Before we explore the topic of how to syndicate your content, it would be worthwhile to get a brief clarity on what syndicating content means. Syndicating content will mean republishing your content on a third-party website. Content that can be syndicated can include

  • Articles;
  • Blogs;
  • Videos;
  • Whitepapers;
  • Info graphics;
  • Images; and
  • Presentation


So if you do syndicate your content, what will you gain out of this exercise? The benefits are mutual for the one who republishes as well for the one whose content is being republished. The publishing website gets content that is relevant and from an industry expert.

The one whose content gets published gains in terms of exposure and an opportunity to leave backlinks on the third party website. This also leads to an increase in traffic for the website of the content provider.

So Here Is How To Syndicate Your Content For Visibility

Analyze The Best Ways To Syndicate Content:

As a content marketer, you must have clarity on how to syndicate your content. This will depend on the websites you are targeting for your content.

The second parameter that will help you in deciding the best way to syndicate your content is the nature of the content itself. For instance, some of the content is in the form of lists, yet some in the form of presentations or as articles or blogs, etc.

Forming Partnerships Worth:  

Which content syndicating website can be considered worthy? The pointers to be taken into consideration while choosing a partner to syndicate your content are:  

  • That the third party website is popular;
  • That the third party website is highly ranked; and
  • That the third party website of relevant to your content and domain that your content is written on.


If your research pulls up such websites for you, and if they are okay with your content, go ahead with the partnership.

Strategy:

Like the execution of any marketing plan needs a solid strategy, so does content syndication. Hence it is not surprising that the next step in how to syndicate your content is making a strategy on how to go about content syndication.

Ideally, the strategy should consider the following to be included:

Define Your Goals For Syndicating Content.

Try and answer questions like, what do I need out of syndicating my content or is there any specific outcome that I desire off this syndication exercise like conversion, lead generation or traffic generation.

Understanding And Synchronization With Partners:

Before ensuing on a content syndication plan, understand that content you want to syndicate is an already published piece on your page or website. Hence republishing it amounts to duplication.

This will never help if it is so evidently plagiarized. Since the intent behind content syndication is SEO (Search Engine optimization) optimization, duplication cannot help in any way. Here is where a synchronization must exist between the third party website and the content provider.

Ensure that your content is SEO (search engine optimize) optimized by indexing it correctly. This should be done on your website where the content was originally published as well as the website that will be republishing the story/blog etc.

Availability:

Check if the shortlisted websites are open to syndication. Not all the websites might be okay with content syndication. Hence it is crucial that once the syndicate content partners are shortlisted, you reach out to them.

Learn How To Search For Strings:

The fundamental of content syndication revolves around the fact that third-party websites will always look for quality and relevant content by industry or domain experts. Hence establishing yourself as an expert would be the first and foremost requisite to syndicate your content.

One of the ways to ensure that you are perceived as an expert is to search for keywords along with some strings. Some of the suggested strings by digital Marketing expert, Neil Patel are:

  • Writers wanted
  • Guest post
  • Suggest a post
  • Guest post
  • This is a guest post by
  • Guest post wanted
  • Guest posting guidelines
  • Write for us
  • Contribute to our site


The Downsides Of Content Syndication:

To syndicate your content for more visibility, outreach is the only way out. Of course, like every good thing that comes along with a downside, content syndication also has its own. Tangibly one of them is the risk of content duplication as explained earlier.

A third party, which syndicates content will never allow the content contributor to collect any kind of lead generating information like an email address

The other downside is the fear of outranking in searches. It is not unlikely that your content, being relevant to the third party website, that allowed you to guest post, optimized their SEO (search engine optimization) so well their website pulls up when searches are made.   

Conclusion:

Even though in this article we’ve explained how to syndicate your content for visibility, as a content marketer you might face may hurdles, by now you know that syndicating is still one of the best bets when it comes to exposure and mileage to be gained.   

Ameet Bhinganiya

Author Ameet Bhinganiya

Ameet is the co-founder of OnlyB2B ITES Pvt Ltd, a Lead Generation Expert, and brings 10+ years of experience working with Marketing, Advertisements, NGO, BPO, and ITES etc. Say hi on ameet.bhinganiya@only-b2b.com

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