Search Results for: marketing strategy

Quality Leads: Why It Is Vital For Your Business Growth?

Posted on By Vikas Bhatt

It creates a bigger wave when you say, “we generated 10,000 leads last week” rather than, “We got 100 leads last week”.  But does this really make sense?! On paper it might sound great, but out of these 10,000 leads how many got converted? Is it what you are thinking, the more the leads the more the conversions? However, this is not always true. Out of this huge mass only tiny percentage of leads gets converted to customers. If we look for stats, 70% of the marketers demand for quality leads over quantity leads. So, to focus upon leads primarily you need to understand quality leads. What Exactly is Quality Leads? To answer this question crisply, the quality lead has: Simple, isn’t it? But as per your organization’s goal, you need to define “what is clear intention?” every other person visiting the website or landing page may not have an intent to lock the deal with you. So, unless he clicks “send” you cannot consider him as a quality lead. As you can get the picture that, not many leads carry the potential to become your customer. But thanks to the technology, that it can bifurcate the high-quality leads from the debris, which is extremely important for the business to grow. Importance Of Lead Generation To Your Business Source: Convince And Convert We all know, lead generation is extremely important for your business to flourish. But a ‘quality lead generation’ is the most powerful one. You must have absolute and clear strategies to develop quality leads. Without it a business cannot make sales and will certainly struggle to expand. If you know the targeted people and proper data you will be able to get the clearer picture of your leads and will be able to generate quality. Many businesses are dependent on the B2B lead generation companies or the powerful lead generation strategies. This attracts more and more prospects and ensures your products and services are standing out from the other competitors and yes, increases the chances of conversions. Lead generation process collaborates the sales and marketing team, when both the department works together, they do wonders. You can get the more qualified leads (sales qualified and marketing qualified), which leads to more customers and yeah! the more Revenue. How can you measure the Quality Lead? As you know the simplest definition of ‘Quality Lead’ and comprehended that it is necessary or say the market demands for quality leads, next is, how will you know which lead is ‘quality’?  So, Lead quality can be measured with the technique called ‘Lead Scoring’. This strategy ranks the prospects on the scale that shows the perceived value of the lead towards your company. This score symbolizes the priorities of the appropriate engagement for every individual lead. Must Read: 10 Lead Generation Best Practices and Examples To dig out the quality lead, user data plays an extremely vital role. One technique for gathering information is by inspecting a visitor’s behavior on your site or any online platforms. Some of them includes: And many more are there. The more the data the clearer the customer’s profile builds. This helps you to analyze the perspective of the prospect and this way you can get the more personalized engagement and move closer to your goal of ‘conversion’ Lead Quality And Return On Investment (ROI) Return on investment (ROI) is one of the chief gauges for measuring the success of any lead generation efforts. For clear reasons, the higher the ROI, the better that specific company is. Organizations can take a step to optimize and upgrading measures, making them more effective to improve the ROI of a particular movement. Whenever you center around lead quality the odds of changing over a lead into a genuine deal essentially increases, implying that the assets spent on getting that lead pays off when they become clients. Zeroing in on lead quality likewise improves every client’s lifetime esteem by sustaining connections and upgrading dependability with current customers. This, thus, improves ROI over for a great period. Must Read: 9-Point Checklist: Generate More Leads via Website Focusing on lead quality means moving resource expenditure to target chosen leads. This implies the volume of leads is probably going to be influenced. However, while lead basket may be smaller, it additionally implies that leads are significantly more focused on and exceptionally defined. By identifying whether they are cold leads, warm leads, or hot leads, you can prioritize efforts more effectively to nurture them through the sales funnel. So you may not be getting the same number of leads all in all, yet you’ll be spending your resources more productively and getting all the more value for your money. To Summarize Quality leads is what any successful B2B Marketing Company is seeking upon. As this gives sure shot intent of the prospect to buy the product or services. This way you tend to concentrate all your resources in the effective manner which will surely yield conversions. However, going after quantity is also not a bad thing, but you must be able to separate the valuable prospects from the junk before you handover the leads lists to your client. If you fail to do so, then you might have to undergo negative feedbacks.

How To Create Successful Call Sales Pitch To Get Results?

Posted on By Vikas Bhatt

Firstly, let’s understand “what a Sales Pitch is”. According to wikipedia definition of Sales Pitch is – In selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways. Now let’s understand –  Why do you need a sales pitch in the first place? For Example – Reading disclaimers, asking for consent/permission where required, Information on privacy policy and GDPR. Must Read: The Art of Telemarketing In B2B Lead Generation There are seven important factors while creating a successful Sales pitch: 1. Be short, precise and to the point Whenever you start with a sales pitch know that your introduction should not be more than 2 minutes. A lengthier introduction will create a perception in prospects eyes that you are more about me, my company and my product. Instead, the conversation should be more about the prospect, their needs and pain points your product/solution can solve. Few examples of kickass yet short introduction:- Eg  1  – Google Our mission is to organize the world’s information and make it universally accessible and useful. Eg 2 – Only B2B Only B2B’s premium demand generation campaigns proliferate growth, awareness, boost sales pipelines and accelerate deal progressions for Technology companies. Eg 3 – Amazon.com Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. 2. Be sincere “Sincerity makes the very least person to be of more value than the most talented hypocrite” – Charles Spurgeon Sincerity is something that can be gauged in your voice. When you sound like someone who is trying to push the sale, chances are you will lose the prospect for ever. It is very important to be honest about the values your product has to offer and the problem it solves for the customer. Forceful selling or confusing the customer will lead to dissatisfaction and impairment beyond control. 3. Talk about benefits and business value your product/solution has to offer On average a prospect receives 7-12 sales calls in a day. When someone is swamped by so many sales calls, it is obvious that they won’t entertain every sales call and salesperson. To get your prospects attention it is important you inform them of values your solution has to offer early on the call. If the prospect can resonate with your product as a solution to their problem, you WIN. Most prospects will stick around and listen to what you have to offer, others might ask to schedule a call at a convenient time. Must Read: Selecting The Right B2B Telemarketing Vendor 4. Talk less and listen more Many Salespeople are trained to talk more about their companies, product benefits, owners, awards, etc. giving less time for your prospect to tell their stories. This is one reason why most sales people get early hang ups and uninterested prospects. When you listen, you learn more about your prospects and their needs. This helps in presenting the right solution and information that your prospect is interested in. Good Listening is also the most important skill great leaders possess. Moreover, when you listen to your prospects carefully and attentively, they feel they are heard and you care about what they have to say. This indeed is the start of building great rapport and relationships with your future customers. 5. Story Telling Human mind is programmed to connect with past experiences and make decisions. Storytelling can help trigger that past experience & imagination of your prospect. It also helps in building rapport with your prospect and makes the conversation memorable. Storytelling succors to provide context to the facts you provide in your sales pitch. Must Read: Selecting The Right B2B Telemarketing Vendor 6. Never talk bad about your competitors It’s always a good idea to talk about your competitors and compare product benefits while on a sales call. But sometimes sales reps go far and start talking negatively about the competitors and their products. This not only makes you appear unprofessional in front of prospective customers, but you also look weak. Instead, the Sales rep should focus on their product benefits and problems it can solve for the prospective client. 7. Avoid Fillers Everyone likes to talk to people who sound confident, knowledgeable and prepared. Too many filler words raises multiple doubts in the eyes of your prospect:- You don’t know your product. You are not good with the language. You are anxious and many others. Using too many filler words can kill your sales, and it is always a good idea to work on your language and avoid these fillers at all costs. Below are a few filler words you might be using regularly and can be avoided with practicing. “You know”, “So”, “Cool”, “Kind Off”, “I mean”, etc. Conclusion: – Here are my seven tips for creating a great sales pitch. If you would like to add more to it, please leave your tips in the comments section. Must Read: 5 Effective Ways To Generate Leads Via Telemarketing

What Is Database Cleansing and Why Is It Important?

Posted on By Vikas Bhatt

According to a New York Times report, 50 to 80% of data scientists spend a majority of their time combining through irrelevant data and arranging chaotic data, before it can be used by the business organizations. When it comes to data, a lot of things can go wrong, be it the arrangement, spellings, formatting, duplication, and so on. To perform data analytics efficiently, it is crucial to use data cleansing and appending tools and techniques.  What Is Database Cleansing and Why Is It Important? Database cleaning or scrubbing is the process of identifying erroneous or corrupt data from a given database, table, or dataset. It also includes removing the inaccurate, unfinished, unreliable or non-relevant data and restoring, replacing, or removing the crude data.  A lot of businesses depend on the big data for a lot of things, like:  According to a data analytics market study published in 2017, 53% of companies from around the world have adopted Big Data, as opposed to 17% in 2015. Businesses across the globe are realizing the power of clean, accurate data to increase the fundamental value of their brand. For the unhindered and substantial growth of a business, it is crucial to make sure that the data in use is clean and authentic, which can be quite tough to pull. Why? Think about the innumerous hassles a business faces on a day to day basis, manual troubleshooting, shipments to the wrong address, processing errors, and incorrect invoice data. Must Read: 5 Ways to Implement MQL Marketing Tactics The customer data is almost always evolving due to a lot of factors (e.g. relocation) and needs to be updated in the database. That’s where the b2b data cleansing services come in. By data cleansing or scrubbing your data, you can reduce the operational costs dramatically and maximize your profits. In addition to that, here are the top reasons you need data appending and cleansing services. When was the last time you thought about performing a quality check on your customer data? The quality of your decisions largely depends on the quality of information you possess. Whether you are analyzing or executing a decision, thorough data cleansing ensures that you are making effective decisions that will contribute to your success in the long run. A prospect list with the most up-to-date and accurate data is like gold to any business that’s looking to acquire new customers. Imagine this: you have spent considerable resources in creating an email campaign but 20% of your emails aren’t even reaching your targets! Don’t believe it? According to the 2017 Deliverability Benchmark Report by Return Path, 1 in 5 commercial emails worldwide fails to reach the intended customers. Why? Poor list quality has been cited as one of the top reasons. If your customer data includes inactive or wrong email addresses that will happen. A database cleansing can be the difference between an ineffective and successful marketing campaign.  How else can you make sure that your employees aren’t creating invalid vendor files in the system or contacting customers with outdated information? The benefits of Database cleansing ensure that all data is accurate and your staff is making the best use of their working hours. If an improved efficiency and productivity of your staff doesn’t convince you of the significance of the B2B data cleansing services, we don’t know what will. According to this Hubspot study, you lose 25% of your database in one year due to data decay. There’s a lot more to data cleansing than fixing typos and looking for duplicates. Gregg Thaler, the principal development officer at Marketo once famously said contact data ages like fish, not wine it gets worse as it gets older, not better. And we agree. Here are some of the steps that are included in the data cleaning process by a professional:  Must Read: Boost your Engagement with Email Personalization in Your ABM Strategy Trying to clean your data manually can be an overwhelming task. And while some software applications can scrub your data (Automated data cleansing), they can’t monitor or review the data for inconsistencies, only humans can do that at this point anyway; who knows what the technological advancement in the A.I. will bring in the future. Did you know that Only-B2B.com not only scrubs your customer data; we contact every lead to ensure that every bit of information you hold is accurate.

10 Lead Generation Best Practices and Examples

Posted on By Ameet Bhinganiya

As a marketer, you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business. How to Quickly Build Email Marketing Lists As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business. The main goal of any business is to generate both high quantity as well as high quality leads. You might have the best product out there in the market but without an effective sales lead generation best practices you are sure to run out of the business real soon. The whole process of generating leads has become tough due to the ever-emerging technologies. The major challenge of lead generation occurs because most of the marketers depend only on the traditional methods and don’t use proven lead generation best practices or if they do, they aren’t consistent. These marketers give up pretty soon. I will show you 10 lead generation best practices that you can use right now to drive more leads in your funnel and gradually convert them into customers who pay. You will be able to actually reach your goals with these lead generation ideas and strategies. Must Read: 7 Lead Management Strategy Best Practices Get Online Reviews A study has confirmed that around 88% of people trust online reviews and around 68% of users are willing to write reviews when they are asked to. The last statistics is where you need to focus on and boost your sales and conversions. The best and most effective way of boosting your brand image and attracting new customers is to encourage your existing clients to share the experience they had with your business. With this strategy and one of the ideal lead generation best practices you can build a long-term relationship with your customers and increase your sales as well as revenue. Must Read: How the lead generation strategies in USA market differ from the rest of the world Create Great Content When it’s about grabbing the eye of your viewers, content is the best way to roll in the hay. Any content that’s relevant, catchy, informative, impressive, and helpful will simply win over your users to buy and do business with you. Remember, promote your product or service through your web site content, don’t use your blogs or videos simply to try that. Instead, you’ll offer your viewers with valuable knowledge and information regarding what you do and also the market you serve to. Of course, you’d prefer to gift your product or service as a positive resolution to a bunch. Yet, you’ll conjointly offer articles, on the general subject, within which your company works. Must Read: Difference between lead generation and appointment setting with benefits Include Email Marketing As you understand with the development of the new advanced advertising technologies email marketing and advertising has been extensively used and are one of the essential lead generation best practices. In this age of digital marketing, email marketing is considered one of the best practices and a good way to force website visitors and also it additionally facilitates in building up the brand image in order that conversion is generated as a result. However, cost-effective email practices are crucial to supply convincing content material at every stage. You can try this by using it based totally on customer behavior segmentation. Improve Credibility If you’re not using testimonials and media content on your website, you’re leaving so much on the table, as testimonials say a lot about your credibility and increase your trust ultimately. This is true, especially if your testimonials and recommendations are real, and from reputable individuals. However, having a testimonial in the video format or even pictures can send the message quickly and will inarguably increase your conversion rate.  Must Read: 6 Best Strategies for Targeted Lead Generation Provide Freebies to Customers The best way to collect information and generate B2B leads is to supply numerous freebies to your customers. Psychologically the free items attract the purchasers in an exceedingly economical approach. If your customers notice your freebie is providing valuable or informative solutions, they will simply give you their details. A number of the simplest freebie offerings are: Newsletter: you’ll be able to provide a weekly or monthly write up that’s informative and embody distinctive content. E-Books: Who doesn’t appreciate free informative in the form of eBooks? You’ll be able to provide your customers with a handy eBook in exchange for his or her information which will facilitate lead generation. Use Forms on Every Page Persuade your potential customers to fill your forms by inserting them on each page wherever they will simply notice them. This is true, particularly if you employ visual cues like arrows to inform them where they appear. Also, having a fewer type of fields can increase the number of subscribers, since they don’t need to fill too many details in. In most cases, their name and email address might be simply what you wish. Use Popups and Sign Individuals for Customized Emails Companies extensively use customized emails as a technique to get leads and business growth. Customized emails have the aptitude to touch the readers emotionally, and these emails are far more partaking than general robotic emails. A great example here comes from the stables of Netflix. Many of us spend longer looking out for the proper movie/content to look at on Netflix. Netflix, hence, generally provides recommendations on email to users in a remarkably customized means. Netflix is aware of the importance of providing customized emails, as individuals treasure smart suggestions from corporations that successively generates positive leads for your organization. Use Mobile Marketing Mobile promotion is used in wide areas through the utilization of smartphones and it has now become a triumphant B2B promotion strategy. A lead generation may be increased

Top 6 Demand Generation Strategies Which Work!

Posted on By Vikas Bhatt

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain degree of cooperation between the sales and marketing departments. But, you can hit the bullseye with your content marketing efforts if you follow these 6 demand generation strategies. Top 6 Demand Generation Strategies Which Work! Content upgrades Create action packed content (like the cat!) and be ready to share it. It may seem counterintuitive, but giving away content has several benefits. From developing trust in your audience to reflecting on your brand, recommending it to a friend or colleague to parting away with contact details because they know the content will help; giveaways can build awareness, create demand and convert qualified leads (Marketing qualified or Sales qualified) into buyers. Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. A Case studies are winners too! According to eMarketer 62.6 percent of U.S. agency executives generated targeted leads using client case studies posted on the company’s website But is that enough? Not really! You will also need to place content upgrades in a manner which is unavoidable and compels the visitor to take the intended action. You can use metrics like scroll depth for this purpose. Which brings us to our next question, can you afford to give away your best resource all the time? Of course, not. Provide a summary of the content to your audience instead. If they are looking for lead generation strategy, provide them with a detailed write up which highlights the findings and the best b2b demand generation strategies. At the end of the page, you can place a link to your ebook. If they like what they read, they will part away with the details. Marketo has done it well -You are right. Creating content upgrades works for both the gen-twins. Must Read: B2B Content Ideas to Boost Demand Generation 2. Researches and surveys While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. Hubspot has a research page which allows you to browse through the reports and download it. They have consolidated all the valuable content and aced the art of capturing leads along with creating the demand for their product.  3. Podcasts and Videos A lot of businesses have regular podcasts (which can be providing information or interviewing industry leaders) and videos to provide content to their audience. Videos and podcasts are quick, easy to retain and interesting way of sharing information. You can utilize the potential of podcasts and video to create demand for your products and warm up leads. 4. Webinars People love to hear latest insights, experiences, and advice from a known figure and webinar is the way to it. If you are looking to generate quality B2B leads, ask qualifying questions before anyone signs up. However, if your aim is demand generation you should allow people to attend the webinar without having to sign up (or have a freely accessible video of the same). Remember – a webinar is successful only if it offers massive value to the audience 5. Influence reach You can think of collaborating with an influencer to generate awareness of your product. For example, beauty brands tie up with fashion bloggers to get through their target audience. This is one of the most yielding demand generation tactics. 6. Free tool or app Free tools or apps are strong demand generation tools. It helps provide lasting value to your target audience. For example, buzzsumo free tool to search for trending content or Workstreams Ad word performance grader. When it comes to gen-twins, you need to experiment and test out techniques to analyze what works best. Start out with these 6 tactics and I bet you will be surprised at the results. If I have missed out any awesome tactic, please do comment below and let us know Email marketing: When it comes to gen-twins, you need to experiment and test out techniques to analyze what works best. Start out with these 6 tactics and we bet you will be surprised at the results. Must Read: Account Based Marketing – An Important Aspect Of Demand Generation Channel

17 Types of Crazy Leads Generation Methods

Posted on By Vikas Bhatt

Marketer spends a lot of their time on leads generation methods using whatever resources they have. They run a lot various campaigns to achieve targeted ROI. Most of their revenue (almost 80%) comes from 20% of their customers but they also need new clients to grow business. How can this be achieved? How can marketers generate new leads? I have listed down 17 types of crazy lead generation methods for you below:   1. Create Videos We all know how video marketing is taking a major role nowadays because people are choosing to be visual learners & they prefer videos over content. This is the reason why almost every one of us wants to make a video of their brand’s product/service. But are you of the post-and-pray type? Or you prefer to be more strategic as mentioned in the tale of two marketers? The choice is yours! It would need channelized efforts on leads generation methods using your videos with CTAs. Being strategic in your campaigns is must to be a successful marketer.   Always, analyze your video performance. Don’t just broadcast videos to get posts and likes but use them to generate leads using CTAs. This way, you will be able to measure your performances as well. 2. A/B Test your Sign-up Forms A simple study by beemdigital on sign up forms showed a tremendous decrease in the number of sign-ups by 18.70% only because they included spam word in their privacy policy statement. Yes, never mention the word spam there! Another way to do it? See below three sentences beemdigital mentioned above used and you will get the point.   Must Read: 6 Content Syndication Networks that will Drive Traffic 100% privacy we will never spam you 100% privacy. We keep all your personal information secret We guarantee 100% privacy. Your information will not be shared Which one of them do you think would have got increased sign up rate? Isn’t it the third one. Watch the language of it carefully. This is what positive sentences can have an effect. You too can A/B Test your sign up forms and see these results. Start now! 3. Give Fewer Choices Have you seen ladies shopping? Did you laugh at them because they have to choose from the tons of options they get? After all, all the colors are good and everything is for everyone! Does it not confuse?   Why then give people multiple choices when you want them to choose your business? Yes, according to Hick’s Law fewer choices will reduce the confusion & the less confused people are, the more leads you get. Always have one CTA when you are running a campaign. Must Read: How the lead generation strategies for USA market differ from the rest of the world 4. Advertorials and News Stories A company launches a new product and no one hears about it. It is 4th anniversary now and you celebrated the success you have achieved so far but nowhere in the news people interested in your niche heard it. Your advertorials did not reach people. Perhaps, you did not make one. This surely doesn’t give you publicity. You need people to hear about your product/service so that people trust it. A simple thought, why does good reputation makes other people trust you? Because a good report about you gets spread among peoples and they have a valid reason to trust you. News stories kind of do the same work for you; it creates a good, trustworthy reputation of you. 5. Send LinkedIn Group Invitations and you will get Qualified Leads People often share their experiences and thoughts on LinkedIn since after LinkedIn starting these feature years ago. Have you thought of LinkedIn groups? They are a great source for generating leads. You can create a group where your prospects can join. A group named Join us for a better your service name. Those who click to join are your qualified leads (Sales qualified or Marketing qualified) because they won’t join if they are not interested. Isn’t this an awesome idea? 6. Use AdWords We get traffic from Google Adwords if we highlight the offer and provide sufficient information so that users can make a decision and respond to your call-to-action which can be an email address, a toll-free number or landing page. People have observed that sending information such as reports or templates via email has given 15-30% more conversion rate. 7. Downloadable Posts in PDF Format Being an influential blogger you must have noticed a lot of people browsing through your blog. If you allow people to get their offline copy of the content they liked from your blog, you are going to increase the chances of getting more email subscribers but what if you are not yet an influential blogger? Never mind! 8. Blog Continuously Why not have a strategy? You can schedule your content for the next six months to get the bigger picture of how your blog is going to run. This will you be organized in your other projects like campaign as well. You will be in a better position to provide relevant resources & information to your visitors. Getting traffic to your blog is not enough. You need to also add appropriate CTA to your blog posts. Must Read: 10 Lead Generation Best Practices and Examples 9. Leads through sponsored Tweets Twitter allows a quick search which gives a list of people who are interested in your niche. Nothing better than this right? Why not use such an opportunity to engage with people to talk to them about your products as their solution? It is also possible to sponsor your tweets so that you can be in front of your audience but in this leads generation methods you will also have to follow-up on leads that you will get and It requires efforts. You can make your sponsored tweets effective by adding a link to your landing page that talks about the same topic as

14 Reasons Nobody is Opening Your Email

Posted on By Ameet Bhinganiya

How often have you heard people wanting to delete messages in their inbox or having thousands of unread emails? I have over 6000 unread emails in my personal account and I blindly delete much everyday! Seriously, there is nothing more depressing that putting in energy, time and thought into email campaigns only to see a low open rate or realizing that nobody is opening your email. In this post, we will discuss 14 reasons why nobody is opening your emails and what can you do about it. 1. Your Subject Line is not Interesting Enough The no 1 reason why nobody is opening your email is your subject line is not catchy enough! Look – Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020. And, to distinguish yourself from others, you need to work on your subject line. Do not give away too much information in the subject line and keep that curiosity or mystery alive – people love it! That said, do not send them irrelevant, vague or unrelated headline. People do not have the time to decipher codes and will simply move on or delete your email. Must Read: 8 Tips To Boost Online Business Growth 2. You are Sending Too Many Emails What do you usually do when you receive too many emails from a brand or business? I simply unsubscribe or ignore those emails! While we all love to get valuable information right in our inbox, none of us like to be overloaded with it. Ifyou want your emails to be read, optimize the number of times you reach out to your audience. We suggest you look through marketing reports in your industry.   According to Aweber, an email marketing client, the majority of companies are sending at leastone to two emails a week, which seems to match up to subscribers expectationsfairly well. According to a survey from Marketing Sherpa, mostsubscribers said they would rather receive emails at least once a week or oncea month. Look at your strategy – may be nobody is opening your email because you are sending too many of them!     3. It Has no Personalization or Personality Experian reports that personalized promotional emails have 29% higher unique open rates and 41% more unique click-through rates. And, still, many brands do not follow this. A few simple tweaks and inclusions can skyrocket your open rates. Two ways you can personalize are 4. It Goes Under the Promotion Tab or SPAM Promotion tab and spam are a no man’s land. If your emails land there, your conversion will be really low. This could be one of the reasons why nobody is opening your emails. Avoid using too many images, links, lots of fancy HTML code and words like money, free, donate etc. Here is a list of spam trigger words.   5. Your From Address isn’t Personal Avoid using generic email IDs like marketing@domain.com or robotic email address like noreply@domain.com. Instead, use the email address of a known person in the company, for example, the marketing director or CEO. When you send emails from a personal account, your open rate is bound to increase. The reason is fairly simple – people like to interact with real people and a generic email raises doubt of spam or scam! This is one of the most common reasons why nobody is opening your email. 6. Your Timing is Off Timing is important for EVERY campaign! If your audience is online in the morning, and you send emails at night, this could be a reason why nobody is opening your emails. Tuesday is the best day of the week to send the email (according to 10 email marketing studies). Similarly, 10 AM is the best time of the day to send emails. 7. No Segmentation = Nobody is Opening Your Email Let’s say you are interested in cats. But, I keep sending you dog related content and promotions. What happens next? You will unsubscribe or keep ignoring my emails! Must Read: 7 Tips to Design Your Business Growth Plan So, segment your audience according to interests and send them relevant emails. 8. Forgetting Mobile Users 72.9% of 18-24-year-olds use their phones to check email. That’s a lot! So, ensure that your emails are responsive. If the emails are not mobile friendly, your audience will lose interest quickly Result? Nobody is opening your email anymore! 9. Not Enough Value One other reason why nobody is opening your email is that you do not provide adequate value to the audience. Everyone gets at least 100 emails every day and if they decide to open yours – it is for a simple reason – to get something valuable out of it. 10. Only Pictures or Only Text People SAY they prefer HTML emails, but plain-text emails actually get higher open rates. Implement A/B testing and see what works for you. 11. Too Many CTAs If you have too many CTAs or unclear CTAs in the emails, your audience is bound to feel confused or overwhelmed. Result? They will either start ignoring emails or unsubscribe! Ensure that you have one strong CTA in each email. A lot of marketers make this mistake and maybe, this is the reason nobody is opening your email.     Must Read: Best Practices and Examples for Call to Action in Cold Emails 12. Not Utilizing Preview Text Preview text is the line right next to your subject line in an email. It looks like a continuation but it is NOT. Most email clients allow you to insert approx. 50 characters and you can get extremely creative it. Utilize it to motivate your audience to click through by tying the copy with the subject line. 13. Only Sending Promotional Content If you send promotional emails and nobody is opening your emails, this could be the reason (for example, discounts or wanting your readers to buy your product) all the time, you will start noticing a downward

8 Tips To Boost Online Business Growth

Posted on By Ameet Bhinganiya

Online business growth is the term that is used to talk about businesses that have an online presence or which are run solely on online platforms. Businesses, in general, are always driven by the fundamentals of a strong bottom line at the end of the year while progressing as an entity in a constant endeavor to growth avenues. The same holds true for any business that is online and its story of online business growth. So how do you go about boosting your online business growth? There are many ways to do this yet there are some ground realities that must be realized here. Here are a few facts about the online business growth: To a large extent, businesses bet on social media reach to out their targets audience; Is as pursued by the B2B segment as the B2C segment; and Websites are the only medium via which online business growth can be driven and measured. So here are the 10 tips that will help you boost your online business growth, reliably and conveniently. Let’s take the first tip off the fact that social media is optimized in a big way by online businesses. 1. Social Media Optimization May it be a B2B business or a B2C business, social media platforms can boost of everyone being a part of the family. The most popular social media platforms, globally in general, are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Sinaweibo (Chinese) and tumblr to name a few. Must Read: 7 Tips to Design Your Business Growth Plan However, all these platforms do not necessarily cater to the same category of the target group, though at times demographics may overlap. For instance, a B2B service provider whose focus is on lead generation will target organizations and businesses in a serious professional tone. Hence they will focus on LinkedIn or Tumblr for its business. However, on the other hand, to reach out to prospective employees, who would be young people, the business will target platforms like Facebook and Instagram. Social media platform optimization to boost online business growth is, therefore, a customized strategy. Each of these platforms are leveraged on as per need.       2. The Right Platform For Your B2B Business Don’t be surprised when B2B is mentioned in the context of platforms. Not every service or product needs the same platform to reach its target audience. The platforms here refers to website development platforms like WordPress, PHP or HTML. These platforms host websites for all kinds of business, from small to large in size. Each of these platforms vary in features and cost. 3. GA (Google Analytics) Optimized Data is God when it comes to planning and formulating strategies for your business. You are well aware of this fact. Hence data producing tools like Google analytics comes handy in boosting your online business growth, given the fact that GA is armed with many data-generating tools. For instance, Google analytics has features like: Traffic reporting; Keyword referrals; Third-party referrals; Conversion rate tracking; and Custom dashboards. One of the unique features of Google Analytics is that it is compatible with other software like Hotjar, which in turn is an authoritative tool that gives detailed information about customer behavior patterns while they browse a particular site. 4. Websites Designing Here it might be a good idea to understand a little bit about how the backend of a website works. This will help you to decide on what kind of design do you need for your website. Websites are created either with WordPress, HTML or PHP. The difference is the way designs are created. For instance, WordPress does not need any kind of coding at the back end for a website to be developed. However, HTML and PHP does. While a business can develop its website using Word press, developing the same using HTML or PHO will need professional help. The latter will ultimately impact the cost. 5. Lead Generation The aim of lead generation is to identify the prospects that visit your website. Though Hotjar can give you the data on the customer browsing pattern, it will not give you the contact information about the same.   Must Read: Tips for Small Business Growth Strategies So how do you get some contact information to touch base with the customer at all? After all, it is not necessary that the prospect will come back to visit the website again. Here is where lead generation tactics, employed on the website matter. These could be CTAs, information forms asking for emails or subscription. Any information like a phone number or a valid email id is a window to generating leads, good for your marketing team to nurture enough for the sales team to follow through. 6. Referral Business or Affiliated Marketing Trending now, affiliated marketing plays on the win-win psychology of their customers. The organization wins in terms of gaining leads and the referring individuals gain in terms of offers, discount coupons or cashback. This is leverage on in a big way by payment gateways like Paytm, Google play, messaging platforms like hike, etc. 7. Pay-Per-Click Ads Pay-per-click ads are one of the ways to enhance the growth of your online business. It is a paid form of advertising, with features like Setting customized pricing; Target keyword; and Audience reach. So how does pay per click help in boosting your online business growth? The answer lies in the diversion of the paid traffic to your website. Of course, you can choose to show your PPC ads when and where you want to. 8. Social Proof This term encompasses a deep-rooted psychological base. Take a while to ponder on this. When you see an ad that states that more 94% of people in the world recognize the Coca Cola ad, what does it tell you? That you should be one of those counted because it would be embarrassing to not know what 94% of the world already knows. This is precisely the psychological plot here. By quoting statistics, marketers

6 Content Syndication Networks that will Drive Traffic

Posted on By Ameet Bhinganiya

Creating a content worth reading is the most crucial part of content marketing which is where different content syndication networks come in to picture. You will not be able to engage your prospects and turn them into customers unless they had an opportunity to read your content first, no matter how good your blog posts are. There are times when social media, SEO and traditional marketing methods are just not enough. If you don’t have a large number of followers or your site is not strong enough for ranking high in search engine results, your other option is syndicating content. B2B content syndication services is another key to get quality leads. While content syndication platforms offer a valuable service, there are also content syndication tools available that can help you streamline the process. These tools can assist you with tasks like identifying relevant platforms, tailoring your content for different audiences, and managing your syndication efforts more efficiently. Content Syndication Networks Content syndication is the procedure of allowing other websites for republishing your content with proper attribution to you, naturally, as an author. To know more Visit, how does the content syndication works? When your content appears on other sites it gives you a chance to boost the traffic on your site, bring in more engagement and increase the product or brand exposure. Must Read: 8 Super Effective Content Syndication Tools and Strategies For MarTech Experts You must have already seen syndicated articles and blog posts already on the internet. A few sites highlight relevant ads at the base of the article, regularly near “Related Posts” section. Search for the mark like: “From around the web” or “Comparable articles around themet web”. These posts have been syndicated from different sites. There is a developing number of content syndication networks, organizations which enable you to utilize their current network of sites to syndicate your content to. The greater part of these networks operate on Pay per Click premise, which implies that you specify the amount you are eager to pay per each click and are charged distinctly for the genuine clicks you get. Listed below are the top content syndication networks in the market today. Read this insightful article about content syndication metrics. However, simply choosing a content syndication network is just one piece of a successful B2B content syndication strategy. To maximize your reach and impact, consider developing a well-rounded approach that includes elements like: OutBrain Outbrain is another that is consistently on the highest priority on the rundown with regards to content syndication networks. It’s protected to state that Outbrain is a market leader as extraordinary compared to other content syndication networks and it doesn’t appear to colour down in its endeavours at any point in the near future. The system is as of now present in more than 55 distinct nations. Outbrain guarantees to prescribe your content to probably the most trusted and regarded media audiences, for example, People, CNN, and ESPN. The current worldwide crowd of OutBrain is more than 557 million every month. You can discover what others need to state about Outbrain and how well it functioned for them under the examples of overcoming adversity section on their website. For example, we use OutBrain as one from the many content syndication networks for my organization’s website Only B2B. However, it’s important to remember that there are also free content syndication options available. These platforms can be a great way to get started with content syndication and expand your reach without a significant initial investment. Must Read: The Top 7 Reasons to Syndicate Your Content Zemanta This network will total and index content you need to advertise in different promotion designs. For instance, your article could be indexed as “advanced proposals”, “in-content promotions”, “in-stream advertisements”, or “supported content”. Your story, image, or post could be recorded on a prominent news site, blog, or for another well-known distributer. Zemanta additionally furnishes analytics on a customized dashboard with bits of knowledge on what has been performing great. Ensure you pick the correct picture, and title to get most extreme introduction for your content – it could have a significant effect! By strategically placing your content through Zemanta’s network, you can achieve content syndication lead generation. This means your content reaches a wider audience on relevant platforms, potentially attracting new leads interested in your offerings. Disqus Disqus is trusted by over 3.5 million websites to draw in a group of people, control comments, and monetise publisher’s endeavours. It offers two primary services: Engage and Reveal. Connect with is a remarking and community platform for publishers. With Engage you can import and fare the majority of your substance anyplace. You will likewise get investigation for your community. The instrument bolsters 40+ languages – and best of all, it’s free. Uncover is increasingly centredon improving promotion performance. Disqus guarantees to utilize clean tactics to drive commitment with higher-quality procedures as opposed to dated deceptive methods. While Disqus itself isn’t a direct content syndication platform, it can still offer some benefits of content syndication. By fostering a strong community around your content through Disqus Engage, you can increase engagement and encourage users to share your content with their networks. This can help expand your reach and attract a wider audience organically. Must Read: 10 Lead Generation Best Practices and Examples Taboola Taboola is incredible with regards to choosing one among content syndication networks–second just to Outbrain in its market share. Taboola guarantees content proposals on probably the most dealt websites around the globe. The instrument was worked to support publishers and content engineers increment commitment levels, drive traffic, and adapt their content. Taboola has cooperated with top publishers. At present, their achieve sums to 300 billion suggestions on mainstream websites and 550 million one of a kind monthly clients. This is marginally not exactly Outbrain, yet it appears as though it will count up really soon. While Taboola excels at promoting written content, it’s also worth noting their capabilities in video content

How to Build an Email List Fast?

Posted on By Vikas Bhatt

Email ids are not just ids for a business. They are the tools used by businesses to reach out to their prospects. They have the potential of becoming quality leads for a business which can ultimately affect the bottom line. It is therefore of essence for marketers to keep thinking out of the box while simultaneously taking chances with the tried and tested ways on how to build an email list fast. Marketers have more reasons to brainstorm on building a solid email list all the more since according to research email campaigns and marketing have the best Return On Investment (ROI).  Here Are Some of the Best Ways to Build an Email List Fast? Freebies Have you ever heard of anyone turning away from a freebie? Surely not since every one like freebies. So why not apply the same to build an email list fast. Digital marketing experts like Neil Patel also strongly recommend this tactic, taking off from the examples of successful case studies.  The strategy is to give away freebies for valid email ids. This database will in all probabilities a strong stock of genuine email ids. Must Read: Why is Email Marketing Automation Important? Offer Upgraded Content This can be beautifully demonstrated by the way B2B service providers browse. This niche segment of buyers are always looking for: This strategy will work when the B2B buyers’ read an article or a blog on your website and wants to read more or other articles too. This is when a pop up can be shown asking for the visitor’s email id before they may go ahead with their reading. Must Read: How to Build High-Impact Target Account List for B2B Success An Awesome Repository Articles and Blogs Taking off from the above point, it is mandatory to maintain an excellent collection of blogs and articles. The reason being you never know which topic appeals to a reader. A B2B buyer may be from any domain and they might be browsing your website for a look or for educational purposes. Yet the probability of a good article making an impact and that impact spiraling into an off-hand mention in their network can never be ruled out.  Additionally, a sparked interest in the articles, makes it easier to get the email id subscription. Leverage On Social Media Presence Social media reaches one and all. Everyone is on social media today and sharing a great write up or one with relevance to or an interesting blog is popular. Though these platforms can be accessed by everyone who registers, each of the popular social media platform caters to a specific set of target audience with a particular approach and mindset. For instance, LinkedIn is a platform for professionals. The communities and groups in the platforms are formed for a more filtered interest groups and forums. Like you will see forums for human resource, digital marketers, sales, etc. Sharing relevant content in these groups with a pop up for email ids is heard. People do enlist themselves on these platforms, thereby giving you a solid list email ids. This gathered data of prospects will generate B2B leads for you. Leverage on Seller Sites So you have browsed the web for some products to be used in bulk at your office. Since you are looking at bulk purchase, you are obviously looking to buy or rent the utility items either from a whole seller or a B2B product provider. So when you are browsing online for the things you need, and you see a relevant B2B provider offer you the same, are you not likely to click on that pop up? And when you do click and it asls for your email id to proceed further, will you not be happy to give your email id so that you may receive updates and offers from them? Must Read: Boost your Engagement with Email Personalization in Your ABM Strategy By giving away your email you have helped the B2B provider to add one more valid email id to their list who is a solid prospect for them. Guest Posting or Blogging As a B2B service provider you are an expert in your domain. Likewise there are industry experts and bloggers who write specifically on that domain. So how does this help you in tackling you dilemma of “how to build an email list fast?”. The mechanics of the equation here is about mutual benefit. As an expert, when you offer to write a piece and publish it on another blogger’s blog, you will do it for free. The blogger gets an amazing article from a domain expert and it will increase the traffic on his page. On the other hand, as a writer you will have the right to leave a back link to either your website or a relevant article on the website in the write up. When people click on that back link you get leads that a build up fast as you will get the traffic of the blogger as well as new readers when that article gets shared.  Optimize Your Search Engine Optimization (SEO) Your website is a tool for lead generation, especially when it is search engine optimized. SEO optimization is the proven way to get your website ranked higher, when relevant searches are made on search engines. Google search being one of the most popular search engines, it ranks content on Search Engine optimization. This would mean that when your website is search engine optimized, your website will be seen more prominently and hence you will get more traffic. This would also mean that when the domain specific traffic comes onto the website, they will not hesitate to give away their email ids for subscription.  Must Read: Best Practices and Examples for Call to Action in Cold Emails Conclusion How to build an email list fast is a mantra that every marketer brainstorms on. This the due to the fact that emails are precious for email campaigns, and are

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