Demand Generation Archives

The Modern B2B Demand Generation Framework: Turning AI Insights Into Revenue

In today’s AI-powered marketing landscape, B2B demand generation has evolved far beyond traditional lead funnels. Modern organizations now rely on

Demand generation and demand capture sound similar, but they’re completely different. Let’s make it easy for you. Think of it

Choosing a demand generation partner isn’t simply a marketing decision, it’s a growth-defining one. The right partner can align your

Is the buyer persona dead or simply misunderstood? You say buyer persona is losing importance in the age where intent

For a long time, B2B has been tied to numbers. More leads meant more growth. It did work once, but

B2B SaaS companies are standing at a critical point, where budgets are expanding, yet returns are at an all‑time low.

“B2B Buyer journey has changed.” But marketers’ behavior is still the same. Often disconnected from reality. Too many CMOs still

B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder

What is the difference between lead generation and demand generation? Many B2B marketers use the terms interchangeably. Some focus too

For B2B businesses, generating Marketing Qualified Leads (MQLs) is just the beginning. The real challenge lies in nurturing and converting