Tips for a flawless demand generation campaign

It is the end of October already and holidays are arriving fast.

For us marketers, it is the time to dig ourselves into work and create attractive demand generation campaign for the holidays.

It is the time all businesses and brands are invested in the heaviest marketing campaigns. Everywhere you go, online or offline, you can spot promotional displays, cheery commercials, and limited offers.

As a demand generation campaign marketer, you have the responsibility to create offers and campaigns that are different from the competitors and persuasive enough to convert a lead into a customer.

In this post, w will talk about 3 demand generation campaign ideas that B2B businesses can use to drive seasonal traffic. You can use these tips to increase the visibility of your brand during this holiday season 2019.

Lead generation technique to boost sales funnel

Lead Generation Technique To Boost Sales Funnel

Let’s get one thing straight – not every lead generation technique works for buyers in different stages of a sales funnel. That is exactly why mapping lead generation to your sales funnel is an essential part of the strategy.

While you may see gazillion posts on lead generation techniques, this one is slightly different. In this post, we will be discussing the number one mistake that marketers make in lead generation and one of the few marketing tactics that show results almost immediately.

Are you ready to get started and boost lead generation?

Webinars - Generate Demand

Webinars = Generate Demand, Then Generate Leads. Explained.

Webinars are a proven tool to generate leads for any B2B business – that is the commonnotion. Right?

That is, in fact, right. 73% of marketing and sales leaders surveyed by indicated that hosting webinars is one of the best ways to generate leads. Not just any leads, quality leads.

Getting that minimum ROI from webinar is all about following best practices that have been proven to drive results for others.

And, we make this easy for you.

In this post, we share tactics that guide you through hosting a webinar that attracts attendees and help you generate leads.

guide on demand generation for marketers

Ultimate Guide: Demand Generation For B2b Marketers

Demand generation is an expensive affair, no doubt!
You need to spend on the right human resource, latest tools and trends in demand the generation marketing to fetch the desired results.
But, what if you are budget constraint? or a start-up wanting to make their mark without having to splurge?
It is difficult, no doubt but it is NOT impossible. There are ways and means for zero cost demand generation marketing.

In this post, we will discuss exactly that. We will not discuss how to do demand generation the right way but discuss various tools that are available at your disposal to make existing demand generation marketing plans a success.

A Complete Guide To A Quicker Demand Generation

A Complete Guide To A Quicker Demand Generation

Demand generation success depends a lot on your industry, tactics, and how well you adapt to the change. If you are trying to implement a demand generation plan by yourself, you might make a lot of mistakes in the beginning.
But, this is exactly where we come to your rescue. In this post, we will tell you exactly what to do for quicker demand generation.
According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging to email list creation to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.”

The Evolution of Content Syndication

The Evolution of Content Syndication

Often, marketers wonder, whether or not to engage in content syndication. To answer this, we have to look at the evolution of content syndication.
Content syndication, in other words, provide legs to your content. It allows you to put your content in front of a million eyes everyday.

In longer run, it allows you to build online presence, industry authority and drives constant traffic to your website.
This is exactly why we say that content syndication is the new search engine optimization(SEO).

Demand Generation Blackbook


Do you want to skyrocket but having a difficult time creating demand for your products or services? Don’t worry, you are not alone.
A lot of businesses out there make mistakes while creating and implementing their demand generation strategies. In this eBook, we will share 8 growth hacks for demand generation that will skyrocket your B2B business.

B2B Data Cleansing step-by-step for Quality Analysts

B2B Data Cleansing step-by-step for Quality Analysts

According to Forrester, data decays at a constant rate of 4%–5% / month which means that your database will become unusable within six months. This should come as no surprise, after all, the pace at which people shift jobs, cities, move up the ladder, retire is as dynamic as the economy today. This makes B2B data cleansing a top priority for businesses. B2B data cleansing is tedious and time-consuming but it is critical to your organization.

DIY: Step-by-Step B2B Content Syndication Process

B2B Content syndication is the process of re-publishing your content (example, blog posts) on third-party websites which have a higher domain authority or traffic (for example, TNW or The Huffington Post).


Ultimate Guide: Demand Generation for Bloggers

This guide will help you:
1. Map Demand Generation on the funnel.
2. Know Demand Generation best practices
3. Get tools.
4. Establish KPIs for measuring success.

How to use your website for generating high-quality B2B leads

Basic ingredients for B2B lead generation strategy include Top Of The Funnel (ToFU), Middle Of The Funnel (MoFU), and Bottom Of The Funnel (BoFU).

6 Ways to Process of B2B Lead Generation are:
a. Planning
b. Educating with the RIGHT content
c. Capture leads
d. Implement LSS
e. Convert
f. Measure

How to Get Better at B2B Lead Generation

All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. This whitepaper discusses the limitations of Inbound Marketing and the benefits of utilizing Outbound Marketing to bolster existing marketing strategies.

  • 84% of marketers agree that a combination of Inbound & Outbound marketing tactics is best to drive business – Demand Metrics, 2016
  • 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call – DiscoverOrg
  • Outbound Telemarketing is 39% effective at generating leads and 37% at driving brand awareness; more than twice as effective as Inbound Methods –

Download your free copy now and see how Outbound Marketing can improve your Lead Generation Efforts in 2016!

Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene

Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself!

Maintaining data hygiene is incredibly important to the overall success of your business. And it is really not that difficult to do, if you know how to do it. This whitepaper gives you a detailed explanation of the processes required to efficiently carry out the cleansing of your databases!

5 Ways to Make Your Email Marketing Strategy Successful

Email Marketing Whitepaper – From Workhorse to Over-Acheiver.
Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better.

Can Telemarketing Be Beneficial To You?

Learn about Telemarketing’s role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. It will prove that Cold Calling is not, by any measure, dead! If you are not cold calling, you are missing out.