Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase.
How to Use AI in Modern Account-Based Marketing Campaigns
In B2B tech, where ABM subscription pricing models are on the rise. Mass marketing no longer works. Sure, it might
How to Use Webinars for Lead Nurturing in B2B
Are webinars just another passing trend in B2B marketing? Absolutely not. Webinars are not just popular—they’re one of the most
How to Identify Ideal Customer Profiles (ICPs) Using B2B Intent Signals: A Step-by-Step Guide
Defining the ICP is the first step toward driving sales. If you get this step wrong, everything else will go
Master Content Syndication for Lead Generation (Free Guide)
You’ve published a great whitepaper or eBook. You run a few ads, launch a campaign, and wait for the leads
How Can You Build a Converting Lead Scoring Model Using Intent Data?
77% of B2B buyers won’t talk to a salesperson until they’ve done their own research. That means buyers are out
Lead Generation vs. Demand Generation: Key Differences and How They Work Together
What is the difference between lead generation and demand generation? Many B2B marketers use the terms interchangeably. Some focus too
The Ultimate Guide to B2B Sales Funnel (+ Free Downloadable Templates)
For B2B businesses, generating Marketing Qualified Leads (MQLs) is just the beginning. The real challenge lies in nurturing and converting
Scalable B2B Appointment Setting: Cost, ROI & Pricing Breakdown
Without appointment setting, businesses face longer sales cycles, missed opportunities, and inefficient lead conversion. According to MarketingSherpa, 79% of marketing
How AI in Content Syndication Gives You a Competitive Edge
Structural economic changes have tightened the buying climate. This makes it harder for businesses to capture and retain buyer interest.
