Have you thought of what lead can mean before you go on? Defining what lead is for you can help you set clearer goals for testing and analytics. Do you want to call it a lead if someone fills out the form or someone who signs up for a newsletter or someone who requests for a callback? Decide on these things and you will be able to channelize your efforts.
Many at times you get to generate more leads but the question is, are they highly qualified leads (Marketing qualified or Sales qualified)? Even if a website has been designed well but you might not have submitted it to the search engines. If not, please do! What are the few things you want to check if you have done right on your website in order to generate more leads?
1. Have you Set-up an Email Auto-Responder?
You want to give your visitors something to do when they are on your landing page. At this point, you need to make it easy for them to contact you. Why not set up an email auto-responder? Usually, people prefer to enter only an email address of theirs rather than filling up long forms. The auto responders come with different complexity and some of them are especially to generate more leads which include welcome emails, emails as a response to specific online activities or regarding product recommendations.
Must Read: Email Lead Generation Process: What Counts?
2. Keep an Exit Option for Pop-ups
Every website, people often have one or more pop-ups. Well, what does this do to have an effect on your ROI? It has become a trend to include a CTA with pop-ups and people have to see it on every landing page or somewhere or the other. While it becomes necessary to get more subscribers or generate more leads, CTAs are unavoidable and one pop-up on a website page should be more than enough but it becomes necessary to include Exit button on these pop-ups in case your visitors don’t want your offers now. Never force them!
If a person doesn’t understand anything from your products or wants to know more about you, they directly are headed towards blog posts. You always want to be explanatory by means of your blogs. Rather than pouring a lot of scientific or technical terms, you have to simple enough to balance it and make conversational. Your blog posts should contain target keywords for SEO purposes so that people find your website using those keywords and you get more traffic. Remember, same blog posts will also be sent on social media (Twitter, Facebook, Instagram, LinkedIn) from where you will get additional traffic.
4. Search Engine Optimization
Many at times search engines find it hard to crawl your website. Maybe because you have not submitted your sitemap to Google or your page load time is more than 2 seconds. Yes, there are many things you have to watch after once you have made a brand new website. What all can you do?
- Submit your website to search engines.
- Submit sitemap as well.
- Make your website design easy to crawl.
- Check if you have blocked crawling for Google in your policies.
- Make Easy for search engines to crawl.
- Specify preferred domain.
- Optimize your category pages.
- And many other things you need to check from the guidelines that Google provides.
5. A/B Testing
People say changing colors of the buttons change ROI. Changing Text on the buttons affects ROI. Have you tried yourself if the red button or green button works for you? Or whether writing contact we or click here is a good idea? You can think of changing image size because sometimes it takes time for images to load and customers don’t stay at your webpage. Even 5% customer retention can increase ROI by 95%. You can choose CDN if your website is big so that you have good uptime. Heat maps and analytics can help you in understanding user behavior and then you can put CTAs accordingly.
6. Include a Contact Number
Adding a phone number increases the credibility of your offer. The customer might not actually call you but adding your contact number makes you trustworthy rather than a scam website.
7. Avoid Cookie-Cutter Site Templates
You might be a small startup and are going out of budget but to cut the cost you should not go for Cookie-Cutter site templates. There are 3 reasons that I would like to mention. Though they are cheap, they are so risky. You know why? They steal your uniqueness. A website should show your visitors how different you are than others but by using cookie-cutter you may sound like something they have previously viewed. Your Website is basically a template that is rented and you do not have full control of it. You cannot transport that to another system. Cookie-cutter websites are unable to keep up with changes in search engine algorithms. This might make you invisible on SERPs.
8. Make Good Use of Whitespace
Many believe in filling up space wherever there is empty but this actually distracts the visitors and thus it is necessary to use whitespace to distinguish between elements. Think of different things on a website like a menu, header, footer, etc and use whitespace enough to breathe between elements. Would you like to read information that squeezed or something that is spaced well?
9. Use simple Flat Fonts.
There is a saying one man’s meat is another man’s poison. This applies when it comes to choosing your font but you need to be thoughtful. How the landing page looks different on all devices is important. If you use simple fonts it is going to look good on every platform. When choosing the fonts you have to be careful because as thesitewizard.com explains it nicely the fonts are not embedded in your web pages. If you want to use comic sans font but if the visitor does have it, his browser will use another font which might not suit to your design and content. If you have succeeded to generate B2B leads by using some other trick, please feel free to comment.