What different channels to use in a Lead Generation System?


Have you been breaking your head on building your own lead generation system? What help do you need? Surely building a lead generation system from scratch is difficult because no matter how good is your website, it will take a lot longer to convert your leads into sales. Around 95% of first-time visitors don’t buy from you. If as a business you don’t have a systematic plan to get this 95 % of converted into customers, you will be in the wrong.


In this article, we are going to focus on the key areas such as –

  • What should you include in your lead generation system?
  • What channels can you use to successfully carry out the activities?


As a part of the lead generation system, you need to do the following things –

Relevant content

You should remember that your leads don’t appreciate if your content doesn’t amount to any value to them. If you are sending them emails you need to educate them first and also try on keeping them engaged as much as is appropriate.

Giveaway something valuable

Use lead magnets which are usually the content that your target audience will appreciate in their inboxes.

Capture relevant leads

You can capture many leads through different channels such as social media, paid media which have their unique challenges and benefits. You can get relevant leads through the traffic that comes through search engines.


One more thing you should always remember is, you should not forget your existing customers in the surge of finding new ones. If you do hard to nurture your customers, you will have established a good reputation and will attract many more customers through word of mouth advertising.


You cannot imagine being successful in the lead generation only based on tactics only because tactics won’t suffice if you are not reaching through a proper channel. The channels you use, give you access to prospects and you can get referrals through channels. We are now having a look at what all channels you can use for the success of your lead generation system.


Whitepaper: Lead Generation Technique To Boost Sales Funnel

These are 12 marketing channels that you can use today.

  1. Referrals–


Humans are social creatures and they refer to their friends when they have good experiences. Referrals usually happen spontaneously, but businesses can use strategies to influence this process.

referral marketing

Source: Oberlo

2. Public Relations–


This involves using broadcasting media or print media to develop relationships with the public. It is the requirement of such a job to be flexible and multi-tasking.

3. Online Advertising–


This means using PPC advertising, social networks, display ads and retargeting. Nowadays, keywords targeting is being used which have made PPC sounds like email marketing. People usually think of PPC as the way to get links but PPC can be used to promote your content in front of your target audience.


Explain Demand Generation vs Lead Generation Difference

4. Offline Advertising–


There are different offline advertising techniques that you can use which are as follows –

  • Business cards
  • Pamphlets
  • Run a contest
  • Trade shows
  • Seasonal cards
  • Community engagement
  • Press release
  • Organize events
  • Workshops
  • Paper emails
  • Cross promotions
  • Cold Calls

5. Content Marketing–


What can work for you considering content marketing? You can choose from various options such as making slides of your popular post, make a list of benefits, share a list of Do’s and Don’ts, etc.

6. Sales Playbooks–


You should build a good playbook by breaking down the sales process. According to Salesforce, almost about 60% of sales teams only have a playbook and these are the companies which are 33% more likely to perform better.

8. Email Marketing–


Marketing automation makes it very easy to send targeted and automated email campaigns. With these changes in technology, you can use your email marketing effectively.

9. Influencer Marketing–


You need to build strong relationships with the influencers for this and join the outlets where they are present in the established communities. You can create webinars with such influencers and this way you will get to reach a large audience.

10. Search Engine Optimization–


You can include both on-page and off-page search engine optimization techniques to rank high in SERPs. You can choose to get traffic from free, organic search results on search engines or you can use paid advertising to rank higher than your competitors.

11. Partner Marketing–


This means collaborating with a person or businesses that are connected with the people you are interested in selling to. Partner marketing also helps you to connect with a large audience.

12. Social Media Marketing–


People use a variety of social media Online Events– channels from the options available which are more than 10 in number. You can use social media to engage with your target audience. Social media networks are a great channel to promote your products or create brand awareness.

These were the different channels that can be used as a part of your lead generation system. Get in touch with us or keep following our blog for more information.

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Vikas Bhatt

Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication. Say hi on vikas.bhatt@only-b2b.com

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