8 Facts You Don’t Know About Content Syndication
Content syndication is a debated marketing strategy. There are tonnes of facts you don’t know about content syndication or might have doubts about aspects of it. There are marketers who believe many myths related to this.
But, according to us, content syndication is the best strategy a business can adopt in the nascent stages. It helps you create awareness, drive demand generation, build credibility and boost traffic. Meaning, it leads to a quality lead acquisition and increased revenue.
In this post, we will go over 8 Facts You Don’t Know About Content Syndication. Let’s begin
1. Guest blogging for content syndication is a MUST HAVE for any business
In the blog land, it is difficult to make a name for yourself – especially if you are a B2B business. It requires strategy, planning, investment and a lot of time to drive targetted traffic back to your website blog (plus, owing to the tough competition, it is getting more and more difficult).
This is where content syndication helps and this is how –
- Build authority and credibility in the market – When prospective buyers see your name on popular websites or blogs, they will start to recognize you and see you as an authority. They will also associate you with the value that was provided in that blog.
- Boost visibility and traffic to your business website, especially when you guest post on a niche website with a good amount of traffic
- Search engine optimization and link juice benefits – Search Engines, especially Google, consider linkback from a popular website as an indication that your website is authoritative and hosts quality content.
- Boost demand generation
- Connect with influencers easily
You can know more about each point in detail, here
2. There are only 3 ways to ensure you don’t get penalized by Google
Backlink to your original site: There are chances that the syndicated copy of your original content or a snippet may rank high, especially if the syndication site is ranking high on Google. So, include a backlink to your website so search knows you are the original source.
Use rel=canonical tag: Rel-canonical tags often called “canonical link” will help you prevent duplicate content issues. Do not forget to include these in when you syndicate content
No Index Tag: Whenever you reach out to syndicate content make sure the third party is using “NoIndex” tag for their version of content. This will ensure you don’t lose organic search engine traffic.
3. Facebook groups are great for content syndication
Facebook business groups are places where individuals and business owners share queries. Many of them will match your target buyer. If you or your content can answer them, you can quickly establish your blog as a go-to resource and gain industry authority. You can find the 30+ Facebook Business Groups for Content Syndication
Before you start using Facebook groups, ensure that
- You have read all the rules (dos and don’ts)
- Share only in the manner allowed
- Do not drop links and leave, engage with people
- Introduce yourself strategically and use keywords
- Do not overdo posting links
4. There are many popular blogs that use content syndication
Many marketers look down upon content syndication. They think it is a reference to copying content and Google penalizes for it.
Content Syndication does not refer to copying content that is not yours. That would be plagiarism or stealing. Meaning, if you want to adopt content syndication, you need to original content in the first place.
There so many popular names like Buffer, Hubspot, Kissmetrics, Wordstream etc who use content syndication on a regular basis. In fact, Buffer thrives on content syndication. You can read more about it here.
5. Content syndication has a quantifiable ROI
The results of content syndication are quantifiable. It is trackable in terms of traffic, leads, sign-ups, referring source etc.
According to James Clear, … an article that originally ran on my site and then was re-published by Lifehacker later on. I gained over 600 subscribers from the Lifehacker version and I didn’t have to put in any additional work writing a new article
Do you get what we are pointing at? Content syndication is definitely the new SEO strategy!
6. It is important to write meaningful conclusions to content syndication articles
Build in a call-to-action in the conclusions so readers can get more information on the same topic on YOUR original website.
This is what Greg did and suggests his audience
He breaks down the conclusion into three parts
- First, he summarizes the post and showcases how important is it for readers to follow his tips
- Secondly, he introduces a bonus (an opt-in offer to download) to the audience by making an attractive offer
- Finally, he used a call to action for people to download the bonus directly from the partner’s blog.
7. There are so many content marketing strategies - free and paid
You can know everything about places to syndicate content here.
8. Assessing your competitors is possible and helps develop the strongest content syndication strategy
Arthur Weiss, managing director of UK-based Aware, says that keeping an eye on competitor moves helps businesses gain competitive intelligence. “You can then plan your own strategies so that you keep your customers and win (not steal) customers away from competitors.”
- Set up Google Alerts – You should set an alert for your company to know if anyone has mentioned it. Similarly, you should also keep an alert of your close competitors.
- Social media – You can pick up a lot of information from your competitor’s social media. Monitoring tweets, Facebook posts, blogs, and other mentions is an easy, cost-effective way to know where they have been published.
- Analyzing the backlinks of your competitors is one of the best ways to find websites where they have syndicated content. Invest in tools that help you analyze backlinks. These are a few tools –
- Majestic SEO
- Open Site Explorer
- SEO Spyglass
- Backlink Watch
- Link Diagnosis
These are 8 facts that you now know about content syndication. So, what are you waiting for? Learn syndication and get started.