ABM is the holy grail of B2B marketing. It’s all about quality over quantity, using a hyper-personalized approach to reach
The Most Effective Methods For Creating ABM Target Account Lists
Building an ABM Target Account List (TAL) with data-qualified accounts that align closely with your Ideal Customer Profile (ICP) is
Open-Ended Questions for Sales You Should Be Asking to Close More Deals
Sales isn’t just about telling and selling. It’s more about listening. And when you listen, you uncover a potential customer’s
Identifying B2B Intent Signals: Boost Sales with Targeted Outreach
Imagine knowing exactly when a potential client is primed and ready for your pitch. This isn’t just a dream scenario—it’s
How to Build an ABM Strategy: A Step-by-Step Guide to Personalization at Scale
Is your business truly maximizing the potential of its Account-Based Marketing (ABM) efforts? If it’s hard to tell, you’re not
What is a Marketing Qualified Lead (MQL)?
A Marketing Qualified Lead (MQL) is a prospect who has interacted with your marketing content, like downloading an eBook or
How to Use Intent Data to Drive Sales and Maximize ROI
As marketers, grabbing the attention of buyers is everything. Without it, all our content, emails, ads, and offers might as
Storytelling in Sales: The SQL Conversion Guide
In the fast-paced world of sales, where technology meets human connection, storytelling has emerged as a potent tool. Crafting compelling
12 Best Buyer Intent Data Tools to Drive More Qualified Leads
To stay ahead in B2B sales, you need something more, something unique, something unconventional. Enter B2B intent data, a revolutionary
B2B Demand Generation Funnel: A Comprehensive Guide to Optimizing Your Marketing Funnel
Only B2B shifted to a demand generation funnel in the last few years. Our marketing team saw the increasing importance
