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5 Smart Strategies For Content Syndication

Posted on By Vikas Bhatt

Content Syndication has always been the hot potato of digital marketing. Content syndication is a process of syndicating your content in various channels in order to make your voice audible over the net. Marketers believe it to be one of the most successful ways of engaging the target audience and gaining visibility. Although their beliefs do shake once in while when they go blank on the strategies for content syndication. Well, we will take it from the top for you.  Why content syndication? Even though the concept of content syndication is clear to all, people do get a bit tippy-toed when it comes to the question why to syndicate your content. Well, it speaks for itself through the results you get by syndicating your content. Some of the very basic reasons why marketers believe in content syndication are: Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication Tried and Tested Smart Strategies For Content Syndication Marketers are almost all set with their content distribution strategies 2018. But if you are still ready to bite off some more than you can chew then here we are sharing with you 5 smart strategies for content syndication:   1. Syndicate content on LinkedIn Start syndicating your content on LinkedIn! LinkedIn is considered one of the best platform for syndicating your content. The very fact by Content Marketing Institute that 94% of B2B marketers use LinkedIn as part of their content strategy explains pretty much everything. LinkedIn has become a stagnant part of every content distribution strategies. With more than 467 million members of LinkedIn, you get a better reach to the target audience. Moreover marketing over LinkedIn will help you engage a community of professionals in return giving you more qualified leads.  2. Embed Codes One of the most important aspects of content syndication is you want your post to be reused and reposted as many times as possible. But keeping in mind that you are been given the credit each time the post is reused or re-posted otherwise it is of no use to you. Embed codes are the small coding piece that appears in your content. It makes the process of content syndication more easier for the readers. For instance, if anyone wants to post your content, he/she can simply copy the embed code and paste it. Credit to you as well as an easier way to syndicate, both the purposes are well justified through this process.  3. Submit everywhere in http://submit.co Submit.co is where you can get press coverage for your business. It is a simple site which provides you with a list of contacts along with their region, Alexa rank, category, and platform. All you need to do is start pitching the contacts. Target those publications that your target audience read and persuade them to syndicate your content. This also helps you build a good relationship with professional.  4. Publish on Medium Medium being one of the leading self-syndication sites helps you with syndication of your own content. It also provides you with a built-in audience feature through which the medium identifies which of your Facebook and Twitter connections are on Medium and automatically connects you to them. It also shows the real engagement of your content by letting you know how many people read your story and how many read it till the end. With such great features, Medium is a must have content syndication strategy.  5. Guest posting Guest posting is a content syndication strategy that gives you the ability to generate links from high-quality sites. There are various strategies for content syndication but guest posting is the one that gives you instant exposure to the target audience. According to HubSpot, 53% of marketers say blogging is their top marketing priority. Moreover, through guest posting, you increase your personal network and reach. Improving your brand visibility and online authority, through guest posting you create a loyal and trustworthy image among the audience. Plus coworking with well sound content syndication networks will increase your credibility. You can contact Only B2B for your content syndication needs. Must Read: 29 Content Syndication Articles to Help You Become a Content Syndication Guru

Weighting Content Syndication and Plagiarism

Posted on By Vikas Bhatt

Just as I was browsing LinkedIn today, I stumbled on a post complaining about how someone stole their content and re-posted it without giving any credit.  A colleague and I got into a conversation around this and we realized a lot of business owners and brands believe that there is a connection between content syndication and plagiarism or duplication.  However, utilizing content syndication tools responsibly ensures proper attribution and copyright protection. These tools can help you find high-quality websites for syndication, often with established processes for crediting the original source. In this post, we will discuss how content syndication is different from content plagiarism but how content scraping can be termed as content plagiarism. Lets begin with some statistics According to a research conducted by Raven tools on 200 million page crawls, 29% of the pages had duplicate content issues. WOAH!  So you take all the efforts (sometimes a lot of time!) No kidding. According to a report by Content Marketing Institute, creating engaging content is the biggest challenge in front of B2B marketers But, what do content scrapers do? CCP (Cut-Copy-Paste) it! In one word, STEAL it.  Content scrapers are only about plagiarized content. They do it without taking your permission or giving any credit. While it can be done easily with simply copying (Ctrl + C) it, content scrapers make use of technology and bot to automate it. Here are a few tips to deal with content scrapers. While free content syndication options exist, it’s crucial to carefully vet any platform before using it. Reputable syndication tools and services prioritize ethical practices and proper attribution, protecting your content from unauthorized scraping. But, why do you want to plagiarize content or scrape content from someone elses website? Simple. We know that creating new content is a difficult task. However, the gains are immense in terms of traffic, leads (Yes, content syndication is great idea for b2b lead generation), demand generation etc. Content scraperswants to take advantage of this. By plagiarizing content, they can direct a huge chunk of your traffic to their website and rank high for particular keywords. Yes, the copied version may rank higher than your original version but the chances of that happening are tiny. This is an example provided by Adexpresso, in one their blog where they talk about how repurposed content and original content can rank on the same page. Similarly, content scrapers webpage can rank. Are you wondering what is Googles policy on penalizing such websites? First off, even Google admits that 30% of the content is duplicate. But, they do not penalize duplicate content. According to them Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.  Matt Cutts, former head of web spam team at Google,  explains how duplicate content is handled and when it is treated as spam  If you watched the video, it gets us to the next point. What about syndicated content which basically is duplicating content on third party sites? Dont worry. As discussed before, content syndication and plagiarism are completely different. In content syndication processes, publishers and creators grant their permission to publish on other sites with an aim to expand the brands or authors exposure and have several benefits. There are many authoritative websites who do this and many bloggers/marketers who make use of this to gain a wider audience. Here is an example of syndicated content. This is an article on GDPR which was originally published on GDPR.report but syndicated on compliancebriefing.com. At the end of the article on Compliance Briefing, it has this – This is one of the most important contents syndication etiquettes. Referring to original website is a safe way of staying away from the spam-book of Google. This instance will never be treated as scraping or plagiarized content. However, content duplication gets complicated when we deal with excerpts. If you scroll up, we had cited a survey from Content Marketing Institute along with inserting a snippet from their report but we duly acknowledged them in the text as well as the image. Similarly, we linked to the original source (Adexpresso) when referring to repurpose content and ranking. This is the right way of using someone else’s content. You can get more information on how to provide source credit with these tips from the Washington Post. Now, we are clear that content syndication is not unethical, duplicated content or plagiarized content. Click here to read about content syndication myths. There is another striking difference between content syndication and plagiarism. Did you know while content syndication is completely legal, content scraping and plagiarism can be punished under the Copyright laws? Keep that in mind. Next time, someone talks of content syndication do not raise eyebrows or give a dirty look. Content syndication and plagiarism are poles apart. It is a completely legit strategy. Email marketing summary: A lot of business owners and brands believe that content syndication is plagiarism or duplication. This is totally off the mark. Learn more here.” Read More: 6 Content Syndication Networks that will Drive Traffic

20 Content Syndication Tools to Increase Domain Authority

Posted on By Vikas Bhatt

Want to kick off the competition in content marketing? In search of new methods of sharing your content? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain When it comes to content syndication tools, Outbrain has always topped the list. As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon. Outbrain is one of the leading content syndication tool present in over 55 different countries. They are serving a global audience of over 557 million per month. Taboola Being the second only to Outbrain in its market share, Taboola is one of the great content syndication tools. One of the great features of this content syndication tool is that it straight away promises content recommendation on some of the highest trafficked websites around the globe. However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users. Zemanta Zemanta is among the content syndication tools that will aggregate and index the content you want to market in various ad formats. It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. To get the maximum exposure for your content make sure you choose the right image and title. As the image and the title can make all the difference! nRelate Similar to Outbrain, Taboola and Zemanta index your content in a form of contextual ads on the websites and news portals over the net. nRelate is currently serving around 4 billion impressions across 100,000 publishers to 500 unique readers. Operating on Pay Per Click basis they allow their users to set their own price and pay only for the clicks you receive. ZergNet ZergNet, priding themselves at having clients such as College Humor, MTV and many such big names using their services are 5th on our list of top content syndication tools. Even though ZergNet is free to use, they make you install their plugin on your website making sure that while you use their services to promote your content, you are helping others by promoting theirs too. They keep a very little difference in how you set up the campaign as most of these networks operate on the same principles. To get started, you need to select the content you want to promote and let the network start syndicating it to their partner’s sites to drive you traffic to your site. Must Read: Top 7 Blogs For Content Syndication You Must Follow Slideshare Taking the 6th position on our list Slideshare is an incredibly popular tool among the content syndication tools. Slideshare allows anybody to upload a slideshow that any visitor can download to use. Which in return gives the scope to distribute your content to a vast audience of users. Despite the fact that it would need you to slightly rework your content converting it into a slideshow, it is a huge plus point in persuading the users through visuals. Tumblr Tumblr is a microblogging and social networking website that is used for content syndication by the content marketer. Gaining its popularity among other content syndication tools, Tumblr is a great tool to syndicate your marketing content. It lets you share text, photos, links, videos and more. Adding on to its popularity it lets you share posts through your choice of browser, email or cell phone. Disqus Disqus has made its name among 3.5 million websites to attract an audience, power comments and monetize publisher’s efforts. Among the two main services: Engage and Reveal, engage lets you import and export all of your content anywhere. It also provides you with analytics for your community. The tool supports 40+ languages  and the best part is that it’s free.  Whereas Reveal is more focused on improving ad performance for the content syndication networks. Additionally being one of the top 10 content syndication tools, it ensures to use clean tactics to drive engagement with higher-quality techniques. It also makes sure not to engage in any dated deceptive methods. Scoop.it Even after providing premium content syndication services Scoop.it has gained the 11th position in our list due to its legitimate list of clients.  Including Microsoft, Renault Nissan and the University of San Francisco is what Scoop.it holds in its list of content syndication services client list. Scoop.it offers a free, limited-option personal account as well as a free trial of its premium content syndication services. Adblade With a reach of over 550 million unique users each month, Adblade provides you with some of the best content syndication services. Similar to Gravity, it aims to get the right content in front of the right consumers. It also provides sales control, robust reporting, and quick monetization with content style formats and in-content placement. In the publisher’s list of Adblade, it includes  Fox News, Yahoo, ABC News, Entrepreneur and more. Reddit It’s not enough to simply post up links to your content in order to avoid being accused of posting spam. Content syndication tools like Reddit and Digg provide you with content syndication services where you can publish all types of content, carefully arranged by category. Discussing on specific content topic there are a variety of communities called subreddit on Reddit. Some of the subreddits which can be a great use as content syndication tools are:  Startups – Rapid Growth and Innovation is in Our Very Nature! A community for sharing side projects  Digg Next on our top content syndication tools list is Digg. Digg is among those big content syndication networks that let you explore the communities similar to Reddit in order to get your content in front of as many people as possible. It allows anybody to post content, but there are certain rules about how much you can post in order to avoid being accused

Demand Generation Ideas From Startups

Posted on By Vikas Bhatt

Demand generation is one of the biggest challenges for new businesses, particularly start-ups and other companies operating in crowded markets. Before you start applying these demand generation ideas from startups it is better to get your idea about B2B lead generation vs. demand generation differences clear. Hearing it straight from the source’s mouth, we have come up with 9 demand generation ideas from startups itself for you: 1. Offer a Free Report Free reports are a great example. Free reports are similar to free stuff that generates curiosity among the audience. By getting free report users are likely to be very curious to see how they perform and run them for themselves. For example, if you offer free informative social media (Facebook, LinkedIn, Twitter, Instagram) report for them, they visit the site, fill in some contact information, authorize their Twitter page and we generate a free, informative social media report. This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. 2. Co-market with a related business Being one of the most common demand generation ideas from startups, co-marketing can generate massive demand for your product. This demand generation strategy allows you access to something extremely valuable. You reach a new and untapped audience that could use your products. Moreover, the best part of co-marketing is that it costs you nothing. All that it takes is offering the same for the business you’re partnering with. Although while partnering with businesses you always need to keep in mind that the audience of the business resembles with yours. For example, Intel co-branded with PC manufacturers to provide its technology to computers. As there is absolutely no use of promoting the product to an audience that is not for your business. While co-marketing, always decide with the co-marketing partner to figure out what the collaboration is going be like. It can be a monthly guest blog post, a joint webinar or a cross-promotional agreement! Must Read: Top 6 Demand Generation Strategies Which Work! 3. Refer to get more! Referrals is a way of generating demand as well as giving a little away to the audience. In this, you encourage the audience to refer your services or product to a certain number of people and in return, you give them the bonus. For example, if you offer any services that allow the user to subscribe by paying a certain amount of money, what you do in this is you ask the user to refer your services to at least 10 people to the premium subscription for free without any charge. This has been a popular demand generation strategy for marketers. 4. Below The Line Marketing By adding an element of social proof through paying for premium placement on review sites, we have taken the strategy one step further. Though this demand generation idea is often regarded as a below the line marketing. Moreover many times your prospects will want to compare you to other competitors in search for the solution to a problem. They will punch best B2B Lead Generation Strategies or Lead generation companies into Google, and they will see results like the top one on first on the page. What you are doing here is buying out the place on the review site, automatically giving your services the first slot in the page. Although bidding on your listing via a pay-per-click (PPC) program will guarantee you ll appear above all your competitors who have a basic. Must Read: B2B content ideas to boost your demand generation 5. Improve your Email Marketing When it comes to email marketing, A/B testing is something that will help you test and learn what works and what doesn’t work for our audiences, And it is one of the best B2B email marketing practices. You risk turning prospective customers off and harming your brand if you resort to carpet-bombing your email list on a regular basis. Rather than blasting your email list on a regular basis, work smarter and harder on fewer but quality emails. To ensure that your emails are performing to their full potential, A/B testing can always help. Everything from headline help and subject line copy to linking strategies and offer placements should be tested so that you can make informed decisions about your email campaigns based on hard data rather than assumptions. Moreover incorporating demand generation strategies which actually work in for email blasts can make it even better. Give away your best stuff when it comes to email marketing. Constantly spamming your database with low-value offers is a surefire way to drive your subscribers crazy, but if you offer your list your very best tools, resources, and offers in your emails, you will soon have your prospects looking forward to hearing from you. Must Read: The do’s and don’ts of email marketing 6. Amazon giveaways to their employees Sharing another great example Amazon uses the same ideas from startups to generate demand. Never underestimate how much people love free stuff ”even if they have to spend a little to use it. Amazon also utilized the same demand generation strategy to engage their employees. They giveaway Amazon gift cards to their employees which in return they can use to buy something from the site or can pass on to friends or family. Branded products can create demand when they’re used strategically. These low-cost, functional items are worth their weight in gold if you can get them on the right people, which Amazon has successfully accomplished. 7. The eWebDesign giveaway Being one of the most successful forms of demand generation, giveaways have always been present in the list of demand generation ideas from startups. Despite being the most common and successful form of demand generation, this needs to be done in a logical way. If not, it can lead to unwanted leads which are not quality leads and unnecessary waste of time. One of the good examples of this type of demand generation along with the logical approach is eWebDesign. They hosted a giveaway

Lead Generation vs. Demand generation: What Marketers Tend to Confuse

Posted on By Vikas Bhatt

Lead Generation vs. Demand generation: Stop Being Confused For most people content marketing is ALL about marketing content That is partially right. However, we cannot ignore the advanced nuances of content marketing which focuses on the purpose of creating content and different strategies to achieve it. In this post, we will focus on two significant purposes of content marketing:  Demand Generation and Lead Generation. B2B marketers often use lead generation and demand generation interchangeably. That’s sad. If they do not realize the difference between the two, how are they suppose to carry it out for you? Ouch!  But, marketers often forget the difference between the two gen-twins because they use similar content and tactics to drive results. For example, you can use blogs as a part of lead generation as well as demand generation. Understanding the difference between lead generation vs. demand generation is crucial to your business if you want to scale your content marketing initiatives to the next level.  So lets discuss a few differences between the lead generation vs. demand generation and analyze how content marketing is different for both.   Must Read: 9 demand generation books every marketing expert should read Do you know what this is?  Of course, a horse cart! But, there is more to it. Keep wondering for just a few seconds!  Don’t (already) roll your eyes, I will explain it.   What is demand generation? Demand generation, as the name suggests, drives awareness for your product/services.   What is the first thing we do when we need to buy a new product? Google it?   As the customers rely more and more on their research, marketers will continuously be engaged in content marketing. By creating content for every level of the buyer’s journey, a brand or a business can expand its reach and influence their customers. It is simple. If you address a pain point of your customer through content, they are likely to consume your product or services later.   Must Read: Top 6 Demand Generation Strategies Which Work! What am I getting at? The goal of any demand generation campaign is to increase the awareness for your content and shape the perception of your business.  If you are still scratching your head, this example will clarify it. A demand generation campaign would market content without you having to give any information or fill out any form. Blog posts are a good example of this. Must Read: How the lead generation in USA market differ from the rest of the world What is lead generation? Lead generation focuses on interest. If it was a lead generation campaign, you would give content in return of information (like contact details, name, your designation etc). Your focus will be on gathering information about that visitor and nurture them into qualified leads (Sales qualified or Marketing qualified). The content which is typically offered as a part of the lead generation campaign are ebooks, white papers, reports, webinars etc. The reason is quite simple – neither of us will part away with our contact information unless somebody is providing us with data which isn’t available for free. Any visitor who is willingly giving you the details is most likely one of your target audience. It is safe to say that lead generation will have a tougher time without a good demand generation strategy. And you know what happens without a good lead generation campaign.  Getting back to the horse cart. The horse cart is the perfect depiction of how demand generation and lead generation work. A good marketer should never place lead generation (cart) before demand generation (horse). Where do we see them in sales funnel? According to Arts Store Front, a sales funnel is the buying process that your typical customers go through in order to make a purchase, like so: Picture by ArtsStoreFrontIf you notice, the first stage is awareness and the second stage in interest. This is how the gen-sisters should be placed for best results.   Lead Generation Vs. Demand Generation: Putting it all together By now you would have realized that lead generation and demand generation are not mutually exclusive but interdependent. You need a combination of both to succeed in your content marketing efforts. Before penning down any content marketing strategy ask yourself – do you want to cast a wide net that catches as many fish or you want to catch the interested fish?     Must Read: 17 Types of Crazy Leads Generation Methods

14 Tips to Grow Your Blog Traffic via Content Syndication

Posted on By Vikas Bhatt

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis. And that is where content syndication kicks in.  Content Syndication is what gives you the reach to a broader audience, Only B2B also provides content syndication services and content creation services that can help your business reach a wider audience. Keeping in mind the benefits, we are sharing few tips on how to build an audience for your blog via content syndication: Choose quality sites: 14 Tips to Grow Your Blog Traffic via Content Syndication 1. Choose quality sites If you are dealing with questions like How To Increase Blog Traffic? Utilizing effective content syndication tools can be a valuable strategy. These tools can help you identify high-quality websites for syndication, ensuring your content reaches a wider audience with greater credibility. It is very vital to choose quality sites to syndicate your blog post. It adds to your content credibility giving you a more authentic reach. The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post. 2. Good feed for the site: You always must make sure that your content is a good fit and relevant to the website. Moreover, the content should consistently fit into one or more of the categories on the syndicated network. Must Read: Beginner’s Guide to FREE Content Syndication 3. Regular Publishing Schedule: At least 3 months prior to offering your content to the syndication network, make sure that you have been on a regular publishing schedule. Reason being that all the well-reputed content syndication networks typically check for consistency before approving any blog post. 4. Consistent theme and standard: Most of the sound and reputed networks are in search of a consistent theme and writing standard before approving syndication. That is why while drafting your content make sure you have a consistent theme and writing standard. 5. Appropriate internal links: The fact being that internal linking captures more traffic to your website along with reducing bounce rate and is an essential step, try to make as a standard practice to use and check whether the internal links in your blog content is appropriate or not. So that after syndicating your content when the blog gets viral those links provide an incentive for readers to click through back to your website. For example, check out how we have used internal links on our 404 page so that we can capture and divert the audience to other pages. 6. Capture with CTAs: Call To Action is the answer to your question How to grow blog audience? A well-crafted CTA specifically designed for content syndication lead generation helps you convert your visitors coming in from the syndicated network. CTAs will directly engage and direct your readers towards the services on your website. Converting your readers into the lead is a crucial stepas it will ensure your readers loyalty as well. 7. Host the content on your website: One of the best ways of getting recognition and credit for your content through contbeneent syndication is to make sure that you have hosted the content on your website. Many search engines will tell that you are the initial author of the content now trending on other sites. 8. Backlink to your site: There are pretty good chances that a copy of your original content or a snippet may rank high, especially if the syndication site is ranking high on Google. However one of the best ways to deal with this is to backlink your content well to your website so that if any part of your content is ranking high you can capture traffic through the backlinks you generate. Listing down few edu. and govt. domains and commenting manually with your backlinks may also help in creating good backlinks. 9. Use rel-canonical tags Recently Google algorithm has changed to the extent that it does not give any space to spamming or keyword stuffing. It has criteria to search for the complicate content first, categorize it and then allow it on their platform if it is free of duplicated content. Rel-canonical tags often called canonical link  will help you prevent duplicate content issues. Must Read: 5 Content Syndication Myths | Hard To Believe, But True! 10. Really Simple Syndication: There are many ways of content syndication one of which is RSS or Really Simple Syndication. hile this method often applies to text-based content, video content syndication can also leverage RSS feeds to distribute content to a network of readers. You can manually syndicate your blog posts by sending your selected posts to a syndication site to review and post the content on their syndication site or network. Alternatively, you can use an RSS feed to convey your message to readers on a network. 11. Target blogs editor: While there are a thousand of sites for content syndication you must list down the best websites for content syndication. Most of the big publications or content syndication sites make the contact information of the editor available in their websites itself. Write a short email to the editor mentioning your most shared and best-written blogs to get approval for guest blogging. 12. NoIndex tags: Similar to Rel-canonical tags No-Index tags are used to prevent content duplication during content syndication. So whenever you reach out to sites about syndication make sure If they would be willing to use No-Index tag for their version of content. This in return will make sure that you don’t lose organic search engine traffic. This will also secure your original content from being outranked by your republished content. 13. Don’t be a one-timer: To make your content syndication more effective keep doing it more than just one time. This will maximize your content syndication as well as be

Quick guide to Content syndication: All you need to know

Posted on By Vikas Bhatt

Is your content marketing strategies all lined up? While drafting those strategies you must have added content syndication in your list. If not then you should get content syndication in the list right away and here is why: explore the benefits of content syndication here. What is Content Syndication? So, what exactly is content syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience. Basically, content syndication is when a post, article or any other piece of content from your blog is featured on a popular site that is relevant to your niche.  The entire process of content syndication allows third party sites to publish and republish your content, blog posts, videos, and website. By leveraging B2B content syndication services, you can ensure your content reaches a broader, targeted audience, enhancing visibility and engagement. Generally, content syndicating websites prefer not to publish the entire post rather use snippets, thumbnails or links. This in return makes readers engage more with your content by letting reputable syndication sites to push through the crowded market. This kind of exposure gives a better visibility over the net and helps you reach the audience you want to target. For those just starting out, there are many resources available online that offer a beginner’s guide to free content syndication. These guides can help you understand the different types of content syndication, identify relevant platforms, and develop a strategy to maximize your reach and results. Whats so great about content syndication? With many contradiction, people do argue about the fact that syndicating your content is not an authentic way of content marketing as Google might penalize you for re-publishing the content, again and again, stating it to be duplicated content. That is not the case anymore since there is a link directing the Google bots back to the site where the article was originally published. Google will no more will penalize the content if it has the source of the original publisher. In fact, there are various content syndication tools available that can help you streamline the process of finding high-quality websites with good traffic where you can syndicate your content while ensuring proper attribution with canonical links. These tools can save you time and effort in the research and outreach process.  In reality, there really are too many disadvantages to content syndication. But, there are plenty of benefits. These include everything from increased traffic to your website, exposing you and your brand to a new audience, establishing yourself as an expert, receiving quality links, and improving search rankings.  The primary place to post your content is ordinarily your website. And website being your face over the net, this is where you start promoting your content and building a presence on the web and the readers. Although your website may not have a huge reader following to help you achieve your goal of becoming a reputable business in a competitive market.  With almost every business having an online presence nowadays, it isn’t reasonable to expect that every story you publish on your website blog will reach the target audience. Consider exploring video content syndication to expand your reach. Platforms like YouTube and social media can be powerful tools for getting your content in front of a wider audience and establishing yourself as an industry thought leader. However, content syndication helps your content (either the full article or a short version of it) to reach the target audience who otherwise would have never known that it existed.  With constant strategies kicking in and out, content syndication has proved that it is a resilient, powerful and legitimate strategy that will help you gain an audience, boost their sales and become authorities in their respective industries. More importantly, content syndication is a key tactic for content syndication lead generation. By strategically republishing your content on high-authority websites, you can attract qualified leads who are already interested in your niche. Must Read: 10 Content Syndication Platforms You Should Know

Reach Customers across the Web with Content Syndication Services

Posted on By Vikas Bhatt

You create content which is valuable and absolutely brilliant in terms of value. But, is that enough? No. A point blank – no. We have seen thousands of blog with good content, die. Why? Because of non-existent content marketing or content distribution Businesses often create high value content but forget to promote it. While people do like reading quality content, they are’ t going to stumble on your blog posts or white paper just like that! Create, publish and pray to God that your target audience is going to find it. This approach will not work anymore. Your buyers have at least a dozen of alternatives and they are likely to get attracted to someone who has put in efforts to attract them. Isn’t that the same case with all of us? By efforts, we mean b2b content distribution and marketing. Creating valuable content is as important as content distribution in the B2B market. What is b2b content distribution or content syndication? Content syndication is a way to present your content to a broader audience by use of third party sites like Twitter and LinkedIn or by using strategies like telemarketing and e-mailing. But, b2b content distribution doesn’t end there. It includes every platform which can put you in front of a larger audience. Be it – paid ads, email marketing, sponsored posts etc. What are the strategies used for b2b content distribution? One of the best methods for content syndication and distribution is to create your own network. This is the group of people you inform as soon as your new content piece is created so they can share it with their audience. They can be influencers, colleagues, bloggers, thought leaders etc. When done strategically, content syndication for lead generation ensures that your content reaches potential customers who are genuinely interested in your offerings. Strategically guest posting and including links to your white paper or blog or e-book on a website with established audience. Try not to be spammy, though! Repurpose your content into infographics or a flow chart or a presentation and share it on different channels. Last but not the least, is the paid channels offered by social media platforms. For example, promoted or sponsored posts or promoted tweets Why is b2b content distribution or content syndication services so important? We have said it before, we will say it now (once again!) Content creation and content syndication services can help you with Improving your websites visibility. Gaining industry authority. Enhancing your brand value. Developing long-term relationships with your prospects. Building trust with your buyers Why should you hire us for content syndication services? While B2B content distribution has many ways around it (as we already stated above), we have expertise in using telemarketing and e-mailing as a medium to enhance your visibility. Must Read: Beginner’s Guide to FREE Content Syndication You might have heard: riches in the niches? Just that! We have Telemarketing team who will get in touch with your target buyers and offer them to send them content you want to promote (and the content they want to read). Remember, every human being likes information they are looking for – come to them. It is the basic (read, lazy) human nature! While doing this, we ensure that This process will also help you track buyers interest further on and makes it easier to convert into a high value sale. Want to know how, read MQL and SQL. But, why telemarketing and e-mailing? The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%). (Demand Metric Research Corporation via Direct Marketing News) Email Marketing Event Marketing Content Marketing Email ranks as the third most influential information source for B2B audiences, behind colleague recommendations and industry-specific intermediaries. (BaseOne via Imagination) 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine) BtoB Magazine 57% It is expected that by 2017, the number of emails sent daily will reach approximately 297 billion. (The Wonder of Tech) The Wonder of Tech 97% Well, imagine you want to have a Chicken Zinger from KFC. But, you are dreading to go out in the sun and get it for yourself.Hey, it is the internet age (not Stone Age!). Takes out the phone, flip through a few pages, clicks on an app and ordered it.See, we are so used to getting things delivered to the doorstep. We do not want to search for it or spend time browsing through options.It is the same with your target buyer. So, if you have it served to them right on a call – they will be happy to have it in their inbox. Ready for them to savor it. Makes sense? Also – it is easier to track the interested quality leads by keeping an eye on the CTRs or separating the non-interested ones after the call. We do that for you. We know exactly how to nurture your buyers by using the right B2B content distribution/marketing tactics and take them through the sales funnel effectively. So – dont wait for them to wear the pants and go out in the sun. Instead – take the food and go to them. We mean – call us and we can build content marketing strategies that work for your business.

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