B2B Data Cleansing step-by-step for Quality Analysts

By June 8, 2018whitepaper

According to Forrester, data decays at a constant rate of 4%–5% / month which means that your database will become unusable within six months. This should come as no surprise, after all, the pace at which people shift jobs, cities, move up the ladder, retire is as dynamic as the economy today. This makes B2B data cleansing a top priority for businesses. B2B data cleansing is tedious and time-consuming but it is critical to your organization.

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