Outsourcing appointment setting is a popular business practice that many companies use to help them grow their businesses. It involves hiring a third-party company to make calls and set up appointments with potential customers.
A well-trained team of appointment setters, a carefully crafted script, and some nurturing are frequently needed in order to convert a phone call or email into a qualified lead. Up to twenty touches may be necessary in some cases to secure a suitable appointment.
For your business, developing an appointment-setting procedure is expensive and sometimes time-consuming, diverting resources from the top priorities that your selling team needs to finish.
But cold calling works, and more appointments, especially qualified appointments, are good thing. Similar to how many businesses use partners that outsource appointment setting to do the task.
Businesses who think a third-party provider cannot meet their needs or help them in this area have a negative reputation for outsourcing appointment setting as an outbound B2B lead generating strategy. This is not the situation, and proficient outsourced appointment setters can alter your marketing plan, script, and procedure to align with your marketing objectives.
It goes without saying that this strategy is more successful at turning prospects into qualified appointments. Look at a few of the most widespread myths that companies have regarding outsourcing appointment setting.
However, despite its popularity, there are still many misconceptions about outsourcing appointment setting. In this blog, we will discuss and debunk seven common misconceptions that you should consider before outsourcing appointment setting.
Misconception #1: Outsourcing Appointment Setting is Too Expensive
One of the most common misconceptions about outsourcing appointment setting is that it is too expensive. While it is true that at times, outsourcing can be more costly than handling appointment setting in-house, there are many cost-effective options available. Many outsourcing companies offer flexible pricing plans and can work within your budget to provide you with the services you need.
Outsourcing can also be a cost-effective way to grow your business. By outsourcing appointment setting, you can focus on other areas of your business, such as product development and marketing, which can lead to increased revenue and growth.
Misconception #2: Outsourcing Appointment Setting Leads to Poor Quality Leads
Another common misconception about outsourcing appointment setting is that it leads to poor quality leads. However, this is not necessarily true. The quality of leads you receive will depend on the outsourcing company you choose and the specific strategies they use to generate leads.
Many outsourcing companies use advanced lead generation strategies to target the right audience and generate high-quality leads. They can also use data analytics to track the effectiveness of their lead generation strategies and make adjustments as needed.
Misconception #3: Outsourcing Appointment Setting is a One-Size-Fits-All Solution
Another misconception about outsourcing appointment setting is that it is a one-size-fits-all solution. However, every business has unique needs and requirements, and outsourcing companies should tailor their services to meet those needs.
Before you choose an outsourcing company, it is important to do your research and find one that can provide you with customized solutions that meet your specific needs. You should also work closely with the outsourcing company to ensure that they understand your business goals and can provide the support you need to achieve them.
Misconception #4: Outsourcing Appointment Setting Leads to Loss of Control
Many business owners are concerned that outsourcing appointment setting will lead to a loss of control over the sales process. However, outsourcing companies can work closely with your sales team to ensure that they have the information they need to make informed decisions about potential leads.
In fact, outsourcing appointment setting can actually give you more control over the sales process. By working with an outsourcing company, you can track the effectiveness of your sales team and make adjustments as needed to improve your sales process. Read this insightful article about advantages and disadvantages of outsourcing SDR services.
Misconception #5: Outsourcing Appointment Setting is Only for Large Companies
Some business owners believe that outsourcing appointment setting is only for large companies with big budgets. However, outsourcing appointment setting can be beneficial for businesses of all sizes.
Small businesses can benefit from outsourcing appointment setting because it allows them to focus on other areas of their business, such as product development and customer service. By outsourcing appointment setting, small businesses can generate new leads and grow their customer base without sacrificing resources in other areas.
Misconception #6: Outsourcing Appointment Setting is Only for Outbound Calls
Another common misconception about outsourcing appointment setting is that it is only for outbound calls. While outbound calling is a common strategy for appointment setting, outsourcing companies can also use other methods, such as email campaigns, social media marketing, and Linkedin marketing to generate leads and set up appointments.
It is important to work with an outsourcing company that can provide you with a variety of appointment setting strategies to ensure that you are reaching your target audience through multiple channels.
Misconception #7: Outsourcing Appointment Setting is a Quick Fix
Finally, some business owners believe that outsourcing appointment setting is a quick fix for their sales and lead generation problems. However, this is not necessarily true.
Outsourcing appointment setting is a long-term strategy that requires ongoing effort and attention. While outsourcing can help you generate leads and set up appointments, it is not a guarantee of success. You still need to have a strong sales team in place to close deals and convert leads into customers.
It is also important to choose the right outsourcing company and to work closely with them to ensure that they understand your business goals and can provide the support you need to achieve them. This requires ongoing communication and collaboration, as well as regular monitoring and analysis of the effectiveness of your appointment setting strategies.
In conclusion, outsourcing appointment setting can be a valuable strategy for businesses of all sizes, but it is important to consider and address common misconceptions before making a decision. By understanding the potential benefits and challenges of outsourcing appointment setting, you can make an informed decision and choose the right outsourcing company to help you grow your business.
Why use ONLY B2B for B2B appointment setting services
ONLY B2B understands how to set up meetings for their clients and works closely with your sales team to make sure they secure the necessary appointments for them with key decision-makers.
In order to guarantee that clients receive the prospects and qualified appointments they require to close deals and boost sales, ONLY B2B employs a team of highly qualified and experienced appointment setters. These individuals combine their skills in technology, techniques, training, selling, and audience segmentation.
Save time. Increase focus. Let your sales team expand your company while we discover the suitable customer for you. Take the first step in increasing your pipeline by scheduling appointments with ONLY B2B and to learn more about outsourced lead generation.
Vikas Bhatt is the Co-Founder of ONLY B2B, a premium B2B lead generation company that specializes in helping businesses achieve their growth objectives through targeted marketing & sales campaigns. With 10+ years of experience in the industry, Vikas has a deep understanding of the challenges faced by businesses today and has developed a unique approach to lead generation that has helped clients across a range of industries around the globe. As a thought leader in the B2B marketing community, ONLY B2B specializes in demand generation, content syndication, database services and more.