Let us all agree to the fact that the best way to generate leads and acquiring customers for your products or services is to get them to know about you first. You will not be able to send your product or service if nobody knows about it, no matter how good it is.
In this article, we will help your B2B Company sell your product/service by putting them in front of people. We will discuss strategies that guarantee to be the best way to generate quality leads.
You need to, first and foremost, realize that you do not have to have the best product and you need not be the cheapest provider in the market. All you need to be is the best seller if you want to succeed in generating sales leads.
For effective sales, you are required to know the best way to generate B2B leads that can be converted to customers, the leads that your salesperson can move through the funnel and complete the sales cycle. You can make this process fully automatic but you still need to generate.
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Best Way to Generate Leads and Revenue
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If you are able to increase the value of your leads by 10% while the average of your lead quality does not decrease, you can make 10% increased income. Simple as well as effective.
Each phone number, email address, name of the company or the address that you generate is always worth something. They will, however, have different values on an average. It might so happen that the email addresses that you have acquired through people subscribing on your blog post are of more value as compared to the email addresses you acquire through competition.
This is the reason why it is crucial to take lead generation very seriously. Lead generation is one of the most essential processes of your business which you should constantly evaluate for maintaining the effectiveness of your tactics.
As much as 85% of the marketers consider lead generation as their #1 challenge.
Let us look at 7 best way to generate leads that you can use to improve your lead quality for B2B companies.
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Converse as often as possible
Do not rely heavily on one-directional communications like blog-posts, websites, and videos. Try and establish a real conversation with your leads as and when possible.
Suppose your lead asks about a particular feature of your product in a chat, do not offer a link that will guide him, instead offer them a call option where you can walk him through the product features.
If you are drafting an email to your customer, offer him a video call. Offer them to meet if you are already in a video call. Every time you interact with the prospects, try to get closer to them.
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Use Twitter
Since Twitter is so big, it works for every business. The main challenge in Twitter is, however, finding the right people. Further ahead in the list of challenges is engaging these people. Engaging people can be simply following them or conversing with them at the most.
You can use the search option on Twitter for finding people using relevant keywords or hashtags or you can use one of the many specialist tools like Crowd Fire.
The best way to generate leads using Twitter requires a good amount of time but if done religiously, you can reap huge benefits.
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Lead Generation via Website
Tracking the users who visit your website on an account level is a significant tactic that suits nicely with any and every lead generation strategy. You can fill your sales pipeline with leads by identifying, automatically, the anonymous visitors on your website that you never knew you had.
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Use Databases
You need to step on this with caution. When you are using someone else’s database that they have built, you will not be able to predict its quality.
If your business is new or you need a huge lead volume, various lead databases can provide you with the extra source of leads.
LinkedIn is an endless source of professionals from different fields. You can even consider LinkedIn as a database in this sense. Most definitely some of them would be interested in your products and hence they will go searching.
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Marketing Automation
If you are not already collecting email addresses, you have a problem that you need to fix right away.
When you have a new source that provides you with more email addresses, you can use the marketing automation technique to nurture them and get more data on your lead. Once they have moved ahead in their purchase cycle with the help of your marketing automation, a sales rep can pick them up.
Use the data for segmenting your customers to send relevant messages to them. Do not send similar messages to both the news as well as old customers.
Must Read: 7 Top Marketing Automation Tools for SMBs
Answer on Q&A Services
Quora can be a great source for generating new sales leads. Your customers will already be present on Quora, asking questions. All you have to do is answer their questions, provide them with solutions in the form of your products. You are likely to generate leads if you are out there helping leads solving their problems.
Use Emails to the Fullest
A well-structured email works as a lead generation tool.
The best way to generate leads is to have a good email signature consisting of links to all your social media profiles to help your leads to find your products easily.
You might be sending a lot of emails from your personal email account. Include your links in your email signature and then utilize them to promote your content. If people click one out of every 20 emails that you send every day, it will be beneficial given the number of emails that you send in a year.
The best way to generate leads is to have a well-thought strategy that includes a balanced combination of different tactics available on both offline as well as online. Do not neglect lead generation anymore and start implementing these 7 tips to generate more B2B leads today.
Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing & sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.
