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Understanding the Account Based Marketing Framework

Posted on July 10, 2019June 16, 2023 By Vikas Bhatt

In the previous post, 10 Steps to Implement Account Based Marketing, we discussed the ways to implement account based marketing in your business. However, it wouldn’t be wrong to say that it is important to understand the account based marketing framework even before you think of implementing it in your business. I am writing this article on popular demand because a lot of people out there don’t know the actual framework in which account based marketing should be carried forward and they ask if it is okay to implement the steps randomly. Read More: ABM Mistakes You Cannot Afford To Commit I need you to understand this first in any business marketing process, a proper framework should be followed. With that said, when you embark on your ABM initiative, you need to have a framework in place beforehand. Your ABM planning, as well as operations, should be based on a specially designed framework. It acts as a blueprint for building the infrastructure of your ABM to make sure that they are in alignment across your business and directed towards your desired goals. Account based marketing framework involves identifying people or accounts and marketing your products to them as your own little market. Each account becomes a unique list of prospects that you can target that involves taking all your unique attributes and then targeting them as unique individuals. It means that you will target a single company and make them see what you have in store for them. With ABM, you can easily personalize your messages and customize them either according to an individual or an account. An effective account based marketing framework should ideally comprise of three phases, namely – Customer Profile Plan Perform The profile phase of your framework should cover all the important investigations and outlines of the accounts that you plan to target. A lot of companies make the mistake of starting off with their ABM strategy to get it off the ground pretty quickly and pulling their target list based on the pre-existing accounts or by determining where the sales team want to target. Though this can get the results faster there is no guarantee that it’ll remain successful in the long run. Account based marketing should not be viewed as a quick-win strategy. In the profile phase, you need to understand your ideal customer profile, the buying committee, and the buying process. If you understand these 3 aspects you can successfully come up with a target list which is robust, focused and acuminated. The Secrets To Account Based Marketing The next phase of the account based marketing framework is to create a plan based on the previous phase of target customer account profile. You need to identify and put in place your goals and proposed values for specific accounts before you go ahead with tailoring your message and the approach to these accounts. For planning the process, it is essential that everyone in your business is on the same page, especially the sales and marketing team, for a successful ABM. One of the main components which are necessary to put out is that measurement and personalization should be overlapping every activity which is to be undertaken. While personalization is important for building relationships with target accounts, measurement is critical for studying which efforts are fool-proof and which of them require fine tuning. Must Read: Account based marketing tactics in 2023 The third and final phase of the account based marketing framework is perform. Since ABM is basically about making sure that the sales and marketing teams are in synchronization so that they can work together for targeting the accounts that are likely to convert and drive maximum revenue. Therefore, there should be more focus on the interlocking of these teams if and when you want to perform account based marketing in your business. Instead of launching huge lead generation campaigns to attract hundreds of prospects who may not even be a good fit, you can gather a list of companies dealing with the profile of your ideal customers and then use it as your starting point for a B2B lead generation. Though this is not a new idea it is certainly an idea that works where you can contact busy people with the right content to convert them into buyers. It is evident that the ABM provides many positive outcomes, from improvement in the sales to aligning the marketing activities, to an obvious and demonstrable rise in the business. It has been experienced that the quality of such target accounts and their brainstorm sessions, as well as their structure, is equally important for a successful ABM. The reason for this is mainly because during the brainstorming session you can collaborate ideas from your staff and create an agreement in the team for effective execution and distribution of resources and tasks. Sharing the progress with the team regularly is also important when different interfaces are managing the customers like the delivery, sales specialists, post-sales services, etc., each of which can have an idea about the issues of account and the needs of stakeholders. Account Based Marketing Framework is a document that is to be worked on between internal teams collaboratively. It should be ideally treated as an internal guide for providing refinement, focus, and alignment as you create and put your ABM strategy to use. ABM is not a strategy that runs on one size fits all notion and should be changed as per your needs. With the framework in place, you will be able to save a lot of money (otherwise spend on mass advertisements), time (sales and marketing team trying to reach everybody) and face value (which can be ruined with messages passed on to irrelevant people). ABM has gained momentum and there is a right reason for it too. You should definitely experience it once to know what I mean! Read More: Account Based Marketing Platform

29 Content Syndication Articles to Help You Become a Content Syndication Guru

Posted on June 21, 2019April 15, 2024 By Vikas Bhatt

Getting good content syndication articles and resources is damn difficult! We have searched the web and not a single blog had more than 1-2 content syndication articles that give actionable and informative content on this marketing strategy. So, we decided to make it easy for you and list out the best content syndication articles that are available online. For starters, who are still unaware of this brilliant (our favorite!) marketing strategy, Content syndication is a marketing strategy that deals with re-publishing content on third-party websites. And, NO. It is not the duplication of content. Lets look at the 29 content syndication articles that talk about various aspects of this inbound marketing strategy. For the ease of finding exactly what you are looking for, we have divided the content syndication articles according to the subject matter. 1. Understanding Content Syndication 1. Unleashing the Power of Syndicated Content in Your Content Marketing Efforts by Neil Patel, on Search Engine Journal, a blog founded by Loren Baker who is an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency. There are many content syndication tools available to help you streamline the process of finding relevant websites and publications for your content. These tools can save you time and effort, allowing you to focus on creating high-quality content. 2. How I Increased Pageviews by 34% with Content Syndication by Anna Crowe on Search Engine Journal 3. Content Syndication: More Than a Traffic Boost by Michael Schreiber on Content Marketing Institute (CMI), founded by Joe Pulizzi, the leading evangelist for content marketing. He believes passionately that there is a better way for brands to market than how theyve done it in the past. While there are paid content syndication options available, there are also many free content syndication opportunities to explore. These can be a great way to get your content in front of a wider audience without a significant investment. 4. The Pros and Cons of Content Syndication by Julia Tiedt on Business2Community, one of the most popular business blogs on the web according to Technorati and Alexa. This article explores the benefits of content syndication, including increased brand awareness, website traffic growth, and lead generation. It also dives into the potential drawbacks, such as diluted brand control and the need for high-quality content. 5. Weighting content syndication and plagiarism on OnlyB2B blog. It is a lead generation company founded by Vikas Bhatt and AmeetBhinganiya. They have years of experience in this field of lead generation and content syndication. 6. 5 content syndication myths on OnlyB2B blog.. 2. Guide to syndicating content 1. A step by step guide to content syndication by Neil Patel, a New York Times best-selling author who has helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. This guide dives into the nitty-gritty of content syndication, explaining how does content syndication work, including identifying relevant platforms, tailoring content for different audiences, and measuring the success of your efforts. 2. Quicksprout, a leading blog on content marketing shares a detailed infographic on B2B content syndication strategies. This infographic is a great resource for learning how to target the right audience, identify relevant B2B publications, and maximize the reach of your content. 3. How to syndicate your blog by Albert Costil on Search Engine Journal, 4. The Ultimate Guide To Content Syndication: More Content In Less Time by Brian Honigman on Business2Community 5. Beginners Guide to FREE content syndication on OnlyB2B blog. 3. Content Syndication Articles on Strategies 1. Boost Your Traffic With Content Syndication Strategies by Jason Bowden on Business2Community 2. Channel Partner Success Through Content Syndication by Brian Tervo on Business2Community 3. 4 Super-Effective Content Syndication Strategies for Bloggers by Larry Kim on Business2Community 4. How to Use Content Syndication to Boost Your Subscribers by OnlyB2B blog. This article explores various content syndication strategies, but don’t forget the power of video content syndication. Platforms like YouTube and social media can be highly effective for reaching a wider audience and engaging them in a more interactive way, ultimately leading to more subscribers. 5. 5 Step Process To Make Content Syndication Work For Demand Generation on OnlyB2B blog 6. 4 Super-Effective Content Syndication Strategies for Bloggers on Wordstream. 4. Content Syndication Articles on Networks and Tools 1. Quicksprout, a leading blog on content marketing shares a detailed infographic on content syndication networks and tool along with the steps for creating campaigns. 2. 9 Content Distribution Tools to Help You Expand Your Reach by Carly Stec on Hubspot. 3. 20 Content Syndication Tools To Exponentially Increase Domain Authority on OnlyB2B. 4. 1+1 Traffic Driving Content Syndication Tools For A Brilliant Content Marketing Strategy [Updated] by Ruchika Sharma on Izzoto. Must Read: Weighting Content Syndication and Plagiarism 5. Do’s and Don’t of Content Syndication Duplicate vs. Syndicate Content: Decoding How Google Looks at It & What Your Approach Should Be by Julia McCoy on Search Engine Journal. This article explores the critical differences between duplicate content and syndicated content, helping you avoid penalties from search engines while maximizing the SEO benefits of content syndication. Ultimately, effective content syndication is a powerful tool for content syndication lead generation. By strategically republishing your content on high-authority websites, you can reach a wider audience, establish yourself as an industry thought leader, and generate qualified leads for your business. Should You Let Google Index Syndicated Content & Press Releases? By Jenny Halasz on Search Engine Journal How to Keep Google From Penalizing Your Syndicated Content by Randy Apuzzo on Content Marketing Institute How to Syndicate Content Without Getting Dinged in Search by Kathleen Celmins on Hubspot, a leading source of information on inbound marketing Content Syndication and How to Look Good Doing It on Moz, a blog that started as an online community where some of the world’s first SEO experts shared their research and ideas Retaining SEO Value in Syndicated Content and Partnerships on Moz. The Truth About Content Syndication and Duplicate Content by Rachel Sullivan on Business2Community How To Get The Best Results From B2B Content Syndication by Will Humphries There you go. If you are looking for content syndication articles, these will give you all the information you will need.

How Can Your Sales Team Progress Faster with Intent Data in 2019

Posted on March 26, 2019July 10, 2023 By Vikas Bhatt

Correct databases can help you see an improved demand generation performance while also helping you in understanding your buyers and shortening the sales cycle. But there is a need to understand this emerging data trend called intent data. This is because it is important to interact with the buyers in a more meaningful way by providing them relevant content. Intent data can help you to develop better content strategies. In this article, we will study how intent data can help you as a marketer to progress faster in 2019.What is the intent data? A simple definition of intent data would be – a set of data that reveals what the buyers intend to do. People all over the world search for certain terms online and engage with specific content online. While they are doing an online search about the products, the details about their search queries are calculated, and this is called as Intent data. Intent data is either gathered from the buyer’s behavior or from the collected inputs from the buyer itself. Intent data will help you understand what the buyer is interested in and you will be able to sell them just at the time they are ready to buy. How can you separate the details you are interested in from among the billions of search queries? You need to know the details that describe your ideal buyer. You can use the following details to filter out your ideal buyers although you can customize the below list according to your preferences. Job titles of ideal buyers Company size and location Names and URLs of competitors Information about the existing customers Information about target accounts You can filter the data by types and triggers meaning you can know what your prospects did and what triggered those actions. So, intent data is all about real people taking real actions. For example, if you are a software & tools providers, intent data provides you information on software, tools, technologies companies currently use and if they are actively looking for new technologies in the same area.Source of Gathering DataSource: Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Machine language algorithm is used to observe relevant actions among the millions of searches that happen every day. This procedure makes it sure that you get real-time data that is not too old. You can observe actions such as General searches Engagement with the competitors sites Engagement with the industry influencers Inquiries related to major events Why should the marketers use the intent database when they already have plenty of data. How is the intent data better than what they already have? The marketers gather data from many sources but they are not sure whether the data in their CRM is out of date. Once updated in the CRM it is not insightful and helpful for long whereas you retrieve intent data as and when required which makes it fresh and informative. Intent data gives you details like current contact info, information about company structure, engagements, budget, past contracts, etc. The data that is gathered correlates with demographic, geographic, firmographic data which makes it easy to understand specific behavior that matches certain buyer profile. With all such insights, your sales team will likely be in a position to be more effective in pitching a sales email. Intent data will help you with the insights on what the buyers want right now. Of course, this is not achieved through guesswork but using predictive analysis. This makes it easy for the sales team to know where to focus their efforts. Intent data is also used as a tool for sales and marketing alignment. Usually, the sales team looks for more qualified leads whereas marketing team starts working on early leads. The two teams need to have generalized definitions of MQLs and SQLs, which if not done causes friction between them. Intent data removes the friction among the sales and marketing team by providing a common collaborative platform that gets the sales and marketing team together to better strategize. Using the same collaborative platform, you can help the teams to find more active quality leads, reduce churn rate and successful communication with your buyers. This, in turn, helps the marketers to better the brand identity and gain value for their products. Must Read: MQL to SQL conversion rate Secureworks is a leading data company which serves the mid-market and needed to narrow down their marketing approach only to 300,000 people who were likely to buy, as said by Nichole Austion, Field Marketing Manager. With the help of intent data which can otherwise be also called as real-time data, they could precisely target their buyers with more relevant content and they could achieve 500% ROI on their ABM campaign. We all need intelligence that can better direct sales and marketing actions. If you want to put data to use and drive results from it, you need to go for predictive analysis and intent data. Intent data helps you be competitive by enabling you with insights to create more relevant content and helps you to remain competitive in such a huge market. Are you ready to leverage intent data as a part of your lead generation campaigns? If yes, stays connected and learn more about that in our blogs. Do you want to start using intent data? If yes, you need to decide who are going to be your buyers. Why not first create your buyers persona? Once done, you will be ready to have a positive impact on your bottom line. Are you ready to get started? If yes, contact us for intent data! Must Read: B2B Intent Marketing: Capturing Business Leads

Getting Back to Basics: The 5 Forgotten Fundamentals of Prospecting

Posted on February 5, 2019June 9, 2025 By Vikas Bhatt

By: Rick Middlemass When you tell someone you are in sales, do you often see people cringe in response? Or worse, immediately want to change the subject. Sales professionals of the past were thrown into the category of car salesman€ as a negative stereotype used to talk down the profession. But in the in last decade, the sales professional has a seen a shift in attitude; because they are holding themselves to a higher standard. And by holding themselves to a higher standard, the term sales professional doesn’t have to make you feel icky or feel like you’ll be cheated in a deal or pushed into an unnecessary purchase. Sales professionals are being held accountable by todays standards, with the birth of Google and search engines, customers are doing their research and homework up front. So, sales professionals must follow suit. Jeff Bajorek, author of The Five Forgotten Fundamentals of Prospecting sat down with The National Association of Sales Professionals to examine what the sales professional must do to effectively prepare to talk with clients in their prospecting. Must Read: Lead vs Prospect Ditch the Car Salesman Mentality & Find Your Fundamentals: If you are using the process of going to any length possible to win a sale, you’re coming off as desperate and will lose clients in the process. Chris McCoy, an NASP Sales Advisor and Director of Business Development, stresses the importance of ditching a car salesman energy and transfer it to a basic framework. Identify your fundamentals: Why are you there? What do you bring to the table? By simply taking the time to outline your reasons you are one step closer to your client and removed from the competition. Why? Because your competition isn’t doing this process, to begin with. Must Read: B2B Sales Dynamics: Leads, Prospects, and Opportunities Identify What Differentiates You from The Competition: When you identify what makes you different from your competition, you should find value added differentiators from your unique experiences and assets. If you cant find where you’re different, well¦youwont sell anything. Here’s a hint: Start with your why. What are you bringing to the table that no one else will be able to? Every single professional (even outside of the sales profession) must identify what sets them apart from their competitors and believe it in order to truly make an impression. Keep in mind how your attitude is reflected in your actions. Jeff mentions how attitude leads people to run out of the door every morning, often directionless, and fail before putting thought or action to their day. The workshops Bajorek has created aim to change this mentality, encouraging professionals to speak at people in group settings so they are provided with instant feedback. By having an open environment, where the conversation is flowing, people are forced to answer questions and think things through before they act. Seems simple, right? But shockingly, a majority of people are not thinking before acting. And getting bummed by the results they see. Once you determine your value, as Rick Middlemass NASP Sales Advisor and VP of Sales explains, you can then determine who you need to be talking to. The process helps to narrow down your focus and channel your energy into the appropriate next steps. By forcing yourself to let go of controlling everything, youre able to shift your energy into the right direction. Define Your Target Audience & Do Your Homework: Sales professionals focus a lot of their time on quantity over quality leads. The rat race consists of calling as many people as possible with no research into who they are reaching out to before they pick up the phone. You need to do some homework. This isnt a rat race of logging as many calls as possible and calling it quits once you hit a quota. You need to put energy and understanding to develop your ideal customer base. Jeff recommends thinking in terms of how you deliver the product rather than a product itself. Again, what sets you apart? It takes a definition of your target audience, why they would be interested in your product, and developing a structured approach before you pick up the phone. Its time to stop winging it. As Rick points out, Sales professionals make up things as they go, and this is a huge mistake.You have to reach the right people and you must do your homework in advance. Remember, the game of selling has changed, and sales professionals are being held to a higher standard than they were even five years ago. Thanks, Google. How Do You Qualify The Right People? Remember how you were taught to only talk to the decision makers? Or to not spend so much energy on people in the organization who didn’t matter€ to the sales process since they weren’t signing the check? Ditch that notion right now. As Jeff explains, its crucial to treat every person with respect. Let go of the mentality to distinguish between decision makers and non-decision makers. Everyone in that organization has an important role in the sales cycle process and you must pay attention to that. Case in point: Jeff used to sell in operating rooms and while his competitors would disregard nurses, assistants, and other medical staff, Jeff was bringing them into the conversation. By offering them basic respect to be included in the conversation, Jeff stood out ahead of his competition. His value was clearly defined. Take time to understand everyone’s role in a business you are pitching to and treat everyone with respect. You never know when it will pay off. Must Read: Lead Management Strategy Best Practices Create the Right Kind of Tension: Pain points. Every business and every client will have them. And as sales professionals, we are often told to exploit these pain points to create a sense of tension and urgency. By forcing people to be uncomfortable they will just give you money to make it go away, right? This isnt practical in todays landscape. People buy for deeper reasons than just pain. Study the habits of any buyer and youll see a range of emotions influencing their decision-making process. So, if youre not focusing on a clients pain points, what should you focus on? Create rapport and form

Generate More Demand? 6 Things You Are Missing in Website Pop-Ups

Posted on November 14, 2018July 10, 2023 By Vikas Bhatt

Do you have pop-ups on the website with amazing lead magnets but a poor conversion rate? If you are having this problem, this blog post is exactly what you need right now. Look, Pop-ups can be tricky. It requires a lot of A/B testing to understand what works for your business, but there is a good news. There are certain best practices and if you follow them, you can see positive results. If you implement these best practices and tips, you will definitely boost the conversion rate and generate more lead. Must Read: MQL to SQL Conversion Rate 1. Asking for relevant information only The best way to notice that you have put an irrelevant field in the website pop-up is to put yourself in the shoes of your visitor. Ask yourself – Are you comfortable and willing to fill in all the details? At any point do you feel that you are giving out too much information for the attached lead magnet? At any point would you decide that the effort of filling up the entire form is not worth it? etc Look, filling up long-form pop-up forms is time-consuming and users are known to hate anything that involves additional effort and complicated So, keep your pop-up simple and ask for only relevant information Note: It is best to keep the minimum required information to yourself because you want to have a minimum responsibility under the General Data Protection Regulation (GDPR) Besides the number of fields, you need to be relevant in your text. Say what needs to be said. The paragraphs and extra information only adds up to the clutter. A website pop-up isn’t a personal diary or a blog post where you have space to give examples and do storytelling. In a popup, you have a maximum of 15-20 words at your disposal to convince a visitor to sign up. Source: Bench Must Read: How the lead generation strategies in USA market differ from the rest of the world 2. The perfect color combination and design It is important that your popup is appropriately colored. Meaning, it needs to be eye-catching (not repulsive). You cannot expect an impressive lead generation ratio if your pop-up is black colored with red text on it. An unappealing website pop up will not interest your users no matter how great the lead magnet is. And, hence, it is important that we focus on the quality graphics, brand colors, and UI. If you do not have an impressive conversion ratio with your popup, it is time to redesign it and ensure the following Use colors that either contrast with the background or blend in beautifully (without making it difficult to read) Align the typography of the website pop up with the rest of the website. Have an attractive design and a compelling CTA Source: Contently Source: Time Ferriss 3. Bad timing to pop up This is a significant factor to improve the conversion rate of your website pop up. Users are known to dismiss any pop-ups that are thrown at them the moment they land on the webpage. They haven’t even had a chance to read the information behind the pop up yet so why would they entertain it? A pop up needs to pop up (ha!) at the right moment and in accordance with the user behavior. Depending on A/B testing, look which of the 3 below works best for your website Scroll intent popup – This kind of popup comes up after the user scrolls to a certain point in the webpage. A pro tip – ensure that the most valuable information (i.e. the one which alleviates your visitor’s pain point) comes before this popup arrives. If you do this, the visitor will be convinced you can help them with the information and would be more willing to part away with the information. Exit intent pop-up – This type of pop up arises when the user is showing an intent to exit the particular page. For this type of pop up, your webpage needs to be filled with valuable information and give the visitor an incentive to stay longer. Time intent pop-up – The time pop up depends on the user behavior (this can be tracked using behavior tracking tools like Kissmetricsetc). For example, if they have spent 5 minutes on the webpage that can trigger pop up. Must Read: Top Marketing Automation Tools for SMBs 4. Too many pop-ups A pop-up is used to boost demand generation as well as B2B lead generation. But, if you are using too many of them, it can have opposite effect and repel the visitors. It is always better to have one targetted pop up than having seven of them popping up one after another. This gets us to the next point – 5. Untargeted pop-ups Pop-ups need to be targeted for a specific type of buyer persona (visitor). You cannot show a subscriber pop-up to someone who is already a subscriber. Similarly, you cannot ask a visitor looking for website designing to download a whitepaper on the benefits of having an invoicing system. They are unrelated! Use the data to personalize your pop-up offers. You can also personalize real-time pop-ups that depend on visitors and show him products accordingly. 6. No urgency Holidays are around the corner and a timer is a great weapon in your sack. If your pop-up is about a webinar or a limited time deal, do not forget to include a countdown. It is a psychological hack which is known to create an element of scarcity. When you show your visitors that an offer is a limited one and you cannot access it after a specific time period, they automatically want it more. Source: Leesa Mattress There you go. Pop-ups are not bad. While they might have gathered a bad reputation over time due to mismanagement, misuse, and poor implementation; they are becoming a popular tool for lead generation when they are used in the correct manner. Pop-ups are your golden chance to convert visitors into buyers. Purchases = profit. Today,

6 Habits Of A Successful Telemarketer

Posted on November 6, 2018January 16, 2024 By Vikas Bhatt

Have you employed a team of telemarketers to work for you and wondering why they have not been achieving the targets? Are you a telemarketer wanting to improve his/her skills? Are you an employer who is looking to train a team of telemarketers? If you nodded to one of them, this post is ABSOLUTELY for you. Before we go on to talk about successful habits of a telemarketer, let us look at what is telemarketing today? Earlier, telemarketing was all about cold calling left, right and center trying to sell products/services. But, that has changed now. Telemarketing is all about creating new opportunities for your business. It can be used for market research or simply to collect accurate information for deploying other marketing tactics. Considering it involves talking to different types of people at various levels, it is important to have telemarketers with certain specific traits. If you already have a team, you can train them to develop these traits with constant training and quality control. In this post, we will talk about 6 habits every successful telemarketer should have or work on developing. Let’s start Must Read: How the lead generation strategies in USA market differ from the rest of the world 1. Follow-ups and taking actions quickly Did you know that 80% of the sales requires at least 5 follow-ups? But, 44% of salespeople give up after that first attempt. A lead generation specialist always follows up with the lead after suitable intervals and does not use the same script (but, notes from the previous conversation). This makes the communication personal and shows you are sincere in your efforts. This gets me to the next point – A good telemarketer is the one who will send the marketing material to the lead as promised. Ideally, send it right there and then; and never leave it longer than the end of that day. What happens when you leave it more than that? The lead may forget the communication with you or start thinking of your words as a bunch of hollow promises. In such a scenario, not only are they are unlikely to buy your products or services in the future but it may also hurt the reputation of the company you work for. Must Read: How To Create Successful Call Sales Pitch To Get Results? 2. Have a sales script ready A successful marketer never sits on a call without a sales script to guide him through the conversation. Noticed that I said â€œguideâ€. As a telemarketer, you are supposed to make conversations with the lead and ease them into giving you the required information. If you stick to the sales script heavily, you may come across as stubborn and the lead will never be interested in talking to you further. So, use a sales script when you are stuck BUT do not get on a call without one 3. Knowing the background and personalizing the conversation The one BIG difference between a successful telemarketer and other telemarketers is the knowledge of leads and ability to use that information to personalize the call. A quick look at the company website to understand their values, goals, and services can go a long way in showcasing yourself as a sincere telemarketer. Alongside the script, keep notes about the company you are calling and you will notice a difference. Must Read: The Art of Telemarketing In B2B Lead Generation 4. Not too impulsive or temperamental If you are a telemarketer, you know sometimes leads can be rude. But, the key to being a successful marketer, is to keep yourself calm and not get upset over anything. You can politely keep your points, and if the lead seems disinterested, then let it go. Thank the person for taking the time to talk to you and try again some other day. Not only do successful telemarketers have a lot of persistence, but they also have lots of patience. 5. Making a conversation (not too salesy) Companies often put receptionists or secretaries to put off such calls for later. They are also taught NOT to give away the information over the phone. A smart telemarketer strategizes to approach such businesses and comes up with innovative ideas constantly – To pull this off successfully, it is important that you are a conversation maker (without sounding too robotic or salesy). Which gets to one more point – The person on the other side of the call may have questions for you (the answers to which are not in the script). You should be prepared to talk, resolve issues, answer questions or address concerns they have. Meaning, you need to have knowledge about the company you work for and their products/services in detail. 6. Talk slowly and clearly As a newbie telemarketer, you may be a little nervous cold calling a lead or you are an expert who has to deal with people from different countries. Unfortunately, we end up talking fast an unclear on such calls and the person on the other side does not understand a thing. So, take a sip of water and be mindful of your speed. If you talk slowly and clearly, you come across as more sincere and that works well in conducting business. There you go – If you adopt these 6 habits of telemarketing, no one can stop you from being a successful telemarketer. So, what has been your experience? What is that one thing every telemarketer should have? We love to hear from you. Must Read: Effective Ways To Generate Leads Via Telemarketing

5 Signs You Might Be Losing Attrition from ToFU to BoFU

Posted on September 18, 2018July 10, 2023 By Vikas Bhatt

Consumer Insight Group says, 83% of social media customer service users do not buy because of bad experience. A study also reported that 40% of visitors don’t return to a website after having a negative experience. There are the reasons why people are going beyond your reach and are not buying from you. Why not discuss a few of these reasons? Find below 5 Signs You Might Be Losing Attrition from ToFU to BoFU. Exiting prospects start giving negative reviews online. You have a negative review and is that making you lose your leads? No problem! We can Positively handle it. Must Read: How the lead generation strategies in USA market differ from the rest of the world Respond Promptly By promptly responding to negative reviews, you need to show your customers that you value their opinions. Whatever the problem caused the visitor to give a bad review, many apologize in response and this has changed the way people think about their products/services. It is best to solve these issues offline than giving a public comment. Take time gather all the thoughts and reply politely with words like, Thank you for your valuable feedback… After all, these are the chances for your visitors to know you as a better service provider. Mostly, when people give you negative reviews they don’t mean to defame you but they have honest opinions which are intended to help you. So, you must take these reviews seriously and positively at the same time. Also, make sure to tell both positive and negative reviews to your employees and chill it is very easy to handle bad reviews this way. After all, bad reviews do not mean bad business, so it is not necessary to remove all the bad reviews because few bad reviews in the midst reflect good light on good reviews saying that they are genuine. Must Read: How To Quickly Build Email Marketing Lists High Bounce rate If you have not tailored your website according to the need of your prospects then you are likely to lose attrition from ToFU to BoFU. A person should not feel undirected and trust me it doesn’t achieve any results. Where do you expect to arrive when you take the bus you should not have? How much frustrated do you feel after having wasted a lot of your time on that? So now think of the visitors on your website. How if they don’t get what they expected they would? A simple answer to this €“ They will leave your website with the chances of never again visiting it. That’s quite sad! What can you do? They would go away! But how can you reduce bounce rate? Have you thought of using Web Analytics for that? That’s one of the ways. A website that hard to navigate frustrates the visitor. As a rule, Ads shouldn’t be the first thing your visitor should see. Also, Ads/pop-ups should not cover the content that attracted your visitors. If your ads cover space than your content then, the visitors are likely to leave your website. Also, if your visitors are not able to find what they are looking for because of the bad content structure. You should highlight keywords that visitors might have been looking for & have introductory lines. Avoid videos that automatically stream interrupting visitors browsing experience. Also, It is not good to ask the visitors to fill certain forms before they start browsing your content. If it requires a visitor to sign up, at least give them an idea of what they will be receiving. Must Read: Providing Support Services to Businesses Check your social media statistics and see it’s behavior Getting likes on social media is not enough rather you should be more interested in monitoring how many engagements you got, how many leads, and how many of them you could get converted is all you need to check. Thus, it is necessary to monitor your social media activity. Track your KPIs, beyond your followers, fans, and likes. So what thing should you monitor? You want to know if you are reaching qualified people and how many of your social media followers are asking for your product/services? By seeing which links get the most clicks will tell you what interests your visitors and what goes. You might get many clicks but fewer likes comparatively tell us that you did not deliver the high-quality content. If you are getting tagged, it shows that people are talking about you and it is a good sign. Well, these are just a few points but you can monitor your social media to see if it’s generating quality leads with this article from salesforce. They don’t open your emails All of us know how flooded our mailboxes are and we all dont have much time to review all of them. Is there any chance that your email doesnt get opened? Firstly, we need to know if your email reaches the inbox of the recipients or not. It may be likely that they get spammed. If your IP address was at some point used by someone else for spam then your emails will never reach the inbox. This is most likely to happen. The statistics say that only 79% of commercial emails reach inbox and this makes it necessary to know why your emails are into spam. If your emails already cross this stage, then the question is how you are losing leads because of low open rate? Maybe your subject line needs to be corrected. Have you thought of segmenting your email list so that you can personalize? As we said above, your email will not be opened, if you dont send it at the right time. Must Read: MQL to SQL conversion rate They don’t respond to your CTA 70% of small businesses don’t use CTAs, even if they use, they have to keep this in mind that not every CTA is designed in the same way. It surely isnt an easy

30+ Facebook Business Groups for Content Syndication

Posted on August 2, 2018July 10, 2023 By Vikas Bhatt

Want to use Facebook business groups for content syndication? You’re at the right place! Using facebook business groups for content syndication is a great strategy to drive traffic as well as boost engagement. Wondering, how is that possible? How does facebook business groups for content syndication work? Look, Facebook business groups are places where individuals and business owners share queries. Many of them will match your target buyer. If you or your content can answer them, you can quickly establish your blog as a go-to resource and gain industry authority. So, what are you waiting for? Look for relevant Facebook business groups for content syndication and send a joining request. Using Facebook business groups for content syndication is highly targeted and gives you a higher rate of return.Start joining them today. But before that ensure that you follow best practices while using Facebook business groups for content syndication. Some of them being – Read the rules before you join any group. It is significant to know what you can or cannot do in the groups. Ensure that any posts or content is shared only in the manner allowed by the admin Do not use Facebook groups to drop the link and leave Engage and help people Build relationships and take efforts to know other people Introduce yourself strategically if you are looking to use Facebook business groups for content syndication. Use keywords, share your expertise and what you can do for your target audience Always post in moderation. Do NOT over do it. Engage whenever you are mentioned. This will increase your authority and people will start knowing you Must Read: Best Social Media to generate B2B Leads Facebook vs Twitter vs LinkedIn What do you think about using Facebook business groups for content syndication? Are you a part of any of these groups? Do you have your own? Comment below and share it with us You should totally be a part of Facebook groups for content syndication and if you are not already (or have no idea which ones to join), we are going to list 30+ groups you should join today. Blog Society by founded Jaclyn Carlson [5379 members] The Inspired Bloggers Network founded by Tabitha Philen [12184 members] The Rising Tide Society, founded by Natalie Franke [74996 members] Rock Your Blog & Biz founded by Kirsten Rosetti [3807 members] Startup Group â€“ Silicon Valley founded by Todd Khan [17135 members] Online Business Mastermind founded by Lewis Howes [15738 members] Bloggers That Profit founded by Manda [5913 members] Breaking The One Percentâ€™s Ultimate Blogging Group founded by Jeff Proctor [1505 members] The Read With Entrepreneurs Book Club founded by Cynthia Johnson [2416 members] The Intrepid Entrepreneur Community founded by Hannah Martin [15266 members] Freedom HackersÂ®ï¸ Mastermind founded by Kimra Luna [46435 members] Savvy Business Owners founded by Heather Crabtree [15257 members] Niche Site Entrepreneurs founded by Dom Wells [7669 members] The Smart Passive Income Community founded by Pat Flynn [37756 members] Entrepreneur Hustle is created by Danny Viega [51168 members] Investing and Personal Finance Club founded by Robert Farrington [15830 members] The Penny Hoarder Community Group [29046 members] The Startup Chat Mastermind group by SteliEfti [8072 members] Badass Marketers and Founders by Josh Fechter [21181 members] Humans of Online Business [10168 members] Coffee with Dan founded by Dan Meredith [14100 members] Social Media For Entrepreneurs founded by Josh Forti [32470 members] Millennial Entrepreneur Community by Arne Giske [73609 members] 60 Second Persuasion by BushraAzhar [20021 members] Groove Learning by Rohan Gilkes [11638 members] Mari Smith Leading Entrepreneurs [5091 members] Intrepid Entrepreneurs Community founded by Hannah Martin [15266 members] Super Hero Entrepreneurs founded by Dan Henry [29770 members] The Rich20Something Community founded by Daniel DiPiazza [17396 members] SaaS Growth Hacks founded by Aaron Krall [8828 members] Social Boss founded by Caitlin Bacher [36413 members] Entrepreneursâ€™ Abundance Mindset founded by Francesca Moi [6631 members] Straight Up Entrepreneurs founded by Aaron Janx [17547 members] Young Entrepreneurs society International founded by Velan Vergara [10051 members] Entrepreneurs United founded by Larry Bussey [6239 members] The Rising Tide Society founded by Natalie Frankie [74965 members] Business Owners, Entrepreneurs, and Startup by Alwin [68498 members] Entrepreneurs Only founded by Steve Hoffman [89463 members] Shopify Dropshipping for Entrepreneurs by Tin Ho [57828 members] Screw the Nine to Five Community founded by Jill Stanton [12787 members] Niche Hacks – Private Mastermind Group founded by Stuart Walker [48330 members] Small businesses London founded by Camelia [4301 members] Small business support network founded by Nicola Holbrook [4403 members] London Entrepreneurs and Business Owners founded by Nadeem Afzal [4805 members] Small Business UK founded by Ernestas Key [11729 members] Must Read: How the lead generation strategies in USA market differ from the rest of the world There you go. This is an extensive list of Facebook Groups for Content Syndication. All of these groups have numerous members and are very active in their niche. Start joining them today. But before that ensure that you follow best practices while using Facebook business groups for content syndication. Some of them being – Read the rules before you join any group. It is significant to know what you can or cannot do in the groups. Ensure that any posts or content is shared only in the manner allowed by the admin Do not use Facebook groups to drop the link and leave Engage and help people Build relationships and take efforts to know other people Introduce yourself strategically if you are looking to use Facebook business groups for content syndication. Use keywords, share your expertise and what you can do for your target audience Always post in moderation. Do NOT overdo it. Engage whenever you are mentioned. This will increase your authority and people will start knowing you What do you think about using Facebook business groups for content syndication? Are you a part of any of these groups? Do you have your own? Comment below and share it with us. Must Read: Why You Should Be Using Social Media Customer Service

10+ SEO INFLUENCERS TO FOLLOW

Posted on July 22, 2018July 10, 2023 By Vikas Bhatt

SEO influencers are the people who can influence you with there speeches. SEO influencers are the part of influence marketing that can lead to a motivating content. The speech said by these influencers can prove beneficial as well can be used to make up a great content. Must Read: How the lead generation strategies in USA market differ from the rest of the world 1. Julie Joyous has 17,300 followers on Twitter. Her presence is remarkable on social media. She is the co-founder of SEO Chicks. Twitter URL: https://twitter.com/JulieJoyce 2. Douglas Karr He has 37500 followers on Twitter and the founder of DK New Media. He is one of the top influencers. Twitter URL: https://twitter.com/douglaskarr 3. Aleyda Solis’s She is one of the top SEO influencers and also the founder of Orianti company. Twitter URL: https://twitter.com/aleyda 4. Jordan Kasteler Twitter URL: https://twitter.com/JordanKasteler 5. Joost de Valk Twitter URL: https://twitter.com/JulieJoyce 6. Angie Schottmuller Twitter URL: https://twitter.com/aschottmuller 7. Pam Moore She is the founder of Marketing Nuts. Twitter URL: https://twitter.com/PamMktgNut 8. Wil Reynolds He is the founder of Philadelphia-based consulting firm SEER interactive. Twitter URL: https://twitter.com/wilreynolds 9. Lee Odden Twitter URL: https://twitter.com/leeodden 10. ShamaHyder She is the founder and CEO of Zen Media. She is the youngest SEO influencer under the age of 30. Twitter URL: https://twitter.com/Shama

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