Quick guide to Content syndication: All you need to know

Is your content marketing strategies all lined up? While drafting those strategies you must have added content syndication in your list. If not then you should get content syndication in the list right away and here is why:

What is Content Syndication?

So, what exactly is content syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience. Basically, content syndication is when a post, article or any other piece of content from your blog is featured on a popular site that is relevant to your niche.

The entire process of content syndication allows third party sites to publish and republish your content, blog posts, videos, and website. Generally, content syndicating websites prefer not to publish the entire post rather use snippets, thumbnails or links. This in return makes readers engage more with your content by letting reputable syndication sites to push through the crowded market. This kind of exposure gives a better visibility over the net and helps you reach the audience you want to target.

What’s so great about content syndication?

With many contradiction, people do argue about the fact that syndicating your content is not an authentic way of content marketing as Google might penalize you for re-publishing the content, again and again, stating it to be duplicated content. That is not the case anymore since there is a link directing the Google bots back to the site where the article was originally published. Google will no more will penalize the content if it has the source of the original publisher.  

In reality, there really aren’t too many disadvantages to content syndication. But, there are plenty of benefits. These include everything from increased traffic to your website, exposing you and your brand to a new audience, establishing yourself as an expert, receiving quality links, and improving search rankings.

The primary place to post your content is ordinarily your website. And website being your face over the net, this is where you start promoting your content and building a presence on the web and the readers. Although your website may not have a huge reader following to help you achieve your goal of becoming a reputable business in a competitive market.

With almost every business having an online presence nowadays, it isn’t reasonable to expect that every story you publish on your website blog will reach the target audience. However, content syndication helps your content (either the full article or a short version of it) to reach the target audience who otherwise would have never known that it existed.

With constant strategies kicking in and out, content syndication has proved that it is a resilient, powerful and legitimate strategy that will help you gain an audience, boost their sales and become authorities in their respective industries.

Ameet Bhinganiya

Author Ameet Bhinganiya

Ameet is the co-founder of OnlyB2B ITES Pvt Ltd, a Lead Generation Expert, and brings 10+ years of experience working with Marketing, Advertisements, NGO, BPO, and ITES etc.
Say hi on ameet.bhinganiya@only-b2b.com

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