45% of marketers say that attracting quality leads with content remains their top challenge, with 38% of businesses struggling to
AI-Powered Lead Qualification: How AI Assists in Lead Scoring & Automation
AI is a hot topic—and for good reason. It assists in lead qualification by processing and analyzing vast amounts of
How to Find & Convert Sales-Qualified Leads for Your Business
Generating leads is easy, but converting them into paying customers is the real challenge. Studies show that sales reps spend
B2B Demand Generation Strategies | Boost Your Sales (2025)
75% of B2B marketers are now focusing their demand generation strategies on customer retention and enrichment, a significant increase from
Top B2B Intent Data Statistics You Need to Know!
The old saying “trust your gut” refers to trusting your intuition. Seems like a good idea. Well, not exactly. It’s
Benefits of Content Syndication: Expand Reach & ROI
Traditional content marketing is like planting seeds in your backyard and hoping they flourish solely based on the quality of
Top 5 Benefits of Account-Based Marketing Lead Generation for IT Companies
Imagine if your sales team could focus exclusively on accounts that are ready to buy– eliminating wasting time and effort
Target High-Value Accounts With ABM Intent Data
You know that sensation of smoothly cruising through a series of green lights, each one seamlessly transitioning to the next?
Account-Based Marketing vs Demand Generation: Distinct but Better Together
Demand Gen: Casting a wide net to catch potential fish, then selecting only the best and discarding the rest. ABM:
B2B Lead Scoring Best Practices: Identify Most Sales-Ready Leads
Imagine this: Your sales pipeline is overflowing with tons of leads. Sounds like a dream scenario, right? Not quite, because