Lead Generation Archives

How to Create B2B Buyer Personas for Hyper-Targeted Marketing

Is the buyer persona dead or simply misunderstood? You say buyer persona is losing importance in the age where intent

If you’re in the IT and tech sector, you already know how tough it is to generate quality leads. You’re

Omnichannel and multichannel both mean using different ways to reach the audience. But are they the same? No, they’re not.

B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder

Every SaaS company wants predictable revenue. But not every lead is ready to buy. Often, misaligned teams, unclear lead definitions,

Inbound vs Outbound is a popular topic of debate. But we are neither on any side of the debate. We

Are webinars just another passing trend in B2B marketing? Absolutely not. Webinars are not just popular—they’re one of the most

You’ve published a great whitepaper or eBook. You run a few ads, launch a campaign, and wait for the leads

77% of B2B buyers won’t talk to a salesperson until they’ve done their own research. That means buyers are out

What is the difference between lead generation and demand generation? Many B2B marketers use the terms interchangeably. Some focus too