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14 Tips to Grow Your Blog Traffic via Content Syndication

Posted on By Vikas Bhatt

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis. And that is where content syndication kicks in.  Content Syndication is what gives you the reach to a broader audience, Only B2B also provides content syndication services and content creation services that can help your business reach a wider audience. Keeping in mind the benefits, we are sharing few tips on how to build an audience for your blog via content syndication: Choose quality sites: 14 Tips to Grow Your Blog Traffic via Content Syndication 1. Choose quality sites If you are dealing with questions like How To Increase Blog Traffic? Utilizing effective content syndication tools can be a valuable strategy. These tools can help you identify high-quality websites for syndication, ensuring your content reaches a wider audience with greater credibility. It is very vital to choose quality sites to syndicate your blog post. It adds to your content credibility giving you a more authentic reach. The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post. 2. Good feed for the site: You always must make sure that your content is a good fit and relevant to the website. Moreover, the content should consistently fit into one or more of the categories on the syndicated network. Must Read: Beginner’s Guide to FREE Content Syndication 3. Regular Publishing Schedule: At least 3 months prior to offering your content to the syndication network, make sure that you have been on a regular publishing schedule. Reason being that all the well-reputed content syndication networks typically check for consistency before approving any blog post. 4. Consistent theme and standard: Most of the sound and reputed networks are in search of a consistent theme and writing standard before approving syndication. That is why while drafting your content make sure you have a consistent theme and writing standard. 5. Appropriate internal links: The fact being that internal linking captures more traffic to your website along with reducing bounce rate and is an essential step, try to make as a standard practice to use and check whether the internal links in your blog content is appropriate or not. So that after syndicating your content when the blog gets viral those links provide an incentive for readers to click through back to your website. For example, check out how we have used internal links on our 404 page so that we can capture and divert the audience to other pages. 6. Capture with CTAs: Call To Action is the answer to your question How to grow blog audience? A well-crafted CTA specifically designed for content syndication lead generation helps you convert your visitors coming in from the syndicated network. CTAs will directly engage and direct your readers towards the services on your website. Converting your readers into the lead is a crucial stepas it will ensure your readers loyalty as well. 7. Host the content on your website: One of the best ways of getting recognition and credit for your content through contbeneent syndication is to make sure that you have hosted the content on your website. Many search engines will tell that you are the initial author of the content now trending on other sites. 8. Backlink to your site: There are pretty good chances that a copy of your original content or a snippet may rank high, especially if the syndication site is ranking high on Google. However one of the best ways to deal with this is to backlink your content well to your website so that if any part of your content is ranking high you can capture traffic through the backlinks you generate. Listing down few edu. and govt. domains and commenting manually with your backlinks may also help in creating good backlinks. 9. Use rel-canonical tags Recently Google algorithm has changed to the extent that it does not give any space to spamming or keyword stuffing. It has criteria to search for the complicate content first, categorize it and then allow it on their platform if it is free of duplicated content. Rel-canonical tags often called canonical link  will help you prevent duplicate content issues. Must Read: 5 Content Syndication Myths | Hard To Believe, But True! 10. Really Simple Syndication: There are many ways of content syndication one of which is RSS or Really Simple Syndication. hile this method often applies to text-based content, video content syndication can also leverage RSS feeds to distribute content to a network of readers. You can manually syndicate your blog posts by sending your selected posts to a syndication site to review and post the content on their syndication site or network. Alternatively, you can use an RSS feed to convey your message to readers on a network. 11. Target blogs editor: While there are a thousand of sites for content syndication you must list down the best websites for content syndication. Most of the big publications or content syndication sites make the contact information of the editor available in their websites itself. Write a short email to the editor mentioning your most shared and best-written blogs to get approval for guest blogging. 12. NoIndex tags: Similar to Rel-canonical tags No-Index tags are used to prevent content duplication during content syndication. So whenever you reach out to sites about syndication make sure If they would be willing to use No-Index tag for their version of content. This in return will make sure that you don’t lose organic search engine traffic. This will also secure your original content from being outranked by your republished content. 13. Don’t be a one-timer: To make your content syndication more effective keep doing it more than just one time. This will maximize your content syndication as well as be

Quick guide to Content syndication: All you need to know

Posted on By Vikas Bhatt

Is your content marketing strategies all lined up? While drafting those strategies you must have added content syndication in your list. If not then you should get content syndication in the list right away and here is why: explore the benefits of content syndication here. What is Content Syndication? So, what exactly is content syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience. Basically, content syndication is when a post, article or any other piece of content from your blog is featured on a popular site that is relevant to your niche.  The entire process of content syndication allows third party sites to publish and republish your content, blog posts, videos, and website. By leveraging B2B content syndication services, you can ensure your content reaches a broader, targeted audience, enhancing visibility and engagement. Generally, content syndicating websites prefer not to publish the entire post rather use snippets, thumbnails or links. This in return makes readers engage more with your content by letting reputable syndication sites to push through the crowded market. This kind of exposure gives a better visibility over the net and helps you reach the audience you want to target. For those just starting out, there are many resources available online that offer a beginner’s guide to free content syndication. These guides can help you understand the different types of content syndication, identify relevant platforms, and develop a strategy to maximize your reach and results. Whats so great about content syndication? With many contradiction, people do argue about the fact that syndicating your content is not an authentic way of content marketing as Google might penalize you for re-publishing the content, again and again, stating it to be duplicated content. That is not the case anymore since there is a link directing the Google bots back to the site where the article was originally published. Google will no more will penalize the content if it has the source of the original publisher. In fact, there are various content syndication tools available that can help you streamline the process of finding high-quality websites with good traffic where you can syndicate your content while ensuring proper attribution with canonical links. These tools can save you time and effort in the research and outreach process.  In reality, there really are too many disadvantages to content syndication. But, there are plenty of benefits. These include everything from increased traffic to your website, exposing you and your brand to a new audience, establishing yourself as an expert, receiving quality links, and improving search rankings.  The primary place to post your content is ordinarily your website. And website being your face over the net, this is where you start promoting your content and building a presence on the web and the readers. Although your website may not have a huge reader following to help you achieve your goal of becoming a reputable business in a competitive market.  With almost every business having an online presence nowadays, it isn’t reasonable to expect that every story you publish on your website blog will reach the target audience. Consider exploring video content syndication to expand your reach. Platforms like YouTube and social media can be powerful tools for getting your content in front of a wider audience and establishing yourself as an industry thought leader. However, content syndication helps your content (either the full article or a short version of it) to reach the target audience who otherwise would have never known that it existed.  With constant strategies kicking in and out, content syndication has proved that it is a resilient, powerful and legitimate strategy that will help you gain an audience, boost their sales and become authorities in their respective industries. More importantly, content syndication is a key tactic for content syndication lead generation. By strategically republishing your content on high-authority websites, you can attract qualified leads who are already interested in your niche. Must Read: 10 Content Syndication Platforms You Should Know

Reach Customers across the Web with Content Syndication Services

Posted on By Vikas Bhatt

You create content which is valuable and absolutely brilliant in terms of value. But, is that enough? No. A point blank – no. We have seen thousands of blog with good content, die. Why? Because of non-existent content marketing or content distribution Businesses often create high value content but forget to promote it. While people do like reading quality content, they are’ t going to stumble on your blog posts or white paper just like that! Create, publish and pray to God that your target audience is going to find it. This approach will not work anymore. Your buyers have at least a dozen of alternatives and they are likely to get attracted to someone who has put in efforts to attract them. Isn’t that the same case with all of us? By efforts, we mean b2b content distribution and marketing. Creating valuable content is as important as content distribution in the B2B market. What is b2b content distribution or content syndication? Content syndication is a way to present your content to a broader audience by use of third party sites like Twitter and LinkedIn or by using strategies like telemarketing and e-mailing. But, b2b content distribution doesn’t end there. It includes every platform which can put you in front of a larger audience. Be it – paid ads, email marketing, sponsored posts etc. What are the strategies used for b2b content distribution? One of the best methods for content syndication and distribution is to create your own network. This is the group of people you inform as soon as your new content piece is created so they can share it with their audience. They can be influencers, colleagues, bloggers, thought leaders etc. When done strategically, content syndication for lead generation ensures that your content reaches potential customers who are genuinely interested in your offerings. Strategically guest posting and including links to your white paper or blog or e-book on a website with established audience. Try not to be spammy, though! Repurpose your content into infographics or a flow chart or a presentation and share it on different channels. Last but not the least, is the paid channels offered by social media platforms. For example, promoted or sponsored posts or promoted tweets Why is b2b content distribution or content syndication services so important? We have said it before, we will say it now (once again!) Content creation and content syndication services can help you with Improving your websites visibility. Gaining industry authority. Enhancing your brand value. Developing long-term relationships with your prospects. Building trust with your buyers Why should you hire us for content syndication services? While B2B content distribution has many ways around it (as we already stated above), we have expertise in using telemarketing and e-mailing as a medium to enhance your visibility. Must Read: Beginner’s Guide to FREE Content Syndication You might have heard: riches in the niches? Just that! We have Telemarketing team who will get in touch with your target buyers and offer them to send them content you want to promote (and the content they want to read). Remember, every human being likes information they are looking for – come to them. It is the basic (read, lazy) human nature! While doing this, we ensure that This process will also help you track buyers interest further on and makes it easier to convert into a high value sale. Want to know how, read MQL and SQL. But, why telemarketing and e-mailing? The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%). (Demand Metric Research Corporation via Direct Marketing News) Email Marketing Event Marketing Content Marketing Email ranks as the third most influential information source for B2B audiences, behind colleague recommendations and industry-specific intermediaries. (BaseOne via Imagination) 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine) BtoB Magazine 57% It is expected that by 2017, the number of emails sent daily will reach approximately 297 billion. (The Wonder of Tech) The Wonder of Tech 97% Well, imagine you want to have a Chicken Zinger from KFC. But, you are dreading to go out in the sun and get it for yourself.Hey, it is the internet age (not Stone Age!). Takes out the phone, flip through a few pages, clicks on an app and ordered it.See, we are so used to getting things delivered to the doorstep. We do not want to search for it or spend time browsing through options.It is the same with your target buyer. So, if you have it served to them right on a call – they will be happy to have it in their inbox. Ready for them to savor it. Makes sense? Also – it is easier to track the interested quality leads by keeping an eye on the CTRs or separating the non-interested ones after the call. We do that for you. We know exactly how to nurture your buyers by using the right B2B content distribution/marketing tactics and take them through the sales funnel effectively. So – dont wait for them to wear the pants and go out in the sun. Instead – take the food and go to them. We mean – call us and we can build content marketing strategies that work for your business.

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