30% of B2B marketers consider content syndication lead generation their most successful B2B lead generation tactic. (Demand Gen Report)
You undoubtedly spend a substantial amount of time as a marketer developing excellent content for your website – and you should! Engaging your audiences and enhancing engagement demand quality content. – it unlocks powerful benefits of content syndication.
Providing fantastic content on the same channel month after month, though, isn’t always sufficient. To reach a broader audience, get more recommendations, and finally grow your business, try implementing a content syndication plan.
Content syndication, commonly known as link building or web syndication, is the act of republishing previous published content on third-party websites. By republishing old material, businesses may reuse it while simultaneously boosting organic traffic to their website.
Must Read: All you need to know about content syndication
What Are The Benefits Of Content Syndication?
Table of Contents
Content syndication may help you and your organization in a variety of ways. The following are seven of the most compelling reasons why businesses use content syndication for organic marketing:
Increases Brand Awareness:
One of the most advantageous aspects of content syndication is the option of creating or reinforcing a brand for your website.
Delivering specialized content on third-party websites enhances credibility by defining a business in a specific sector and republishing content on other websites.
Must Read: Generate leads using ABM content syndication
Encourages People To Go To The Source Article:
Because freshly released information is generally a synopsis of the whole piece available on the initial publisher’s website, content syndication helps drive traffic back to the origin.
It also extends the market life of your content, allowing it to continue to provide profitability. Your brand will get greater visibility as a result, and you will receive more suitable visitors to your website. Check out these 10 content syndication platforms you must know.
Acquiring Leads:
Both the initial content producer and the republishing websitfe benefit from content syndication.
It provides content producers with greater interaction and rewards from a single piece than they would get from other original content on the site. And it’ll almost certainly require more time and work to build.
Content syndication for third-party websites minimizes time spent developing unique content and rather quality leads visitors to the website by providing a mix of original and republished content on a regular basis.
Both the initial content producer and the republishing website benefit from content syndication. Thus helping you to generate more B2B leads from the traffic diverted to your website.
Increases The Number Of Backlinks:
Links from one website to another are referred to as backlinks. The more backlinks you have, the better your search engine ranking will be.
The cornerstone of content syndication demands users to incorporate genuine links that connect to the initial post and web pages.
The more hyperlinks to the source website, the higher the search engine’s trustworthiness. This increases the likelihood of organic visitors by making your website more visible in search results.
Links from one website to another are referred to as backlinks. The more backlinks you have, the better your search engine ranking will be.
It Is Econoical:
Syndicating content is a low-cost technique to produce a big quantity of relevant leads. Even automatic content syndication will fuel the pipeline and draw prospects, keeping the sales staff occupied and satisfied, once objectives are handled and the follow-up procedure is accomplished.
There are several techniques to produce leads and bring more potential customers to your marketing funnel. Many platforms offer free content syndication options, making it an accessible b2b content syndicaton strategy for businesses of all sizes. Third-party suppliers benefit as well, as they may obtain free material for their websites.
Attracts A Larger Range of People:
Content syndication allows users to connect with a larger audience than they would be able to reach on a specialist site. This may be accomplished by republishing content on a larger website with a broader visitor pool and a wider range of subjects.
Additionally, video content syndication allows you to reach audiences who are more likely to engage with visual content on platforms they already frequent. This makes it a valuable tool for businesses looking to expand their reach and brand awareness.
Businesses who seek to extend their firm to incorporate numerous sectors, products, or services will find this handy.
Creates Genuine Engagement:
Our brand dedication is measured by the link we form with our clients that leads to a long-term partnership.
Constant visits to our website, higher e-commerce viewing time, and lower bounce rates are all indicators that our engagement has enhanced.
Conclusion:
Utilizing content to find, engage, and foster potential customers and transform them into potential leads is an effective approach to employ B2B content syndication. And this can be achieved in a variety of ways, including leveraging content syndication tools for wider reach and targeted distribution.
In fact, B2B organisations who do not employ any type of content syndication are missing out on some significant advantages. There’s a lot of possibilities for generating high – quality leads. Your content will be sent to the correct people at the right time, thanks to a powerful strategy that assists in generating SQLs.
Must Read: Utilizing Intelligent Content Syndication To Produce High Intent MQLs
Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing & sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.
