The world is adopting the rapid digitization. Many businesses are incorporating the digital services and products. The incorporation of digitization, help these businesses to develop the operational strategies. There are definitely, many occupations and vocations who are reaping the benefits of digital transformation. But the world of telemarketing and contact centers will make the most of it.
Gone are the days, when there was an extreme need for expert telemarketers to generate leads. But with this digital transformation, it has become less tedious task to generate leads. Although, we still require the oracles to guide us in an inexorable situation. However, with this neoteric products, the telemarketing industry will be able to nurture and gather potential leads and also intensify the prospects’ experience.
So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits.
1. Artificial Intelligence In Telemarketing
As we know, telemarketers strive for nurturing the prospects for products and services. Also, the way of business is changing, so are the methods the prospects want to associate with telemarketers.
Many telemarketing firms are thinking upon the incorporation of speech recognition technology to cold call customers. If we specifically talk about china, the bots are already chasing the leads. The huge business of telemarketers using AI is based in China.
Since the inception, the AI bots are capable to manage the responses for individual prospects. AI automates many tiresome tasks. It can collate and customize sales facts and figures based on a prospect’s interests and needs, acknowledge to basic email requests and schedule and plan phone calls.Even if, the prospects are unsatisfied or want more clarity over the issues, then they are connected to the marketer of specific domain expertise.
AI, helps to streamline the business operations and encourages the engagement. AI based applications also help to create a blueprint of the next steps to be taken in business.
2. Power Of Analytics In Telemarketing
As the world of telemarketing consist of calls, data, figures, and statistics. This means, it has to deal with a lot of data but, if you can’t analyze the data, it is of no use. Use the power of analytics to predict the behavior of the prospect.
Hence, telemarketing companies are utilizing strong analytics tools in order to receive meaningful cognizance from the metrics. There are different types of analytics, proficient and adept persons in the related field are stating:
- Descriptive Analytics – What happened
- Predictive Analytics – What will happen
- Prescriptive Analytics – What are the measures to be taken
The above analysis is done if you map your data correctly. This will help marketers evaluate and predict the next step.
3. Omni Channel Experience In Telemarketing
As the prospects and marketers both are developing savy, it is the need for an hour to remove the confinements. Prospects now a days expect multiple touchpoints to get the preferred brand. Structure the multiple communication channels, is the necessity for today’s telemarketing field. The prospects are expecting more as the marketing is the field leveraging with the help of technology.
This will not only provide prospects with an amazing experience, but also helps telemarketers track their behavior so as to take the further action. These insights allow telemarketers to improve their services to their prospects’ wants and needs, and this will generate a riveting experience and builds the trust towards their company.
4. Adoption Of Cloud Technology In Telemarketing
The Coronavirus wave is changing the protocols and way of work telemarketers were confined to. There were many businesses who incorporated the cloud technology before COVID outbreak, but during this pandemic it has become a point of thinking. Still many are reluctant to infuse or integrate cloud technology due to the data sensitivity and confidentiality issues.
However, many firms are getting bolder to adopt new technology as this is the need for today’s situation. They abandoned the run-of-the-mill methods and process of telemarketing and are incorporating the cloud based platforms allowing agents to communicate with their prospects. This not only lessens cost of in-house agents but also reduces the infrastructure expenditures.
We observed this since ages, if we do not adopt the change and walk with the trend, the demise happening soon. It is very important for all the telemarketers to understand and implement the newest and smartest ways of handling the prospects in future, which ultimately funnels to generating leads. So it’s the need of an hour, amid this COVID situation, turn the telemarketing table by leveraging the technology. Be bold and adapt the up to the minute trends. We are positive that these trends will be embraced and executed in the telemarketing and sales field by 2021 as many are already on the route to apply these top notch trends.
Vikas Bhatt is a demand generation, content syndication and a data cleansing ninja. He is the co-founder of OnlyB2B, a global organization that helps brands and businesses gain maximum leads and skyrocket revenue. You can get in touch with him on firstname.lastname@example.org