MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to
How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals
What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. According to a Gartner survey, a mere
Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads
Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads,
6 Powerful Account-Based Marketing KPIs to Track
Account based marketing is gathering attention from many B2B marketers this is for certain, also the demand for it is
Key Differences Between MQL and HQL for B2B Lead Generation
Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a
Demystifying Content Syndication ROI: A Guide for B2B Leaders
“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of
Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success
“The only metric that matters in marketing is how many qualified leads you generate every month.” – Seth Godin, Marketing
Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures
Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and
How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2025?
Gone are the days of B2B marketing campaigns that land with a thud! Forget them! We’re entering a new era
5 Hot ABM Trends You Can’t Ignore
It is quite evident, nowadays B2B marketers are finding cutting-edge ABM (Account-Based Markeing) trends to connect with businesses. The old
