Demand Generation Archives

How to Create B2B Buyer Personas for Hyper-Targeted Marketing

Is the buyer persona dead or simply misunderstood? You say buyer persona is losing importance in the age where intent

For a long time, B2B has been tied to numbers. More leads meant more growth. It did work once, but

B2B SaaS companies are standing at a critical point, where budgets are expanding, yet returns are at an all‑time low.

“B2B Buyer journey has changed.” But marketers’ behavior is still the same. Often disconnected from reality. Too many CMOs still

B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder

What is the difference between lead generation and demand generation? Many B2B marketers use the terms interchangeably. Some focus too

For B2B businesses, generating Marketing Qualified Leads (MQLs) is just the beginning. The real challenge lies in nurturing and converting

Demand generation isn’t just about the journey, it’s about the destination. It’s about knowing how to get there and proving

Only B2B shifted to a demand generation funnel in the last few years. Our marketing team saw the increasing importance

Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant.