Search Results for: lead generation

60+ Email Marketing Blogs Marketers Should Follow

Posted on By Vikas Bhatt

Email Marketing is the new way to connect people through E-mails.   Emails can be sent to reach out the customers and potential Customers. An E-mail can be sent with several attachments in it and this is something that can be done to gain the attention of the targeted audience without disturbing them. There is a possibility that a person opens a mailbox whenever he or she is free and pays attention to the received mail.   This can be interesting!!!   Email Marketing is a more effective way of marketing as compared to other marketing resources or other ways of promoting your business or any product. Even though Digital Marketing may sometimes seem more effective but not all of us might be interested as people are running out of time. There are several other ways to reach your clients instead of simply promoting, we can also wish them on their Birthdays and Anniversaries and gift them some coupons or greet them with warm wishes. This will simply make them happy and change their outlook for you.   An Email can also be sent to international clients as there is no boundation and we could reach people easily. Business people spend most of their time in the mailbox so it is the most accessible thing for marketers. Emails can be engaging as we can add links in our mail making the simple and easy.   One can face many challenges in Email Marketing as many emails are received by a person in a day and chances might be less than a person may open and read or simply ignore. Email can be tracked, so it is easier and faster to improve email campaigns than direct mails, telemarketing, and advertising campaigns.   Blogs are a great resource to provide and learn information about email marketing. Some email marketing blogs are written by the marketing experts themselves and can prove of great use in future.   Below are some references. Must Read: Do’s and Don’ts of Email Marketing 1. Omnisend Website: https://www.omnisend.com/ Alexa Rank: 50,948 Twitter URL: https://twitter.com/omnisend Facebook URL: https://www.facebook.com/omnisend Authors Remark: We have had good experience with Omnisend. There is a reason why this is #1 on our list! Go check out their blog to know more. Omnisend is a powerful marketing automation platform thats built for growing e-commerce businesses that have graduated their basic email marketing tools. 2. Litmus Website: https://litmus.com/ Alexa Rank: 22,708 Twitter URL: https://twitter.com/litmusapp Facebook URL: https://www.facebook.com/LitmusApp/ Authors Remark: Litmus blog consists of engaging content about E-mail marketing. This is one of the interesting blogs of email marketing for beginners. They keep a track about the significant changes happening in market. 3. Sendinblue Website: www.sendinblue.com Alexa Rank: 11,272 Twitter URL: https://twitter.com/SendinBlue Facebook URL: https://www.facebook.com/Sendinblue 3. ContactOut Website: www.contactout.com Alexa Rank: 24,201 LinkedIn URL: https://linkedin.com/company/contactout 4. Cakemail Website: www.cakemail.com Alexa Rank: 249,974 Twitter URL: https://twitter.com/cakemail Facebook URL: https://www.facebook.com/Cakemail/  5. Emailonacid Website: www.emailonacid.com Alexa Rank: 39,884 Twitter URL: https://twitter.com/EmailOnAcid  Facebook URL: https://www.facebook.com/EmailonAcid 6. Emailmonks Website: https://emailmonks.com/ Alexa Rank: 130,351 Twitter URL: https://twitter.com/emailmonks  Facebook URL: https://www.facebook.com/emailmonks 7. Optimonster blog Website: https://optinmonster.com/blog/ Alexa Rank: 28,632 Twitter URL: https://twitter.com/optinmonster  Facebook URL: https://www.facebook.com/optinmonster  Authors Remark: If you want your business grow, you should definitely visit this blog. It can really help your traffic go up and helps to improve your email list and sales. You will also find effective ways to increase newsletters subscribers. This tool is worth every penny. 8. Hubspot Website: https://www.hubspot.com/ Alexa Rank: 543 Twitter URL: https://twitter.com/HubSpot  Facebook URL: https://www.facebook.com/hubspot 9. Marketingprofs Website : https://www.marketingprofs.com/ Alexa Rank: 35,680 Twitter URL:  https://twitter.com/marketingprofs  Facebook URL: https://www.facebook.com/marketingprofs 10. Emailonmonday Website: https://www.emailmonday.com/ Alexa Rank: 507,889 Twitter URL: https://twitter.com/emailmonday    11. Convince and convert Website: http://www.convinceandconvert.com/ Alexa Rank: 81,775 Twitter URL: https://twitter.com/convince Facebook URL: https://www.facebook.com/ConvinceConvert 12. Duck Take Marketing Website: https://www.ducttapemarketing.com/ Alexa Rank: 135,843 Twitter URL: https://twitter.com/ducttape  Facebook URL: https://www.facebook.com/ducttapemarketing 13. Infusion Soft Website: https://infusionmarketinggroup.com/ Alexa Rank: 12,482,127 Facebook URL: https://www.facebook.com/Infusion-Marketing-Group-1691077854550420/ 14. Constant Contact Website: https://www.constantcontact.com Alexa Rank: 1,337 Twitter URL: https://twitter.com/constantcontact  Facebook URL:  http://www.facebook.com/constantcontact 15. Campaign Monitor Website: https://www.campaignmonitor.com Alexa Rank: 22,812  Twitter URL: https://twitter.com/campaignmonitor  Facebook URL: https://www.facebook.com/campaignmonitor 16. Marketo Website: https://blog.marketo.com/category/email-marketing Alexa Rank: 7,794 Twitter URL: https://twitter.com/marketo  Facebook URL: https://www.facebook.com/Marketo/  Authors Remark: Marketo is one of the resources that provides you so much information about Lead Generation, Email Marketing, Mobile Marketing and Consumer Marketing. Marketo provides information for Financial Services, Healthcare services, Technology & Media. 17. Econsultancy Website: https://econsultancy.com/ Alexa Rank: 22,771 Twitter URL: https://twitter.com/econsultancy Facebook URL: https://www.facebook.com/Econsultancy 18. Get Response Website: https://blog.getresponse.com/ Alexa Rank: 3,935 Twitter URL: https://twitter.com/getresponse  Facebook URL: https://www.facebook.com/GetResponse 19. MailChimp Website: https://mailchimp.com/ Alexa Rank: 375 Twitter URL: https://twitter.com/MailChimp  Facebook URL: https://www.facebook.com/mailchimp/ 20. Maligne Website: https://www.mailigen.com/ Alexa Rank: 170,716 Twitter URL: https://twitter.com/mailigen  Facebook URL: https://www.facebook.com/Mailigen  21. My Emma Website: https://myemma.com/ Alexa Rank: 76,043 Twitter URL: https://twitter.com/emmaemail  Facebook URL: https://facebook.com/emmaemail 22. Vero Website: https://www.getvero.com Alexa Rank: 69,363 Twitter URL:  https://twitter.com/home  Facebook URL: https://www.facebook.com/getvero/ 23. Vertical Response Website: https://www.verticalresponse.com/ Alexa Rank: 35,238 Twitter URL: https://twitter.com/vr4smallbiz Facebook URL: https://www.facebook.com/VerticalResponse 24. What counts Website: https://www.whatcounts.com/blog/ Alexa Rank: 121,341 Twitter URL: https://www.twitter.com/whatcounts  Facebook URL: https://www.facebook.com/WhatCountsEmail 25. Markitors Website: https://markitors.com/blog/ Alexa Rank: 1,583,743 Twitter URL: https://twitter.com/markitors  Facebook URL: https://www.facebook.com/markitors 26. Returnpathblog Website: https://blog.returnpath.com/ Alexa Rank: 105,193 Twitter URL: https://twitter.com/returnpath  Facebook URL: https://www.facebook.com/ReturnPath/ 27. The Email Experience Council Blog Website: https://emailexperience.org/blog/ Alexa Rank: 764,403 Twitter URL: https://twitter.com/returnpath  Facebook URL: https://www.facebook.com/ReturnPath/ 28. Copyblogger Website: https://www.copyblogger.com/blog/ Alexa Rank: 39,501 Twitter URL: https://twitter.com/copyblogger  Facebook URL: https://www.facebook.com/RainmakerDigital/ 29. Marketing-Sherpa Blog Website: https://www.marketingsherpa.com/ Alexa Rank: 162177 Twitter URL: https://twitter.com/marketingsherpa   Facebook URL: https://www.facebook.com/MktgSherpa/  Authors Remark: MaketingSherpaBlog is a blog that works for all aspects of marketing . Marketers can seek knowledge about statistics about marketing  and few  helpful instructions. This blog has been honoured for readers choice for best small business marketing blog the last two years. 30. Pinpointe Marketing Blog Website: http://www.pinpointe.com/blog/ Alexa Rank: 162,080 Twitter URL: https://twitter.com/pinpointe  Facebook URL: https://www.facebook.com/Pinpointe 31. FreshInbox Website: http://freshinbox.com/blog/ Alexa Rank: 627,059 Twitter URL: http://www.twitter.com/freshinbox  Facebook URL: https://www.facebook.com/thefreshinbox 32. Really Good Emails Website: https://reallygoodemails.com/ Alexa Rank: 65,346 Twitter URL: https://twitter.com/reallygoodemail  Facebook URL: https://facebook.com/reallygoodemails  Authors Remark: Really Good Emails is a blog that provides you with the resources like Email Marketing & Email Design. If you need some motivation you can really look further to Really Good Emails blog. This blog provides you with hundreds of email examples for you to explore. 33. MailCharts Website: https://www.mailcharts.com/blog Alexa Rank: 250,912 Twitter URL:  https://twitter.com/mailcharts  Facebook URL: https://www.facebook.com/mailcharts/ 34. Rare Website: https://rare.io/blog/ Alexa Rank: 784,311 Twitter URL:  https://twitter.com/rareio  Facebook URL: https://www.facebook.com/rareio 35. Content Marketing Institute Website: https://contentmarketinginstitute.com/category/building-audience/email-mktg/ Alexa Rank: 34,231 Twitter URL: https://twitter.com/cmicontent Facebook URL: https://www.facebook.com/ContentMarketingInstitute/ 36. Elite Email Website: http://blog.eliteemail.com/ Alexa Rank: 1,937,652 Twitter URL: https://www.twitter.com/eliteemail   Facebook URL: https://www.facebook.com/eliteemail 37. FreshMail Website: https://freshmail.com/blog/ Alexa Rank: 86,880 Twitter URL:  https://twitter.com/freshmail_app  Facebook URL: https://www.facebook.com/FreshMailcom/  Authors Remark: Fresh mails blogs have something great about their image content, layouts and design. Its an interesting blog with engaging content about marketing emails. The blog provides useful information for those who have just started out email marketing, as well as coders developers and marketers. Fresh mails provide you with a user friendly solution. 38. MessageGears Website: https://messagegears.com/blog/ Alexa Rank: 2,150,935 Twitter URL: https://twitter.com/messagegears  Facebook URL: https://www.facebook.com/messagegears 39. PostUp Website: https://www.postup.com/blog/ Alexa Rank: 275,514 Twitter URL: https://twitter.com/postupdigital Facebook URL: https://www.facebook.com/postupdigital 40.

5 Content Syndication Myths | Hard To Believe, But True!

Posted on By Vikas Bhatt

Duplicate content? NO WAY! That’s the reaction we get from a lot of content creators and marketers.That sounds perfectly right! You shouldn’t have duplicate content because it is plagiarism (and illegal!) and you should consider content syndication (which is legally sharing content on third-party sites) because it is not. There is a huge difference between in both duplicated content and syndicated content. Owing to this confusion there are a number of myths which surround content syndication as a content marketing strategy. Must Read: All you need to know about content syndication The biggest content syndication myth: Syndicated content is duplicated content That is one of the most common content syndication myths that float around the marketing world. But, that is not completely true. You need to double check your duplicate content facts. Lets take an example. Huffington Post features already published content sometimes but they always credit the original content creator. Contrastingly, there are sites which only scrape content from others. Neither do they have any original material nor do they credit the source. If you fall in the second category, you have successfully proved the myth right. You will get a penalty if you haven’t already.  But, if you fall in the first category, you have nothing to worry. However, there is one thing you should worry about and i.e. ranking. As per Google:  “If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.” This happens when you syndicate on a website which has a higher domain authority than yours. One way to tackle this is to include a link back to your original post and claim Google authorship.  You should ask your syndicating partner to add the rel=canonical tag to your re-published posts. It will tell Google where the original content is. Alternatively, ask them to add noindex tag to the content. According to Neil Patel, the former works much better. A lot of content creators also believe that blocking the crawler access would help. This gets us to our next myth You should block crawler access If you have ever read Google policies, you will know the truth of duplicate content. According to Google Support  “”Google does not recommend blocking crawler access to duplicate content on your website, whether with a robots.txt file or other methods””.  If search engines can’t crawl pages with duplicate content, they can’t automatically detect that these URLs point to the same content and will therefore effectively have to treat them as separate, unique pages.  However, this doesn’t negate the benefits of content syndication. Must Read: 10 content syndication platforms you need to know A better solution is to allow search engines to crawl these URLs, but mark them as duplicates  by using the rel=””canonical”” link element, the URL parameter handling tool, or 301 redirects. However, you can also ask those who use your syndicated material to use the noindexmeta tag to prevent search engines from indexing their version of the content. Losing out on traffic Isn’t that logical to think at first? Why would you want to syndicate your original content and lose out on the organic traffic?  But, this is a flawed thought. Think about it. If you are syndicating content on a branded website like Huffington Post, Forbes or  Hubspot, you will get referral traffic which (honestly!) could be more than what you would have received had you not syndicated.  After all, most of the times you are allowed to link back to your website (which is also good for SEO considering you are getting a backlink from an authoritative website) or social media channel.  Utilizing content syndication tools can further streamline this process. These tools can help you identify high-quality websites for syndication, saving you time and effort in research and outreach. Instead of feasting on your traffic, content syndication helps benyou feast on the traffic of an established website and put your content in front of more visitors. Scraper will hurt your website or republishing will Scrapers, as discussed above, are generally penalized by Google. I am sure you are already aware of Google’s Panda update. It was released to deal with this issue. Google’s Panda penalizes sites which are primarily scrapers (who offering no value to the readers) and rank them low. There is no way they can hurt your website or outrank original content. You need not worry about this at all now.  That gets us to the next question, does it hurt to republish a guest post on your own website? It could. But, there are ways to ensure it doesn’t happen.  Use the relcanonical Tag. This is used to indicate that the original version appeared somewhere else. Just add the tag and publish without worry. If you are still worried, make changes to the post. You can add more value or change the tone. For example, if you had a guest post on content syndication myths you could rewrite it as a guide to content syndication or create a video outlining the benefits. While there are free content syndication options available, exercising caution is crucial. Reputable syndication platforms prioritize ethical practices and proper attribution, protecting your content leafrom scraper activity and potential penalties. Must Read: The ultimate lead generation content syndication strategy Affects brand reputation This is plain ridiculous! Content syndication gives you an opportunity to build your brand and re-publish on authoritative sites, including platforms that excel at video content syndication. It also gives you a chance to be among the thought leaders of your industry. There you go and there goes all the confusion surrounding content syndication myths and duplicate content facts.  With this awareness, you should no longer be raising eyebrows when your team suggests content syndication”

Top 5 (and compelling!) Reasons of Outsourcing B2B Marketing Agency

Posted on By Vikas Bhatt

Doesn’t outsourcing B2B marketing agency sound like an answer? Yet, but it is a less common phenomenon. According to Gartner Marketing Organizational Design and Strategy Survey 1. Readily available knowledge Outsourcing B2B marketing gets you instant access to an experienced team. It translates into obtaining knowledge from people with years of experience experimenting with strategies, tools and fulfilling the varied needs of their clients. 2. Reduced costs and time It ties in with the earlier point. Imagine the cost of hiring such a team! It is prohibitive unless you have a huge budget. Not only that, marketers are humans. So, they go on leaves or leave their jobs for varied reasons. There is a gap in implementing marketing strategies between the one who leaves and the one who takes over. It not only costs you time and confusion, it also costs you leads and money. Outsourcing B2B marketing to an agency eliminates this burden of management along with reducing the cost of tools, technology, teams etc by sharing it amongst their clients. 3. Access to tools and technology There are zillions of tools available for marketing nowadays. As a B2B company, you will be bewildered by the options. Even though you get free trials, how much time can you devote to trial and errors? Not much, we assume. B2B marketing outsourcing not only gives you access to a team which has experience with various tools but also evidence of which marketing tools will deliver the best results. 4. Execute campaigns well There are numerous marketing tactics and you need to decide which ones suit your goals. But, you cant decide on one and expect a tenfold result. You need to execute multiple tactics (lead nurturing, Social Media Marketing, Account-based Marketing etc). By outsourcing, you will get access to specialized professionals (who are not the same people most of the times!) who understand each of those marketing tactics in depth. Can you employ specialists in every field? No! So, figure out what are the relevant metrics for your content and start measuring it. As Peter Drucker says   Did you know that 62% of companies outsource all or part of their digital marketing tactics, primarily the most difficult types to execute? 5. Increased accountability There is a structured reporting system. You are most likely to receive reports and get on weekly calls for discussions. At least, thats what we do! These agencies also identify the relevant metrics to analyze the effectiveness of the campaigns as well as your ROI. So, there you have it. The five benefits that you could have if you outsource B2B marketing. Leave a comment and let us know what you think. Must Read: 10 Lead Generation Best Practices and Examples

Social Media Nightmares: How Social Media Marketer Can Avoid Mistakes

Posted on By Ameet Bhinganiya

Happy (and scary!) Halloween, friends. We all love Halloween. Some of us go a step forward and create decors and costumes to create terror in the neighborhood. But, sometimes brands have involuntarily created their own season of Halloween on social media platforms. Especially, Twitter. This Halloween, we have rounded up with some of the social media nightmares for 2017. We know that if you aren’t using social media marketing to promote yourself, you are lagging behind in the race. But if you make a mistake, it is bound to become a social media nightmare. Must Read: How the lead generation strategies in USA market differ from the rest of the world Social media mistakes that you must avoid at all costs when it comes to branding Let’s us all learn our lessons from these brands and make the best out of the campaigns. Social Media Nightmares #1: COCA-COLA We know, the creative seems harmless. But, it created an outrage in TWO countries. All Coca-Cola wanted to do was wish happy new year and ended up featuring a snow-clad map of Russia without Crimea. If you thought that was the only oops moment, you are wrong! Russia was upset over it but when Coca-Cola decides to replace the map with the one having Crimea in it, Ukraine was agitated. Finally, Coca-Cola had to withdraw the ad apologizing for it. Social Media Lesson: Do the required research before any campaign goes live. Must Read: Powerful B2B LinkedIn Marketing Strategies Social Media Nightmares #2: SEOUL SECRET This beauty brand launched a campaign named white makes you win (yes, that’s right!) to promote their skin lightening product line. Seoul Secret tweeted a video wherein the actress and singer Chris Horwang talks about how white skin helped her in being successful. We all know how well the ad did.  Social Media Lesson: Always re-check your campaign for factual inaccuracies, hidden implications, typos etc. Social Media Nightmares #3: Scroll Droll – Myntra The creative spell took a wrong turn when ScrollDroll decided to feature Myntra in a Janmashtami ad. Religion is an extremely sensitive topic in India and ScrollDroll took the risk to use the most sensitive episode from Mahabharata to sell sarees.  At the end, it was cleared that Myntra had no association with it but the content created a negative sentiment. Social Media Lesson: It is a risk to meddle with people’s belief, customs, and tradition. Social Media Nightmares #4: Miracle Mattress Holidays can make for an interesting campaign theme, but tragedies like 9/11 cannot (and should not!) be seen as an opportunity to sell. However, Miracle Mattress did exactly that. The campaign video showed an employee screaming and falling backward on stacked mattresses which were meant to show the fall of the twin towers. The store manager then shows up and says we’ll never forget It is no surprise that it sparked endless outrage and Miracle Mattress had to remove the ad apologizing for encashing on the tragic loss. Social Media Lesson: As a business, you should never use tragedies to promote your brand. Remember, you should not try to profit from anyone else’s loss. We know Halloween is around the corner, but let’s ensure we don’t have to do any such social media blunders to make our holiday season SCARY. And if you still end up making a mistake: admit it. The brands who realize their mistake and humbly admit it recover quickly. Do you know of any such social media nightmares? Comment below and share it with us. Must Read: Why You Should Be Using Social Media Customer Service

What is appointment setting?

Posted on By Vikas Bhatt

We hire the best of the sales team for a reason – they help us grow our businesses. But, between trying to find out leads (and more leads), convincing them to have an appointment with you and then selling to them can overwork your team and kill their enthusiasm. Must Read: Qualified Appointment Setting They will end up being frustrated and low on confidence. Something like this: After all, you hired a kickass sales team not to FIND leads but to do what they do the best – close the deal. Do you know – According to Larry Mylers contribution on Forbes, appointment setting is considered to be a one of the most difficult parts of business development and also the most typical barrier in growing a company by increasing its sales So – every minute of their time spent on calls trying to get an appointment could have been them talking to leads and making a sale. Do what they are good at! The goal of b2b appointment setting is to turn prospects into interested buyers. Hence, you should outsource b2b appointment setting services to an agency. How Our B2B Appointment Setting Services Help You This is where ONLY B2B can help you. But before we go on to tell you why you should hire us, we will give you 3 compelling reasons why you should outsource B2B appointment setting services. By leveraging our expertise, you can optimize your appointment setting funnel, ensuring a smooth transition from qualified leads to sales conversations. This not only improves efficiency but also increases the likelihood of converting those leads into paying customers. What are the benefits of having b2b appointment setting services in place? Out of all those appointment setting companies, why ONLY B2B? We are one of those lead generation and appointment setting companies in India who have a team of fully trained tele agents who schedule a call with a prospect and introduce the products/services to them, arrange an appointment with your sales team so they can make the sale and win you more qualified leads (Marketing qualified or Sales qualified). While it sounds simple, it is very important that appointment setters handle the phone class with etiquettes and have the required technical knowledge. We ensure that our telemarketers are: What process does ONLY B2B follow?

Reach Customers across the Web with Content Syndication Services

Posted on By Vikas Bhatt

You create content which is valuable and absolutely brilliant in terms of value. But, is that enough? No. A point blank – no. We have seen thousands of blog with good content, die. Why? Because of non-existent content marketing or content distribution Businesses often create high value content but forget to promote it. While people do like reading quality content, they are’ t going to stumble on your blog posts or white paper just like that! Create, publish and pray to God that your target audience is going to find it. This approach will not work anymore. Your buyers have at least a dozen of alternatives and they are likely to get attracted to someone who has put in efforts to attract them. Isn’t that the same case with all of us? By efforts, we mean b2b content distribution and marketing. Creating valuable content is as important as content distribution in the B2B market. What is b2b content distribution or content syndication? Content syndication is a way to present your content to a broader audience by use of third party sites like Twitter and LinkedIn or by using strategies like telemarketing and e-mailing. But, b2b content distribution doesn’t end there. It includes every platform which can put you in front of a larger audience. Be it – paid ads, email marketing, sponsored posts etc. What are the strategies used for b2b content distribution? One of the best methods for content syndication and distribution is to create your own network. This is the group of people you inform as soon as your new content piece is created so they can share it with their audience. They can be influencers, colleagues, bloggers, thought leaders etc. When done strategically, content syndication for lead generation ensures that your content reaches potential customers who are genuinely interested in your offerings. Strategically guest posting and including links to your white paper or blog or e-book on a website with established audience. Try not to be spammy, though! Repurpose your content into infographics or a flow chart or a presentation and share it on different channels. Last but not the least, is the paid channels offered by social media platforms. For example, promoted or sponsored posts or promoted tweets Why is b2b content distribution or content syndication services so important? We have said it before, we will say it now (once again!) Content creation and content syndication services can help you with Improving your websites visibility. Gaining industry authority. Enhancing your brand value. Developing long-term relationships with your prospects. Building trust with your buyers Why should you hire us for content syndication services? While B2B content distribution has many ways around it (as we already stated above), we have expertise in using telemarketing and e-mailing as a medium to enhance your visibility. Must Read: Beginner’s Guide to FREE Content Syndication You might have heard: riches in the niches? Just that! We have Telemarketing team who will get in touch with your target buyers and offer them to send them content you want to promote (and the content they want to read). Remember, every human being likes information they are looking for – come to them. It is the basic (read, lazy) human nature! While doing this, we ensure that This process will also help you track buyers interest further on and makes it easier to convert into a high value sale. Want to know how, read MQL and SQL. But, why telemarketing and e-mailing? The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%). (Demand Metric Research Corporation via Direct Marketing News) Email Marketing Event Marketing Content Marketing Email ranks as the third most influential information source for B2B audiences, behind colleague recommendations and industry-specific intermediaries. (BaseOne via Imagination) 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine) BtoB Magazine 57% It is expected that by 2017, the number of emails sent daily will reach approximately 297 billion. (The Wonder of Tech) The Wonder of Tech 97% Well, imagine you want to have a Chicken Zinger from KFC. But, you are dreading to go out in the sun and get it for yourself.Hey, it is the internet age (not Stone Age!). Takes out the phone, flip through a few pages, clicks on an app and ordered it.See, we are so used to getting things delivered to the doorstep. We do not want to search for it or spend time browsing through options.It is the same with your target buyer. So, if you have it served to them right on a call – they will be happy to have it in their inbox. Ready for them to savor it. Makes sense? Also – it is easier to track the interested quality leads by keeping an eye on the CTRs or separating the non-interested ones after the call. We do that for you. We know exactly how to nurture your buyers by using the right B2B content distribution/marketing tactics and take them through the sales funnel effectively. So – dont wait for them to wear the pants and go out in the sun. Instead – take the food and go to them. We mean – call us and we can build content marketing strategies that work for your business.

Appointment Setting Conversion Rate for B2B

Posted on By Vikas Bhatt

When you look at your dashboard at the end of the month, the first question is simple. Was it a good month or not? The answer rarely sits in total leads or reach. It shows up in how many real conversations were created and how many of those moved forward with intent. That is where things start to feel unclear. Replies come in, interest appears, but calendars do not fill in proportion. Follow-ups extend, decisions delay, and momentum becomes harder to read. Across B2B, appointment setting conversion rates often fall between 2% to 3% unless targeting and timing are tightly aligned. Which means most activity does not convert into meetings. This is where B2B appointment setting matters. Not as a top-of-funnel metric, but as the point where pipeline either becomes tangible or starts to thin out. What Is Appointment Setting Conversion Rate? The appointment setting conversion rate measures how effectively your team converts leads or outreach into booked meetings. It reflects whether your pipeline is moving forward with intent or simply accumulating activity. Appointment Setting Conversion Rate = (Number of Meetings Booked / Number of Leads or Contacts Reached) × 100 While the formula is straightforward, the interpretation of it is not. This metric behaves differently depending on whether it is applied to inbound, outbound, or partner-led motion. In inbound, conversion reflects how well your positioning aligns with existing demand. In outbound, it reflects how well you are creating relevance where intent is not yet formed. A strong appointment setting conversion rate is rarely about outreach alone. It is a signal that targeting, messaging, and timing are working together. Understanding the B2B Conversion Funnel Most teams view the B2B funnel as a sequence of stages, but in practice, it is actually a series of validations. Targeting and Entry This is where prospects enter your funnel through campaigns, outbound, or inbound channels. The quality of this stage depends on how clearly your ICP and entry points are defined. Engagement At this stage, the prospect shows a signal. A reply, a click, or any form of interaction. This is not intent yet, but it is the first indication of relevance. Qualification Here, fit and intent are evaluated together. Does this account match your ICP, and is there a real problem or timing behind the engagement? Meeting (Scheduling) This is the first real commitment. The prospect is willing to invest time. This is where appointment-setting conversion rate becomes visible and measurable. Show and Outcome A booked meeting only matters if it happens and progresses. This stage reflects whether expectations were aligned before the call. Opportunity Creation Once validated, the conversation becomes structured into a real opportunity with defined scope, stakeholders, and next steps. The transition from engagement to meeting carries disproportionate weight. It determines whether your funnel builds real pipeline or just accumulates activity. What Is a Good Appointment Conversion Rate? There is no universal benchmark that defines a good appointment setting conversion rate. Context matters more than comparison. Inbound channels typically convert higher because intent already exists. In many cases, conversion falls between 20% to 40%, depending on how clearly the problem and solution are aligned. Outbound behaves differently. Conversion ranges are wider, often between 1% to 10%, influenced heavily by targeting accuracy and outreach quality. These B2B benchmarks are useful as directional indicators, not performance targets. A higher number does not always indicate better performance if it comes from overly broad qualification, and a lower number is not always a concern if it reflects a more selective pipeline. The more useful question is whether your conversion rate reflects clarity in your system or friction within it. Conversion Rates by Deal Size Conversion does not behave uniformly across segments. Deal size introduces a different set of dynamics that influence how meetings are booked and progressed. In SMB environments, decisions are faster and involve fewer stakeholders. Lower ACV reduces perceived risk, and the path from meeting to opportunity is more direct. As a result, meeting booking rate tends to be higher and more consistent. In enterprise settings, the process slows down. Higher ACV and deal complexity introduce additional layers of evaluation. Meetings require stronger justification, and alignment takes longer. Conversion is lower, but the value per opportunity is significantly higher. This is not a performance issue. It is a structural difference in how decisions are made. Expectations around conversion need to reflect this rather than apply a single benchmark across segments. What Impacts Appointment Conversion Rates? Appointment conversion is influenced by multiple factors, and they are often interconnected. Low conversions are not usually caused by a single breakdown. It is the result of these factors being slightly misaligned. How to Diagnose Low Conversion Rates Low conversion is often treated as a volume issue, but increasing volume rarely fixes it. The more useful approach is to understand where the drop actually occurs. Start with funnel analysis and observe behavior across stages. Diagnosis is not about identifying a weak metric. It is about understanding what that metric is indicating. How to Improve Appointment Conversion Rates Improving conversion is not about increasing activity. It is about removing points of friction between interest and commitment. Tighten targeting around buying context, not just ICP Move beyond firmographics. Look for signals like recent hiring, tech adoption, or active initiatives. Conversion improves when outreach aligns with something already in motion. Anchor messaging in a specific tension, not a broad value prop Generic value gets acknowledged, not acted on. Frame your outreach around a problem the buyer is already dealing with but hasn’t clearly defined. Reduce the ask before the meeting If your outreach tries to explain everything, it creates hesitation. The goal is not to close in the message. It is to make the next step feel easy and relevant. Design cadence around response behavior, not schedules Most sequences are time-based. Stronger ones are signal-based. If a prospect engages, the follow-up should adapt immediately, not wait for the next step. Delays here are not neutral. The odds of qualifying

How to Identify and Use Buying Intent Signals in B2B?

Posted on By Vikas Bhatt

In a live sales conversation, intent is easier to read. You hear it in the questions, you see it in the pauses, and you pick it up in how specific the discussion becomes. You don’t get this clarity in a digital buying journey. With Gartner’s report highlighting that around 80% of B2B sales interactions are now on digital channels, this challenge doesn’t get any easier. Most buyers move through research independently. Search queries, repeated website visits, time spent on specific pages, content downloads, and review platform activity. None of these say anything explicitly. But together, they begin to indicate direction. These digital breadcrumbs are not noise. They are signals. The challenge is not access to this activity. It is knowing how to read it well enough to understand when interest becomes intent. This is where buying intent signals become useful. Not as additional data, but as a way to interpret behavior with enough clarity to act at the right time. What Are Buying Intent Signals? Buying intent signals are behavior patterns of a potential buyer that show their interest in a specific solution, product, or topic. These behaviors might include reading articles, downloading assets, or direct demo requests. It is anything that shows you that the buyer is in the market, making their move. You can see these signals from your first-party sources like your email or website or from third-party sources like syndication platforms, review sites, etc. These signals help sales and marketing teams know who is actively looking for a similar solution in the market. Types of Buying Intent Signals in B2B Intent shows up in different ways depending on where the activity happens and what it actually reveals about the buyer. Not every signal comes from direct interaction with your brand, and not every meaningful signal looks like engagement. A more practical way to look at intent is through four distinct lenses. Each one captures a different kind of movement inside an account. Engagement Intent This is the most visible form of intent because it happens directly on your channels. It reflects how a prospect is interacting with your brand and how that interaction is evolving over time. It usually starts broad and becomes more specific. This includes: When engagement becomes deeper and more focused, it starts indicating real consideration. Technographic Intent Signals These signals reflect changes in a company’s technology environment. They are less obvious, but often more telling because they indicate shifts in infrastructure, priorities, or capability. These intent signals include: These signals rarely show urgency on their own. But they often indicate that the conditions for a buying decision are forming. Company Activity Intent Signals Not all intent comes from engagement or tools. Sometimes it comes from what is happening inside the business itself. This includes: These shifts usually come with new budgets, new priorities, or new problems to solve. These signals do not tell you that a company is actively evaluating vendors. But they often explain why they might start soon. Hiring Intent Signals Hiring patterns are one of the more overlooked indicators of intent. The roles a company is hiring for often reflect what they are planning to build, fix, or scale. Examples of hiring intent signals include: Hiring does not confirm immediate intent. But it signals direction. And in many cases, direction is enough to prioritize an account earlier than competitors. Each of these signal types captures a different layer of buyer behavior. Engagement shows attention. Technographic signals show capability shifts. Company activity shows business context. Hiring shows future direction. When these start aligning, intent becomes much clearer. High-Intent vs Low-Intent Signals Not all intent signals reflect the same level of buying readiness. The difference is not just in what the action is, but in what it represents in the buyer’s journey. Low-intent signals usually appear early. They sit at the awareness stage where the buyer is exploring, trying to understand the space, and gathering context. This includes reading general content, browsing category pages, or engaging with broad topics. These signals indicate interest, not urgency. They tell you the buyer is paying attention, but not necessarily preparing to act. Treating them as triggers for immediate outreach often leads to conversations that feel out of place. At this stage, the role is to stay relevant and allow the intent to develop. High-intent signals look different. They tend to show up when the buyer has moved into evaluation and is actively narrowing options. Repeated visits to pricing pages, engagement with case studies, comparison-focused research, and demo requests are rarely accidental. They indicate that the buyer is moving closer to a decision. This is where intent signal strength becomes useful. It helps distinguish between signals that require patience and those that justify action. The shift is simple but important. Not every interaction needs the same response. The right interactions, at the right stage, should not be ignored. Interpreting signals in the context of buying stages is what turns activity into direction. Common Buying Intent Signals to Track Intent signals show up in many forms. Some are obvious. Others are easy to miss because they do not look like direct engagement. Here are some of the most useful signals to pay attention to: Repeated visits to your website A single visit can be curiosity. Multiple visits over a short period, especially to product or pricing pages, usually indicate deeper interest or internal discussion. Time spent on educational content Engaging with blogs, webinars, or learning resources shows the buyer is trying to understand a problem or evaluate approaches. This often sits between awareness and consideration. Searching for competitor comparisons or alternatives Queries like “[competitor] vs [your brand]” or “best tools in [category]” suggest the buyer is actively comparing options and narrowing choices. Activity on third-party review platforms Visits to sites like G2 or TrustRadius indicate evaluation. If your category is being researched there, the buyer is likely building a shortlist. Account-level engagement spikes A sudden increase in activity from a single company across content, ads,

What Is a Marketing Qualified Account (MQA) & How to Identify One

Posted on By Vikas Bhatt

Is your B2B organization still qualifying at the lead level? Where a form fill, content download, or webinar signup get scored and pushed to sales? It feels efficient, but it assumes buying intent shows up clearly through individuals and can be read in isolation. In practice, it doesn’t. A typical B2B purchase involves 6 to 10 stakeholders, often across functions, each engaging differently. Some interact with your brand; others shape the decision without ever appearing in your data. What looks like scattered activity is often part of a broader evaluation inside the account. Lead-based models capture activity, but they struggle to capture alignment. And without that, it becomes difficult to know when an account is actually ready for a meaningful sales conversation. This is exactly where the concept of a marketing qualified account starts to matter, shifting the focus from isolated leads to coordinated account-level intent. What Is a Marketing Qualified Account (MQA)? A marketing qualified account is an account that has demonstrated sufficient engagement, intent, and fit to warrant focused sales attention. Unlike traditional models, qualification is not tied to a single individual’s action but to collective behavior across stakeholders within the same account. This includes keeping an eye on how multiple stakeholders are engaging, what they are engaging with, and whether those interactions indicate real evaluation. In practical terms, an MQA reflects coordinated curiosity. It is not just activity, but activity from different accounts of same company clustering around a problem, a category, or a solution. When multiple signals start pointing in the same direction, the account moves from passive awareness to active consideration. This is what makes MQAs different. They are not defined by volume but by pattern. Not by intensity alone, but by alignment across people and actions. Key Differences Between MQA vs. MQL vs. SQL The comparison of MQA vs MQL vs SQL reflects a broader shift in how demand is understood and measured. The gap between MQL and SQL is where most friction exists. Leads enter the system with signals, but without sufficient context. Sales teams are left to interpret intent that was never fully qualified. MQAs help bridge that gap by introducing structure and context into qualification. They do not replace MQLs, but they refine how those signals are interpreted and when they should be acted upon. Why MQAs Drive Better Pipeline Pipeline quality improves when qualification reflects how decisions are actually made. In B2B environments, decisions are shaped by buying groups, internal alignment, and evolving priorities over time. This is where account-based marketing becomes essential. Instead of focusing on volume at the lead level, teams align around accounts as the primary unit of growth. This shift changes how success is measured and how effort is distributed. MQAs play a central role in this alignment. They ensure that marketing is not just generating activity but identifying accounts that are showing meaningful progression. Sales, in turn, engages with accounts that already have context, reducing the need for cold qualification. This alignment improves pipeline generation in a more sustainable way. Rather than inflating the pipeline with low-quality opportunities, teams build a pipeline that has a higher probability of conversion. Over time, this leads to better forecasting, more efficient resource allocation, and a clearer understanding of what drives revenue. Key Signals That Indicate an MQA Most teams already use the terms intent signals, engagement signals, and firmographic fit. The issue is not awareness. It is how loosely these are applied. For MQAs to be meaningful, these three signals need to be clearly defined, separated, and then connected. 1. Intent Signals Intent signals indicate external research behavior. They show whether an account is actively exploring a problem or solution category beyond your owned channels. These signals answer a critical question: Is this account in-market or just browsing? 2. Engagement Signals Engagement signals capture how the account is interacting with your brand directly. This is your first-party view of behavior. What matters here is not just activity, but progression. Are they moving from awareness to evaluation? These signals answer: How seriously are the people of this account engaging with you? 3. Firmographic Fit Firmographic fit determines whether the account is worth pursuing in the first place. High engagement without fit creates false positives. These signals answer: Even if they are interested, should you prioritize them? Individually, each of these signals provides limited insight. Intent without engagement lacks visibility. Engagement without fit lacks relevance. Fit without activity lacks timing. An MQA is identified when all three signals begin aligning at the same time, indicating that the right account is actively moving toward a decision. Step by Step MQA Identification Framework Identifying an MQA is not about collecting signals. It is about interpreting them in sequence. Most teams jump straight to scoring. The more effective approach is to first establish progression logic. Step 1: Confirm relevance before activity Start with ICP alignment. If the account does not fit your target profile, no amount of engagement should qualify it. This prevents noise from entering the system early. Step 2: Look for clustered engagement, not isolated actions Instead of reacting to single events, observe whether interactions are happening close together in time. Clustering indicates momentum, not coincidence. Step 3: Validate stakeholder spread Check if engagement is expanding beyond a single contact. One person researching is curiosity. Multiple stakeholders engaging highlights internal conversation. Step 4: Check for directional consistency Ensure that interactions are not random. If stakeholders are engaging with related themes, solutions, or problems, it suggests focused evaluation. Step 5: Apply qualification threshold Only after these conditions are met should an account be evaluated against a scoring threshold. This ensures scoring is used as confirmation, not discovery. Creating an MQA Scoring Model A scoring model should not try to understand behavior. That has already been done in the identification stage. Its role is different. It translates interpreted behavior into a system that teams can act on consistently. This is where most models fail. They try to do both thinking and measuring

Outbound Prospecting Strategy for B2B SaaS

Posted on By Vikas Bhatt

Outbound is often considered outdated. The assumption behind that conclusion is simple. Research from Gartner consistently highlights that B2B buyers spend only a small fraction of their time (17%) engaging directly with vendors. The rest is spent researching independently, aligning internally, and evaluating options without ever raising a hand. If buyers are increasingly self-directed, inbound should carry the load. But in practice, most SaaS pipelines do not struggle because inbound is weak. They struggle because visibility is uneven. Large portions of the buying journey happen outside the reach of marketing and sales, leaving teams to react to signals that arrive too late. Outbound prospecting strategy still works because it addresses that gap. Not by interrupting buyers, but by entering the conversation earlier, before intent becomes visible and before inbound has a chance to capture it. What Is Outbound Prospecting in B2B SaaS? Outbound prospecting is often reduced to cold outreach, and that simplification is where most strategies begin to break. Cold outreach is an activity. An outbound strategy for SaaS is a structured system of proactively identifying and engaging potential buyers who fit your ICP before they express intent. A structured approach defines who should be contacted, why now is the right moment, and what context makes the outreach relevant. Outbound prospecting in B2B SaaS connects targeting, timing, and messaging into a cohesive flow rather than treating them as isolated tasks. That’s how a B2B outbound strategy diverges from random outreach. One operates on lists and volume. The other operates on logic and alignment, where every interaction is tied back to a defined business problem. How Outbound Prospecting Strategy Shifts Across Growth Stages Outbound strategy for SaaS is not a default growth lever. Its effectiveness depends on where the company is in its growth journey. Early Stage (Pre–Product Market Fit to Early PMF) You can use outbound when you lack reliable conversion data. If ACV is low to mid and sales cycles are short (15–45 days). An outbound strategy is used to generate early response and conversion signals when inbound volume is insufficient. The goal is not scale but to establish what consistently turns into a pipeline. Growth Stage (Post-PMF, Scaling Revenue) Structured outbound should be used in the growth stage when pipeline variability starts impacting revenue. Typically applies when ACV increases (mid-market) and sales cycles extend (30–90 days). At this stage, inbound creates demand but is inconsistent across segments or time periods, making forecasting unreliable. Outbound strategy is used to systematically fill those gaps by targeting defined segments, ensuring a steady flow of qualified meetings that align with revenue targets rather than relying on inbound spikes. Enterprise Stage (High ACV, Complex Deals) Outbound strategy becomes highly important when ACV is high and sales cycles are long (90–180+ days). Deals involve multiple stakeholders, undefined entry points, and long evaluation cycles where inbound rarely reaches all decision-makers. Across all stages, the trigger is the same: when inbound cannot reliably generate enough qualified pipeline aligned to revenue targets, outbound shifts from optional to necessary, making an outbound strategy for SaaS essential. Start Outbound Prospecting Strategy With the Right ICP If the Ideal Customer Profile for your outbound prospecting is unclear, every downstream activity, targeting, messaging, sequencing, loses precision. Even well-crafted outreach begins to feel irrelevant because it is directed at the wrong audience. ICP-driven outreach aligns multiple dimensions. These include: It creates a shared understanding of where value exists and where it does not. A strong outbound prospecting strategy begins before outreach exists. It begins with exclusion, removing accounts that do not fit, so that effort is concentrated where it can actually convert. Outbound Strategy for SaaS & Pipeline Coverage Pipeline coverage defines how much opportunity value is required to achieve revenue targets, based on win rate and sales cycle length. When that coverage is insufficient, no amount of activity can compensate for the shortfall. Every stage, from outreach to closed revenue, operates on conversion. A percentage of emails become replies. A percentage of replies become meetings. A percentage of meetings convert into SQLs, and only a fraction of those ultimately close. This creates a simple but nonnegotiable reality. Small drops at each stage compress the pipeline significantly by the time it reaches revenue. The implication is structural. If downstream conversion remains constant, upstream volume is not a choice. It is a requirement. Example: If a SaaS company needs $100K in revenue with a 20% win rate and $10K ACV, it requires 10 closed deals → ~50 opportunities → ~200 meetings → ~800 replies → ~8,000 outbound touches (depending on reply rates at each stage). Outbound plays a specific role within this equation. It does not close deals. It creates entry points that feed the pipeline with qualified opportunities. When inbound produces inconsistent volume, outbound restores balance by introducing controlled, repeatable pipeline creation. This is where SaaS pipeline growth shifts from reactive to engineered, and where revenue predictability begins to take shape. Intent-Driven Outbound Prospecting The difference between interruption and relevance is timing. Intent data changes how outbound operates by shifting it from static targeting to dynamic engagement. Instead of reaching out based on predefined lists, teams engage when signals suggest a higher likelihood of interest. These signals can include: Intent-driven outbound prospecting significantly improves contextual alignment. Around 90% of B2B teams have reported increased lead volume using intent data. In most cases, misalignment, not effort, is what causes outbound to underperform. How to Build an Outbound Engine Outbound should not be treated as a campaign. It is an operational system that requires clarity across roles, stages, and handoffs. A practical, high signal process looks like this: Each stage builds on the previous one, and small inefficiencies compound quickly when the system lacks precision. Sample Outbound Sequence Structure A sequence is a structured progression of context. Each touchpoint should add new information or perspective. A structured sequence can follow this pattern: Touch 1. Context introduction Email highlighting a specific observation tied to the account or role to establish relevance. Touch 2.

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