15 Reasons Nobody is Opening Your Email

 

How often have you heard people wanting to delete messages in their inbox or having thousands of unread emails?

 

I have over 6000 unread emails in my personal account and I blindly delete much everyday!

gmail inbox

Seriously, there is nothing more depressing that putting in energy, time and thought into email campaigns only to see a low open rate or realizing that nobody is opening your email.

 

In this post, we will discuss 15 reasons why nobody is opening your emails and what can you do about it

 

Your subject line is not interesting enough

The no 1 reason why nobody is opening your email is your subject line is not catchy enough!

 

Look –

 

Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020.

subject line not interesting enough

And, to distinguish yourself from others, you need to work on your subject line. Do not give away too much information in the subject line and keep that curiosity or mystery alive – people love it!

 

That said, do not send them irrelevant, vague or unrelated headline. People do not have the time to decipher codes and will simply move on or delete your email.

 

You are sending too many emails

 

What do you usually do when you receive too many emails from a brand or business? I simply unsubscribe or ignore those emails!

 

While we all love to get valuable information right in our inbox, none of us like to be overloaded with it.  If you want your emails to be read, optimize the number of times you reach out to your audience. We suggest you look through marketing reports in your industry.

sending too many emails

According to AWeber, an email marketing client, the majority of companies are sending at least one to two emails a week, which seems to match up to subscribers’ expectations fairly well. According to a survey from Marketing Sherpa, most subscribers said they would rather receive emails at least once a week or once a month.

 

Look at your strategy – may be nobody is opening your email because you are sending too many of them!

 

It has no personalization or personality

 

Experian reports that personalized promotional emails have 29% higher unique open rates and 41% more unique click-through rates.

 

And, still, many brands do not follow this. A few simple tweaks and inclusions can skyrocket your open rates.

no personalization or personality

Two ways you can personalize are

  • Use first names in the subject lines
  • Use emojis. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian.

 

It goes under the promotion tab or SPAM

 

Promotion tab and spam are a no man’s land.

 

If your emails land there, your conversion will be really low. This could be one of the reasons why nobody is opening your emails.

spam

Avoid using too many images, links, lots of fancy HTML code and words like money, free, donate etc. Here is a list of spam trigger words.

 

“From:” email address isn’t personal

 

Avoid using generic email IDs like marketing@domain.com or robotic email address like noreply@domain.com. Instead, use the email address of a known person in the company, for example, the marketing director or CEO.

 

When you send emails from a personal account, your open rate is bound to increase.

 

The reason is fairly simple – people like to interact with real people and a generic email raises doubt of spam or scam!

 

This is one of the most common reasons why nobody is opening your email

 

Your timing is off

 

Timing is important for EVERY campaign!

If your audience is online in the morning, and you send emails at night, nobody will open your emails.

best time to send email

Tuesday is the best day of the week to send the email (according to 10 email marketing studies). Similarly, 10 AM is the best time of the day to send emails.

 

No segmentation = nobody is opening your email

 

Let’s say you are interested in cats. But, I keep sending you dog related content and promotions.

 

What happens next?

 

You will unsubscribe or keep ignoring my emails!

 

So, segment your audience according to interests and send them relevant emails.

 

Forgetting mobile users

 

72.9% of 18-24-year-olds use their phones to check email. That’s a lot!

 

So, ensure that your emails are responsive. If the emails are not mobile friendly, your audience will lose interest quickly

 

Result? Nobody is opening your email anymore!

 

Not enough value

 

One other reason why nobody is opening your email is that you do not provide adequate value to the audience.

emails not providing enough emails

Everyone gets at least a 100 emails every day and if they decide to open yours – it is for a simple reason – to get something valuable out of it.

 

Relevant reads

 

Only pictures or only text

 

People SAY they prefer HTML emails, but plain-text emails actually get higher open rates.

 

Implement A/B testing and see what works for you.

 

Too many CTAs

 

If you have too many CTAs or unclear CTAs in the emails, your audience is bound to feel confused or overwhelmed.

 

Result? They will either start ignoring emails or unsubscribe!

 

Ensure that you have one strong CTA in each email. A lot of marketers make this mistake and maybe, this is the reason nobody is opening your email.

 

Not utilizing preview text

 

Preview text is the line right next to your subject line in an email. It looks like a continuation but it is NOT.

 

Most email clients allow you to insert approx. 50 characters and you can get extremely creative it. Utilize it to motivate your audience to click through by tying the copy with the subject line.

 

Only sending promotional content

 

If you send promotional emails (for example, discounts or wanting your readers to buy your product) all the time, you will start noticing a downward trend.

only sending promotional content
First, there will be a decrease in open rates and then, readers will start unsubscribing. No one wants to be pushed ALL the time.

 

Bad copy

 

Bad copy can cost you a lot and could be the major reason why nobody is opening your email anymore.

 

You may have great content or a valuable experience to share with your audience, but if your copy is dull, boring, non-coherent or misaligned no one would read your emails. This article can help you learn from a bad copy.

 

Focusing a lot on “I”

 

A lot of copies focus on how “I” do things rather than how “you” can do the same thing. For example, use “what you will be able to do with this is…” instead of “what I was able to do with this”

satisification

In terms of MarketingProfs, Using the word “you” instead of “we” help transfer ownership to your prospects and customers because it causes their minds to unconsciously “try out” your solutions as you describe what they can do with it. Your audience member is no longer just a passive listener; he will be more actively engaged in your ideas and your story.

 

These quick changes in your email strategy can boost your open rates!

 

If you avoid to work on these 15 tips, you will surely see a shift from “nobody is opening your email” to “a lot of them read your emails”

 

reasons to know why noone is opening your email

 

Over to you –

What are you guilty of? Why do you think nobody is reading your email?
Kartik Jha

Author Kartik Jha

Digital Marketing Manager of Only-B2B.com with 4.5+ years of experience in Internet Marketing.

More posts by Kartik Jha

Leave a Reply