What are the strategies used for b2b content distribution?
One of the best methods for content syndication and distribution is to create your own network. This is the group of people you inform as soon as your new content piece is created so they can share it with their audience. They can be influencers, colleagues, bloggers, thought leaders etc.
Strategically guest posting and including links to your white paper or blog or e-book on a website with established audience. Try not to be spammy, though!
Repurpose your content into infographics or a flow chart or a presentation and share it on different channels.
Last but not the least, is the paid channels offered by social media platforms. For example, promoted or sponsored posts or promoted tweets