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5 Ways Of Promoting New Piece of Content | Content Syndication Ways

Posted on By Vikas Bhatt

You have written a detailed and actionable piece of content for your blog. You publish it and wait for the traffic to take over. But, unfortunately, the traffic does not meet your expectation.  Look – If you publish it only on your blog, chances are, it will not reach an audience other than your own (which is extremely small, if you are just starting out) Promoting a new piece of content is the absolute necessity!  But, there’s good news! By leveraging B2B content syndication strategies, you can boost the traffic pretty quickly. These strategies involve strategically placing your content on relevant industry publications and websites frequented by your target audience. If you are unaware of content syndication services, it is the process of re-publishing your content on third party websites that usually have a large following. For example, The Huffington Post, Entrepreneur, Medium etc. [Don’t worry, it is content syndication ways are perfectly good with Google and does not mean duplicate content.] After all, the purpose of content creation is to build a brand and reach a massive audience, and it does not matter if they don’t read on content on your blog at first.  In this post, we will discuss 5 ways of promoting a new piece of content through content syndication ways Lets begin  Self-publishing platforms There are multiple self-publishing platforms where you can re-publish your existing content. Lets look at a few options 1. LinkedIn It is an excellent medium to syndicate content because it is filled with articles, videos and blog posts written by the professional community members as well as industry influencers.  This exemplifies how content syndication works: By sharing your high-quality content on LinkedIn, you get exposure to a targeted B2B audience and leverage the platform’s existing traffic to drive visitors back to your website. We recommend LinkedIn as one of the most effective content syndication ways because: The site generates traffic for a long time. Meaning, you will keep getting the traffic long after your content is published. So, make sure your content is high quality and aim for it to be picked by LinkedIn Pulse. Even if it does not get picked by Pulse, posting content on LinkedIn regularly will drive new readers back to your website. SlideShare If you have noticed, there are many pieces of content that are not ranked high on Google but the SlideShare version ranks right on Page 1.  Slideshare is a great content syndication tool of promoting a new piece of content. They allow anybody to upload a slideshow that visitor can view and download.  While it may not drive huge amounts of traffic initially, it is a great way to brand your business. Anyone who is looking for content or downloads it will notice your branding on the content and would be encouraged to check you out. Must Read: 6 Content Syndication Networks that will Drive Traffic 2. Social media snippets Social media is one of the top content syndication ways and there are many ways a B2B business uses it. You can get your content in front of the relevant audience by buying targeted ads or sponsored posts, not just to drive brand awareness but to generate leads through calls to action and landing pages. All social media platforms (like Facebook, Twitter, and YouTube) welcome content in the variety of forms and there are plenty visual only platforms (like Instagram and Pinterest) which can help you reach the relevant audience.  So, pick the platform which works best for your business and get started. 3. Influence the influencer Another way of promoting a new piece of content is to mention influencers and inform them about it. If you have written detailed and informative content, they will be happy to share it with their following (which quickly builds trust in the industry). This highlights one of the key benefits of content syndication: gaining exposure to a wider audience through established influencer networks. You can also write an actionable guide and ask an influencer to link back to your post. Neil Patel talks about this method quite in detailed. 4. Paid content syndication ways to promote a new piece of content With the help of these content discovery platforms (named below), you can maximize your audience by sharing your content on a wide network of sites, ncluding platforms specifically designed for video content syndication. Have you seen the recommended articles from the websection on many websites? These are paid content syndication ways and are seamlessly blended into the design There are many content discovery platforms to choose from. While some are more popular (or recommended) than others, the decision depends on your requirements and what works best for you. Some of the ones, we recommend are Using these services, you can quickly grow an audience by putting your content in front of a million eyes. But, remember, these are paid services and work on pay per lead model. You can read more about these here. 5. Social bookmarking websites and RSS There are a lot of websites that aggregate the best possible content available online. You must have heard of Reddit, StumbleUpon or Dig. That said, you cannot be spammy by dropping your link and running away. These are engaged communities and you need to take time to get involved, comment on others and share content from a variety of resources. Another recourse of promoting a new piece of content is using RSS – Really Simple Syndication. There are multiple sites available online which are designed to combine and collect a range of RSS content.  You can submit your content to these sites. Through getting our content syndicated in these RSS directories, you will get traffic. However, your content will be mixed with a lot of other content and you might not see the traffic initially Besides this, there are many websites which allow content syndication and you can use this guide to find such places There you go.  Content Syndication is a powerful tool in your marketing toolbox. If you utilize these content syndication methods, you can put your content in front of a larger

How to Find Places to Syndicate Your Content?

Posted on By Vikas Bhatt

Content syndication can help you boost visitors quickly. Literally, quickly. Your website traffic could suddenly look like this –    For those of you who do not know what content syndication is, it is a process of re-publishing your content on third-party sites (who have a large following, for example, The Huffington Post or TNW etc). You can read more about it    a. Beginners Guide To FREE Content Syndication   b. B2B Content Syndication Strategies c. 5 Step Process To Make Content Syndication Work For Demand Generation    But, how to find the right places to syndicate your content? How and where do we look for it? In this post, we are going to answer exactly this.   What should you know before you start finding a place for syndicating your content? i. Your target audience It is important to know who you are trying to reach with your content. Meaning, you cannot hope to generate qualified leads (Marketing qualified or Sales qualified) if you syndicate your content on a website in a different niche. For example, syndicating a technology piece with lifestyle websites.   ii. Best content piece Select the best written and popular (the one which drives most traffic) content piece to syndicate. iii.  Understand techniques You have three major options –   Now that we understand the top 3 options for syndicating your content, lets discuss how should you find places.   1. Search Google for list-type content pieces This is a no-brainer. You can find list-type content pieces online that have collated all the places where you can syndicate your content, showcasing the benefits of content syndication by allowing you to reach a wider audience and potentially generate more leads and sales. If a simple Google search isnt fetching the desired results, try the advanced search feature of Google. Below the search bar and on the right side, you will find settings and tools. Click on Tools and select Advanced Search. You can be very specific with your searches here. I tried with these values and landed quite a few good resources that lists places where you can syndicate your content. 2. Look for complete guides Similarly, you can also find guides and 101s to content syndication.These resources often delve into strategies specifically geared towards content syndication lead generation. They usually list out the most popular tools and websites to syndicate your content. We have made your task easier by collating the best articles available online which talk about content syndication. 3. Look for websites that accept guest posts If you are looking to guest post on niche websites, it is best to search niche + write for us on Google. You will find a list of websites that are open to accepting content from others.    For example, if you are looking to publish content on digital marketing, you can search for digital marketing + write for us. This is what Google will give you    If you are not keen on guest posting, you can make a list of all the websites from this Google search and browse their content to see if they will be open to syndicating content, or explore video content syndication as another means to reach a wider audience. And, how do you do that?   You are looking for a line which basically states that it was originally published somewhere else or have an attribution. Like this –   According to Neil Patel,    You can also search for terms, like originally appeared on, within a site  this will gather all of the syndicated content in the search engine results. So, to know if Lifehacker is open to content syndication, well look for  lifehacker.com: originally appeared on. The following screenshot confirms that Lifehacker is indeed open to content syndication    Source: Neil Patel 4. Assess where your competitors have syndicated content Arthur Weiss, managing director of UK-based Aware, says that keeping an eye on competitor moves helps businesses gain competitive intelligence. “”You can then plan your own strategies so that you keep your customers and win (not steal) customers away from competitors.   You can simply Google on how to use these tools and select the best one for your needs. Here are a few articles to help you out  fre 5. Public Relations platforms that collate information These websites are a directory of information on websites and media platforms that are open to content syndication.    A few you can use are     How to find more?    You can use producthunt.com. I put in public relations in the search and it gave me these results (including the ones mentioned above) 6. Search for WordPress plugins that make syndication easy and submitting content to RSS In our blog post, we mentioned that one of the fastest growing methods for enhancing a web sites traffic and syndicating content for MarTech experts is to submit your RSS feed to the top-ranked RSS feed directories and search engines. You can find a list here.   You can also find a list of WordPress plugins that will help you with syndicating content. Here are a few articles that will help you   There you go.    You know everything about searching the right place to syndicate your content.   Which ones are you going to put in practice? Lets talk about it in the comments section.

Did You Know – Repeating Demand Generation Activities Drive 10x Results

Posted on By Vikas Bhatt

 2018 – I have crafted an awesome demand generation strategy for this year   2019 – I don’t know why the demand generation strategy did not give me desired results. How do I justify marketing budget to the C-suite? We have come across a lot of these! No, seriously!   Sometimes the demand generation strategy and tactics were beautiful but due to lack of repeated procedures required they  FAILED (rather miserably!)!    Yikes. I cannot imagine myself being there. If you are a B2B marketer, you will know the magnitude of revising strategy each year. It is not an end-moment-game, it is something which goes along from the time you implemented your previous strategy.   One of the secret ingredients to A-W-E-S-O-M-E B2B demand generation strategy is to constantly evaluate the programs and weighting it against investments (in terms of time and of course, money).   But, what do we constantly perform or evaluate? Let us divulge the secret today! In this post we will discuss 6 demand generation activities / efforts which need to be constantly implemented if you want bangs for your buck.   Must Read: Demand Generation and Inbound marketing: The new couple in town! 1. Evaluate goals (and revise them if need be) This is a no brainer.   You need to evaluate goals against the performance quarterly  (or bi-annually) and set new goals (or revise them) depending upon what you have achieved (or haven’t achieved)     Demand generation activities / goals can be defined in terms of MQLs, SQLs, %age of revenue, driving awareness, using new demand generation tactics that haven’t been used before. Include target outcomes (short term as well as long term) for each goal set. You will never get anywhere if you don’t know where you are going.   Lets take an example. If you created an ebook with a target of at least 10,000 downloads in 3 months, you need to see whether you achieved it. If not, what can be changed or if you already achieve it within 3 months, what can you do to achieve your next target sooner.    You get my point? This was a simplified example!   2. Produce content or repurpose existing content Quality content is the foundation of demand generation.   Why do I say that?   Because content includes a range of activities like blog posts, contributed articles, infographics, whitepapers, eBooks, research reports, guides, webinars, videos, case studies, nurture emails, landing pages and more.   We understand that producing content often is NOT easy. But, for demand generation activities / efforts, always look for content which is doing well in terms of driving traffic, shares, comments etc or have gone viral.  You can take such content and repurpose it to make more content (and for different platform). For example, if you were writing a blog post on hosting services which is driving huge amounts of traffic, you can repurpose it to make an ebook, worksheet, tutorial, checklist or an infographic.     You cannot wait for the year to end to utilize content which has gone viral today!   Also, keep making an effort to understand your buyer persona better and develop content that resonates with your audience. Again, you will never get anywhere if you don’t know who you are targeting! Always keep a lookout for information on your audience and add it to your data.   Must Read: Demand Generation Etiquette 3. Spread content Your content needs to travel in any and every way possible. Don’t expect your audience to land on your blog post just because you have published valuable content. It WILL get lost in the 3 million other post which are written every day. Review content promotion tactics on a regular basis. Include promotional strategy which ALWAYS work, for example, building a list and using email marketing, sharing on social media regularly, and our favorite – content syndication.   Don’t overlook or ignore any method of spreading content.   4. Keep testing Its important to always test demand generation activities, tactics, strategies, content, creative, channel, sources and more. Something we always test for our clients on a regular basis are lead nurturing efforts, CTAs, landing page designs, headlines, email marketing subject lines and designs, social media tactics and SEO tactics.   5. Analyse data You need to be guided by the RIGHT data. So, keep an eye on all the relevant metrics. Remember, vanity metrics can be misleading.   Are you wondering – what is the right metrics then? Well, guess what – Just ask yourself if the metrics can help you make better decisions? Most often it will include lead sources (where do most of your leads come from?), volume of MQLs, SQLs and SALs, clicks and conversion rates (how many of the qualify lead convert into customers?) etc   Its imperative that you take action on the key insights once you discover them. Don’t just sit on the data! 6. Follow best practices for demand generation activities Last but not the least, always follow demand generation best practices. For starters,     That’s our secret in the open!    If you implement these procedures on your strategy, you are bound to see improvements. So, what has been your best demand generation technique? Lets talk about it in the comments section. Must Read: Ultimate Guide to Demand Generation Strategy 

Quick Guide: Retain Customers with Demand Generation Strategies

Posted on By Vikas Bhatt

One of the biggest challenges in saturated markets today is generating demand for your business. Big brands make it look so easy. And guess what, IT IS. While demand generation may be a small part of the bigger marketing plan, it is necessary to ensure that your demand generation strategies, tactics, and practices work along the sales funnel and result in customer acquisition. Must Read: 9 demand generation books every marker should read So, what is demand generation? As the name suggests, demand generation is all about creating a need for your product/service in the minds of your potential buyers. According to Sproutsocial, It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. There are many demand generation strategies and tactics, like email marketing, free tool or resources, webinars, videos, apps etc, which are known to have impressive ROI Source: leadsmarketer.net While implementing any of these strategies, you need to follow certain rules or best practices which are known to increase customer acquisition and retention rates. Lets look at them one by one. 1. Remember, you need demand generation We have met a few clients who thought they didn’t require demand generation ideas. Ooo!   That one mistake that always leaves me speechless! Many businesses start off planning their marketing assuming that customers will know and want to buy their products/services. Let me break it to you – Unless you are selling on Mars and have a monopoly, customers aren’t automatically going to come to you and buy.  Always start with generating demand and do not skip steps 2. Understand the difference between demand generation and lead generation You may skip over this point thinking you know it. But, many marketers make the mistake of using lead and demand generation interchangeably. While demand generation is focused on driving awareness for your product/service, B2B lead generation focuses on conversions. You cannot expect conversions if your marketing plan is demand-driving only and vice versa. Read more : Lead-Generation-Vs-Demand-Generation 3. Lead Nurturing, segmentation and tailored communication There are three absolute essentials to any demand generation plans: Lead nurturing, segmentation and tailored communications. But, for any of this to happen, you will need to start with buyer persona. Use data to extract relevant information and understand your target audience (their preference, likes, dislikes, pain points etc). Once you have demand generation aligned with the right persona, the quality of leads will drastically improve. Buyer persona will also help you tailor communications in a way that talks directly to your audience. Did you know that personalized experience converts 1.5 times better? We have carried out demand generation for several businesses and we have seen success in narrowing our focus and increasing personalization at every single step. For personalization to work in your favor, you will also need to segment your audience. Narrowing your targets will help you understand their specific situation leading to tailored communications which will help you achieve higher conversions. If you send the same message to all your audience, you will reach no one. All of this put together is the best recipe for lead nurturing. Remember, a poor lead nurturing and demand generation strategies will waste quality leads.   Must Read: Demand Generation Etiquette 4. Campaign analysis and feedback Just admit it. You cannot get perfect demand strategy in your first attempt. How would you know it? By campaign analysis and feedback.  You need to set up KPIs and performance tools before you start implementing any strategy. Measuring revenue influence against budget investments is important. Other metrics would have a cost per acquisition, lifetime value of customers, a time taken to convert, percentage to convert (SQL, MQL, SAL, Buyer) etc. Do not mistake vanity metrics (social clicks, likes, follow, page views) as a measurement for success. 5. Qualifying Leads If you want to increase customer acquisition with demand generation strategies, it is important that you qualify leads the right way. Incorporate a detailed lead scoring system in your strategy that can help you target best leads in your funnel. With lead scoring in place, the sales team can touch upon hottest leads and improve sales. Must Read: MQL to SQL Conversion Rate 6. User friendly UI/UX Websites are the best way to generate demand. You can use multiple tactics on it: Landing pages, lead magnets, free tools, free resource etc. It is important that you are invested in the designing of your website and ensure that it is attractive, user-friendly, mobile-friendly and at the same time takes up least amount of resources and loads fast. 7. Social Media Interactions Social media platforms are the best way to engage with your potential buyers today. Be active and comment, like, share, tweet etc. We need to learn a lesson from Xbox. They have assigned a dedicated Twitter account for customer support and 27 people to manage it. An active social media (LinkedIn, Facebook, Twitter, Instagram) presence can help you generate demand, build credibility and establish you as a thought leader. 8. Branding consistency Just ask yourself, can your target audience distinguish your graphics, pictures, feature images, logo, in short branding, just by looking at it? If your answer is no, you are missing out on generating demand and building loyalty. Check out Melyssagriffin.com  9. Partner or Outsource This is the mistake we all are guilty of! Partnerships, collaborations with similar businesses and outsourcing to expert demand generation companies/agencies go a long way in managing and creating demand generation that leads to higher customer acquisition. Must Read: 9 demand generation books every marker should read 10. Clarify goals Don’t shoot in the dark. You can analyze the performance of a campaign only if you know what you were trying to achieve from it. Without goals, it is difficult to optimize and make decisions on what to change and what to keep. For example, if my goal is 300 sign ups in a month, how does my campaign work to fulfill it?  11. Have clean data Last but not the least, if you want to drive real results from your demand generation campaign, have clean data. Invest in data

5 Step Process To Make Content Syndication Work For Demand Generation

Posted on By Vikas Bhatt

Content syndication is a fantastic content marketing tool for demand generation. It gives your content legs to walk in front of millions of people, out which a few lakhs would be your potential buyers. But, how do we do it? What content syndication network should I use? How do I choose a content syndication network to achieve the desired results?  In this post, we will discuss 5 steps to ensure that your demand generation campaign is making the most of content syndication benefits.  If you are looking for free content syndication, you can read our post on beginners guide to free content syndication.   1. Define parameters for your demand generation campaign Before you dive into using content syndication for demand generation, determine your target audience for the campaign. While you can always run generalized campaign, we advise you against it. It WILL hamper your conversion rates because you will have a pool of data (not necessarily of your target buyer). However, if you are running a targeted content syndication lead generation campaign (which is also comparatively costlier), you can skyrocket your conversions.  Exactly why it is expensive! Let’s take an example of a generalized campaign. You are an IT company who wants to market an ebook on cloud computing. Now, this will attract all types of companib2b es who want to use cloud computing. But, does that help you? No. Instead, you should market your ebook, to small businesses who are starting out and want to learn about the benefits or challenges of cloud computing.  Understanding how content syndication works is crucial for crafting targeted campaigns. Reputable syndication platforms often allow you to specify your target audience demographics and interests, ensuring your content reaches the most relevant viewers or readers, ultimately leading to higher conversion rates. This is where a buyer persona comes handy. You can detail the industry, company size, job title or designation etcwhich will get you one step closer to qualified leads.  While the campaign can be as broad or narrow as you want, you need to remember that content syndication partners charge a higher amount for customized questions.    Now, we have a secret to share. Come closer? While it may sound enticing to use customized questions, a lot of marketers don’t. They like to get minimum information from these partners and then append the data themselves. This saves us tons of money.   Must Read: 29 Content Syndication Articles to Help You Become a Content Syndication Guru 2. Select your content Select your demand generation content in line with your set parameters. For this, you need answer a few questions   Consider the potential of video content syndication as well. Video content can be particularly engaging and informative, making it a great choice for attracting new audiences and generating leads. 3. Choose the right syndicating partner Oh yes, it is easy to say that. But, we will tell you exactly what to look for 1. Ask the most relevant questions  2. Due diligence You cannot trust the data shared by the content syndication networks alone. They are unlikely to share data that results in loss of business. So, gather data on 3. Reference check Talk to one of their earlier clients if you want to be super sure of the quality. Try and understand   4. Know exactly how and where they will syndicate Content Syndication Networks has different ways and places they syndicate. A few of them involve email marketing, paid ads, partner sites and communities using Linkedin. Understanding these B2B content syndication strategies will help you choose a network that aligns with your goals. So, you want to be absolutely clear about what they will do with your content. If they are syndicating on a partners website, ensure that the snippet of your content, logo or any other relevant information you want to be displayed is showed appropriately.  When visitors share details to get access to content, the publisher will collect the data and share the details with you (mostly in the form of spreadsheet).   5. Have a lead verification system in place You need to ensure that the data provided by the media partner is accurate and non-repetitive (i.e. you don’t already engaging that lead) before you merge it into your CRM.  In nutshell, you need to ensure the quality of data at your end too. Having a data validation software works wonders! Discuss with your sales and marketing team how they want to handle the data. Do they want to Must Read: Weighting Content Syndication and Plagiarism 6. Don’t cut to the chase We know, it is very tempting to be able to just SELL. It is highly unlikely that the leads are sales ready. Think of them as the top of the funnel leads and nurture them accordingly. Keep a track of their journey and take baby steps. In terms of pricing, content syndication tools run on a cost per lead basis. It can cost anywhere between $8 – $40 per lead depending on the customization. That means, each time a prospect fills out a form to access your content you will be charged. Are you planning to put the process in action? Do you think we missed on something? Let’s talk about it in the comments section.

5 Smart Strategies For Content Syndication

Posted on By Vikas Bhatt

Content Syndication has always been the hot potato of digital marketing. Content syndication is a process of syndicating your content in various channels in order to make your voice audible over the net. Marketers believe it to be one of the most successful ways of engaging the target audience and gaining visibility. Although their beliefs do shake once in while when they go blank on the strategies for content syndication. Well, we will take it from the top for you.  Why content syndication? Even though the concept of content syndication is clear to all, people do get a bit tippy-toed when it comes to the question why to syndicate your content. Well, it speaks for itself through the results you get by syndicating your content. Some of the very basic reasons why marketers believe in content syndication are: Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication Tried and Tested Smart Strategies For Content Syndication Marketers are almost all set with their content distribution strategies 2018. But if you are still ready to bite off some more than you can chew then here we are sharing with you 5 smart strategies for content syndication:   1. Syndicate content on LinkedIn Start syndicating your content on LinkedIn! LinkedIn is considered one of the best platform for syndicating your content. The very fact by Content Marketing Institute that 94% of B2B marketers use LinkedIn as part of their content strategy explains pretty much everything. LinkedIn has become a stagnant part of every content distribution strategies. With more than 467 million members of LinkedIn, you get a better reach to the target audience. Moreover marketing over LinkedIn will help you engage a community of professionals in return giving you more qualified leads.  2. Embed Codes One of the most important aspects of content syndication is you want your post to be reused and reposted as many times as possible. But keeping in mind that you are been given the credit each time the post is reused or re-posted otherwise it is of no use to you. Embed codes are the small coding piece that appears in your content. It makes the process of content syndication more easier for the readers. For instance, if anyone wants to post your content, he/she can simply copy the embed code and paste it. Credit to you as well as an easier way to syndicate, both the purposes are well justified through this process.  3. Submit everywhere in http://submit.co Submit.co is where you can get press coverage for your business. It is a simple site which provides you with a list of contacts along with their region, Alexa rank, category, and platform. All you need to do is start pitching the contacts. Target those publications that your target audience read and persuade them to syndicate your content. This also helps you build a good relationship with professional.  4. Publish on Medium Medium being one of the leading self-syndication sites helps you with syndication of your own content. It also provides you with a built-in audience feature through which the medium identifies which of your Facebook and Twitter connections are on Medium and automatically connects you to them. It also shows the real engagement of your content by letting you know how many people read your story and how many read it till the end. With such great features, Medium is a must have content syndication strategy.  5. Guest posting Guest posting is a content syndication strategy that gives you the ability to generate links from high-quality sites. There are various strategies for content syndication but guest posting is the one that gives you instant exposure to the target audience. According to HubSpot, 53% of marketers say blogging is their top marketing priority. Moreover, through guest posting, you increase your personal network and reach. Improving your brand visibility and online authority, through guest posting you create a loyal and trustworthy image among the audience. Plus coworking with well sound content syndication networks will increase your credibility. You can contact Only B2B for your content syndication needs. Must Read: 29 Content Syndication Articles to Help You Become a Content Syndication Guru

Weighting Content Syndication and Plagiarism

Posted on By Vikas Bhatt

Just as I was browsing LinkedIn today, I stumbled on a post complaining about how someone stole their content and re-posted it without giving any credit.  A colleague and I got into a conversation around this and we realized a lot of business owners and brands believe that there is a connection between content syndication and plagiarism or duplication.  However, utilizing content syndication tools responsibly ensures proper attribution and copyright protection. These tools can help you find high-quality websites for syndication, often with established processes for crediting the original source. In this post, we will discuss how content syndication is different from content plagiarism but how content scraping can be termed as content plagiarism. Lets begin with some statistics According to a research conducted by Raven tools on 200 million page crawls, 29% of the pages had duplicate content issues. WOAH!  So you take all the efforts (sometimes a lot of time!) No kidding. According to a report by Content Marketing Institute, creating engaging content is the biggest challenge in front of B2B marketers But, what do content scrapers do? CCP (Cut-Copy-Paste) it! In one word, STEAL it.  Content scrapers are only about plagiarized content. They do it without taking your permission or giving any credit. While it can be done easily with simply copying (Ctrl + C) it, content scrapers make use of technology and bot to automate it. Here are a few tips to deal with content scrapers. While free content syndication options exist, it’s crucial to carefully vet any platform before using it. Reputable syndication tools and services prioritize ethical practices and proper attribution, protecting your content from unauthorized scraping. But, why do you want to plagiarize content or scrape content from someone elses website? Simple. We know that creating new content is a difficult task. However, the gains are immense in terms of traffic, leads (Yes, content syndication is great idea for b2b lead generation), demand generation etc. Content scraperswants to take advantage of this. By plagiarizing content, they can direct a huge chunk of your traffic to their website and rank high for particular keywords. Yes, the copied version may rank higher than your original version but the chances of that happening are tiny. This is an example provided by Adexpresso, in one their blog where they talk about how repurposed content and original content can rank on the same page. Similarly, content scrapers webpage can rank. Are you wondering what is Googles policy on penalizing such websites? First off, even Google admits that 30% of the content is duplicate. But, they do not penalize duplicate content. According to them Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.  Matt Cutts, former head of web spam team at Google,  explains how duplicate content is handled and when it is treated as spam  If you watched the video, it gets us to the next point. What about syndicated content which basically is duplicating content on third party sites? Dont worry. As discussed before, content syndication and plagiarism are completely different. In content syndication processes, publishers and creators grant their permission to publish on other sites with an aim to expand the brands or authors exposure and have several benefits. There are many authoritative websites who do this and many bloggers/marketers who make use of this to gain a wider audience. Here is an example of syndicated content. This is an article on GDPR which was originally published on GDPR.report but syndicated on compliancebriefing.com. At the end of the article on Compliance Briefing, it has this – This is one of the most important contents syndication etiquettes. Referring to original website is a safe way of staying away from the spam-book of Google. This instance will never be treated as scraping or plagiarized content. However, content duplication gets complicated when we deal with excerpts. If you scroll up, we had cited a survey from Content Marketing Institute along with inserting a snippet from their report but we duly acknowledged them in the text as well as the image. Similarly, we linked to the original source (Adexpresso) when referring to repurpose content and ranking. This is the right way of using someone else’s content. You can get more information on how to provide source credit with these tips from the Washington Post. Now, we are clear that content syndication is not unethical, duplicated content or plagiarized content. Click here to read about content syndication myths. There is another striking difference between content syndication and plagiarism. Did you know while content syndication is completely legal, content scraping and plagiarism can be punished under the Copyright laws? Keep that in mind. Next time, someone talks of content syndication do not raise eyebrows or give a dirty look. Content syndication and plagiarism are poles apart. It is a completely legit strategy. Email marketing summary: A lot of business owners and brands believe that content syndication is plagiarism or duplication. This is totally off the mark. Learn more here.” Read More: 6 Content Syndication Networks that will Drive Traffic

20 Content Syndication Tools to Increase Domain Authority

Posted on By Vikas Bhatt

Want to kick off the competition in content marketing? In search of new methods of sharing your content? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain When it comes to content syndication tools, Outbrain has always topped the list. As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon. Outbrain is one of the leading content syndication tool present in over 55 different countries. They are serving a global audience of over 557 million per month. Taboola Being the second only to Outbrain in its market share, Taboola is one of the great content syndication tools. One of the great features of this content syndication tool is that it straight away promises content recommendation on some of the highest trafficked websites around the globe. However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users. Zemanta Zemanta is among the content syndication tools that will aggregate and index the content you want to market in various ad formats. It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. To get the maximum exposure for your content make sure you choose the right image and title. As the image and the title can make all the difference! nRelate Similar to Outbrain, Taboola and Zemanta index your content in a form of contextual ads on the websites and news portals over the net. nRelate is currently serving around 4 billion impressions across 100,000 publishers to 500 unique readers. Operating on Pay Per Click basis they allow their users to set their own price and pay only for the clicks you receive. ZergNet ZergNet, priding themselves at having clients such as College Humor, MTV and many such big names using their services are 5th on our list of top content syndication tools. Even though ZergNet is free to use, they make you install their plugin on your website making sure that while you use their services to promote your content, you are helping others by promoting theirs too. They keep a very little difference in how you set up the campaign as most of these networks operate on the same principles. To get started, you need to select the content you want to promote and let the network start syndicating it to their partner’s sites to drive you traffic to your site. Must Read: Top 7 Blogs For Content Syndication You Must Follow Slideshare Taking the 6th position on our list Slideshare is an incredibly popular tool among the content syndication tools. Slideshare allows anybody to upload a slideshow that any visitor can download to use. Which in return gives the scope to distribute your content to a vast audience of users. Despite the fact that it would need you to slightly rework your content converting it into a slideshow, it is a huge plus point in persuading the users through visuals. Tumblr Tumblr is a microblogging and social networking website that is used for content syndication by the content marketer. Gaining its popularity among other content syndication tools, Tumblr is a great tool to syndicate your marketing content. It lets you share text, photos, links, videos and more. Adding on to its popularity it lets you share posts through your choice of browser, email or cell phone. Disqus Disqus has made its name among 3.5 million websites to attract an audience, power comments and monetize publisher’s efforts. Among the two main services: Engage and Reveal, engage lets you import and export all of your content anywhere. It also provides you with analytics for your community. The tool supports 40+ languages  and the best part is that it’s free.  Whereas Reveal is more focused on improving ad performance for the content syndication networks. Additionally being one of the top 10 content syndication tools, it ensures to use clean tactics to drive engagement with higher-quality techniques. It also makes sure not to engage in any dated deceptive methods. Scoop.it Even after providing premium content syndication services Scoop.it has gained the 11th position in our list due to its legitimate list of clients.  Including Microsoft, Renault Nissan and the University of San Francisco is what Scoop.it holds in its list of content syndication services client list. Scoop.it offers a free, limited-option personal account as well as a free trial of its premium content syndication services. Adblade With a reach of over 550 million unique users each month, Adblade provides you with some of the best content syndication services. Similar to Gravity, it aims to get the right content in front of the right consumers. It also provides sales control, robust reporting, and quick monetization with content style formats and in-content placement. In the publisher’s list of Adblade, it includes  Fox News, Yahoo, ABC News, Entrepreneur and more. Reddit It’s not enough to simply post up links to your content in order to avoid being accused of posting spam. Content syndication tools like Reddit and Digg provide you with content syndication services where you can publish all types of content, carefully arranged by category. Discussing on specific content topic there are a variety of communities called subreddit on Reddit. Some of the subreddits which can be a great use as content syndication tools are:  Startups – Rapid Growth and Innovation is in Our Very Nature! A community for sharing side projects  Digg Next on our top content syndication tools list is Digg. Digg is among those big content syndication networks that let you explore the communities similar to Reddit in order to get your content in front of as many people as possible. It allows anybody to post content, but there are certain rules about how much you can post in order to avoid being accused

Demand Generation Ideas From Startups

Posted on By Vikas Bhatt

Demand generation is one of the biggest challenges for new businesses, particularly start-ups and other companies operating in crowded markets. Before you start applying these demand generation ideas from startups it is better to get your idea about B2B lead generation vs. demand generation differences clear. Hearing it straight from the source’s mouth, we have come up with 9 demand generation ideas from startups itself for you: 1. Offer a Free Report Free reports are a great example. Free reports are similar to free stuff that generates curiosity among the audience. By getting free report users are likely to be very curious to see how they perform and run them for themselves. For example, if you offer free informative social media (Facebook, LinkedIn, Twitter, Instagram) report for them, they visit the site, fill in some contact information, authorize their Twitter page and we generate a free, informative social media report. This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. 2. Co-market with a related business Being one of the most common demand generation ideas from startups, co-marketing can generate massive demand for your product. This demand generation strategy allows you access to something extremely valuable. You reach a new and untapped audience that could use your products. Moreover, the best part of co-marketing is that it costs you nothing. All that it takes is offering the same for the business you’re partnering with. Although while partnering with businesses you always need to keep in mind that the audience of the business resembles with yours. For example, Intel co-branded with PC manufacturers to provide its technology to computers. As there is absolutely no use of promoting the product to an audience that is not for your business. While co-marketing, always decide with the co-marketing partner to figure out what the collaboration is going be like. It can be a monthly guest blog post, a joint webinar or a cross-promotional agreement! Must Read: Top 6 Demand Generation Strategies Which Work! 3. Refer to get more! Referrals is a way of generating demand as well as giving a little away to the audience. In this, you encourage the audience to refer your services or product to a certain number of people and in return, you give them the bonus. For example, if you offer any services that allow the user to subscribe by paying a certain amount of money, what you do in this is you ask the user to refer your services to at least 10 people to the premium subscription for free without any charge. This has been a popular demand generation strategy for marketers. 4. Below The Line Marketing By adding an element of social proof through paying for premium placement on review sites, we have taken the strategy one step further. Though this demand generation idea is often regarded as a below the line marketing. Moreover many times your prospects will want to compare you to other competitors in search for the solution to a problem. They will punch best B2B Lead Generation Strategies or Lead generation companies into Google, and they will see results like the top one on first on the page. What you are doing here is buying out the place on the review site, automatically giving your services the first slot in the page. Although bidding on your listing via a pay-per-click (PPC) program will guarantee you ll appear above all your competitors who have a basic. Must Read: B2B content ideas to boost your demand generation 5. Improve your Email Marketing When it comes to email marketing, A/B testing is something that will help you test and learn what works and what doesn’t work for our audiences, And it is one of the best B2B email marketing practices. You risk turning prospective customers off and harming your brand if you resort to carpet-bombing your email list on a regular basis. Rather than blasting your email list on a regular basis, work smarter and harder on fewer but quality emails. To ensure that your emails are performing to their full potential, A/B testing can always help. Everything from headline help and subject line copy to linking strategies and offer placements should be tested so that you can make informed decisions about your email campaigns based on hard data rather than assumptions. Moreover incorporating demand generation strategies which actually work in for email blasts can make it even better. Give away your best stuff when it comes to email marketing. Constantly spamming your database with low-value offers is a surefire way to drive your subscribers crazy, but if you offer your list your very best tools, resources, and offers in your emails, you will soon have your prospects looking forward to hearing from you. Must Read: The do’s and don’ts of email marketing 6. Amazon giveaways to their employees Sharing another great example Amazon uses the same ideas from startups to generate demand. Never underestimate how much people love free stuff ”even if they have to spend a little to use it. Amazon also utilized the same demand generation strategy to engage their employees. They giveaway Amazon gift cards to their employees which in return they can use to buy something from the site or can pass on to friends or family. Branded products can create demand when they’re used strategically. These low-cost, functional items are worth their weight in gold if you can get them on the right people, which Amazon has successfully accomplished. 7. The eWebDesign giveaway Being one of the most successful forms of demand generation, giveaways have always been present in the list of demand generation ideas from startups. Despite being the most common and successful form of demand generation, this needs to be done in a logical way. If not, it can lead to unwanted leads which are not quality leads and unnecessary waste of time. One of the good examples of this type of demand generation along with the logical approach is eWebDesign. They hosted a giveaway

Lead Generation vs. Demand generation: What Marketers Tend to Confuse

Posted on By Vikas Bhatt

For most people content marketing is ALL about marketing content That is partially right. However, we cannot ignore the advanced nuances of content marketing which focuses on the purpose of creating content and different strategies to achieve it. In this post, we will focus on two significant purposes of content marketing:  Demand Generation and Lead Generation. B2B marketers often use lead generation and demand generation interchangeably. That’s sad. If they do not realize the difference between the two, how are they suppose to carry it out for you? Ouch!  But, marketers often forget the difference between the two gen-twins because they use similar content and tactics to drive results. For example, you can use blogs as a part of lead generation as well as demand generation. Understanding the difference between lead generation vs. demand generation is crucial to your business if you want to scale your content marketing initiatives to the next level.  So lets discuss a few differences between the lead generation vs. demand generation and analyze how content marketing is different for both.   Must Read: 9 demand generation books every marketing expert should read Do you know what this is?  Of course, a horse cart! But, there is more to it. Keep wondering for just a few seconds!  Don’t (already) roll your eyes, I will explain it.   What is demand generation? Demand generation, as the name suggests, drives awareness for your product/services.   What is the first thing we do when we need to buy a new product? Google it?   As the customers rely more and more on their research, marketers will continuously be engaged in content marketing. By creating content for every level of the buyer’s journey, a brand or a business can expand its reach and influence their customers. It is simple. If you address a pain point of your customer through content, they are likely to consume your product or services later.   Must Read: Top 6 Demand Generation Strategies Which Work! What am I getting at? The goal of any demand generation campaign is to increase the awareness for your content and shape the perception of your business.  If you are still scratching your head, this example will clarify it. A demand generation campaign would market content without you having to give any information or fill out any form. Blog posts are a good example of this. Must Read: How the lead generation in USA market differ from the rest of the world What is lead generation? Lead generation focuses on interest. If it was a lead generation campaign, you would give content in return of information (like contact details, name, your designation etc). Your focus will be on gathering information about that visitor and nurture them into qualified leads (Sales qualified or Marketing qualified). The content which is typically offered as a part of the lead generation campaign are ebooks, white papers, reports, webinars etc. The reason is quite simple – neither of us will part away with our contact information unless somebody is providing us with data which isn’t available for free. Any visitor who is willingly giving you the details is most likely one of your target audience. It is safe to say that lead generation will have a tougher time without a good demand generation strategy. And you know what happens without a good lead generation campaign.  Getting back to the horse cart. The horse cart is the perfect depiction of how demand generation and lead generation work. A good marketer should never place lead generation (cart) before demand generation (horse). Where do we see them in sales funnel? According to Arts Store Front, a sales funnel is the buying process that your typical customers go through in order to make a purchase, like so: Picture by ArtsStoreFrontIf you notice, the first stage is awareness and the second stage in interest. This is how the gen-sisters should be placed for best results.   Lead Generation Vs. Demand Generation: Putting it all together By now you would have realized that lead generation and demand generation are not mutually exclusive but interdependent. You need a combination of both to succeed in your content marketing efforts. Before penning down any content marketing strategy ask yourself – do you want to cast a wide net that catches as many fish or you want to catch the interested fish?     Must Read: 17 Types of Crazy Leads Generation Methods

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