How to Find Places to Syndicate Your Content?

 

Content syndication can help you boost visitors quickly. Literally, quickly. Your website traffic could suddenly look like this –

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For those of you who do not know what content syndication is, it is a process of re-publishing your content on third-party sites (who have a large following, for example, The Huffington Post or TNW etc). You can read more about it 

 

a. Beginner’s Guide To FREE Content Syndication

 

b. 5 Smart Strategies For Content Syndication

 

c. 5 Step Process To Make Content Syndication Work For Demand Generation

 

But, how to find the right places to syndicate your content? How and where do we look for it? In this post, we are going to answer exactly this.

 

What should you know before you start finding a place for syndicating your content?

i. Your target audience

 

It is important to know who you are trying to reach with your content. Meaning, you cannot hope to generate qualified leads if you syndicate your content on a website in a different niche. For example, syndicating a technology piece with lifestyle websites.

 

ii. Best content piece

 

Select the best written and popular (the one which drives most traffic) content piece to syndicate.

 

iii.  Understand techniques

 

You have three major options –

 

 

      1. Linkedin Publisher
      2. Slideshare
      3. Medium
      4. Hubpages
      5. Quora

 

 

      1. Taboola
      2. Outbrain
      3. Zemanta

 

  • Bookmarking websites, RSS, and others

 

      1. Reddit
      2. Stumbleupon
      3. Tumblr

 

Now that we understand the top 3 options for syndicating your content, let’s discuss how should you find places

 

 1.  Search Google for list-type content pieces

 

This is a no-brainer. You can find list-type content pieces online that have collated all the places where you can syndicate your content.

 

If a simple Google search isn’t fetching the desired results, try the advanced search feature of Google. Below the search bar and on the right side, you will find settings and tools. Click on Tools and select Advanced Search.

content pieces

You can be very specific with your searches here. I tried with these values and landed quite a few good resources that lists places where you can syndicate your content.  

 

blog postsYou are looking for this type of blog posts –

 

2. Look for complete guides

 

Similarly, you can also find guides and 101’s to content syndication. They usually list out the most popular tools and websites to syndicate your content.

 

We have made your task easier by collating the best articles available online which talk about content syndication.

 

You can find the list here.

 

3. Look for websites that accept guest posts

 

If you are looking to guest post on niche websites, it is best to search “niche + write for us” on Google. You will find a list of websites that are open to accepting content from others.

 

For example, if you are looking to publish content on digital marketing, you can search for “digital marketing + write for us”. This is what Google will give you

 

guest post search

 

If you are not keen on guest posting, you can make a list of all the websites from this Google search and browse their content to see if they will be open to syndicating content.

 

And, how do you do that?

 

You are looking for a line which basically states that it was originally published somewhere else or have an attribution. Like this –

content syndication

According to Neil Patel,

 

You can also search for terms, like “originally appeared on,” within a site – this will gather all of the syndicated content in the search engine results. So, to know if Lifehacker is open to content syndication, we’ll look for – lifehacker.com: originally appeared on. The following screenshot confirms that Lifehacker is indeed open to content syndication

 

syndicate your contentSource: Neil Patel

4. Assess where your competitors have syndicated content

 

Arthur Weiss, managing director of UK-based Aware, says that keeping an eye on competitor moves helps businesses gain competitive intelligence. “You can then plan your own strategies so that you keep your customers and win (not steal) customers away from competitors.”

 

  • Set up Google Alerts: “We keep alerts for ourselves but also for all of our competitors to know what they are up to,” says Mohnot. You should set an alert for your company to know if anyone has mentioned it.

 

  • Social media – You can pick up a lot of information from your competitor’s social media. Monitoring tweets, Facebook posts, blogs, and other mentions is an easy, cost-effective way to know where they have been published.

 

  • Analyzing the backlinks of your competitors is one of the best ways to find websites where they have syndicated content. Go beyond Google search and invest in tools that help you analyze backlinks. These are a few tools –  

 

 

You can simply Google on how to use these tools and select the best one for your needs. Here are a few articles to help you out

 

5. Public Relations platforms that collate information

 

These websites are a directory of information on websites and media platforms that are open to content syndication.

 

A few you can use are

 

 

How to find more?

 

You can use producthunt.com. I put in public relations in the search and it gave me these results (including the ones mentioned above)

public relation platforms

6. Search for WordPress plugins that make syndication easy and submitting content to RSS

 

In our blog post, we mentioned that one of the fastest growing methods for enhancing a web site’s traffic and syndicating content for MarTech experts is to submit your RSS feed to the top-ranked RSS feed directories and search engines. You can find a list here.

 

You can also find a list of WordPress plugins that will help you with syndicating content. Here are a few articles that will help you

 

 

There you go.

 

You know everything about searching the right place to syndicate your content.

 

Which ones are you going to put in practice? Let’s talk about it in the comments section.

 

Vikas Bhatt

Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication. Say hi on vikas.bhatt@only-b2b.com

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