According to ITSMA, about 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other […]
6 TED Talks on Lead Generation
For any business, lead generation takes the center stage. After all, the more leads you have, the better your revenue […]
25+ Lead Generation Blogs B2B Executives Should Follow
Lead Generation is the process of generating leads for the product which cannot happen simply. Sales and marketing are the […]
How to Know Whether Your Lead is Qualified Enough to be a Sales Ready Lead?
Lets begin by understanding a few basics. While Sales Qualified Lead (SQL) is vetted by both the marketing and the sales team; Marketing Qualified […]
3 Crazy Ways to Boost Lead Generation via Artificial Intelligence
MarketingProfs reports that businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and […]
How to Rock Your Lead Scoring System Using These 3 Best Practices
WARNING: LEAD SCORING SYSTEM CAN MAKE OR BREAK SALES TARGET IN A GIVEN MONTH. We all (already!) know that consumers […]
18 Best 2018 B2B Lead Generation Strategies For Marketers
“Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you […]