Simple Ways To Optimize Your Site For Lead Generation
You Must Sew As You Intend To Harvest
If you’re going to reap leads from the digital fields of the modern market, it is absolutely essential that you sew marketing seeds properly. The Native Americans would put corn kernels inside a fish to provide the seeds with nutrients for growth. That, in many ways, could be a metaphor for marketing solutions as attained through a specialized SEO agency.
One method of ensuring you increase leads is to avoid reinventing the wheel. As a business large or small, branching out into digital marketing territory solo will definitely put you in positions where mistakes will be made. The worst ideas will yield surprisingly good results, and the best ideas will yield negative ones. An SEO agency helps you avoid treading down paths you don’t need to.
But there are common sense ways you can design your site such that it is appealing to a broad variety of potential clientele beyond simple SEO. For example, consider your content. How qualitative is it? Are you giving your readers value, or are you giving them advertisement copy? Following are seven tips to help you optimize your site.
1. Ensure Site Content Is Engaging And Value-Rich
Say you’re a vehicular maintenance facility. People visiting your site are likely looking for something they can buy, or some way to diagnose their issue conveniently. Many vehicular issues require a professional garage to address with any effectiveness.
If you give your market a step-by-step process on what they can do themselves, and even what they can’t, they’ll come to rely on you as a resource, and even come to trust you before ever entering your store.
You’ve got to be continuous with such content, though. You can’t apply some “one-and-done” strategy. Many high-profile sources believe at least sixteen blog-posts a month are necessary. You might go as high as fifty. Posts should average no lower than 500 words per—don’t be afraid to go long! Just put it in digestible chunks, include keywords, and make sure there are images to support the content.
2. Plan Perpetual Positive Prospect Perception
Another means of lead generation involving your site pertains to perception. Your site needs to be regularly updated, as that which is contemporary transitions on a regular basis. There’s a thing called “Moore’s Law”. If you’re unfamiliar, this is a principle which helps to define the forward progression of technology. About every 18 months, tech doubles on itself.
That is to say, in terms of computation, the abilities of computers double every year and a half. So websites which are designed by such computers must necessarily transition. You don’t see a lot of HTML-based sites with flashing .gifs and other visual techniques that are anathema today. In ten years, what was contemporary today will likewise look antiquated. You’ve always got to be renewing your site.
3. Maximizing The Mobile Component
Ensure, additionally, that your site is properly optimized for mobile outreach. Smartphones, smartwatches, smartphones, tablets, smart refrigerators, LED lights, HVAC systems, and more all define the modern market. You want your content optimized and visible on any platform which yields navigable internet interaction.
4. Lucrative Partnerships And Guest Blogging
Next, you want to have your website partnered with other online locations through back-linking. Avoid competitors, of course; but vendors and non-competitive peers who either focus on other aspects of service delivery or product provision can act as marketing energy “turbines” if you will. The more partners you get, the higher your marketing rocket can go, and the more associated leads can be generated.
Blogs are a big part of this. You want to find the most popular blogs which pertain to the products/services of your business. Ensure you get yourself featured on those blogs in a guest capacity, and be careful to include backlinks to your site.
When clients look on your site for products or services that you don’t provide, but which companies providing you guest-blogging opportunities do, you can link to them from your home page to return the favor. Since you’ve got material on their digital premises as well, you don’t necessarily lose leads that way.
5. Comprehensively Employing Analytic Solutions
Certainly, you want to examine site data, as well—that which is on-site, and that which is off-site; as it can drive clients to you. Where do those who are trafficked to your site spend time, and where do they “click away”? Loading times can be a big issue. You want easy-to-peruse simplicity to surfeit everything on your site. Contact information, products, services, blogs, testimonials, and “about us” links should be organized in a conveniently visible location on your home page.
You can read more in order to help you make the best choice in terms of lead generation; the linked site can help you with outreach tools like SEO, which are known to increase the credibility of a given business. Essentially, the right optimization measures utilizing cutting-edge outreach tools like SEO stand to transform an unknown business into a known institution given time.
Such transformation ultimately facilitates increased lead generation, as your business increasingly becomes the “go-to” option for whatever specialty represents operational profitability. By being a relevant part of the digital community which continuously provides useful content, you become trustworthy. People like to establish patterns of activity that are predictable, sustainable, and comfortable; your goal is to get in such a niche.
6. Don’t Forget Social Media
Social media is additionally an absolutely integral component of your site’s visibility to potential leads. Maximize social media for demand generation. You want links to all social media profiles and vice versa. Ensure Twitter, Facebook, Instagram, LinkedIn, Gab.ai, Minds.com, Reddit, YouTube, and any other site you have a social media presence on includes links back to your homepage.
7. Continuous Outreach Upgrade For Reliable Inbound Traffic
You’ll need to upgrade your outreach strategies on a regular basis just as you upgrade the style in which your primary home page is presented. This is yet another reason working with an agency makes a lot of sense: they can help you stay on top of such necessary changes.
Comprehensive Site Optimization
With such measures comprehensively applied to your website, and associated outreach, you’re likely to reach more appropriate leads more often; but one final thing to consider in lead generation is follow-through. When you follow-through with leads such that they convert to your services, they themselves act in the capacity as a sort of evangelist for your company.
If they get good service from you, they’re going to want to spread the word. Encourage this—incentivize it, even. And above all else, ensure you continuously pursue prospective leads in order to secure as many as possible. Altogether, these strategies involve more than just your site; but properly managed through professional marketing professionals, you’re likely to see the ROI-rich results you seek.
This article is contributed by Ashley Lipman who is a super connector @Outreachmama. Ashley Lipman helps businesses find their audience online through outreach, partnerships, and networking. Her professional interest lies in ecology and nature and she often writes about the perks of spending more time outdoors, adventure activities and exploring the planet.