It’s never too soon to start thinking about next year. That is why we are already flipping the calendar to 2024. Here are some B2B lead generation strategies to attempt in 2024.
Finding the appropriate leads is the ultimate aim of B2B marketing management and is critical to the success of your business. However, there are moments when it appears like no one is coming through the door.
If you’ve been struggling to acquire leads in 2024, don’t worry! We have some B2B lead generating strategies you may implement to ensure that 2024 is a lead-filled year.
Let’s start with the basics.
B2B Lead Generation Fundamentals
What exactly are B2B Leads?
MQLs are leads that have interacted with your marketing efforts, such as downloading a piece of information, and have the potential to become SQLs if properly nurtured.
SQLs are prospective customers who have exhibited sufficient interest in your product or service and are ready to speak with your sales staff.
MQLs are often evaluated and sent on to the sales team to become SQLs.
Lead generation is a method that can help you entice these folks to become consumers.
This is not a one-size-fits-all procedure. In reality, it should be personalized to the tastes of the leads you’re attempting to contact. Let us delve a little further.
What exactly is B2B Lead Generation?
B2B lead generation is the process of discovering the appropriate potential clients, enticing them with the correct marketing mix, and eventually filling your sales funnel with those prospects.
The lead generation process guarantees that your sales staff has a comprehensive list of prospects to turn into clients.
Making sure your funnel is full with the proper leads is critical to the success of any B2B lead generation firm. However, this is easier said than done.
7 B2B Lead Generation Strategies That Will Help You Get Leads in 2024
Lead generation requires a significant amount of work and research to get correctly. This is due to the fact that each audience reacts differently to varied methods and ideas.
That is why we are providing you with this 2024 post so early. It’s time to start designing and evaluating your lead generating strategy.
The idea here is to determine the optimal balance of lead generating tactics for your company. Take a look at our list below for some suggestions on how to enhance or add to your lead generating strategy.
Content reigns supreme. It has always been. For the foreseeable future, at least, this is how things will remain.
Begin by generating content if you want to get quality leads. Well-crafted content may set your company apart and convince prospects to become leads.
So, what exactly is content?
Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook. These are tried-and-true lead generation strategies that are extremely powerful when tailored to your target market.
However, content may be more than just the written word.
Reconfigure those words into visually appealing infographics, instructive podcasts, and captivating films.
This type of dynamic content may help take your brand to the next level of visibility, and that recognition can lead to even more leads for your business.
Plan on including written material into your overall content strategy. However, you should also include some dynamic material to balance out your content marketing approach.
2. Search Engine Marketing and Pay-Per-Click Advertising
Another wonderful technique to get in front of potential prospects at a low cost is through search engine marketing (SEM) or pay-per-click (PPC) campaigns.
PPC advertising put you in front of individuals who are actively looking for your answer.
Google is the most popular search engine, so it’s safe to assume that’s where most of your marketing dollars will go.
One of the advantages of Google search advertisements is that you have some control over your PPC spending. To some extent, Google emphasizes ad quality above bid amount. So, if you want to spend less money while getting more leads, design high-quality advertising and landing pages.
Depending on your target population, you may also advertise on Bing. Bing works effectively for IT-focused users as well as less technical users who have not modified their computer’s default browser and search settings. Bing is also considerably cheaper than Google, therefore finding leads on Bing will yield a good ROI.
Start with keyword research to ensure you’re targeting the phrases that are relevant to your business. Then, build your ad text around those keywords.
Must Read: 6 B2B lead generation strategies to follow
3. Display Marketing
While not as efficient in driving leads as PPC campaigns, display advertising is still an one of the excellent lead generation strategies to keep your brand in front of past site visitors.
Display advertising are the banner adverts you see as you go from one website to the next. The Google Display Network, like PPC, is the most likely network in which you’ll be advertising.
However, a word of caution: the Google Display Network is known for displaying advertisements on websites that do not genuinely assist you (think: link farms). Spend your money wisely here, and keep a close eye on the sites where your advertising appear.
When it comes to business-to-business data, LinkedIn is unparalleled. How?
LinkedIn is widely used in the business sector. People are encouraged to maintain their LinkedIn profiles up to date with current work information.
For you, the advertiser, this means you’ll be able to identify tens of thousands of people with suitable job titles in the sectors your firm services. These are the folks who will ultimately decide whether or not to collaborate with your organisation.
When generating LinkedIn advertising, be sure to include an enticing offer. Because your ad is interrupting their feed, you want to ensure that it is not something they scroll through. To enhance engagement, experiment with video and carousel ad types. If you aren’t currently advertising on LinkedIn, you should start.
5. Additional Social Media Platforms
LinkedIn may be the finest B2B platform, but it doesn’t mean you should exclusively be on LinkedIn.
Traditional consumer social media sites such as Facebook and Instagram may be used successfully by B2B enterprises to drive leads.
Traditional publishing on these platforms allows you to communicate with your audience in a more casual manner.
However, advertising on these networks is difficult. The audience statistics is far inferior than that of LinkedIn. However, as a result, the expenses are significantly cheaper.
Make a thorough social media marketing plan to assess the effectiveness of publishing and promoting on various networks. The outcomes may or may not surprise you.
6. Taking Part in Business Exhibitions
As we return to in-person events, the trade shows or exhibitons has made a comeback, although with substantially lower attendance than previous events across the board.
Trade exhibitions are sometimes a necessary evil. They are, indeed, costly. Yes, their ROI is doubtful. Regardless of the decreased attendance, if your company is in an industry where trade exhibitions and events attract large crowds of potential leads, you must meet them on that floor. Alternatively, your competitors will.
This is all the more incentive to go to trade exhibitions with a well-planned strategy. Take the time to design a high-quality exhibit and appropriate sales literature. Encourage visitors to visit the booth by offering a prize or other incentive. Then, using a geo-targeted advertising campaign, let them know where you are.
7. Conversion Rate Optimization
Finally, the preceding six tactics will almost certainly result in a large number of visits to your site. The next stage is to ensure that they convert once they arrive.
Conversion rate optimization (CRO) can assist you in doing this.
CRO is the technique of raising conversion rates on your website or landing pages by modifying page components and testing the results.
“Does clicking a red button result in more downloads than clicking a yellow button?” These are the kinds of questions that CRO aims to address.
While they may appear to be minor tweaks, they may boost your site’s conversion rate from 1% to 2%. A tiny modification may have a big impact on lead generation.
Must Read: MQL to SQL conversion rate
Endgame – Start Your Lead Generation To-Do List
Getting the appropriate leads is difficult, but these seven tactics can definitely be a good start. Find the appropriate balance for your business.
Then, create an integrated lead generating strategy that will ensure the success of 2024. And if you are struggling to do so, get in touch with us and we can help you sky-rocket your numbers and level up your numbers.
Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing & sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.