Category: Intent Data

B2B marketers invest heavily in intent data because it promises clarity. Clarity into what buyers want, which accounts are actively

Intent data is the holy grail of B2B marketing. It is proven to lift pipeline and accelerate conversions. So why

Intent data is the holy grail in B2B, so you have got something big if you can figure it out.

Every marketer’s DNA craves clarity. Dashboards, attribution models, and engagement scores give them a sense of control, proof, and performance.

A 1–2% response rate doesn’t justify the efforts you put into crafting a targeted outbound campaign, does it not? Your

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase.

Defining the ICP is the first step toward driving sales. If you get this step wrong, everything else will go

Timing is everything in sales and B2B marketing. To get high-quality leads, you must reach them before your competitors do.

Imagine knowing exactly when a potential client is primed and ready for your pitch. This isn’t just a dream scenario—it’s