Every marketer’s DNA craves clarity. Dashboards, attribution models, and engagement scores give them a sense of control, proof, and performance.
How AI-Powered Intent Data is Winning the B2B Outreach Game
A 1–2% response rate doesn’t justify the efforts you put into crafting a targeted outbound campaign, does it not? Your
How to Use B2B Third Party Intent Data to Convert More Leads
Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase.
How to Identify Ideal Customer Profiles (ICPs) Using B2B Intent Signals: A Step-by-Step Guide
Defining the ICP is the first step toward driving sales. If you get this step wrong, everything else will go
How Can You Build a Converting Lead Scoring Model Using Intent Data?
77% of B2B buyers won’t talk to a salesperson until they’ve done their own research. That means buyers are out
How to Leverage Intent-Based Marketing to Target Right Leads
Timing is everything in sales and B2B marketing. To get high-quality leads, you must reach them before your competitors do.
Identifying B2B Intent Signals: Boost Sales with Targeted Outreach
Imagine knowing exactly when a potential client is primed and ready for your pitch. This isn’t just a dream scenario—it’s
How to Use Intent Data to Drive Sales and Maximize ROI
As marketers, grabbing the attention of buyers is everything. Without it, all our content, emails, ads, and offers might as
12 Best Buyer Intent Data Tools to Drive More Qualified Leads
To stay ahead in B2B sales, you need something more, something unique, something unconventional. Enter B2B intent data, a revolutionary
Top B2B Intent Data Statistics You Need to Know!
The old saying “trust your gut” refers to trusting your intuition. Seems like a good idea. Well, not exactly. It’s