What Is Database Cleansing & Why Is It Important


You’d think that something as significant as database cleansing services for businesses would be taken more seriously. Here we bring you a brief content on what is database cleansing and why is it important.how a data scientist spends their daySource

But according to a New York Times report, 50 to 80% of data scientists spend a majority of their time combining through unnecessary data and arranging chaotic data, before it can be used by the business organizations.


When it comes to data, a lot of things can go wrong – be it the arrangement, spellings, formatting, duplication, and so on. In order to perform data analytics efficiently, it is crucial to use data appending and cleansing tools and techniques.

What is Database Cleansing?

Database cleaning or scrubbing is the process of identifying erroneous or corrupt data from a given database, table, or dataset. And then removing the inaccurate, unfinished, unreliable or non-relevant data and finally restoring, replacing, or removing the crude data.


A lot of businesses depend on the big data for a lot of things, like:


  • Creating precise customer profiles to engage with them in a more meaningful way
  • Analyzing and scanning social media trends and newspaper reports
  • Double-checking that their customers’ addresses are accurate
  • Making sure that accurate invoices are sent to the recipients


According to a data analytics market study published in 2017, 53% of companies from around the world have adopted Big Data, as opposed to 17% in 2015. Businesses across the globe are realizing the power of clean, accurate data in order to increase the fundamental value of their brand.


For the unhindered and substantial growth of a business, it is important to make sure that the data in use is clean and authentic, which can be quite tough to pull. Why?

Think about the innumerous hassles a business faces on a day to day basis – manual troubleshooting, shipments to the wrong address, processing errors, and incorrect invoice data. The customer data is almost always changing due to a lot of factors (e.g. relocation) and needs to be updated in the database.


That’s where the b2b data cleansing services come in. By data cleansing or scrubbing your data, you can reduce the operational costs dramatically and maximize your profits. In addition to that, here are the top reasons you need data appending and cleansing services

A Better Decision Making Process

When was the last time you thought about performing a quality check on your customer data?


The quality of your decisions largely depends on the quality of information you possess. Whether you are analyzing or executing a decision, a thorough data cleansing ensures that you are making effective decisions that will contribute to your success in the long run.


WHITEPAPER: B2B Data Cleansing Step-By-Step For Quality Analysts

A More Efficient Customer Acquisition Process

A prospect list with the most up-to-date and accurate data is like gold to any business that’s looking to acquire new customers.


Imagine this: you have spent considerable resources in creating an email campaign but 20% of your emails aren’t even reaching your targets! Don’t believe it? According to the 2017 Deliverability Benchmark Report by Return Path, 1 in 5 commercial emails worldwide fails to reach the intended customers.

email marketing graphSource

Why? Poor list quality has been cited as one of the top reasons. If your customer data includes inactive or wrong email addresses that will happen. A database cleansing can be the difference between an ineffective and successful marketing campaign. That’s why; we are focusing on what is database cleansing and what makes it so useful for marketing campaigns.


An Improved Performance And Productivity

How else can you make sure that your employees aren’t creating invalid vendor files in the system or contacting customers with outdating information? The benefits of Database cleansing ensure that all data is accurate and your staff is making the best use of their working hours.


If an improved efficiency and productivity of your staff doesn’t convince you of the significance of the B2B data cleansing services, we don’t know what will.

Why Database Appending & Cleansing Services Are Important

what happens without data cleansing

 According to this Hubspot study, you lose 25% of your database in one year due to data decay.


There’s a lot more to data cleansing than fixing typos and looking for duplicates.


Gregg Thaler, the principal development officer at Marketo once famously said “contact data ages like fish, not wine…it gets worse as it gets older, not better.” And we agree.


Here are some of the steps that are included in the data cleaning process by a professional:


  • Getting rid of extra spaces
  • Converting numbers stored as text into numbers
  • Selecting and treating all blank cells
  • Changing text to lower/upper/proper case
  • Removing duplicate data
  • Highlighting errors
  • Spelling check


Trying to clean your data manually can be an overwhelming task. And while there are some software applications that can scrub your data, they can’t monitor or review the data for inconsistencies –only humans can do that… At this point in time anyway; who knows what the technological advancement in the A.I. will bring in the future.


Did you know that Only-B2B.com not only scrubs your customer data; we personally contact every lead to ensure that every bit of information you hold is accurate? Give us a call at +91 9028001039 to know more about our data append and cleansing services.


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Vikas Bhatt

Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication. Say hi on vikas.bhatt@only-b2b.com

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