Learn about Telemarketing’s role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. It will prove that Cold Calling is not, by any measure, dead! If you are not cold calling, you are missing out.
5 Ways to Make Your Email Marketing Strategy Successful
Email Marketing Whitepaper – From Workhorse to Over-Acheiver.
Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better.
Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene
Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself!
Maintaining data hygiene is incredibly important to the overall success of your business. And it is really not that difficult to do, if you know how to do it. This whitepaper gives you a detailed explanation of the processes required to efficiently carry out the cleansing of your databases!
How to Get Better at B2B Lead Generation
All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. This whitepaper discusses the limitations of Inbound Marketing and the benefits of utilizing Outbound Marketing to bolster existing marketing strategies.
- 84% of marketers agree that a combination of Inbound & Outbound marketing tactics is best to drive business – Demand Metrics, 2016
- 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call – DiscoverOrg
- Outbound Telemarketing is 39% effective at generating leads and 37% at driving brand awareness; more than twice as effective as Inbound Methods – Insidesales.com
Download your free copy now and see how Outbound Marketing can improve your Lead Generation Efforts in 2016!
How to use your website for generating high-quality B2B leads
Basic ingredients for B2B lead generation strategy include Top Of The Funnel (ToFU), Middle Of The Funnel (MoFU), and Bottom Of The Funnel (BoFU).
6 Ways to Process of B2B Lead Generation are:
b. Educating with the RIGHT content
c. Capture leads
d. Implement LSS
Ultimate Guide: Demand Generation for Bloggers
This guide will help you:
1. Map Demand Generation on the funnel.
2. Know Demand Generation best practices
3. Get tools.
4. Establish KPIs for measuring success.
DIY: Step-by-Step B2B Content Syndication Process
B2B Content syndication is the process of re-publishing your content (example, blog posts) on third-party websites which have a higher domain authority or traffic (for example, TNW or The Huffington Post).