Are you looking for a low-cost method of generating quality B2B leads? Then you’ve most likely developed and executed a content marketing plan. You’ve probably also amassed a library of high-quality content to target prospects at various phases of the buyer’s journey.
It’s not as simple as using lead magnets to collect contact information for a B2B lead generation strategy. To target particular market groups that are constantly seeking for your items, you must use account-based marketing (ABM).
While ABM uses a variety of lead generating strategies, one of the most effective is content syndication. It’s a fantastic approach to expand your audiences while also raising brand recognition. It also aids you in breaking into new market niches. If done right, it could also aid in generating leads that are already engaged in your brand/products.
If you’re novice in the realm of ABM content syndication, you might be wondering if it’s good enough to justify your time. In addition, you’re probably uncertain about how to get started.
That’s why we’ve put up a quick guide to assist you around the approach of utilizing ABM content syndication to generate leads.
Analysing The Benefits Of Content Syndication And ABM
Content syndication has a number of advantages, including enhanced brand exposure and impact. It also offers superior quality backlinks from trustworthy websites to your blog. It can even assist you enhance the life span of your content and boost inbound traffic to your website.
When it comes to ABM, however, the most significant advantage of adopting content syndication is the ability to apply razor-sharp filtering choices. You don’t have to saturate the internet with your material and hope that potential prospects stumble upon it.
If you choose the proper syndication providers, you may engage with quality prospects who are farther along in the buyer’s journey. Your sales staff will save time and effort by not having to engage leads about their stress areas and requirements. Instead, they might promote your product as the most appropriate solution to their issues.
The wonderful thing about ABM content syndication is that it allows you to create leads at every level of your sales funnel. It can also help you increase sales and income.
The fact that ABM content syndication enhances your brand credibility and reputation is what we really appreciate about it. This is because it helps link your company with a well-known and authoritative website. As a result, your brand image increases and you are better able to attract quality leads.
Generation Of B2B Leads Using ABM Content Syndication
You must be excited to include content syndication into your ABM strategy now that you’ve learned everything about its advantages. The good news is that we’ve already put out a guide to assist you with ABM content syndication.
The stages to creating an ABM content syndication plan for lead generation is as follows:
1. Investigate Your Target Segments More Thoroughly
You must have determined your target segments if you’ve used account-based marketing strategies. You have a good sense of their demographics, such as their Job function / role, industry, revenue and employee size and so on.
Content syndication necessitates going a step further and gaining a thorough grasp of your audience. Examine their objectives, ambitions, interests, and stress spots in greater depth. Determine the challenges they face in their existing position, as well as the skills and resources they wish they had.
In addition to that, figure out where each target category is in the buyer’s journey. Identify their pain points, interests, and problems at each level of the sales funnel. Find out what platforms and technologies they like to utilize for interaction.
2. Create A Content Strategy That Is Unique to You
The next stage is to build a content library that will resonate with key players in your target accounts. If you’ve done any market research, you’ll already have a good idea of the issues they’re dealing with.
Produce original, high-quality material that speaks to their concerns and provides solutions to their difficulties. Create a collection of top-performing blog articles, e-books, definitive guides, seminars, and other material by laying out a content strategy and agenda. Renovating textual material into more visually appealing media, such as infographics, slideshows, e-books, webinars, and so on, is something we find valuable.
You may even organize a webinar and write a blog post to highlight the main points. Alternatively, make an infographic to emphasize the most important points from a whitepaper. Modifying old content in new versions is a low-cost strategy to extend your audience.
Ensure your material is appropriate for prospects at various phases of the buying process. At each level, identify ideas and facets that will appeal to customers. Top-of-funnel customers, for example, are drawn to material that focuses on and answers their issues. Use attractive infographics, video tutorials, and blog articles to capture their attention.
Bottom-of-funnel leads, on the other side, seek to discover why your solution is the best answer to their issues. We recommend prefer to use case studies to illustrate benefits and generate qualified leads (Sales qualified or Marketing qualified) into customers.
3. Keep It SEO-Oriented
I have some excellent news for you if you’re concerned about duplicate material on other websites affecting your SEO approach.
There’s a simple approach to make sure that the reprinted material doesn’t detract from your blog/traffic. Simply check to see if your syndication partner tags the reused material with a “rel=canonical” tag. The tag aids in the creation of a reference link, directing search engine crawlers to the content’s origin.
We recommend to take everything a step further by modifying portions of the content to avoid repetition.
4. Create A Lead Nurturing Plan
Syndicating ABM content to generate high-quality leads won’t suffice. Develop a plan for fostering those leads if you wish to optimize the ROI of your strategy. Have your salespeople chase the prospects to learn more about their needs. Alternatively, you may utilize an autonomous email sequence to guide them along the sales funnel.
5. Evaluate And improve
Analyzing the efficacy of your ABM content syndication plan, like any other marketing effort, is critical. Analyze the number and quality of leads you get from your syndication partners. Also, figure out what proportion of leads become customers. Use these perspectives to help you make better decisions and enhance your approach. Read this insightful article about account based marketing framework.
In A Nutshell: ABM Content Syndication helps you Drive Revenue & Growth.
Integrating content syndication into your ABM approach aids in the B2B lead generation with strong purchasing intent. Create a content strategy that adheres to your target segments’ interests at every point of the buyer’s journey.
Also, look for syndication partners who are a good fit for your sector and audience. To guarantee that the leads created through these websites result in conversion and income, ensure you track and analyze the effectiveness of your approach.
Have you attempted to engage with qualified B2B leads through ABM content syndication? Share your encounter in the comments section below.
Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing & sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.