Defining the ICP is the first step toward driving sales. If you get this step wrong, everything else will go
Content Syndication for Lead Generation (Free Guide)
You’ve published a great whitepaper or eBook. You run a few ads, launch a campaign, and wait for the leads
How Can You Build a Converting Lead Scoring Model Using Intent Data?
77% of B2B buyers won’t talk to a salesperson until they’ve done their own research. That means buyers are out
Lead Generation vs. Demand Generation: Key Differences and How They Work Together
What is the difference between lead generation and demand generation? Many B2B marketers use the terms interchangeably. Some focus too
The Ultimate Guide to B2B Sales Funnel (+ Free Downloadable Templates)
For B2B businesses, generating Marketing Qualified Leads (MQLs) is just the beginning. The real challenge lies in nurturing and converting
Scalable B2B Appointment Setting: Cost, ROI & Pricing Breakdown
Without appointment setting, businesses face longer sales cycles, missed opportunities, and inefficient lead conversion. According to MarketingSherpa, 79% of marketing
How AI in Content Syndication Gives You a Competitive Edge
Structural economic changes have tightened the buying climate. This makes it harder for businesses to capture and retain buyer interest.
B2B Sales Cycle: 7 Critical Stages to Win More Deals
One step at a time—that’s how success happens. The same goes for the B2B sales cycle. It moves from lead
Pre-Qualified Leads: A Roadmap to Higher Sales Conversion
Leads are the lifeblood of sales. But if they are healthy, it’s even better. A continuous flow of high-quality leads
Top Account-Based Marketing Stats you need to know in 2025
“Spray and Pray” marketing—it’s a common mistake, often made unintentionally. Marketers push generic messages, hoping to convert a small, resonating
