Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly […]
5 Benefits of Appointment Setting Services for Your B2B Business
Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Appointment setting services offer precisely […]
Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales
MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to […]
How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals
What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. According to a Gartner survey, a mere […]
Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads
Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, […]
Key Differences Between MQL and HQL for B2B Lead Generation
Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a […]
Demystifying Content Syndication ROI: A Guide for B2B Leaders
“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of […]
Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success
“The only metric that matters in marketing is how many qualified leads you generate every month.” – Seth Godin, Marketing […]
Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures
Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and […]
How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024?
Gone are the days of B2B marketing campaigns that land with a thud! Forget them! We’re entering a new era […]