Did you know around 30% (approx) of companies are of the opinion that most of the data of their prospects or customers is someway inaccurate.
And around 90% of the companies face the challenges to maintain this data. So, are you among these?
If yes, then it is because of poor data quality. Do you know research suggests and also in our recent EBook on Quality Leads reveals that companies choose quality leads over abundance of dead leads.
We can strengthen our ‘quality data’ by introducing The General Data Protection Regulation (GDPR) compliance.
This we will discover further first, lets understand what is database cleansing and its importance in business.
What Is Database Cleansing?
Data cleansing is the process of scanning all of the data within a database and either deleting or improving information that is incomplete, inaccurate, fragmented, duplicate, or inapplicable.
Database cleansing is not just a way to maximize accuracy of the data but also conducts consistency across the database. A through and regularly scheduled database cleansing in the data intensive businesses or sectors will help to fix errors and strengthen the data list.
Data scrubbing or Data cleansing is a very small point, but has an intense impact on your business. It enables you to reach the ‘customers’ and establish a best business and customer relationship.
Database Cleansing Benefits –
Database cleansing services has multiple benefits for a business including-
- Increased Productivity
- Reduced Spam
- Improved Customer Perception
- Better Customer Relationships
- Improved Data Quality
When you introduce The General Data Protection Regulation (GDPR) into your business you can reach to attain these benefits.
Now lets learn some points about GDPR,
So, What is GDPR for Database Cleansing?
The General Data Protection Regulation (GDPR) is the European Union privacy law on protection of data. It is designed to strengthen and coalesce the data privacy requirements in the European union.
The introduction of the GDPR indicates that every company should revise their data obtaining procedures. Companies should modify how they obtain, store, process and protect data.
Direct or Explicit consent is a key point of the GDPR, the data holder must give permission in the form of a statement or limpid affirmative action for a company to incorporate them in their customer database and must opt clearly to receive marketing communications, whether by email, phone or post.
Scenario
Catherine O’ Thomas rings your business and asks for access to the personal data you have stored in regards to her. Also, you take a look to her email address, titles and house address. (Missing the point that you have her phone number under the name Katherine O’ Thomas) so, the point to focus is Catherine O’ Thomas is unaware that you have her phone number too! And obliviously you breached the GDPR policy.
Hence always revise your data thoroughly to avoid ‘Data Duplicacy’.
There are many such scenario’s you might have to face so, it is very necessary to take effective database cleansing methodologies to avoid such situations and protect your business.
Must Read: Top 9 Benefits Of Data Cleansing That Will Blow Your Mind
Summary
Database Cleansing is certainly a tough part to do, very hard to maintain but if done with proper techniques, tools and most prominently the keen observations it can be tackled easily.
Hope! You have got a great idea about importance of Database cleansing to verifying GDPR compliance.
Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing & sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.
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