Data is the driving force of any business, it drives every aspect of analytics, customer conversation, and communication. 

Do you know, data gets stale faster at the average rate of 2% per month. 

Poor quality data expedites many complications. You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. 

For Marketing Automation it is very necessary to have clean and standardized data. 

Read About: What is Database Cleansing

What issues do businesses face with poor/stale data?

As we mentioned data is the blood of any business, if the data is poor or left outdated it may cost you a lot. 

• It will defame your brand 
• Poor data is the ultimate reason for revenue killing
• Business intelligence is at stake
• Poor Data will make you ‘Pay’ for the errors

Database cleansing tools point out these issues and help you in keeping your data quality up to the mark. 

What is the characteristic of quality data?

• Validity 
• Accuracy 
• Completeness 
• Consistency 
• Uniformity

We’ve done some research and found some best database cleansing tools extremely popular in the market and focuses on the above characteristics of quality data. 

#1 – Tibco Clarity – Interactive and Big Data Cleansing Tool

Image Source: Tibco Clarity

Tibco Clarity is the most interactive data cleansing platform. It uses visual interfaces to streamline data transformation, data discovery, and data quality enhancement. 

Best Feature: You can automate data cleansing, customizing your settings once, and apply it to future lists, which saves time when you import up to the minute datasets.

Used For: Standardizing your long lists into one giant list

Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance?

#2 WinPure – Data Management made easy

It is one of the good tools for all types of business sizes, The most valuable feature of WinPure is data cleaning, data de-duplication, address, and email validations. 

Feature: All types of datasets, from within your CRM, to Excel sheets to web apps can be managed easily. 

Used For: Datasets that need a cleaning to revamp, it is specially designed to increase the business accuracy and consumer data. 

Must Read: Data Cleansing Best Practices

#3 Reifier – The AI-Powered Data Cleanser

Image Source: SlideShare

The tool has Machine Learning algorithms to scale out a structured organization of our data. Reifier has great accuracy, fast runtime performance, and deployment.

Feature: Unification of data for all business formats, Provides clean and accurate data. 

Used For: It is an AI-powered tool by Nube Technologies, is best for master data management. 

Must Read: Top 9 Benefits Of Data Cleansing That Will Blow Your Mind

#4 ZeroBounce – Email Validation Tool 

Are you facing issues with Email Bounce back? Zero bounce tool provides a solid report on the overall health of your email list. This identifies the invalid email addresses, typos, and other problems which cause email bounce. 

Feature: API integrates with all the CRM platforms (like Hubspot, Mailchimp) seamlessly and accurately. 

Used For: Improving Email Deliverability. 

#5 SQL Data Scrubbing Software – Melissa

Image Source: Melissa

Correcting, verifying, standardizing, and appending the customer contact records is a cakewalk now. It is compatible with the CRM marketing platform. (Microsoft Dynamics, Oracle, Salesforce)

Feature – Detailed property, firmographic, and demographics info for accurate segmentation, lead scoring. 

Used For– To procure more accurate and time-efficient sales and marketing efforts.

Summary

Having clean data is the best solution to improve the revenue of the company. It is a vital part of comprehensive data management efforts.

Clean and accurate data is needed to keep the business alive and to achieve this accuracy we listed above the database cleansing tools which will help your customer records verified and accurately.

Read About – Database Cleansing – Importance And GDPR Compliance

Vikas Bhatt

Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing & sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.