When it comes to creating email marketing content, the major determinant of your campaign’s success or failure depends on the way you put your message in front of your users.


Here are 10 smart tips that can help you craft email marketing messages that will convert for your upcoming email campaigns.


Build Email Marketing Content That Convinces And Converts


If you are looking for increasing the open rates, click rates and the overall conversion for your email campaigns, we have just the right list of tips for you. Follow these 10 tips for capturing the attention of your subscribers and drive them for taking action.


K.I.S.S – Keep It Simple And Strong


You have very little time to capture the attention of your subscribers when they open your email or click through the landing pages. Therefore, you should not use difficult, technical words or jargons and instead write email marketing content as if you are talking to your friend. Also, at the same time, you need to make a content that is powerful as well as on point so that it grabs and keeps the reader’s interest intact. As you start developing eye-grabbing emails and set out with an effective content marketing strategy ensure that all the features such as email marketing best practices and advertising tips are adhered to.


Create A Scannable Message


Don’t overwhelm a reader with long message paragraphs and multiple copies in the email components while you are writing an email content. Create an email marketing content that has punchy headlines and subheads, bulleted and numbered lists and little bits of information so that the readers can quickly read the main message and get the idea of what you are conveying. If required, also use images that can help you tell your story, the ones that support your email message.


Make your email messages scannable so that the subscribers who open your email and read it even on their mobile devices.


Use More ‘You’


You need to keep the focus of your email marketing content on your readers instead of providing unnecessary information about your business and your company. After all, subscribers would like to read the emails that are interesting and would tell them how the products of your business can be useful to them. Therefore, you need to be more customer-centric and start using words like ‘you’ rather than using ‘I’, ‘we’, and ‘us’ in your email messages.


Align Preheader And Subject Line With Email Content


Once you know which people open your emails, make sure that you follow through on what you had promised them via your subject line. You will most likely hurt their trust if you don’t follow this. The pre-header that appears just below the subject line of mobile devices and most email clients is one of the huge opportunities to drive the prospects and your subscribers to open the email. Moreover, it also complements the subject line content and becomes important part of the email message.


Understand And Write For Your Target Audience


The more you can get some answers concerning the individuals on your email list through statistical surveying, the better you can tailor the email-marketing message to address their issues and take care of their problems. Content pertinence is the way to email-marketing achievement. That is the reason it’s critical to utilize personalization and email list division to abstain from sending a blanket email. What is a blanket email? With blanket emails, you send similar email content to your whole rundown of contacts. What’s more, on account of the quantity of email automation tools accessible today, it’s simpler than any time in recent memory to actualize and oversee list division and personalization for your email marketing program.


Make Your CTA Effective


When you are composing email marketing content for suggestions to take action for promotional emails, landing pages, email pamphlets, sites, and sites, use words that drive activity, for example, “purchase now” and “sign up today.” Plus, give a few noticeable invitations to take action all through your duplicate when you compose email messages and make landing pages. At that point, when your beneficiaries are prepared to act, they can.


Focus On A Single Goal


Try not to mess your promotional emails and landing pages with different messages for users. In spite of the fact that you need to incorporate various invitations to take action, they should all prompt a similar spot and meet one generally speaking marketing strategy objective.


Make It Seem Urgent


Due dates for a deal or extra presents for the initial 100 subscribers who react are genuine examples. Counting a feeling of direness in your marketing emails will help urge an email opener to make a move immediately, rather than leaving your email to sit in their inbox with the goal of in the end getting to it.


Punctuate Actively


Be mindful so as not to divert subscribers — or weaken your marketing message — by using such accentuation as outcry focuses upper case letters (that yell at the reader), and emoticons. Although the utilization of emojis in email marketing is on the ascent, would they say they are really powerful in driving commitment and transformations? Emails with emojis in the headline have higher open rates (15% every year); in any case, emojis haven’t been appeared to affect click through rates.


Proofread Again And Again


In spite of the fact that this may appear glaringly evident, proofreading is regularly disregarded. Ensure your email marketing publicist altogether investigates the email content. Errors and mistakes in your email marketing copywriting can hurt your believability with subscribers. What’s more, trying that the links in your email content take individuals to the correct site landing pages is another significant method to guarantee subscribers who click through can change over and make a purchase, making email marketing content the reason behind this achievement.

Vikas Bhatt

Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication. Say hi on vikas.bhatt@only-b2b.com

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