Vikas Bhatt, Author at Only-B2B

Top Demand Generation Metrics and KPIs to Track for a Measurable Funnel

Demand generation isn’t just about the journey, it’s about the destination. It’s about knowing how to get there and proving

Amid technological advancements and shifting customer behavior, companies are hesitant about hiring and investment. That’s why it is harder than

ABM is the holy grail of B2B marketing. It’s all about quality over quantity, using a hyper-personalized approach to reach

Building an ABM Target Account List (TAL) with data-qualified accounts that align closely with your Ideal Customer Profile (ICP) is

Sales isn’t just about telling and selling. It’s more about listening. And when you listen, you uncover a potential customer’s

Imagine knowing exactly when a potential client is primed and ready for your pitch. This isn’t just a dream scenario—it’s

Is your business truly maximizing the potential of its Account-Based Marketing (ABM) efforts? If it’s hard to tell, you’re not

A Marketing Qualified Lead (MQL) is a prospect who has interacted with your marketing content, like downloading an eBook or

As marketers, grabbing the attention of buyers is everything. Without it, all our content, emails, ads, and offers might as

In the fast-paced world of sales, where technology meets human connection, storytelling has emerged as a potent tool. Crafting compelling