benefits. Syndicating content with high authority domains will help you rank higher and drive crazy amounts of referral traffic. If you end up ranking on page 1 or 2 of Google, it is

How To Maximize Social Media For Demand Generation

Posted on April 26, 2018July 13, 2026 By Vikas Bhatt

Social Demand Generation: Maximizing Social Media for Demand Generation Social media for demand generation is an extremely effective tool. It is used to research buyer behaviour, gather relevant information, generate more demand and nurture leads. Alex Jones of Brandwatch says We have seen our clients use social media for everything from in-depth behavioral research on Millennials to learning what kind of weather provokes people to buy ice cream No wonder, social media (Twitter, Instagram, Facebook, LinkedIn) is said to be the reason Donald Trump won the U.S. presidency or the key to rebranding egg farming. Is social media for demand generation gaining traction in the B2B space? Of course! According to B2B Buyers Survey Report, 53% of B2B buyers spend more time using social media to research vendors and solutions. Not only this, 83% B2B marketing teams use social media as a part of marketing strategy So, how do we maximize social media for demand generation? What should we keep in mind while strategizing use of social media for demand generation? In this post, we will discuss ways in which you can use social media for demand generation. Must Read: 9 demand generation books every marketing expert should read 1. Start looking at social media as a demand generation tool If you want to use social media for demand generation effectively, it is important to start looking at it like a demand generation marketer. What do we mean? A demand generation marketers not only focuses on brand awareness, but analyzes data involved in conversion optimization and sales cycle. Questions like below are answered in detail before taking an action – As a social media manager, you need to start doing the same. Stop looking at social media as a œcontent distribution platform and start looking at it as a revenue generating platform. The amount of data insights you can gather from social media platforms is incredible (discussed below). Needless to say, there are many ways you can utilize audience insights to improve your demand generation mix. Isn’t it? 2. Focus your efforts on appropriate channels Don’t split your time between ALL the platforms. Decide on 1 or 2 platforms that will help you achieve business goals. Did you know that Snapchat ads are viewed up to one million times a day (source)? However, if you are in to medical equipment space, your buyers probably do not hang out on snapchat. In case you are into marketing tools, you want to try it out! Must Read: 5 Common demand generation plan problems to avoid According to KippBodnar, CMO of HubSpot, B2B marketers are moving beyond LinkedIn and Twitter as platforms such as Instagram and Snapchat to gain traction among buyers. Recent figures by Statista.com show the dominance of Facebook because of it appeals to both personal side as well as professional. Source: Epitomise Surprised at the list? This is why you shouldn’t decide on a platform based on your bias or preference. So, do your research. Not every platform will fetch tangible results for your business. Social media for demand generation will truly work if you choose the right platform to implement your strategy. 3. Use social listening to make an informed decision According to Dominique on Sprout Social, social listening allows you to find the exact preferences, problems and challenges your target audience has, and then create solutions to offer them that are based in the value proposition of your brand. In short, social listening is about gathering relevant information based on overall sentiment and tone of conversation going on about your brand. Most marketers ignore the readily available information on social media. You need the right MarTech stack to gather information, analyze and present it in a way that is easier to understand. For example, sprouts social tool can create reports to track trends, hashtags, tag messages etc. This is an excellent example of using sprout social tool for social listening. Let’s take an example. If you track social media behaviour, you may realize that millions of people crack phone screens every day. There is a clear demand for shatter-resistant phones. This information can also be useful for phone accessory manufacturers. They can share content or webinar updates that deals with this area to maximize engagement and drive demand for their product (for example, a tempered glass). You can also gather the trending keywords and steer your SEO strategy towards that. When you create content keeping in mind the reason behind why it trended along with using the right keywords, you are bound to drive crazy traffic to your business. By identifying such information, needs and gaps in the market, social intelligence can inform demand generation strategy, lead generation mechanisms, content marketing, value propositions and positioning of your brand. Must Read: Top 6 Demand Generation Strategies Which Work! 4. Use social data to segment and nurture leads You can use social data to segment potential buyers into personas. There are several tools, including Brandwatch, which allows you to collect these leads. Such tools allow you to create a panel of profiles that fit the persona or demographic you are targeting. These lists can be used to understand the trending topics among your prospects, the overarching concerns they have, and the language they use. You can also understand influencers in your niche for a targeted outreach or collaboration. This information can drive your demand marketing tactics along with steering content marketing strategy and social media marketing towards lead nurturing and demand generation. 5. Include Social engagement data into a lead scoring model Your lead scoring already incorporates behavioral data. For example, it includes a click to download or click through from an email etc. Unfortunately, most lead scoring models do not include leads social media engagement even though these are great indicators of TOFU interest. According to Socedo, socially engaged leads tend to better qualified leads (Sales qualified or Marketing qualified). Over the course of a month, we found that leads generated from social media signals were 45% more likely to convert into opportunities, and in about two-thirds of the

Maximize Your ROI with Paid Advertising Services

Posted on March 20, 2018July 16, 2026 By Vikas Bhatt

PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce) 65% of B2B companies have acquired a customer through LinkedIn marketing. (HubSpot) 64.6% of people click on Google ads when they are looking to buy an item online. Website visitors who are retargeted with display ads are 70% more likely to convert on retailers website. The statistics can go on and on to show the limitless benefits of paid advertising for businesses. But, paid advertising can quickly become an expense if not done properly. We at Only B2B provide you with paid advertising services that work because Read More: 7 Steps to Developing a Content Marketing Strategy BEING A PPC MARKETING AGENCY, WE PROVIDE A BROAD RANGE OF PAID ADVERTISING SERVICES Depending on your requirements, we include the perfect mix of these ads in your paid advertising strategy Facebook alone has 2.072 billion users! Yes, that is true and not made up. If you are not advertising on these social media channels already, you are missing out on quality leads and revenue. Do you know that 63% of smartphone users are using apps that require them to share locations? Also, 90% of US marketing agencies have been asked to carry out a geographically targeted ad. Website visitors who are retargeted with Ads are 70% more likely to convert! We also do text ads, image Ads, branded keyword campaigns and pay per clicks. Still think, paid advertising is not for your business? Think again! If you are looking to grow this year, double your sales target and revenue or gain a foothold in the market, a proper paid advertising campaign can help you! Make no mistake! A proper PPC campaign takes years of experience and understanding of your industry. This mean, our experts work with you to understand every minute detail before your paid advertising campaign goes live! Read More: 8 Super Effective Content Syndication Tools and Strategies For MarTech Experts

3 Demand Generation Trends in 2018

Posted on February 28, 2018July 9, 2026 By Ameet Bhinganiya

The job of any marketer is to get as many quality leads as possible for the business. But, is it possible without a well-thought-of demand generation strategy? Of course, not! It won’t be possible without driving demand in the first place It is only when you map out a good demand-lead generation strategy along your sales funnel that you can capture high-quality leads effectively. With this in mind, we are discussing 4 demand generation trends that can help you boost B2B lead generation this year. 1. Live Streaming Videos are trending, no doubt about that! You can see video content (live or recorded) almost on all the social media platforms. Live streaming on social media quickly gained popularity amongst B2C brands who were trying to increase engagement with their buyers. For B2B industry, it seems to be catching on now. More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? Also, according to Content Marketing Institute, 58% of B2B marketers have already included live video as apart of their content marketing strategy. Wondering, how to use live streaming for your B2B services/products? Here are a few ways you can implement it – There is no doubt left that live streaming will be the next big demand generation tool for B2B industry. If you are looking to boost your demand generation in 2018, you should start using live streaming. Periscope, Facebook Live, Livestream, UStream, and YouNow are the major players in this area. Must Read: Top 6 Demand Generation Strategies Which Work! 2. Content Syndication and Industry Influencers With so many brands creating content online, it is difficult to be found, noticed and admired. Collaborating with influencers and syndicating content gives you access to millions of potential buyers. Content Syndication: Content Syndication is the process of sharing content on third party sites in order to make yourself visible in front of a huge following. For example, publishing a post from your blog (which might have traffic in thousands) to Huffington Post, Forbes or Entrepreneur (platforms which have traffic in millions). Neil Patel says, When we started republishing content from the Kissmetrics blog on sites like Entrepreneur and Search Engine Journal, we saw the referral traffic pick up (we got almost 9,492 visitors a month) It is one of the most powerful tactics to engage target audience and gaining visibility. You can know more about content syndication here, here and here. Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication Influencer Marketing With more and more people being tagged as influencers in different niches, collaborating with them to reach your target audience seems like the obvious choice. Not only do you grow your audience, but also improve sales by leaps and bounds. We can learn a lesson from Hubspot’s blog. They regularly partner with influencers who have experience in content marketing, digital marketing and sales. These Influencers write for their blog on areas of their expertise. Not only does Hubspot enjoy new content, it also gains authority. Similarly, SAP works with influencers to create content and organize events. The key aim to collaborate with influencers is to create thought leadership content and gain industry authority. With growing influencer collaborations and marketing in 2017, the FTC put out regulations around branded and sponsored content. It clarifies what brands and influencers have to disclose when working together. Instagram has made it easier with its branded content option. According to Quicksprout, these are a few platforms you can work on with influencers. If you want to generate demand quickly, influencer marketing is the way to go. You can make use of tools like Tapinfluence and Upfluence to find influencers and manage workflow. 3. Retargeting and Native Advertising Retargeting While you feel that ads that follow are creepy, 3 out of 4 customers now notice re-targeted advertising. It allows marketers to stay on the minds of their audience, increase the visibility and boost the chances of conversion. According to WordStream research, conversion rates increase with retargeting ads being displayed to an internet user again and the wholecreepy factor is overblown. You can use Google dynamic remarketing and Facebook custom audience for retargeting your website visitors. In 2018, more marketers will have a dedicated budget for retargeting. Native advertising It is a non-disruptive form of paid media advertising. According to HubShout, 85 percent of internet users don’t feel that their browsing experience is hindered by native ads Graeme Donnelly, the founder of Quality Formations, says Native advertising has been so well accepted by internet users because it feels natural to the readers. Compared with traditional banners and pop-up ads, native ads are much less disruptive and they don’t give the feeling that the page is cluttered. Promoted tweets on Twitter, suggested posts on Facebook and content recommendation on content discovery platforms are a few known forms. You can read about 12 examples of native advertising here. To give you an example, a native advertising campaign helped GE get 416,000 click-throughs. There is no way you should miss on including native advertising in your demand generation strategy.” Must Read: 5 Best Practices Every Marketer Should Follow

Data Cleansing and Appending

Posted on February 12, 2018July 10, 2026 By Vikas Bhatt

What is Data cleansing (or scrubbing) and Data appending? It may sound complicated with words like scrubbing and appending – but it is as simple as throwing away a can in the bin. We all clean our houses at regular intervals or we like to give away useless stuff lying in our garage. Isn’t it? B2b data cleansing and appending is similar to that. It is all about deleting incorrect, duplicate or corrupt information and updating it with correct information which is easier to comprehend. Whether it is you or us, every business needs more business to grow. For business to grow, you require qualified leads (Marketing qualified or Sales qualified). For qualified leads, you need to have targeted marketing strategies. For targeted marketing strategies, you need to know your prospects. To know your prospects, you need data. To have structured data, you need a clean database. So, it is very important that you have accurate and clean data to ensure you have maximum click through rates and qualified leads through any of your marketing strategy. Owning a huge database might not get you any of these as much as a small database with accurate information can. All you need to do is to accept the fact that your database might be dirty or unclean with inaccuracies, typos, missing information or outdated information. Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Did you know that the data of every organization gradually decays for around 20-22 per cent every year due to recipient’s job change or location change? While you may keep adding missing information to your database and updating it, it will only grow the corrupt or incorrect data alongside which will not drive any business results. It shouldn’t be a surprise to you, if your sales team calls up a lead only to realize that their contact information has changed or they send out targeted emails to see that a number of them have bounced back. You not only wasted efforts but with each of this – you lose money! Hence, data cleansing and appending is the core of any telemarketing and e-mail marketing strategies. That gets us to our next question? What is data appending and enhancement? You are launching a new business in your area and decide to send personalized invites to your prospects. You have their names, but the ZIP code of their address is missing or you do not know their exact last name or you do not know whether they are the decision makers. In such a scenario, you will not be able to send them effective invites which can ensure they would come to your launch. Makes sense? Like every medicine has an expiry date, like every software needs updates and like every food product has a shelf life – every database has limitations too. You cannot carry out an effective marketing strategy without having all the relevant data. ‘Relevant’ being the key word here. And hence, the database needs to be updated and appended with missing information like e-mails, addresses, phones etc. which will help you understand your customers. Must Read: What Is Data Cleansing, Why Is It Important, And How Can You Do It? What are the benefits of Data cleansing and data appending services? There are numerous benefits of Data cleansing services. However, we would say Data cleansing services not only helps you grow business effectively, it also helps to boost the morale of your sales team. After all, every answered call and every opened e-mail has chances of bringing in more conversions A bad database not only damages your reputation and throws you in spam, but it is also a lost opportunity and loss of credibility. Now, that we understand the dangers of being dirty, let’s list a few benefits of data appending too. What is the process for Data cleansing and appending? Build a plan: You need to figure out the priority data and segments needed for developing effective marketing techniques. Analyze the gaps and figure out the missing information and redundant data in the present database Identify resources who can help you clean the database manually. The higher quality of database you seek, the higher amount of time and intervention these resources will need to give. Track the process and mechanisms used. Build processes and written guidelines around it. Automate the process making it a must do Append missing data – You can approach it via 3rd party append sites or contacting the prospects directly or extensive stalking (yes, you read it right!) on platforms like Google, LinkedIn etc. Monitor – You need to closely watch the results. For example, if a prospect hasn’t opened any of your e-mail for last 3 months you can decide to dig deeper on what’s going wrong. Is he still the decision maker, for example? Change your processes as and when required and conduct regular reviews/analysis to make sure your database is clean. What Only B2B offers and why you should hire us for data cleansing services? We can help you clean your database and append it with useful information including first name, last name, job title, job function, phone number, direct number, email address, address, city, zip code, country, website and much more. We have a two-step authentication process: Did you know that 63% of businesses append third-party demographic or behavioral intelligence. Because a significant percentage of email addresses inevitably become bad over time (from 20% to 30% on average) 72% of organizations believe that data quality issues impact customer trust and perception (Source: 2017 data management benchmark report) 85% of organizations have seen improvements in timely and personalized customer communications by improving data quality (Source: 2017 data management benchmark report) Let’s save your money and clean your database. Must Read: What Is Database Cleansing and Why Is It Important?

5 Content Syndication Myths | Hard To Believe, But True!

Posted on January 31, 2018July 9, 2026 By Vikas Bhatt

Duplicate content? NO WAY! That’s the reaction we get from a lot of content creators and marketers.That sounds perfectly right! You shouldn’t have duplicate content because it is plagiarism (and illegal!) and you should consider content syndication (which is legally sharing content on third-party sites) because it is not. There is a huge difference between in both duplicated content and syndicated content. Owing to this confusion there are a number of myths which surround content syndication as a content marketing strategy. Must Read: All you need to know about content syndication The biggest content syndication myth: Syndicated content is duplicated content That is one of the most common content syndication myths that float around the marketing world. But, that is not completely true. You need to double check your duplicate content facts. Lets take an example. Huffington Post features already published content sometimes but they always credit the original content creator. Contrastingly, there are sites which only scrape content from others. Neither do they have any original material nor do they credit the source. If you fall in the second category, you have successfully proved the myth right. You will get a penalty if you haven’t already. But, if you fall in the first category, you have nothing to worry. However, there is one thing you should worry about and i.e. ranking. As per Google: “If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.” This happens when you syndicate on a website which has a higher domain authority than yours. One way to tackle this is to include a link back to your original post and claim Google authorship. You should ask your syndicating partner to add the rel=canonical tag to your re-published posts. It will tell Google where the original content is. Alternatively, ask them to add noindex tag to the content. According to Neil Patel, the former works much better. A lot of content creators also believe that blocking the crawler access would help. This gets us to our next myth You should block crawler access If you have ever read Google policies, you will know the truth of duplicate content. According to Google Support “”Google does not recommend blocking crawler access to duplicate content on your website, whether with a robots.txt file or other methods””. If search engines can’t crawl pages with duplicate content, they can’t automatically detect that these URLs point to the same content and will therefore effectively have to treat them as separate, unique pages. However, this doesn’t negate the benefits of content syndication. Must Read: 10 content syndication platforms you need to know A better solution is to allow search engines to crawl these URLs, but mark them as duplicates by using the rel=””canonical”” link element, the URL parameter handling tool, or 301 redirects. However, you can also ask those who use your syndicated material to use the noindexmeta tag to prevent search engines from indexing their version of the content. Losing out on traffic Isn’t that logical to think at first? Why would you want to syndicate your original content and lose out on the organic traffic? But, this is a flawed thought. Think about it. If you are syndicating content on a branded website like Huffington Post, Forbes or Hubspot, you will get referral traffic which (honestly!) could be more than what you would have received had you not syndicated. After all, most of the times you are allowed to link back to your website (which is also good for SEO considering you are getting a backlink from an authoritative website) or social media channel. Utilizing content syndication tools can further streamline this process. These tools can help you identify high-quality websites for syndication, saving you time and effort in research and outreach. Instead of feasting on your traffic, content syndication helps benyou feast on the traffic of an established website and put your content in front of more visitors. Scraper will hurt your website or republishing will Scrapers, as discussed above, are generally penalized by Google. I am sure you are already aware of Google’s Panda update. It was released to deal with this issue. Google’s Panda penalizes sites which are primarily scrapers (who offering no value to the readers) and rank them low. There is no way they can hurt your website or outrank original content. You need not worry about this at all now. That gets us to the next question, does it hurt to republish a guest post on your own website? It could. But, there are ways to ensure it doesn’t happen. Use the relcanonical Tag. This is used to indicate that the original version appeared somewhere else. Just add the tag and publish without worry. If you are still worried, make changes to the post. You can add more value or change the tone. For example, if you had a guest post on content syndication myths you could rewrite it as a guide to content syndication or create a video outlining the benefits. While there are free content syndication options available, exercising caution is crucial. Reputable syndication platforms prioritize ethical practices and proper attribution, protecting your content leafrom scraper activity and potential penalties. Must Read: The ultimate lead generation content syndication strategy Affects brand reputation This is plain ridiculous! Content syndication gives you an opportunity to build your brand and re-publish on authoritative sites, including platforms that excel at video content syndication. It also gives you a chance to be among the thought leaders of your industry. There you go and there goes all the confusion surrounding content syndication myths and duplicate content facts. With this awareness, you should no longer be raising eyebrows when your team suggests content syndication”

Search Results for: marketing strategy