“The only metric that matters in marketing is how many qualified leads you generate every month.” – Seth Godin, Marketing
Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures
Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and
How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024?
Gone are the days of B2B marketing campaigns that land with a thud! Forget them! We’re entering a new era
5 Hot ABM (Account-Based Marketing) Trends You Can’t Ignore
It is quite evident, nowadays B2B marketers are finding cutting-edge ABM (Account-Based Markeing) trends to connect with businesses. The old
MQL vs. SQL: Which Lead Matters More and When?
A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not
First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences
With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in
How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI
The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at
10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!
“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent
5 Effective Ways To Generate Leads Via Telemarketing
Telemarketing must always be an indispensable part of your marketing strategy, especially for telemarketing lead generation. When it comes to
Preparing Your Business for 2024 With B2B Lead Generation Strategies
It’s never too soon to start thinking about next year. That is why we are already flipping the calendar to