According to Forrester, data decays at a constant rate of 4%–5% / month which means that your database will become unusable within six months. This should come as no surprise, after all, the pace at which people shift jobs, cities, move up the ladder, retire is as dynamic as the economy today. This makes B2B data cleansing a top priority for businesses. B2B data cleansing is tedious and time-consuming but it is critical to your organization.
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Author Ameet Bhinganiya
Ameet is the co-founder of OnlyB2B ITES Pvt Ltd, a Lead Generation Expert, and brings 10+ years of experience working with Marketing, Advertisements, NGO, BPO, and ITES etc. Say hi on email@example.com