If you are looking for the best way to generate sales leads, you will no doubt have more options than even what you are willing to consider. For this sole reason, you, as a marketer should evaluate some of the best ways to generate leads in your specific marketing and sales situations.

We have evaluated all the options and rounded 10 ways of generating more leads.

10 Best Way To Generate Sales Leads

Invest In Technology

Any new technology usually tends to set a new trend in the market. Say, for example, smartphones have marked their place in the market. A lot of people subsequently access their emails or browse different sites from their tablet or smartphones. This example shows that the amount of time you investing in making the marketing efforts be compatible with the smartphones so that you can reach out to the maximum number of customers through such devices.

To explain it in short, we want to say that you should keep your eyes open for all the emerging technologies through and make it the best way to generate sales leads for your business.

Use Twitter To Find Leads

Twitter is more than just being a social networking site, it is also a source that is full of potential leads that you want for your business. With a little help on Twitter, you can study aspects like data of the followers, what time they tweet or retweet, etc., so that you can reach out to that set of audience associated with your business niche. You can also find influencers and create a connection with them which is mutually beneficially for both the parties.

Start Guest Blogging

Starting a guest blog can be really helpful for generating leads but only if there are a few aspects that you implement properly.

Implementing the following aspects is the best way to generate sales leads through guest blogging.

  • Articles having information relevant to the audience
  • Sending people to a proper landing page on your website
  • Promoting the post actively to leverage social proof
  • The post should include unique information
  • The sites that you post should be well known by your target audience

Email Marketing

Email marketing includes the concept of direct messaging. When you are developing your email content for generating leads, you need to have an enticing subject line that addresses the problems of your leads. The content of the email should be short, crisp and engaging. You also need to incorporate your social media links so that readers can check them as well.

Also, add images to make the email more appealing and finally add CTAs, possibly in the top half of the email to make it more effective.

Add Your Signature

When developing an email embed a link in your signature that redirects the users to appropriate content. The chance of maximum flow of website traffic to your content will be high with the help of link incorporation.

If you include HTML codes in your emails, ensure everything is working fine on all the platforms by testing it.

Take Part In Forums

Forums are the best place to know more intimately about your customers. The better you know them, the easier it will be for you to content them with an appropriate offer.

You not only need to be active on forums but also have to share views with the participants and answer the questions. It is also the best way to generate sales leads.

Interview Influencers

Identify the influencers who are respected by your customers and interview them for you social media channels or possibly a blog. Keep it simple, ask short and sharp questions and then ask them to share the final content across. This will show your credibility to your potential customers and increase your chances of generating new leads.

Share Videos

YouTube isn’t just a video hosting platform, it is recently seen as a huge search engine. It is more popular than other social media channels like Google+, Instagram, Twitter, Facebook, etc.

All the posts that you publish on YouTube remain there for a longer period of time as compared to other platforms. This makes it the best channel for sending out referral website traffic.

YouTube enables you to develop and maintain your very own channel where you can share information about particular events, tutorials, etc., in the form of videos. This will make you stand out in the market and will become the best way to generate sales leads.

Events, Trade Shows and Webinars

When you strike a dialog with your prospects, online or live, build relationships, interest, the confidence it adds another great way of lead generation. Moreover, events have a greater advantage of being highly focused which will let your customers commit their time only if they are really interested in your business.

Include Quiz In Your Blog

When you post a quiz in your blogs, your content becomes more engaging and draws more attention from the audience present online. Quizzes can easily entice readers to even share their honest feedback about your article. This will help you create a strong relationship with your target audience and become the best way to generate sales leads in the long term.

Once you have evaluated your options and zeroed in on the ones you will use, you need to consider your goal and budgets. Marketing strategies require a fair use of budget and a long term campaign while other strategies like email marketing can be accomplished even with a small budget but still require a long term campaign. You can also use strategies that require substantial budget but can be stopped at any time.

You should understand that allotting your budget for too many lead generation campaigns at once can be a mistake. You need to identify the best way to generate sales leads without burning a major hole in your pocket and then start off with your campaign.

Vikas Bhatt

Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication. Say hi on vikas.bhatt@only-b2b.com

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